Surveys in which U.S. adults report their current weight have shown that the share of those reporting they weigh 200 pounds or more has increased over the past few decades. In 2024, around 28 percent of respondents reported their weight as 200 pounds or more, compared to 15 percent in 1990. However, the same surveys show the share of respondents who report they are overweight has decreased compared to figures from 1990. What percentage of the U.S. population is obese? Obesity is an increasing problem in the United States that is expected to become worse in the coming decades. As of 2023, around one third of adults in the United States were considered obese. Obesity is slightly more prevalent among women in the United States, and rates of obesity differ greatly by region and state. For example, in West Virginia, around 41 percent of adults are obese, compared to 25 percent in Colorado. However, although Colorado is the state with the lowest prevalence of obesity among adults, a quarter of the adult population being obese is still shockingly high. The health impacts of being obese Obesity increases the risk of developing a number of health conditions including high blood pressure, heart disease, type 2 diabetes, and certain types of cancer. It is no coincidence that the states with the highest rates of hypertension are also among the states with the highest prevalence of obesity. West Virginia currently has the third highest rate of hypertension in the U.S. with 45 percent of adults with the condition. It is also no coincidence that as rates of obesity in the United States have increased so have rates of diabetes. As of 2022, around 8.4 percent of adults in the United States had been diagnosed with diabetes, compared to six percent in the year 2000. Obesity can be prevented through a healthy diet and regular exercise, which also increases overall health and longevity.

In 2024, the mean average weight reported by men was 195 pounds, while the mean average weight for women was 164 pounds. This statistic shows the mean self-reported weight among U.S. adults from 1990 to 2024, by gender, in pounds.

This statistic depicts the average male body weight of U.S. adults aged 20 years and over from 1999 to 2016. According to the data, the average male body weight for those aged 40-59 years was 194.3 in 1999-2000 and increased to 200.9 as of 2015-2016.

Data on normal weight, overweight, and obesity among adults aged 20 and over by selected population characteristics. Please refer to the PDF or Excel version of this table in the HUS 2019 Data Finder (https://www.cdc.gov/nchs/hus/contents2019.htm) for critical information about measures, definitions, and changes over time. SOURCE: NCHS, National Health and Nutrition Examination Survey. For more information on the National Health and Nutrition Examination Survey, see the corresponding Appendix entry at https://www.cdc.gov/nchs/data/hus/hus19-appendix-508.pdf.

In 2024, around 16 percent of U.S. women reported weighing 200 pounds or more. This statistic shows the average self-reported weight among U.S. women from 1990 to 2024.

This statistic depicts the average body weight of U.S. men aged 20 years and over from 1999 to 2016, by ethnicity. According to the data, the average male body weight for those that identified as non-Hispanic white has increased from 192.3 in 1999-2000 to 202.2 in 2015-2016.

This statistic depicts the average body weight of U.S. females aged 20 years and over from 1999 to 2016, by ethnicity. According to the data, the average female body weight for those that identified as non-Hispanic white has increased from 161.9 in 1999-2000 to 170.9 in 2015-2016.

Data on overweight and obesity among adults aged 20 and over in the United States, by selected characteristics, including sex, age, race, Hispanic origin, and poverty level. Data are from Health, United States. SOURCE: National Center for Health Statistics, National Health and Nutrition Examination Survey. Search, visualize, and download these and other estimates from over 120 health topics with the NCHS Data Query System (DQS), available from: https://www.cdc.gov/nchs/dataquery/index.htm.

This statistic depicts the average body weight of U.S. females aged 20 years and over from 1999 to 2016, by age. According to the data, the average female body weight for those aged 40-59 years was 169.4 in 1999-2000 and increased to 176.4 as of 2015-2016.

Data on overweight and obesity among adults aged 20 and over in the United States, by selected characteristics, including sex, age, race, Hispanic origin, and poverty level. Data are from Health, United States. SOURCE: National Center for Health Statistics, National Health and Nutrition Examination Survey. Search, visualize, and download these and other estimates from over 120 health topics with the NCHS Data Query System (DQS), available from: https://www.cdc.gov/nchs/dataquery/index.htm.

Weight loss service providers confront intense competition in a highly saturated and concentrated business environment. Proprietary diet plans have existed for decades, with significant industry players established as far back as the early 1960s. Company performance is influenced by domestic population growth, favorable economic conditions and health factors (obesity rate, healthy eating index). Despite the favorable economic conditions following COVID-19, competition from substitutes has stolen consumers. Industry-wide revenue declined at a CAGR of 2.9% to $3.5 billion, falling 0.1% in 2024 alone. As a result, industry profit declined at a similar rate throughout 2024. COVID-19 spurred consolidation and concentration. Larger firms were able to weather the downturn, and smaller establishments exited. Additionally, COVID-19 changed consumers' attitudes toward remote communications. Even though weight loss services have been traditionally in-person, lockdowns changed attitudes. Platforms and mobile technology enabled consumers to engage with others in new novel ways, changing the need for in-person service. Going forward, the continued emphasis on digital platforms will amplify competitive advantages for the most prominent weight loss service providers, causing many more small-scale companies to exit. Yet, regions like the Southeast with a significant obese population will be better served by larger enterprises that can provide better analytics and sophisticated communication modalities. Dominant enterprises may expand, gaining new revenue streams through acquisitions to better meet out-of-market competition products and services (Fitbit, Smartphone apps, social media groups, VR chat rooms.) Nevertheless, revenue will decline at a CAGR of 0.4% to $3.4 billion through the end of 2029.

In the fall of 2024, around 53 percent of U.S. college students described their weight as “about the right weight”. Around 10 percent of respondents stated that they were slightly underweight, while 29 percent described themselves as slightly overweight. This statistic shows the percentage of college students in the United States who described themselves as underweight or overweight as of fall 2024.

This dataset tracks the updates made on the dataset "Normal weight, overweight, and obesity among adults aged 20 and over, by selected characteristics: United States" as a repository for previous versions of the data and metadata.

Data from a clustered randomized controlled trial of 12 Head Start Centers in San Antonio, Texas: !Míranos! Look at Us, We Are Healthy! (¡Míranos!)The prevalence of obesity remains high in American children aged 2-5 while one in three Head Start children is overweight or obese. The !Míranos! study was designed to test the efficacy of !Míranos!, an early childhood obesity prevention program, which promoted healthy growth in predominantly Latino children in Head Start. The Míranos! included center-based (policy changes, staff development, gross motor program, and nutrition education) and home-based (parent engagement/ education and home visits) interventions to address key enablers and barriers in obesity prevention in young children. In partnership with Head Start, the study team demonstrated the feasibility and acceptability of the proposed interventions to influence energy-balance-related behaviors favorably in Head Start children. Using a three-arm cluster randomized design, 21 Head Start centers in equal numbers wiere randomly assigned to one of three conditions: 1) a combined center- and home-based intervention, 2) center-based intervention only, or 3) control. The interventions were delivered during the academic year (an 8-month period). A total of 526 3-year-old children were enrolled in the study and followed prospectively one year post-intervention. Outcome data collection was conducted at baseline, immediate post-intervention, and 1-year follow-up and included height, weight, physical activity (PA), and sedentary behaviors by accelerometry, parent reports of sleep duration and TV watching time, gross motor development, dietary intakes, and food and activity preferences. Information on family background, parental weight, PA- and nutrition-related practices and behaviors, PA and nutrition policy and environment at center and home, intervention program costs, and treatment fidelity will also be collected. The study had three specific aims: 1) to test the efficacy of the !Míranos! intervention on healthy weight growth (primary outcome) in normal weight, overweight and obese children, 2) to test the impact of the !Míranos! intervention on children’s PA, sedentary behavior, sleep, and dietary behaviors (secondary outcomes), and 3) to evaluate the cost-effectiveness of the !Míranos! intervention. By targeting different levels of influence and in multiple settings, the !Míranos! showed great promise of developing long-term health habits that reduce the energy imbalance gap by targeting multiple energy-balance-related behaviors. The !Míranos! can be disseminated to various organized childcare settings since it is built on the Head Start program and its infrastructure—a gold standard in early childhood education, as well as current PA and nutrition recommendations for preschool children.

This dataset tracks the updates made on the dataset "DQS Normal weight, overweight, and obesity among adults aged 20 and over, by selected characteristics: United States" as a repository for previous versions of the data and metadata.

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Smart Weight, Body Composition, And BMI Scales Market Size 2025-2029

The smart weight, body composition, and bmi scales market size is forecast to increase by USD 115.7 million, at a CAGR of 5.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising health consciousness among individuals. This trend is fueled by the increasing awareness of the importance of maintaining a healthy weight and body composition. Another key factor propelling market expansion is the innovative features offered by smart scales, such as pregnancy mode, which cater to specific user needs. However, the market faces challenges as well. The proliferation of alternative smart wearable devices and applications poses a threat to the market, as consumers have an abundance of choices for tracking their health metrics. Companies in this market must differentiate themselves by offering unique features and integrating seamlessly with other health and fitness platforms to attract and retain customers. To capitalize on opportunities and navigate challenges effectively, market players should focus on continuous innovation, user-centric design, and strategic partnerships.

What will be the Size of the Smart Weight, Body Composition, And BMI Scales Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe smart weight and body composition scale market continues to evolve, driven by advancements in technology and shifting consumer preferences. These devices offer more than just basic weight measurement, providing insights into body composition, muscle mass, body water, bone density, and visceral fat. The market caters to various sectors, including disease prevention, fitness tracking, and health data management. Smart scales integrate user-friendly interfaces and Bluetooth connectivity for seamless data synchronization with mobile apps, allowing for real-time health monitoring and analysis. Marketing strategies focus on personalized feedback, privacy compliance, and user experience (UX) to attract and retain customers. Differentiation comes from features like segmental body composition analysis, dietary analysis, health coaching, and wellness programs. Regulatory compliance, safety standards, and data security are essential considerations, ensuring the protection of sensitive health information. The market's growth potential is significant, with retail sales and online sales contributing to its expansion. Wellness improvement and weight management remain key applications, while pricing strategies and product differentiation influence market penetration. Manufacturing costs, distribution channels, and software updates impact the competitive landscape. As technology advances, smart scales continue to offer more comprehensive health assessments, integrating with smartphones, wearables, and cloud storage for enhanced functionality and convenience.

How is this Smart Weight, Body Composition, And BMI Scales Industry segmented?

The smart weight, body composition, and bmi scales industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOfflineOnlinePriceLess than USD100More than USD100TypeWi-FiBluetoothApplicationHouseholdGymOthersGeographyNorth AmericaUSCanadaMexicoEuropeFranceGermanyItalyRussiaAPACChinaJapanSouth KoreaRest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.The market for smart weight, body composition, and BMI scales has seen substantial growth in recent years, with both online and offline channels experiencing significant demand. Online sales enable consumers to purchase these advanced scales from the comfort of their homes, while offline retail outlets provide an opportunity for customers to physically assess the product before making a purchase. Offline channels, including specialty health stores, department stores, hypermarkets, and fitness equipment stores, are particularly effective in reaching a broad consumer base. These retailers often have dedicated sections for health and wellness products, showcasing smart scales alongside other related items. User interface and experience, marketing strategies, data synchronization, Bluetooth connectivity, and sensor technology are integral features of these devices, catering to consumers seeking health risk assessments, muscle mass measurement, segmental body composition analysis, and health data management. Wellness programs, health coaching, body water monitoring, smartphone integration, and personalized feedback are additional features that attract consumers. Regulatory

In 2024, around 40 percent of U.S. men reported weighing 200 pounds or more. This statistic shows the average self-reported weight among U.S. men from 1990 to 2024.

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Weight Management Market Size 2024-2028

The weight management market size is forecast to increase by USD 103.8 billion at a CAGR of 10.87% between 2023 and 2028.

The market is witnessing significant growth due to rising obesity rates, particularly in developed and developing economies. The increasing prevalence of sedentary lifestyles, coupled with the influence of social media platforms promoting unhealthy food choices, is fueling this trend. The fast-food industry's continuous expansion and the availability of convenient yet calorie-dense options further exacerbate the issue. Key health concerns, such as cardiovascular diseases, diabetes, hormonal problems, and certain cancers, are associated with obesity. As a result, consumers are seeking effective solutions, leading to a rise in demand for diet meals, beverages, and supplements. This trend is expected to continue, as chronic diseases linked to obesity pose a significant threat to public health. The market is also witnessing innovative marketing strategies and personalized approaches to cater to the diverse needs of consumers. Despite these opportunities, challenges remain, including regulatory hurdles and consumer skepticism towards weight loss solutions.

What will be the Size of the Market During the Forecast Period?

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The market encompasses a range of products and services aimed at helping individuals maintain a healthy body weight and improve overall wellness. Obesity, driven by sedentary lifestyles and unhealthy dietary choices, remains a significant global health concern, fueling market growth. Chronic diseases, such as diabetes, hypertension, orthopedic diseases, and cardiovascular diseases, are often associated with obesity and create a strong demand for solutions. 
Additionally, hormonal problems and childhood obesity contribute to market expansion. Preventive health measures, including healthy eating habits, daily physical activities, and services, are increasingly popular. Social media plays a role in promoting weight loss trends, from bariatric surgeries to protein powders and fitness programs. The young population and the Gen X and baby boomer generations are key demographics, as they seek to maintain a healthy weight and address age-related health concerns.

How is this Weight Management Industry segmented and which is the largest segment?

The report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Diet
  Equipment
  Services


Distribution Channel

  Offline
  Online


Geography

  North America

    US


  Asia

    China
    Japan


  Europe

    Germany
    UK


  Rest of World (ROW)

By Type Insights

The diet segment is estimated to witness significant growth during the forecast period.

The market is driven by the increasing prevalence of obesity and related health conditions, including hypertension, diabetes, and orthopedic diseases. Sedentary lifestyles and the consumption of junk food and fast-food contribute to obesity, affecting over one-third of the global population. Obesity can lead to chronic diseases, such as cardiovascular diseases and certain types of cancer. The market includes various segments, such as diet meals, beverages and supplements, exercise, surgical procedures, and services. Digitalization has led to the growth of online sales, ready-to-drink beverages, bars, gels, and powders. Lifestyle changes, including healthy eating habits and daily physical activities, are essential for maintaining a healthy body weight.

Weight management programs and innovative weight-management products, such as functional beverages, functional food, and dietary supplements, offer prevention and consultation services. The market is expected to grow due to the increasing awareness of weight-related health issues and the desire for a healthy immune system among the young population and Gen X and baby boomer generations.

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The diet segment was valued at USD 84.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Asia is estimated to contribute 36% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is currently the largest global segment, driven by increasing consumer focus on healthier lifestyles and obesity concerns. With over 35% of American adults classified as obese in 2022, according to the Centers for Disease Control and Prevention (CDC), the US market dominates th

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Figure 7: Railroad Fuel Surcharges, North American Weight Average