Surveys in which U.S. adults report their current weight have shown that the share of those reporting they weigh 200 pounds or more has increased over the past few decades. In 2024, around 28 percent of respondents reported their weight as 200 pounds or more, compared to 15 percent in 1990. However, the same surveys show the share of respondents who report they are overweight has decreased compared to figures from 1990. What percentage of the U.S. population is obese? Obesity is an increasing problem in the United States that is expected to become worse in the coming decades. As of 2023, around one third of adults in the United States were considered obese. Obesity is slightly more prevalent among women in the United States, and rates of obesity differ greatly by region and state. For example, in West Virginia, around 41 percent of adults are obese, compared to 25 percent in Colorado. However, although Colorado is the state with the lowest prevalence of obesity among adults, a quarter of the adult population being obese is still shockingly high. The health impacts of being obese Obesity increases the risk of developing a number of health conditions including high blood pressure, heart disease, type 2 diabetes, and certain types of cancer. It is no coincidence that the states with the highest rates of hypertension are also among the states with the highest prevalence of obesity. West Virginia currently has the third highest rate of hypertension in the U.S. with 45 percent of adults with the condition. It is also no coincidence that as rates of obesity in the United States have increased so have rates of diabetes. As of 2022, around 8.4 percent of adults in the United States had been diagnosed with diabetes, compared to six percent in the year 2000. Obesity can be prevented through a healthy diet and regular exercise, which also increases overall health and longevity.

This statistic depicts the average body weight of U.S. adults aged 20 years and over from 1999 to 2016. According to the data, the average male body weight has increased from 189.4 in 1999-2000 to 197.9 in 2015-2016.

In 2024, the mean average weight reported by men was 195 pounds, while the mean average weight for women was 164 pounds. This statistic shows the mean self-reported weight among U.S. adults from 1990 to 2024, by gender, in pounds.

This statistic depicts the average male body weight of U.S. adults aged 20 years and over from 1999 to 2016. According to the data, the average male body weight for those aged 40-59 years was 194.3 in 1999-2000 and increased to 200.9 as of 2015-2016.

In 2024, around 16 percent of U.S. women reported weighing 200 pounds or more. This statistic shows the average self-reported weight among U.S. women from 1990 to 2024.

This statistic depicts the average body weight of U.S. men aged 20 years and over from 1999 to 2016, by ethnicity. According to the data, the average male body weight for those that identified as non-Hispanic white has increased from 192.3 in 1999-2000 to 202.2 in 2015-2016.

This statistic depicts the average body weight of U.S. females aged 20 years and over from 1999 to 2016, by ethnicity. According to the data, the average female body weight for those that identified as non-Hispanic white has increased from 161.9 in 1999-2000 to 170.9 in 2015-2016.

This statistic depicts the average body weight of U.S. females aged 20 years and over from 1999 to 2016, by age. According to the data, the average female body weight for those aged 40-59 years was 169.4 in 1999-2000 and increased to 176.4 as of 2015-2016.

Data from a clustered randomized controlled trial of 12 Head Start Centers in San Antonio, Texas: !Míranos! Look at Us, We Are Healthy! (¡Míranos!)The prevalence of obesity remains high in American children aged 2-5 while one in three Head Start children is overweight or obese. The !Míranos! study was designed to test the efficacy of !Míranos!, an early childhood obesity prevention program, which promoted healthy growth in predominantly Latino children in Head Start. The Míranos! included center-based (policy changes, staff development, gross motor program, and nutrition education) and home-based (parent engagement/ education and home visits) interventions to address key enablers and barriers in obesity prevention in young children. In partnership with Head Start, the study team demonstrated the feasibility and acceptability of the proposed interventions to influence energy-balance-related behaviors favorably in Head Start children. Using a three-arm cluster randomized design, 21 Head Start centers in equal numbers wiere randomly assigned to one of three conditions: 1) a combined center- and home-based intervention, 2) center-based intervention only, or 3) control. The interventions were delivered during the academic year (an 8-month period). A total of 526 3-year-old children were enrolled in the study and followed prospectively one year post-intervention. Outcome data collection was conducted at baseline, immediate post-intervention, and 1-year follow-up and included height, weight, physical activity (PA), and sedentary behaviors by accelerometry, parent reports of sleep duration and TV watching time, gross motor development, dietary intakes, and food and activity preferences. Information on family background, parental weight, PA- and nutrition-related practices and behaviors, PA and nutrition policy and environment at center and home, intervention program costs, and treatment fidelity will also be collected. The study had three specific aims: 1) to test the efficacy of the !Míranos! intervention on healthy weight growth (primary outcome) in normal weight, overweight and obese children, 2) to test the impact of the !Míranos! intervention on children’s PA, sedentary behavior, sleep, and dietary behaviors (secondary outcomes), and 3) to evaluate the cost-effectiveness of the !Míranos! intervention. By targeting different levels of influence and in multiple settings, the !Míranos! showed great promise of developing long-term health habits that reduce the energy imbalance gap by targeting multiple energy-balance-related behaviors. The !Míranos! can be disseminated to various organized childcare settings since it is built on the Head Start program and its infrastructure—a gold standard in early childhood education, as well as current PA and nutrition recommendations for preschool children.

The global healthy weight management market is projected to witness a CAGR of XX% over the forecast period (2025-2033), reaching a market value of XXX million by 2033. The market growth is driven by the rising prevalence of obesity and overweight individuals, increasing awareness about the importance of maintaining a healthy weight, and growing disposable income. Key market drivers include increasing health consciousness, the rising popularity of weight loss supplements and diet plans, and the growing demand for personalized weight management solutions. The market is segmented based on application (men, women), type (weight loss diet, physical activity and exercise, medical intervention, others), and region (North America, South America, Europe, Middle East & Africa, Asia Pacific). The weight loss diet segment is expected to dominate the market over the forecast period, owing to the increasing popularity of low-calorie and low-fat diets. The medical intervention segment is projected to witness significant growth, driven by the rising demand for surgical and non-surgical weight loss procedures. Regionally, North America is anticipated to hold a major share of the market, followed by Europe and Asia Pacific. Key market competitors include WW International, Herbalife, Planet Fitness, Nutrisystem, Kellogg, Medifast, Jenny Craig, Johnson Health Tech, Atkins, Technogym, Slimming World, Town Sports, Gold's Gym, Core Health & Fitness, and PureGym, among others.

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Weight Management Market Size 2024-2028

The weight management market size is forecast to increase by USD 103.8 billion at a CAGR of 10.87% between 2023 and 2028.

The market is witnessing significant growth due to rising obesity rates, particularly in developed and developing economies. The increasing prevalence of sedentary lifestyles, coupled with the influence of social media platforms promoting unhealthy food choices, is fueling this trend. The fast-food industry's continuous expansion and the availability of convenient yet calorie-dense options further exacerbate the issue. Key health concerns, such as cardiovascular diseases, diabetes, hormonal problems, and certain cancers, are associated with obesity. As a result, consumers are seeking effective solutions, leading to a rise in demand for diet meals, beverages, and supplements. This trend is expected to continue, as chronic diseases linked to obesity pose a significant threat to public health. The market is also witnessing innovative marketing strategies and personalized approaches to cater to the diverse needs of consumers. Despite these opportunities, challenges remain, including regulatory hurdles and consumer skepticism towards weight loss solutions.

What will be the Size of the Market During the Forecast Period?

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The market encompasses a range of products and services aimed at helping individuals maintain a healthy body weight and improve overall wellness. Obesity, driven by sedentary lifestyles and unhealthy dietary choices, remains a significant global health concern, fueling market growth. Chronic diseases, such as diabetes, hypertension, orthopedic diseases, and cardiovascular diseases, are often associated with obesity and create a strong demand for solutions. 
Additionally, hormonal problems and childhood obesity contribute to market expansion. Preventive health measures, including healthy eating habits, daily physical activities, and services, are increasingly popular. Social media plays a role in promoting weight loss trends, from bariatric surgeries to protein powders and fitness programs. The young population and the Gen X and baby boomer generations are key demographics, as they seek to maintain a healthy weight and address age-related health concerns.

How is this Weight Management Industry segmented and which is the largest segment?

The report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Diet
  Equipment
  Services


Distribution Channel

  Offline
  Online


Geography

  North America

    US


  Asia

    China
    Japan


  Europe

    Germany
    UK


  Rest of World (ROW)

By Type Insights

The diet segment is estimated to witness significant growth during the forecast period.

The market is driven by the increasing prevalence of obesity and related health conditions, including hypertension, diabetes, and orthopedic diseases. Sedentary lifestyles and the consumption of junk food and fast-food contribute to obesity, affecting over one-third of the global population. Obesity can lead to chronic diseases, such as cardiovascular diseases and certain types of cancer. The market includes various segments, such as diet meals, beverages and supplements, exercise, surgical procedures, and services. Digitalization has led to the growth of online sales, ready-to-drink beverages, bars, gels, and powders. Lifestyle changes, including healthy eating habits and daily physical activities, are essential for maintaining a healthy body weight.

Weight management programs and innovative weight-management products, such as functional beverages, functional food, and dietary supplements, offer prevention and consultation services. The market is expected to grow due to the increasing awareness of weight-related health issues and the desire for a healthy immune system among the young population and Gen X and baby boomer generations.

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The diet segment was valued at USD 84.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Asia is estimated to contribute 36% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is currently the largest global segment, driven by increasing consumer focus on healthier lifestyles and obesity concerns. With over 35% of American adults classified as obese in 2022, according to the Centers for Disease Control and Prevention (CDC), the US market dominates th

Figure 7: Railroad Fuel Surcharges, North American Weight Average

In the fall of 2024, around 53 percent of U.S. college students described their weight as “about the right weight”. Around 10 percent of respondents stated that they were slightly underweight, while 29 percent described themselves as slightly overweight. This statistic shows the percentage of college students in the United States who described themselves as underweight or overweight as of fall 2024.

In 2024, around 40 percent of U.S. men reported weighing 200 pounds or more. This statistic shows the average self-reported weight among U.S. men from 1990 to 2024.

The North America weight management products market, valued at $8.12 billion in 2025, is projected to experience robust growth, driven by increasing prevalence of obesity and related health issues, rising health consciousness, and growing demand for convenient and effective weight loss solutions. The market's Compound Annual Growth Rate (CAGR) of 4.38% from 2025 to 2033 indicates a steady expansion, with the market size expected to surpass $11 billion by 2033. Key drivers include the proliferation of functional foods and beverages incorporating weight management ingredients, alongside a surge in demand for personalized nutrition plans and telehealth services supporting weight loss journeys. Growth is further fueled by innovative product development, including advanced dietary supplements and meal replacement options catering to diverse dietary needs and preferences. Market segmentation reveals that meal replacements and supplements hold significant market share, while hypermarkets and supermarkets represent the dominant distribution channel. The United States commands the largest regional market share within North America, followed by Canada and Mexico, reflecting higher obesity rates and greater health-conscious consumer base in these regions. However, challenges exist including concerns about the safety and efficacy of certain products, alongside the rise of misinformation and misleading marketing claims, requiring increased regulatory oversight and industry self-regulation to maintain consumer trust. The competitive landscape is characterized by established players like Abbott Laboratories, Nestle S.A., and Herbalife Nutrition, alongside several smaller, specialized companies. These companies are constantly innovating to meet evolving consumer demands, focusing on product diversification, strategic partnerships, and expanding their online presence. Future growth opportunities lie in tapping into the growing demand for personalized and technologically-driven weight management solutions, including wearable fitness trackers integrated with nutrition apps and personalized dietary recommendations based on genetic predisposition. Moreover, focusing on sustainability and ethical sourcing of ingredients will become increasingly important for maintaining brand reputation and attracting environmentally and socially conscious consumers. This necessitates a robust regulatory framework to ensure product safety and transparency, crucial for fostering long-term sustainable growth within this dynamic market. Recent developments include: October 2022: Two pre-workout formulations featuring the carefully formulated paroxetine caffeine metabolite were released by Muscle Tech. The brand made two new products, EUPHORiQand BURN iQ. These products are made available on MuscleTech.com and through online stores like Amazon., July 2022: Herbalife Nutrition company launched its new product that assists in managing weight in the United States. The fat-release product is formulated with litramine. The company claims that the ingredient helps in reducing fat absorbed from food., July 2022: Six Star Pro Nutrition partnered with Sierra Canyon School. As part of the agreement, Six Star Pro Nutrition agreed to provide Sierra Canyon athletes with its Whey Protein Plus.. Notable trends are: Increasing Prevalence of Obesity Across the Region.

The global weight loss drinks market is experiencing robust growth, driven by increasing health consciousness, rising obesity rates, and the convenience offered by ready-to-drink solutions. The market, segmented by diet management drinks, meal replacement shakes, and online/offline distribution channels, shows significant potential for expansion. While precise market sizing data is unavailable, extrapolating from typical CAGR (Compound Annual Growth Rate) ranges for the food and beverage industry and considering the popularity of related products, we can estimate the 2025 market size to be approximately $15 billion USD. This figure is projected to expand significantly over the forecast period (2025-2033), likely exceeding $25 billion USD by 2033, driven by continued demand and product innovation. Key players like GNC, SkinnyFit, and Liquid I.V. are capitalizing on this growth through strategic marketing and product diversification. The North American market currently holds a significant share, but Asia-Pacific is poised for rapid expansion given its large and growing population. Trends like the increasing popularity of functional beverages, personalized nutrition, and the rise of e-commerce are further fueling market growth. However, challenges remain, including consumer concerns about artificial ingredients, the need for sustained efficacy, and regulatory hurdles surrounding health claims. Successful strategies within this market involve a focus on natural ingredients, transparency in labeling, and effective digital marketing campaigns targeting health-conscious consumers. The market's continued success hinges on addressing consumer concerns, consistently delivering on promised results, and incorporating emerging trends like personalized nutrition plans and integration with fitness technology. Brands emphasizing sustainability and ethical sourcing are also likely to gain a competitive advantage. The diverse range of product types, coupled with expanding distribution channels (online and offline), creates a dynamic and rapidly evolving marketplace with significant opportunities for both established and emerging players.

The U.S. Weight Management Market size was valued at USD 1.62 billion in 2023 and is projected to reach USD 3.37 billion by 2032, exhibiting a CAGR of 11.01 % during the forecasts period. Weight management refers to the method of retaining a wholesome body weight via a balanced food regimen, ordinary exercise, and lifestyle selections. It entails handling the calories you consume and burn to gain weight; it really is most efficient for your standard of health. Key features of weight control encompass conscious eating, in which you pay attention to component sizes and make nutritious meal alternatives, and attractive physical hobbies to burn energy and build muscle. Setting sensible desires and tracking development are also crucial because they allow you to stay inspired and targeted for your adventure towards higher fitness. The benefits of weight control are severe. It can lessen the threat of obesity-associated diseases consisting of diabetes, heart disease, and certain cancers. Maintaining a wholesome weight can enhance strength levels, improve shallowness, and decorate typical satisfactory lifestyles. Recent developments include: In February 2024, Novo Holdings announced acquisition of Catalent for USD 16.5 billion aims to secure production demand for the weight-loss drug Wegovy. This strategic move would enhance the production capacity for Wegovy, a popular weight-loss medication. , In July 2023, Eli Lilly acquired Versanis to expand its weight loss pipeline with a USD 1.9 billion deal. This strategic move aligns with Lilly's commitment to developing innovative solutions for weight management. .

BMI, body mass index; N, unweighted number; IQR, interquartile range.