As of August 2024, around one-third (or ** percent) of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations intended to raise content marketing budgets by between *** and **** percent in 2025, while ** percent of respondents stated they planned to increase them by over **** percent. Approximately ** percent expected budgets to remain the same, ***** percent predicted a decrease, and **** percent said they were unsure about such changes. According to the same study, social media and corporate blogs ranked among B2B content marketers' most used channels.

During a 2024 survey among business-to-business (B2B) marketers worldwide (but predominantly based in North America), approximately ** percent reported having a documented content strategy. A year earlier, the share stood at ** percent. According to the same study, LinkedIn and Facebook ranked among the most valuable social media platforms for B2B content marketers.

During a July 2022 survey among B2B marketers who used social media platforms for paid content promotion worldwide, ** percent of respondents stated that they made use of LinkedIn over the previous 12 months. Facebook was ranked second with ** percent of respondents, which was a drop of ** percentage points, compared to 2021, when ** percent stated using it.

During a 2024 global survey among business-to-business (B2B) content marketers at companies, 45 percent of respondents said their organizations and marketing teams did not have guidelines in place for generative artificial intelligence (GenAI) tools. Another 38 percent stated their organizations had such guidelines, while 3 percent were unsure.

Introduction

B2B Marketing Statistics: In recent years, B2B marketing has changed dramatically as business buyers expect personalized experiences, relevant content, and digital-first interactions just like regular consumers do. Whether it's a small agency or a global enterprise, understanding modern B2B marketing tools and tactics is key to attracting, engaging, and converting other businesses.

This article has covered all recent statistical analysis from different insights, including the key trends, strategies, and tools shaping modern B2B marketing, and how businesses can build stronger, long-term relationships with clients and customers.

During an early 2024 global survey among marketing and media leaders, approximately ** percent reported that their organizations raised their budget for content marketing during the 12 months preceding the data collection. Around ** percent said they planned to increase investments in content during the 12 months following the survey. According to the same study, three out of 10 marketers included budget constraints among the biggest content-related challenges in 2024.

During a 2024 global survey among business-to-business (B2B) content marketers not using generative artificial intelligence (GenAI) at work, around ** percent credited their decision to accuracy concerns. Approximately ** percent mentioned corporate mandates, while ** percent said they lacked an understanding of such tools. According to the same study, LinkedIn was the social media platform delivering the best value for enterprise B2B marketers worldwide.

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The content marketing market, valued at $588.12 million in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 13.9% from 2025 to 2033. This expansion is driven by several key factors. Businesses increasingly recognize the power of engaging content to build brand awareness, generate leads, and establish thought leadership. The rise of digital platforms, including blogging, video marketing, and interactive infographics, provides diverse channels for content distribution, fueling market growth. Furthermore, the increasing sophistication of content marketing analytics allows for data-driven optimization, improving return on investment (ROI) and encouraging further adoption. The retail, automotive, and financial services sectors are leading adopters, leveraging content to engage target audiences and drive sales. However, challenges remain. Competition for audience attention is fierce, requiring continuous innovation in content formats and strategies. Measuring the effectiveness of content marketing across diverse platforms can be complex, hindering accurate ROI assessment for some businesses. Additionally, maintaining consistent high-quality content creation can be resource-intensive, posing a barrier for smaller companies. Despite these challenges, the overall market outlook is positive, fueled by ongoing technological advancements and the expanding use of content marketing across various industries. The diversification of content platforms and objectives—from lead generation to establishing thought leadership—suggests a robust and adaptable market poised for significant future growth. The increasing adoption of advanced analytics tools and AI-driven content optimization will continue to shape the market trajectory, making data-driven strategies essential for success.

The B2B inbound marketing services market is experiencing robust growth, driven by the increasing adoption of digital strategies by businesses to enhance lead generation and brand awareness. The market's shift towards data-driven approaches, personalized content, and sophisticated analytics is fueling this expansion. While precise market sizing data wasn't provided, considering the presence of major players like Ogilvy and Epsilon, along with numerous specialized agencies, a reasonable estimate for the 2025 market size could be in the range of $15 billion to $20 billion USD, given the substantial investment businesses make in digital marketing. A Compound Annual Growth Rate (CAGR) of 10-15% is plausible for the forecast period (2025-2033), reflecting the continued integration of inbound methodologies into comprehensive marketing strategies. Key growth drivers include the rising demand for content marketing, search engine optimization (SEO), and social media marketing services. Furthermore, the increasing complexity of the B2B sales cycle necessitates tailored inbound strategies for nurturing leads and building strong customer relationships. While data limitations prevent precise segment breakdowns, it's reasonable to expect significant growth across all segments, including content creation, SEO services, email marketing, social media management, and marketing automation. However, potential restraints might include budget constraints for smaller businesses, challenges in measuring ROI, and the ongoing evolution of marketing technology, requiring constant adaptation by service providers. The competitive landscape is characterized by a mix of large multinational agencies (Ogilvy, Epsilon) and specialized boutique firms (InboundLabs, Scripted). The success of individual players hinges on their ability to offer innovative solutions, deliver measurable results, and adapt to the rapidly changing digital marketing ecosystem. Regional variations in market maturity and adoption rates are expected, with North America and Europe likely leading the way, followed by growth in Asia-Pacific and other emerging markets. The long-term outlook remains optimistic, with sustained growth predicted as businesses increasingly recognize the value of attracting and engaging their target audience through inbound marketing tactics. Continuous innovation in areas such as AI-powered marketing automation and data analytics will likely shape the future of this dynamic market.

As of August 2024, approximately*** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations successfully created brand awareness with the help of content marketing during the 12 months preceding the survey. Generating demand or leads and nurturing subscribers, the audience, or leads followed, respectively mentioned by ** and ** percent of respondents. According to the same study, about ** percent of marketers expected increases in B2B content marketing budgets in 2025.

The Content Marketing Agency Services market is experiencing robust growth, driven by increasing reliance on digital marketing strategies and the need for businesses to build brand awareness and generate leads online. The market size in 2025 is estimated at $15 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033. This growth is fueled by several key trends, including the rising adoption of personalized content, the expanding use of data analytics for content optimization, and the increasing demand for specialized content marketing services such as video marketing and influencer outreach. Businesses across various sectors are increasingly outsourcing their content marketing needs to specialized agencies, leveraging their expertise to create high-quality, engaging content that resonates with target audiences. This trend is further amplified by the ever-increasing complexity of digital marketing and the need for agencies to stay ahead of the curve in terms of technology and strategy. Despite the positive growth trajectory, the market faces some challenges. Competition is fierce, with numerous established agencies and new entrants vying for market share. Maintaining consistent content quality and demonstrating a clear return on investment (ROI) for clients are critical success factors. Furthermore, adapting to evolving algorithms and consumer preferences requires ongoing investment in training and technological advancements. Despite these constraints, the long-term outlook for the content marketing agency services market remains exceptionally positive, driven by continued digital transformation across industries and the essential role that high-quality content plays in achieving business objectives. The market segmentation includes various service offerings (e.g., content strategy, creation, distribution, and analytics) catering to diverse industry verticals and business sizes. The major players, including Big Leap, Revenue River, and others listed, are actively innovating and expanding their service portfolios to maintain their competitive edge and capitalize on the market's growth potential.

The B2B demand generation services market is experiencing robust growth, driven by the increasing need for businesses to acquire high-quality leads and enhance their sales pipelines. The market's expansion is fueled by several key factors. Firstly, the escalating adoption of digital marketing strategies, encompassing SEO, content marketing, social media marketing, and account-based marketing (ABM), is creating significant demand for specialized services. Businesses recognize the complexity of these strategies and prefer outsourcing to agencies possessing the expertise and resources for successful implementation. Secondly, the shift towards data-driven marketing and the importance of precise lead targeting contribute to this growth. Agencies specializing in demand generation offer sophisticated analytics and reporting capabilities, providing clients with measurable results and a clear return on investment (ROI). Finally, the growing complexity of sales cycles and the need for consistent lead nurturing necessitates the engagement of experienced professionals capable of managing the entire process, from lead acquisition to conversion. Assuming a moderate CAGR of 15% (a reasonable figure considering the industry's growth trajectory), a market size of $10 billion in 2025 could reasonably reach approximately $11.5 billion in 2026 and continue a steady expansion throughout the forecast period. The competitive landscape within the B2B demand generation services market is characterized by a diverse range of agencies, each offering specialized services and expertise. While larger agencies such as Walker Sands and Ironpaper offer comprehensive services, smaller, niche agencies such as Dapper Agency or Inbox Insight may focus on specific areas like email marketing or content creation. This variety allows businesses to select agencies tailored to their individual needs and budget. However, intense competition necessitates continuous innovation and adaptation. Agencies must continually refine their strategies, embrace emerging technologies, and demonstrate measurable results to maintain a competitive edge. The success of individual agencies will depend upon their ability to build strong client relationships, deliver exceptional results, and adapt to evolving market trends. Regional variations in market growth will be influenced by factors such as digital maturity, economic conditions, and industry-specific requirements. North America and Europe are likely to remain dominant regions, although growth in Asia-Pacific and other emerging markets is also expected.

As of August 2024, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) included video among the areas attracting more investments from their organizations in 2025 than in the previous year. Thought leadership ranked second, mentioned by ** percent, while artificial intelligence (AI) for content optimization/performance and paid advertising tied for third, each cited by ** percent of respondents. AI for content creation rounded out the top five, selected by ** percent of the participants.

The Brand Video Production Services market, currently valued at $2.845 billion in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 5.7% from 2025 to 2033. This expansion is fueled by several key factors. The increasing reliance of businesses, both large enterprises and SMEs, on video marketing for brand building and engagement is a primary driver. The rise of short-form video content, particularly on platforms like TikTok and Instagram Reels, complements the continued demand for longer, more in-depth brand storytelling through long-form videos. Furthermore, advancements in video production technology, making high-quality video creation more accessible and cost-effective, contribute significantly to market growth. The competitive landscape, featuring a mix of established studios and smaller, agile production houses, ensures a diverse range of services catering to various client needs and budgets. Geographic expansion, particularly in emerging markets with growing digital penetration, presents significant opportunities for future growth. Restraints on market growth might include fluctuating economic conditions impacting marketing budgets and the increasing competition among video production companies. However, the market is expected to overcome these challenges due to the strategic importance of video in modern marketing strategies. The ongoing trend of personalized video content, created specifically to resonate with individual target audiences, further boosts the market’s potential. The integration of innovative technologies such as AI-powered video editing and virtual production techniques is enhancing efficiency and lowering production costs, making video marketing a more accessible and attractive option for a wider range of businesses. Future growth will likely be shaped by companies that embrace technological innovation and demonstrate a keen understanding of evolving consumer preferences in video content consumption across various platforms. The continued focus on delivering measurable ROI for video marketing campaigns will also be a key differentiator in the years to come.

The internet marketing services market is experiencing robust growth, driven by the increasing reliance of businesses, both large enterprises and SMEs, on digital channels for customer acquisition and brand building. The market's expansion is fueled by several key factors. Firstly, the continuous evolution of digital marketing techniques, such as search engine optimization (SEO) and social media marketing (SMM), necessitates ongoing investment in professional services. Secondly, the rising adoption of sophisticated marketing automation tools and analytics platforms requires specialized expertise for effective implementation and interpretation. Thirdly, the intensifying competition in the digital landscape compels businesses to invest strategically in specialized internet marketing services to maintain a competitive edge. The market is segmented by application (large enterprises and SMEs) and by type of service (SEO, SMM, and others, which may include email marketing, pay-per-click advertising, content marketing, and influencer marketing). While precise market sizing data is absent, considering the significant and consistent growth of digital marketing spending globally, a conservative estimate places the 2025 market size at $50 billion USD, with a compound annual growth rate (CAGR) of 15% projected through 2033. This growth reflects the continued digital transformation across diverse industries and the growing understanding of the ROI achievable through well-executed digital strategies. Despite the positive market outlook, several challenges constrain growth. These include the rising costs associated with advanced digital marketing tools and technologies, the ongoing skills gap in the industry leading to a shortage of qualified professionals, and the evolving nature of digital algorithms and marketing platforms requiring constant adaptation. However, these challenges are also creating opportunities for specialized service providers that offer advanced expertise and innovative solutions. The competitive landscape is fragmented, with a mix of large multinational companies and smaller, specialized agencies vying for market share. This fragmentation provides both opportunities for market entrants and challenges in terms of market consolidation and pricing pressures. The geographical distribution of the market is likely to vary, with developed economies potentially demonstrating higher adoption rates initially, though emerging markets offer significant future growth potential.

The Enterprise Social Media Marketing Services market is experiencing robust growth, driven by the increasing adoption of social media platforms by businesses for brand building, lead generation, and customer engagement. The market, estimated at $15 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 15% between 2025 and 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors. Firstly, the rising preference for digital marketing strategies, particularly social media, amongst businesses of all sizes, is a major contributor. Secondly, the sophisticated analytics and targeting capabilities offered by modern social media platforms allow for highly effective and measurable marketing campaigns, further driving adoption. Thirdly, the increasing need for businesses to maintain a strong online presence and engage with their target audience is compelling them to invest in professional social media marketing services. The market is segmented by service type (e.g., content creation, community management, paid advertising), industry vertical, and geographical region. Competitive intensity is high, with numerous agencies vying for market share. However, opportunities exist for agencies specializing in niche industries or offering innovative service packages. Despite the significant growth potential, challenges remain. The increasing complexity of social media algorithms and the constant evolution of best practices require agencies to invest heavily in training and staying ahead of the curve. Furthermore, measuring the return on investment (ROI) of social media marketing campaigns can be complex, demanding data-driven strategies and transparent reporting to clients. Nevertheless, the overall outlook for the Enterprise Social Media Marketing Services market remains positive, propelled by continued digital transformation, rising demand for data-driven marketing solutions, and the ongoing expansion of social media platforms' reach and influence. The key players mentioned – WeAgile, Soap Media, Thrive Internet Marketing Agency, and others – are likely engaged in fierce competition, focusing on differentiation through specialized services or technological innovation to maintain a competitive edge.

Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

The video marketing services market, currently valued at $712 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 15.2% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing adoption of video content across diverse platforms, including social media, websites, and email marketing, is a primary catalyst. Businesses are increasingly recognizing the power of video to enhance engagement, boost brand awareness, and drive conversions. Furthermore, advancements in video production technology, coupled with the rising affordability of high-quality video creation tools, are making video marketing more accessible to a wider range of businesses, regardless of size or budget. The trend towards personalized and interactive video experiences also contributes to market growth, as businesses strive to create more engaging and tailored content for their target audiences. Competitive pressures and the need to stand out in a crowded digital landscape are further encouraging companies to invest in professional video marketing services. However, challenges remain. The market faces restraints such as the need for continuous content creation, the high costs associated with producing high-quality videos (especially for specialized services like animation or complex motion graphics), and the need for consistent and effective distribution strategies across various platforms. Despite these challenges, the ongoing demand for impactful and engaging content, coupled with the versatility of video as a marketing tool, ensures a positive outlook for market growth throughout the forecast period. The market is segmented based on video type (explainer videos, product demos, social media videos, etc.), target audience (B2B vs. B2C), and service type (production, editing, distribution, analytics). Key players such as Cincopa, Wistia, and others are actively shaping the market landscape through innovation and strategic partnerships, driving further market expansion.

The inbound marketing services market is experiencing robust growth, driven by the increasing need for businesses to attract and engage customers organically. While precise figures for market size and CAGR are not provided, a reasonable estimation based on industry trends suggests a substantial market. Considering the numerous companies involved, ranging from small agencies to large multinational players, and the widespread adoption of inbound strategies across various industries, a conservative estimate for the 2025 market size could be $15 billion USD. Assuming a steady growth trajectory, fueled by technological advancements in areas like AI-powered content creation and marketing automation, and the ongoing demand for effective digital marketing solutions, a CAGR of 12% from 2025-2033 seems plausible. This signifies a rapidly expanding market with ample opportunities for businesses offering inbound marketing services. The segmentation, encompassing online and offline services targeted at both individual and enterprise clients, reflects the diverse applications of inbound strategies. The geographic spread, covering North America, Europe, Asia-Pacific, and other regions, highlights the global nature of this dynamic market. Key growth drivers include increased reliance on digital channels, the growing sophistication of marketing automation tools, and the rising importance of content marketing in establishing brand credibility and customer loyalty. Conversely, challenges include the intensifying competition among service providers, the ever-evolving digital landscape demanding continuous adaptation, and the need for accurate measurement and ROI demonstration to clients. The competitive landscape is characterized by a mix of established agencies and emerging players, each vying for market share. Established players like Hubspot, which wasn't explicitly listed, benefit from strong brand recognition and extensive client networks, whereas smaller, niche agencies excel through specialized expertise and personalized service. This diversity within the industry caters to various client needs and budgets, further driving market expansion. The market is expected to witness further consolidation and innovation in the coming years, with a focus on data-driven strategies, personalized customer experiences, and advanced analytics to deliver measurable results and sustainable growth. The projected growth signifies significant opportunities for businesses that can effectively adapt to changing market demands and offer innovative, results-oriented inbound marketing solutions.