Nearly ** percent of business-to-business (B2B) marketers surveyed worldwide in 2022 considered LinkedIn "extremely" or "very effective" in reaching marketing goals. For another ** percent of respondents, the platform was "somewhat effective" for marketing purposes. LinkedIn was considered the social media where marketers get the best results from paid content.

A comprehensive dataset of over 120 LinkedIn statistics, covering demographics, video engagement, marketing, advertising, freelancing, AI trends, and revenue performance.

Introduction

LinkedIn Statistics: LinkedIn is important for B2B marketers, providing numerous opportunities for lead generation, networking, and content marketing. With more than 1 billion users in 200 countries, it serves as the primary platform for professionals and businesses. Its importance in career advancement and networking makes it an invaluable resource for engaging motivated audiences.

In this article, we will analyse important LinkedIn statistics for 2025, including user trends and marketing insights, allowing you to align your strategy and effectively reach your target audience. LinkedIn facilitates connections among business professionals across diverse industries. In addition to its professional networking features, LinkedIn is also a robust tool for companies aiming to generate new leads. Indeed, 82% of global B2B marketers have reported achieving their most significant marketing successes on LinkedIn.

During an early 2023 survey among business-to-business (B2B) marketing professionals worldwide, ** percent of respondents reported using LinkedIn for B2B marketing in the past year. YouTube ranked second, mentioned by nearly two-thirds (or ** percent) of responding marketers.

Solution Publishing by Allforce offers a cutting-edge data product designed to revolutionize how businesses approach B2B marketing and outreach. This expansive dataset provides unparalleled access to detailed LinkedIn profiles of 90 million US business professionals, enabling more precise and impactful marketing strategies.

Key Features

Comprehensive LinkedIn Profiles: Access to LinkedIn profiles of 90 million US business contacts across various industries

Monthly Data Updates: Stay competitive with freshly updated information Detailed Education and Job Histories: Leverage complete professional backgrounds for personalized engagement

Multiple Contact Points: Email addresses, LinkedIn profile data, and telemarketing numbers

Rich Technographics and Firmographics: Detailed technological landscape and organizational structure data

Benefits

Enhanced Precision Targeting: Direct outreach where it matters most Improved Engagement: Align messaging with professional histories and preferences

Comprehensive Outreach: Reach your audience through their preferred channels

Strategic Insights: Align your offerings with potential clients' technology stacks Data-Driven Decision Making: Empower your strategy with actionable insights

Solution Publishing by Allforce provides not just a data product, but a strategic tool that empowers businesses to redefine their B2B outreach, fostering relationships that drive growth and success.

• Full B2B LinkedIn Data info for 80M US Business Contacts
• Full Education & Job History Data
• Work Email, Company & Direct Phones
• LinkedIn Databases
• Safe for you to Email - We Email Newsletters to the Data

In 2024, LinkedIn's business-to-business (B2B) display advertising revenue in the United States was forecast to reach roughly **** billion U.S. dollars, up from the **** billion dollars in the previous year.

Solution Publishing by Allforce LinkedIn Data is a sophisticated data product crafted specifically for businesses aiming to bolster their B2B marketing and outreach efforts. This data set amalgamates a wealth of information, providing businesses with unparalleled insights into their target audience, paving the way for more personalized and impactful marketing campaigns.

Key Features of the Product:

LinkedIn Data LinkedIn Datasets LinkedIn Databases Comprehensive Contact Information: Gain access to full contact details for an astounding 120 million US business contacts. This vast repository ensures you have the means to reach out to potential leads across a diverse range of sectors.

Multiple Contact Points: The product is equipped with Business Email details, Telemarketing numbers, and Mobile Phones, ensuring multiple avenues of communication for your marketing and sales teams.

Locational Data: Receive detailed information about both company and individual locations. This geospatial data can be invaluable in tailoring your marketing strategies based on regional preferences and nuances.

Insightful Intent Data Signals: Benefit from intent data signals for 35 million US businesses. This data provides a glimpse into the future needs and preferences of businesses, allowing you to adapt your marketing strategies proactively.

Rich Technographics and Firmographics: Dive deep into the technology landscape and organizational structures of businesses with the available B2B Technographics and Firmographic data. This ensures that your messaging is not just broad but intricately tailored to resonate with your audience.

LinkedIn Profile Insights: Leverage valuable LinkedIn Profile data to get a holistic view of your target contacts. This feature provides deeper insights into professional backgrounds, endorsements, connections, and more, enabling even more personalized engagement strategies.

Benefits:

Precision Targeting: With a wealth of contact points and detailed firmographic data, you can ensure that your outreach efforts are directed precisely where they matter the most.

Enhanced Engagement: Leveraging intent data lets you align your messaging with the prospective needs of businesses, leading to increased engagement and improved conversion rates.

Holistic Outreach: Whether it's through email, phone, or telemarketing, the multiple contact points ensure that your message reaches its intended audience through their preferred channel.

Strategic Planning: With access to technographic data, businesses can plan their offerings based on the technology stack of their potential clients, ensuring greater compatibility and alignment.

Data-Driven Insights: This product empowers businesses to make decisions rooted in data, ensuring strategies that are both impactful and efficient.

In essence, our LinkedIn Data is not just a data product, but a strategic tool that empowers businesses to redefine their B2B outreach, fostering relationships that drive growth and success.

• Full LinkedIn Profiles for 90M US Business Contacts
• Data updated monthly
• Full Education Histories
• Full Job Histories
• Email Address Datasets, LinkedIn Profile Data, Telemarketing Data
• LinkedIn Profile Data
• LinkedIn Company Data
• B2B Technographics and Firmographic elements available

LinkedIn data will be a strong resource for businesses and marketers. Such data is useful as it consists of user profiles, job titles, and company information. LinkedIn is a platform that has around 900 million users around the globe, making this one of the largest networks available. With this material, you can create specific campaigns that speak to professionals. You can take advantage of this database because it is kept fresh, which means it still has corrected contacts and individuals. You are using LinkedIn data that gives you access to business decision-makers and industry leaders. Incorporating this dataset into your marketing plan allows you to consolidate outreach efforts. Find your LinkedIn datasets and revamp your outreach strategy at List To Data! LinkedIn number database assists in reaching the target audience and building relationships; this directory provides you with vital information, including contact and user profiles. An essential database, particularly for B2B marketers. You will have access to a comprehensive list of all the LinkedIn members. By using this data, you can better customize your messaging and increase response rates. Furthermore, this resource is updated often, giving your campaigns access to new leads. You may make your outreach efforts more efficient by using this dataset in your marketing strategy. To improve your B2B marketing success and gain access to premium LinkedIn number databases, visit List To Data!

• Digital Audience Data on 120M US Business Contacts
• Intent Data Signals for 35M US businesses
• Advertising Data of 100M+ B2C linkages
• B2B Marketing Data
• 100M+ MAIDs yield ~75% onboarding match rates
• B2B Technographics and Firmographic elements available

Target marketing and ad professionals across Europe with verified work emails and LinkedIn profiles. Over 170M+ profiles enriched with firmographic and contact data. API or flatfile delivery. GDPR-compliant. Best Price Guarantee.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contact ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contact to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

Introduction

B2B Marketing Statistics: In recent years, B2B marketing has changed dramatically as business buyers expect personalized experiences, relevant content, and digital-first interactions just like regular consumers do. Whether it's a small agency or a global enterprise, understanding modern B2B marketing tools and tactics is key to attracting, engaging, and converting other businesses.

This article has covered all recent statistical analysis from different insights, including the key trends, strategies, and tools shaping modern B2B marketing, and how businesses can build stronger, long-term relationships with clients and customers.

During a 2025 global survey, approximately ** percent of responding business-to-consumer (B2C) marketers said Facebook was the most important social media platform. Among business-to-business (B2B) professionals, LinkedIn ranked first, selected by ** percent. According to the same study, YouTube and LinkedIn were the social media in which most global marketers planned to increase their investments throughout that year.

Success.ai’s German B2B LinkedIn Dataset gives you strategic access to professionals across industries in Germany—verified by LinkedIn URL and enriched with job titles, company names, and optional contact data.

Ideal for marketers, recruiters, and B2B sellers, this dataset covers roles across tech, finance, manufacturing, logistics, and professional services, helping you localize campaigns or build high-value target account lists.

Data Points Include:
- Full name, LinkedIn URL
- Job title, department, seniority level
- Company name and industry
- Optional: Work email and phone
- City, region, postal code
- Company domain and LinkedIn page

Why Success.ai?
- 10M+ active German professional profiles with LinkedIn links
- Verified, GDPR-aligned, and curated on request
- Filters by company size, industry, or title
- Optional CSV or API delivery
- Best Price Guarantee: Don’t overpay for DACH data again

Use Cases:
- LinkedIn ad targeting and outreach
- Sales campaigns in the DACH region
- German-language ABM programs
- Talent mapping and recruiting
- Localized event invitations and lead gen

During a July 2022 survey among B2B marketers who used social media platforms for paid content promotion worldwide, ** percent of respondents stated that they made use of LinkedIn over the previous 12 months. Facebook was ranked second with ** percent of respondents, which was a drop of ** percentage points, compared to 2021, when ** percent stated using it.

Get access to over 6 million French B2B LinkedIn profiles with job titles, companies, and optional verified emails. GDPR-compliant and curated for outreach or research. Best Price Guarantee.

During a 2024 survey among business-to-business (B2B) marketers worldwide (but predominantly based in North America), approximately ** percent reported having a documented content strategy. A year earlier, the share stood at ** percent. According to the same study, LinkedIn and Facebook ranked among the most valuable social media platforms for B2B content marketers.

During a 2024 survey of business-to-business (B2B) marketing leaders worldwide, ** percent of respondents expected to increase their use of social media in the future. Another ** percent stated they plan to increase their use of connected TV (CTV). Email newsletter use was expected to stay the same, according to ** percent of respondents.