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The Report Covers Global B2B E-Commerce Sales and the Market is Segmented by Channel (Direct Sales and Marketplace Sales) and by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.
In 2021, the value of business-to-business (B2B) e-commerce sales reached 1.7 trillion U.S.dollars in the United States. Estimating a compound annual growth rate of 10.7 percent, U.S. B2B e-commerce will generate over three billion U.S. dollars sales by 2027.
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The report covers North America B2B E-commerce Growth & Companies and the market is segmented by Channel (Direct sales and Marketplace sales) and Country.
In 2023, an estimated 14 percent of B2B sales were expected to be generated digitally. In 2020, the figure was 12.2 percent. Whether the purchase transaction is finalized online or not, online channels have gained relevance in the B2B customer journey. In the United States, two in three buyers use search engines for product discovery, and half of them browse online marketplaces. From product discovery to a revenue source Digital channels are going to be a key source of revenue for B2B companies based in the United States. By 2025, 56 percent of their revenue is expected to be generated online. Four years prior, the figure stood at 34 percent. As far as online channels are concerned, the use of third-party platforms is still limited in the B2B segment. In 2022, 81 percent of B2B organizations still invested in their website to sell their products and services. UX has yet to improve Poor user experience is one of the factors that pulls back B2B e-commerce growth – not just in the United States. In a survey investigating customer satisfaction worldwide, 23.5 percent of B2B buyers stated they had a very negative experience and another 14.9 percent of them had a somewhat negative experience when completing a purchase on a B2B e-commerce site.
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The report covers Asia-Pacific B2B Ecommerce Market Trends and it is segmented by Channel (Direct sales and Marketplace sales) and Country.
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According to Cognitive Market Research, the global B2B Food and Beverages E commerce market size is USD 225141.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 16.20% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD 90056.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 67542.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 51782.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 11257.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4502.82 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.9% from 2024 to 2031.
The Supermarkets/hypermarkets held the highest B2B Food and Beverages E commerce market revenue share in 2024.
Market Dynamics of B2B Food and Beverages E commerce Market
Key Drivers for B2B Food and Beverages E commerce Market
Improved Operational Efficiency & Reduced Costs to Increase the Demand Globally
Within the B2B food and beverage industry, speed and efficiency are critical due to the intense competition and limited shelf lives of many items. A B2B ecommerce channel offers many opportunities for improved efficiencies. One benefit is that it expedites the ordering process for customers, enabling them to place an order with only a few clicks. Additionally, automating through an e-commerce platform lowers the possibility of human errors from your sales force, which frequently sour ties with customers. Automation also reduces the cost of processing orders and simplifies administrative work. Because B2B ecommerce offers lower operating costs, this enables enterprises to sell to smaller, traditionally less profitable clients, thereby gaining more market share.
Technological Advancement to Propel Market Growth
The newest technologies that are assisting organizations in automating procedures, gaining deeper insights into customer behavior, boosting operations, and improving customer experience are artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT). Furthermore, in a setting where competition is escalating, businesses are placing a premium on economy and productivity. By reducing human labor, automating processes, and enhancing supply chain operations, it is anticipated that the tools and solutions offered by B2B e-commerce platforms would encourage market expansion.
Restraint Factor for the B2B Food and Beverages E commerce Market
Complex Supply Chain and Trust Issue to Limit the Sales
The supply chain for food and beverages can be complicated because it involves several parties, perishable goods, and strict regulations. Keeping up with this complexity in an online setting poses logistical, inventory, and quality control issues, also boost market growth. Furthermore, in the food and beverage sector, guaranteeing product quality, safety, and authenticity is essential. In an online marketplace, building confidence between customers and sellers may be difficult, especially when dealing with perishable and delicate items like food and drink.
Impact of Covid-19 on the B2B Food and Beverages E commerce Market
The COVID-19 pandemic has changed industry dynamics and accelerated digital transformation, having a significant impact on the B2B food and beverage e-commerce business. A faster adoption of online procurement solutions has been spurred by the epidemic among enterprises in the food and beverage industry. Businesses now have to go into digital channels to acquire materials, goods, and services because of lockdowns, social distancing policies, and interruptions to traditional supply chains. B2B food and beverage procurement habits have also been impacted by the pandemic's alteration in consumer behavior, which includes a rise in the desire for home delivery and internet shopping. By increasing their online presence, investing in e-commerce capabilities, and providing ...
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The global e-commerce market is experiencing robust growth, projected to reach $30.44 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 20.5% from 2025 to 2033. This expansion is driven by several key factors. Increasing internet and smartphone penetration, particularly in developing economies, is fueling a surge in online shoppers. Furthermore, the convenience of online shopping, coupled with wider product availability and competitive pricing, is significantly attracting consumers. The shift towards digitalization across various sectors, including home appliances, fashion, groceries, and books, is bolstering demand. B2C e-commerce is currently the dominant segment, although B2B e-commerce is experiencing rapid growth, driven by businesses streamlining their procurement processes. Effective marketing strategies, including targeted advertising and personalized recommendations, are further contributing to market expansion. However, challenges remain. Cybersecurity concerns, logistics complexities related to last-mile delivery, and the need for robust customer support infrastructure pose obstacles to sustained growth. Competition amongst established players and new entrants is intense, necessitating continuous innovation and strategic adaptation. Government regulations regarding data privacy and consumer protection also play a significant role in shaping the market landscape. Market segmentation reveals diverse consumer preferences, necessitating customized approaches for different product categories and customer demographics. Strong regional variations exist, with certain regions showing faster growth rates than others. This underscores the importance of understanding local market dynamics and adapting strategies accordingly. The continuous evolution of technological advancements will influence future market trajectories and further complicate market entry and competition.
In 2021, the market size of business-to-business (B2B) e-commerce was worth 5.6 billion U.S. dollars in India. The market size of B2B e-commerce is likely to increase to about 60 billion U.S. dollars in the year 2025. B2B e-commerce is the online selling of products or services between businesses.
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The B2B (business-to-business) eCommerce platform market is expected to witness significant growth over the forecast period, driven by the increasing adoption of digital technologies in business processes and the growing demand for seamless online marketplaces. The global B2B eCommerce platform market is estimated to be worth USD XXX million in 2025 and is projected to grow at a CAGR of XX% during the forecast period, reaching USD XXX million by 2033. Key drivers of market growth include the rising popularity of mobile commerce, increasing internet penetration, and the growing adoption of cloud-based solutions. The B2B eCommerce platform market is segmented based on application (small businesses, midsized businesses, large businesses), types (native mobile commerce apps, other), and region (North America, South America, Europe, Middle East & Africa, Asia Pacific). North America currently holds the largest market share, followed by Europe and Asia Pacific. However, the Asia Pacific region is expected to experience the highest growth rate during the forecast period, due to the increasing adoption of digital technologies in businesses and the growing number of internet users in the region. Major companies operating in the B2B eCommerce platform market include Retalo, Handshake Corp., DreamingCode, Contalog, GoECart, Insite Software, 3dcart, PrestaShop, BigCommerce, WOOCOMMERCE, Shopify, and Magento.
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Technological advancements, particularly in cloud computing and big data analytics, enable businesses to streamline their operations and make data-driven decisions. The increasing adoption of these technologies allows for enhanced efficiency, cost savings, and better customer relationship management. Additionally, the growing prevalence of mobile devices and the Internet of Things (IoT) facilitates seamless and continuous connectivity, further propelling the adoption of B2B e-commerce platforms. These factors are driving the growth of market size to surpass USD 11865.42 Billion in 2023 to reach a valuation of USD 38152.26 Billion by 2031.
Another significant driver is the shift towards digital transformation across industries. Companies are increasingly recognizing the need to digitize their supply chains and procurement processes to stay competitive. This shift is often motivated by the desire to improve supply chain transparency, reduce lead times, and enhance collaboration with suppliers and partners. Furthermore, the globalization of trade necessitates sophisticated e-commerce solutions to manage cross-border transactions, compliance, and logistics effectively enabling the market to grow at a CAGR of 17.34% from 2024 to 2031.
B2B Electronic Commerce Market: Definition/ Overview
B2B Electronic Commerce, or Business-to-Business Electronic Commerce, refers to the transaction of goods, services, or information between businesses through electronic means, typically over the Internet. This type of commerce involves various digital platforms and technologies that facilitate the buying and selling processes, streamlining interactions between companies. Unlike B2C (Business-to-Consumer) e-commerce, which deals directly with individual consumers, B2B e-commerce focuses on the needs of businesses, which often involve more complex transactions, larger volumes, and long-term relationships.
In B2B e-commerce, transactions can range from purchasing raw materials and components to procuring office supplies and professional services. The platforms used often incorporate features such as electronic data interchange (EDI), enterprise resource planning (ERP) systems, and customer relationship management (CRM) tools to ensure efficient and effective operations. These systems help automate procurement processes, manage supply chains, and maintain inventory levels, leading to significant cost reductions and operational efficiencies.
The rise of digital marketplaces and e-procurement systems has further transformed B2B e-commerce by providing centralized hubs where businesses can compare products, negotiate prices, and place orders from various suppliers in a streamlined manner. Additionally, the integration of advanced technologies like artificial intelligence (AI) and big data analytics allows businesses to gain deeper insights into market trends, optimize pricing strategies, and enhance customer experiences.
Globalization and the need for seamless international trade have also fueled the growth of B2B e-commerce. Companies can now reach a broader audience, engage in cross-border trade, and manage logistics more effectively through digital platforms. Furthermore, the ongoing digital transformation across industries underscores the importance of B2B e-commerce in maintaining competitive advantage, fostering innovation, and driving economic growth. In essence, B2B electronic commerce is a critical component of modern business operations, enabling companies to conduct business more efficiently and strategically in an increasingly digital world.
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The Report Covers Global E-Commerce Industry Overview and Share. The Market is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), B2B E-Commerce, and Geography.
In 2021, nearly 40 percent of companies in Poland indicated that the trend in B2B e-commerce was that the Post-Millenials prefer to buy online and don't need contact with a salesperson.
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The size and share of the market is categorized based on Type (Convenience Products, Shopping Products, Featured Products, Not Popular Products, Other) and Application (Offline Retailer, Distributor, Food, Specialty Store, Other) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).
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The Qatar Ecommerce Market size was valued at 4.18 USD Billion in 2024 and is projected to reach USD 9.22 Billion by 2032 growing at a CAGR of 10.70% from 2025 to 2032.
Key Market Drivers:
Digital Transformation: The accelerating adoption of digital technologies and smart devices among Qatar’s population drives significant growth in online shopping behaviors. The integration of advanced payment systems, coupled with improved internet infrastructure and growing smartphone penetration, creates a robust foundation for e-commerce expansion, particularly in mobile commerce and social shopping platforms.
Government Support: Qatar’s comprehensive digital transformation initiatives and supportive regulatory framework for e-commerce businesses create an enabling environment for sector growth. The government’s investment in digital infrastructure, coupled with initiatives to promote cashless transactions and digital literacy, significantly contributes to market expansion and technological advancement.
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The global B2B eCommerce platform software market is anticipated to reach a valuation of approximately USD 19.7 billion by 2033, expanding at a robust CAGR of 10.5% during the forecast period (2023-2033). This growth can be attributed to the increasing adoption of digital technologies by businesses, the need for efficient and cost-effective procurement processes, and the growing preference for online marketplaces. Key market drivers include the rising popularity of cloud-based solutions, the adoption of artificial intelligence (AI) and machine learning (ML) for personalized recommendations and supply chain optimization, and the growing integration of payment gateways and e-wallet services. Additionally, the increasing sophistication of B2B buyers and their growing demand for streamlined and intuitive shopping experiences are also contributing to market growth. North America currently dominates the market, followed by Europe and Asia Pacific. However, emerging markets in Latin America, the Middle East, and Africa are expected to witness significant growth in the coming years driven by rapid digitization and urbanization.
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Latvia E-commerce Market size was valued at USD 3.01 Billion in 2024 and is projected to reach USD 6.31 Billion by 2032, growing at a CAGR of 9.7% from 2026 to 2032.
The Latvia e-commerce market is driven by increasing internet penetration, rising smartphone usage, and growing consumer preference for online shopping. The expansion of digital payment solutions, including mobile wallets and contactless payments, has further streamlined transactions, making e-commerce more accessible. Government initiatives promoting digitalization and cross-border trade are also fueling market growth. The COVID-19 pandemic accelerated the shift towards online shopping, leading to a surge in demand for e-commerce platforms across various sectors, including fashion, electronics, and groceries. Additionally, the rise of local and international e-commerce players has intensified competition, driving innovation in logistics, last-mile delivery, and customer experience. Social media and influencer marketing are playing a crucial role in shaping consumer purchasing decisions, further boosting online retail growth. With increasing trust in online transactions and continuous advancements in e-commerce technology, Latvia’s e-commerce market is poised for steady expansion in the coming years.
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The global cross-border e-commerce market is experiencing robust growth, driven by increasing internet penetration, smartphone adoption, and a rising preference for online shopping globally. The market, estimated at $2 trillion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an impressive $6.5 trillion by 2033. This significant expansion is fueled by several key factors. The increasing availability of diverse product offerings from international vendors caters to consumer demand for unique and affordable goods unavailable domestically. Furthermore, improved logistics and delivery infrastructure, including faster shipping options and streamlined customs processes, are contributing to a more seamless cross-border shopping experience. The rise of digital payment platforms and enhanced online security measures also significantly bolster consumer confidence and transaction volumes. Segment-wise, the Clothes, Shoes & Accessories and Health & Beauty Products categories are driving substantial growth, particularly within the B2C segment. Geographical distribution reveals significant variations. North America and Europe continue to be dominant markets, yet Asia-Pacific, specifically China and India, exhibit immense growth potential, fueled by expanding middle classes and increasing digital literacy. While major players like Amazon, Alibaba (Taobao and Tmall Global), eBay, and AliExpress dominate the landscape, smaller niche players continue to emerge, further diversifying the market. However, challenges remain, including fluctuating exchange rates, cross-border payment complexities, varying regulatory environments, and potential logistical bottlenecks in certain regions. Overcoming these obstacles will be crucial for sustained market expansion and realizing the full potential of the cross-border e-commerce sector.
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Get detailed insights into the market behavior across various segments and regions. Make informed decisions by purchasing our full report on the FMCG B2B E-commerce
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International E-commerce Market size was valued at USD 5.87 Trillion in 2023 and is projected to reach USD 21.19 Trillion by 2030, growing at a CAGR of 16.9% during the forecast period 2024-2030.
Global International E-commerce Market Drivers
The market drivers for the International E-commerce Market can be influenced by various factors. These may include:
Global Internet Penetration: One of the main factors driving international e-commerce is the internet’s growing global penetration. Online retailers should expect to see an increase in their consumer base as more individuals, particularly in emerging nations, acquire access to the internet.
Mobile Adoption: Customers may now more easily access e-commerce platforms at any time and from any location thanks to the widespread use of smartphones and other mobile devices. Reaching customers worldwide has grown dependent on having mobile-friendly websites and apps.
Cross-Border Trade Agreements: International e-commerce can be boosted by trade agreements and laws that ease cross-border transactions. Businesses are encouraged to enter new markets via lower tariffs, reduced rules, and easier customs processes.
Payment Infrastructure: The expansion of global e-commerce depends on the availability of safe and practical payment methods. To help businesses overcome obstacles to international purchasing, payment gateways, digital wallets, and alternative payment methods customised to local preferences are available.
Innovations in Supply Chain and Logistics: International order fulfilment is now simpler and more affordable thanks to developments in supply chain management and logistics. Businesses may deliver items to clients worldwide more swiftly and reliably with the help of order tracking systems, warehouse solutions, and efficient shipping choices
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The Report Covers US Ecommerce Growth & Industry Trends is Segmented by B2C ECommerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B ECommerce.
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The Report Covers Global B2B E-Commerce Sales and the Market is Segmented by Channel (Direct Sales and Marketplace Sales) and by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.