As of August 2024, around one-third (or 33 percent) of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations intended to raise content marketing budgets by between one and nine percent in 2025, while 13 percent of respondents stated they planned to increase them by over nine percent. Approximately 41 percent expected budgets to remain the same, eight percent predicted a decrease, and five percent said they were unsure about such changes. According to the same study, social media and corporate blogs ranked among B2B content marketers' most used channels.

During a 2024 survey among business-to-business (B2B) marketers worldwide (but predominantly based in North America), approximately ** percent reported having a documented content strategy. A year earlier, the share stood at ** percent. According to the same study, LinkedIn and Facebook ranked among the most valuable social media platforms for B2B content marketers.

During a July 2022 survey among B2B marketers who used social media platforms for paid content promotion worldwide, ** percent of respondents stated that they made use of LinkedIn over the previous 12 months. Facebook was ranked second with ** percent of respondents, which was a drop of ** percentage points, compared to 2021, when ** percent stated using it.

Introduction

Content Marketing Statistics: Content marketing is a smart way for modern-day businesses to connect with their audience by sharing helpful and interesting content. Instead of directly selling products or services, this marketing strategy focuses on providing value to customers. This strategy uses blogs, videos, social media posts, and other formats to inform, educate, or entertain people.

The goal is to build trust, improve brand awareness, and encourage customer loyalty over time. Good content marketing answers customer questions, solves problems, and creates a strong connection with the audience. Businesses use this approach to stand out in a crowded market and drive more sales. In today's digital world, content marketing has become an essential tool for engaging audiences and cost-effectively growing businesses.

As of August 2024, approximately 87 percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations successfully created brand awareness with the help of content marketing during the 12 months preceding the survey. Generating demand or leads and nurturing subscribers, the audience, or leads followed, respectively mentioned by 74 and 62 percent of respondents. According to the same study, about 46 percent of marketers expected increases in B2B content marketing budgets in 2025.

Success.ai’s B2B Marketing Data and Contact Data for Global Marketing Leaders empowers businesses to connect with chief marketing officers (CMOs), marketing strategists, and industry decision-makers worldwide. With access to over 170M verified profiles, including work emails and direct phone numbers, this dataset ensures your outreach efforts reach the right audience effectively.

Our AI-powered platform continuously updates and validates contact data to maintain 99% accuracy, providing actionable insights for marketing campaigns, sales strategies, and recruitment initiatives. Whether you’re targeting CMOs in Fortune 500 companies or strategists in innovative startups, Success.ai delivers reliable data tailored to meet your business goals.

Key Features of Success.ai’s Marketing Leader Contact Data - Comprehensive Coverage Across the Marketing Industry Access profiles for marketing leaders across diverse industries and regions:

Chief Marketing Officers (CMOs): Decision-makers shaping global marketing strategies. Marketing Strategists: Experts driving innovative campaigns and business growth. Digital Marketing Heads: Leaders overseeing digital transformation initiatives. Brand Managers: Professionals managing brand identity and outreach efforts. Content and SEO Specialists: Key contributors to content strategy and visibility.

• Verified Accuracy with Continuous Updates

AI-Validated Accuracy: Industry-leading AI technology ensures every contact detail is verified. Real-Time Profile Updates: Data is continuously refreshed to reflect the most current information. Reliable Engagement: Minimized bounce rates for seamless communication with decision-makers.

• Tailored Data Delivery Options Choose the delivery method that aligns with your operational requirements:

API Integration: Seamlessly integrate contact data into your CRM or marketing platforms. Custom Flat Files: Receive datasets customized to your specifications, ready for immediate use.

Why Choose Success.ai for Marketing Data?

• Best Price Guarantee We provide the most competitive pricing in the industry, ensuring the best value for global, verified contact data.

• Global Compliance and Ethical Practices Our data collection and processing adhere to strict compliance standards, including GDPR, CCPA, and other regional data regulations, ensuring ethical and secure usage.

• Strategic Advantages for Your Business

  Precise Marketing Campaigns: Create highly targeted campaigns that resonate with marketing leaders. Effective Sales Outreach: Accelerate sales processes with direct access to CMOs and strategists. Recruitment Efficiency: Source top-tier marketing talent with verified contact data. Market Intelligence: Leverage enriched data insights to understand industry trends and optimize strategies. Partnership Development: Build and nurture relationships with influential marketing professionals.

• Data Highlights 170M+ Verified Professional Profiles 50M Work Emails 700M Global Professional Profiles 70M Verified Company Profiles

Key APIs for Enhanced Functionality

• Enrichment API Keep your contact database updated with real-time enrichment capabilities, ensuring relevance for dynamic outreach efforts.

• Lead Generation API Maximize your lead generation campaigns with accurate, verified data, including contact information for global marketing leaders. Our API supports up to 860,000 API calls per day, enabling robust scalability for your business.

• Use Cases

1. Targeted Marketing Campaigns Reach CMOs and marketing strategists with personalized campaigns designed to deliver measurable ROI.

2. Sales Pipeline Acceleration Engage directly with decision-makers to shorten sales cycles and boost deal closure rates.

3. Talent Recruitment Identify and recruit top-tier marketing talent to strengthen your team.

4. Partnership Building Establish meaningful connections with global marketing leaders to foster collaboration.

5. Strategic Planning Utilize detailed firmographic and demographic insights for data-driven decision-making.

What Makes Success.ai Stand Out?

• Unmatched Data Quality: AI-driven verification ensures 99% accuracy for all profiles. Comprehensive Reach: Covering marketing professionals across various industries and regions worldwide.
• Flexible Integration Options: Customizable delivery formats to suit your business needs.
• Ethical and Compliant Data: Fully aligned with global data protection regulations.

Success.ai’s B2B Contact Data for Global Marketing Leaders is your ultimate solution for connecting with top-tier marketing professionals. From CMOs driving global strategies to strategists shaping impactful campaigns, our database ensures you reach the right audience to grow your business.

No one beats us on price. Period.

During a 2023 global survey among business-to-business (B2B) content marketers at companies employing at least one thousand people and not using generative artificial intelligence (AI) at work, around 37 percent credited their decision to accuracy concerns. Approximately 27 percent mentioned corporate mandates, while 24 percent said they lacked an understanding of such tools. According to the same study, LinkedIn was the social media platform delivering the best value for enterprise B2B marketers worldwide.

This statistic illustrates the share of B2B marketers using online content marketing in the Netherlands in 2018. During the survey period, it was found that almost nine percent of the Dutch B2B online marketers mentioned they will use content marketing in 2019.

The content marketing market, valued at $588.12 million in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 13.9% from 2025 to 2033. This expansion is driven by several key factors. Businesses increasingly recognize the power of engaging content to build brand awareness, generate leads, and establish thought leadership. The rise of digital platforms, including blogging, video marketing, and interactive infographics, provides diverse channels for content distribution, fueling market growth. Furthermore, the increasing sophistication of content marketing analytics allows for data-driven optimization, improving return on investment (ROI) and encouraging further adoption. The retail, automotive, and financial services sectors are leading adopters, leveraging content to engage target audiences and drive sales. However, challenges remain. Competition for audience attention is fierce, requiring continuous innovation in content formats and strategies. Measuring the effectiveness of content marketing across diverse platforms can be complex, hindering accurate ROI assessment for some businesses. Additionally, maintaining consistent high-quality content creation can be resource-intensive, posing a barrier for smaller companies. Despite these challenges, the overall market outlook is positive, fueled by ongoing technological advancements and the expanding use of content marketing across various industries. The diversification of content platforms and objectives—from lead generation to establishing thought leadership—suggests a robust and adaptable market poised for significant future growth. The increasing adoption of advanced analytics tools and AI-driven content optimization will continue to shape the market trajectory, making data-driven strategies essential for success.

During an early 2024 global survey among marketing and media leaders, approximately ** percent reported that their organizations raised their budget for content marketing during the 12 months preceding the data collection. Around ** percent said they planned to increase investments in content during the 12 months following the survey. According to the same study, three out of 10 marketers included budget constraints among the biggest content-related challenges in 2024.

The B2B inbound marketing services market is experiencing robust growth, driven by the increasing adoption of digital strategies by businesses to enhance lead generation and brand awareness. The market's shift towards data-driven approaches, personalized content, and sophisticated analytics is fueling this expansion. While precise market sizing data wasn't provided, considering the presence of major players like Ogilvy and Epsilon, along with numerous specialized agencies, a reasonable estimate for the 2025 market size could be in the range of $15 billion to $20 billion USD, given the substantial investment businesses make in digital marketing. A Compound Annual Growth Rate (CAGR) of 10-15% is plausible for the forecast period (2025-2033), reflecting the continued integration of inbound methodologies into comprehensive marketing strategies. Key growth drivers include the rising demand for content marketing, search engine optimization (SEO), and social media marketing services. Furthermore, the increasing complexity of the B2B sales cycle necessitates tailored inbound strategies for nurturing leads and building strong customer relationships. While data limitations prevent precise segment breakdowns, it's reasonable to expect significant growth across all segments, including content creation, SEO services, email marketing, social media management, and marketing automation. However, potential restraints might include budget constraints for smaller businesses, challenges in measuring ROI, and the ongoing evolution of marketing technology, requiring constant adaptation by service providers. The competitive landscape is characterized by a mix of large multinational agencies (Ogilvy, Epsilon) and specialized boutique firms (InboundLabs, Scripted). The success of individual players hinges on their ability to offer innovative solutions, deliver measurable results, and adapt to the rapidly changing digital marketing ecosystem. Regional variations in market maturity and adoption rates are expected, with North America and Europe likely leading the way, followed by growth in Asia-Pacific and other emerging markets. The long-term outlook remains optimistic, with sustained growth predicted as businesses increasingly recognize the value of attracting and engaging their target audience through inbound marketing tactics. Continuous innovation in areas such as AI-powered marketing automation and data analytics will likely shape the future of this dynamic market.

The B2B demand generation services market is experiencing robust growth, driven by the increasing need for businesses to acquire high-quality leads and nurture them through the sales funnel. The market's expansion is fueled by several key factors. Firstly, the digital transformation across industries is pushing companies to adopt sophisticated marketing strategies that go beyond traditional methods. Secondly, the growing adoption of inbound and outbound marketing techniques, encompassing content marketing, search engine optimization (SEO), social media marketing, and account-based marketing (ABM), is significantly impacting demand. Thirdly, the rising use of marketing automation and analytics tools empowers businesses to measure campaign effectiveness, optimize strategies, and achieve higher ROI. Finally, the increasing competition in most B2B sectors forces businesses to invest heavily in demand generation to maintain a competitive edge. We estimate the 2025 market size to be around $15 billion, considering the significant investments by enterprises in lead generation and the growing popularity of digital marketing tools and techniques. A CAGR of 12% is a realistic projection for the period 2025-2033, which would reflect ongoing digital transformation and increasing competition. The market segmentation reveals a significant opportunity in both small and medium-sized enterprises (SMEs) and large enterprises. While large enterprises have greater budgets and often employ dedicated demand generation teams, SMEs represent a rapidly growing segment seeking efficient and cost-effective solutions. The prevalence of inbound and outbound marketing strategies highlights the need for diversified demand generation approaches. While outbound marketing maintains its importance, inbound strategies are gaining traction as businesses seek to attract and engage qualified leads organically. Geographic variations exist, with North America and Europe currently holding the largest market shares, driven by high levels of technological adoption and strong digital infrastructure. However, significant growth potential is present in Asia-Pacific and other emerging economies, as businesses in these regions increasingly embrace digital marketing and the importance of lead generation. Market restraints include the high cost of implementing advanced demand generation technologies and the need for skilled professionals to manage them effectively.

As of August 2024, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) included video among the areas attracting more investments from their organizations in 2025 than in the previous year. Thought leadership ranked second, mentioned by ** percent, while artificial intelligence (AI) for content optimization/performance and paid advertising tied for third, each cited by ** percent of respondents. AI for content creation rounded out the top five, selected by ** percent of the participants.

The Content Marketing Agency Services market is experiencing robust growth, driven by the increasing reliance of businesses on digital strategies to reach target audiences. The market, valued at approximately $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033. This significant expansion is fueled by several key factors. Firstly, the escalating demand for high-quality, engaging content across various digital platforms is pushing businesses to outsource content creation and marketing to specialized agencies. Secondly, the rising adoption of sophisticated content marketing tools and technologies, such as AI-powered content creation and analytics platforms, is boosting efficiency and effectiveness. Thirdly, the growing importance of SEO and content marketing in driving organic traffic and lead generation is significantly impacting market growth. The market is segmented by application (individual, enterprise, others) and service type (online, offline), with the enterprise segment and online services commanding the largest market shares due to their higher budgets and technological advantages. Competitive dynamics are marked by both established players and emerging firms, leading to innovation and diversification of services offered. The geographical distribution of the market reveals a strong presence in North America and Europe, which currently account for a significant portion of the market revenue. However, rapid growth is observed in the Asia-Pacific region, fueled by increasing digital adoption and a burgeoning middle class. This geographical diversification presents substantial opportunities for content marketing agencies to expand their reach and tap into new markets. Challenges include the increasing competition, the need to adapt to evolving content consumption patterns, and maintaining high standards of content quality while managing costs effectively. Despite these challenges, the long-term outlook for the Content Marketing Agency Services market remains exceptionally positive, driven by the unwavering importance of content marketing in achieving business goals across various industries.

Thomson Data’s B2B leads data offers businesses the right insights to make well-informed decisions. It will help you analyze and understand the industry you target, the businesses operating within that industry, and the competitors, enabling you to make accurate strategic decisions.

For example, you are using cold outreach, Account-Based Marketing (ABM), and other lead strategies. Then, our B2B lead data can play a pivotal role in creating segmented lists of contacts that your team can put to good use to grow your lead pipeline.

What are the Thomson Data’s B2B Leads Data Use Cases? Our goal is to provide high-quality B2B lead data as it will help organizations carry out the following marketing and sales activities.

• ICP development: Build an Ideal Customer Profile (ICP), which is a depiction of your perfect client. Use your ICP as a foundation to find other target audiences who match the ICP parameters and expand your outreach efforts.

• Lead generation: For the lead generation process to be on the right track, the organization must find the ideal customers and the right contact details, which will provided by our B2B Lead data.

• Outbound sales: Our precise B2B leads data heightens the efficiency of the outbound sales, as it primarily depends upon accurate contact records, which are available in our database.

• Demand generation: Depend generation is the umbrella of marketing activities that attract new prospects towards your brand. Once you are aware of the business you are targeting with our B2B lead data, you can power your marketing strategies (content marketing, email marketing, etc.) And More!

Where does Thomson Data’s B2B Lead Data come from? Thomson Data’s B2B lead data is collated from trusted public domains, which are as follows; • B2B Directories • Market Research • Webinars • Online Conferences • Re-Seller Programs • Telemarketing Efforts • Government Records • Publishing Companies • Timeshare Associations • Panel Discussions • And More

Why Choose Thomson Data’s B2B Lead Data?

Thomson Data is the best B2B lead data provider in terms of being updated and quality. It should be your go-to choice if you want global compliant data, and your business is dependent upon calling prospects, as Thomson Data provides a phone number-verified data. Furthermore, by using B2B lead data for email marketing campaigns, businesses can achieve a deliverability rate of 95%. It isn’t that great, but that’s not all; our B2B lead database can be seamlessly downloaded and easily integrated with CRM. It can also be used for global prospecting.

Henceforth, it is a vast database that is regularly updated to ensure your communication with your prospect is hassle-free. So, when you need B2B lead data, make sure you consider Thomson Data as your only option. Send us a request and we will be happy to help you.

Business to Business Media Market Outlook

The global Business to Business (B2B) Media market size is estimated to be USD 35.6 billion in 2023 and is projected to grow to USD 58.9 billion by 2032, reflecting a compound annual growth rate (CAGR) of 5.6% during the forecast period. The growth of the B2B media market is being driven by the rapid digital transformation across industries, with businesses increasingly investing in digital platforms to enhance brand visibility and customer reach. The demand for targeted advertising and specialized content has surged, allowing businesses to effectively engage with their audiences through tailored media solutions. Furthermore, the proliferation of data analytics is empowering companies to better understand market trends and consumer behavior, which is boosting the adoption of sophisticated media channels in the B2B sector.

One of the primary growth drivers in the B2B media market is the increasing reliance on digital platforms for communication and marketing. As businesses worldwide continue to embrace digital transformation, there is a significant shift from traditional print media to digital formats, necessitating investment in digital advertising, content creation, and distribution channels. The rise of social media and online networking platforms has further amplified this trend, providing businesses with innovative ways to engage with their target audiences. Additionally, the integration of artificial intelligence and machine learning technologies into media platforms is enhancing content personalization and delivery, driving greater engagement and conversion rates for businesses.

Another key factor contributing to the growth of the B2B media market is the expansion of global trade and the increasing importance of cross-border business relationships. As companies look to expand their operations and tap into new markets, there is a growing need for specialized media channels that can facilitate effective communication and information exchange between businesses across regions. This has led to an uptick in the demand for industry-specific media platforms that provide valuable insights, trends, and networking opportunities for enterprise stakeholders. Moreover, the growing importance of thought leadership in the B2B sector is driving businesses to invest in media platforms that can enhance their brand reputation and position them as industry leaders.

Additionally, the B2B media market is experiencing growth due to increased investment in event-based marketing strategies. B2B events, such as trade shows, conferences, and webinars, are gaining traction as effective platforms for networking, showcasing products, and sharing industry knowledge. These events provide businesses with unique opportunities to engage directly with their target audience, gather market intelligence, and establish long-term partnerships. The shift towards hybrid and virtual event formats has broadened the scope and reach of B2B events, making them more accessible and cost-effective for businesses of all sizes. Consequently, the demand for media platforms that can support and enhance these event experiences is on the rise.

Platform Type Analysis

The B2B media market is segmented into various platform types, including digital, print, events, and others, each offering unique advantages and challenges. Digital platforms have emerged as the dominant segment due to the widespread adoption of internet technologies and mobile devices. The shift towards digital is largely driven by the increasing need for businesses to reach a global audience in real-time, coupled with the enhanced analytics and tracking capabilities that digital platforms offer. Furthermore, advancements in digital technology, such as programmatic advertising and personalized content delivery, are enabling businesses to optimize their marketing efforts and improve return on investment.

Print media, while witnessing a decline, continues to hold relevance in certain industries where physical publications are perceived as more credible and authoritative. Despite the digital shift, print media still plays a crucial role in niche markets and regions where digital penetration is low. It is particularly valued for its tangibility, the perceived value of content, and the ability to reach less tech-savvy audiences. However, to remain competitive, print media companies are increasingly adopting digital strategies, such as integrating augmented reality and QR codes, to enhance reader engagement and bridge the gap between print and digital experiences.

The events platform type within the B2B media market

The inbound marketing services market is experiencing robust growth, driven by the increasing need for businesses to attract and engage customers organically. While precise figures for market size and CAGR are not provided, a reasonable estimation based on industry trends suggests a substantial market. Considering the numerous companies involved, ranging from small agencies to large multinational players, and the widespread adoption of inbound strategies across various industries, a conservative estimate for the 2025 market size could be $15 billion USD. Assuming a steady growth trajectory, fueled by technological advancements in areas like AI-powered content creation and marketing automation, and the ongoing demand for effective digital marketing solutions, a CAGR of 12% from 2025-2033 seems plausible. This signifies a rapidly expanding market with ample opportunities for businesses offering inbound marketing services. The segmentation, encompassing online and offline services targeted at both individual and enterprise clients, reflects the diverse applications of inbound strategies. The geographic spread, covering North America, Europe, Asia-Pacific, and other regions, highlights the global nature of this dynamic market. Key growth drivers include increased reliance on digital channels, the growing sophistication of marketing automation tools, and the rising importance of content marketing in establishing brand credibility and customer loyalty. Conversely, challenges include the intensifying competition among service providers, the ever-evolving digital landscape demanding continuous adaptation, and the need for accurate measurement and ROI demonstration to clients. The competitive landscape is characterized by a mix of established agencies and emerging players, each vying for market share. Established players like Hubspot, which wasn't explicitly listed, benefit from strong brand recognition and extensive client networks, whereas smaller, niche agencies excel through specialized expertise and personalized service. This diversity within the industry caters to various client needs and budgets, further driving market expansion. The market is expected to witness further consolidation and innovation in the coming years, with a focus on data-driven strategies, personalized customer experiences, and advanced analytics to deliver measurable results and sustainable growth. The projected growth signifies significant opportunities for businesses that can effectively adapt to changing market demands and offer innovative, results-oriented inbound marketing solutions.

The Brand Video Production Services market, currently valued at $2.845 billion in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 5.7% from 2025 to 2033. This expansion is fueled by several key factors. The increasing reliance of businesses, both large enterprises and SMEs, on video marketing for brand building and engagement is a primary driver. The rise of short-form video content, particularly on platforms like TikTok and Instagram Reels, complements the continued demand for longer, more in-depth brand storytelling through long-form videos. Furthermore, advancements in video production technology, making high-quality video creation more accessible and cost-effective, contribute significantly to market growth. The competitive landscape, featuring a mix of established studios and smaller, agile production houses, ensures a diverse range of services catering to various client needs and budgets. Geographic expansion, particularly in emerging markets with growing digital penetration, presents significant opportunities for future growth. Restraints on market growth might include fluctuating economic conditions impacting marketing budgets and the increasing competition among video production companies. However, the market is expected to overcome these challenges due to the strategic importance of video in modern marketing strategies. The ongoing trend of personalized video content, created specifically to resonate with individual target audiences, further boosts the market’s potential. The integration of innovative technologies such as AI-powered video editing and virtual production techniques is enhancing efficiency and lowering production costs, making video marketing a more accessible and attractive option for a wider range of businesses. Future growth will likely be shaped by companies that embrace technological innovation and demonstrate a keen understanding of evolving consumer preferences in video content consumption across various platforms. The continued focus on delivering measurable ROI for video marketing campaigns will also be a key differentiator in the years to come.

The internet marketing services market is experiencing robust growth, driven by the increasing reliance of businesses, both large enterprises and SMEs, on digital channels for customer acquisition and brand building. The market's expansion is fueled by several key factors. Firstly, the continuous evolution of digital marketing techniques, such as search engine optimization (SEO) and social media marketing (SMM), necessitates ongoing investment in professional services. Secondly, the rising adoption of sophisticated marketing automation tools and analytics platforms requires specialized expertise for effective implementation and interpretation. Thirdly, the intensifying competition in the digital landscape compels businesses to invest strategically in specialized internet marketing services to maintain a competitive edge. The market is segmented by application (large enterprises and SMEs) and by type of service (SEO, SMM, and others, which may include email marketing, pay-per-click advertising, content marketing, and influencer marketing). While precise market sizing data is absent, considering the significant and consistent growth of digital marketing spending globally, a conservative estimate places the 2025 market size at $50 billion USD, with a compound annual growth rate (CAGR) of 15% projected through 2033. This growth reflects the continued digital transformation across diverse industries and the growing understanding of the ROI achievable through well-executed digital strategies. Despite the positive market outlook, several challenges constrain growth. These include the rising costs associated with advanced digital marketing tools and technologies, the ongoing skills gap in the industry leading to a shortage of qualified professionals, and the evolving nature of digital algorithms and marketing platforms requiring constant adaptation. However, these challenges are also creating opportunities for specialized service providers that offer advanced expertise and innovative solutions. The competitive landscape is fragmented, with a mix of large multinational companies and smaller, specialized agencies vying for market share. This fragmentation provides both opportunities for market entrants and challenges in terms of market consolidation and pricing pressures. The geographical distribution of the market is likely to vary, with developed economies potentially demonstrating higher adoption rates initially, though emerging markets offer significant future growth potential.

During a survey among business-to-business (B2B) marketers in the United States published in September 2024, around ** percent reported a somewhat optimistic or very optimistic outlook on the usage of artificial intelligence (AI) in their industry. Less than ** percent expressed some level of skepticism, while ** percent remained neutral. According to the same study, U.S. B2B marketers used AI mainly for content, coding, and presentations.