The source forecast that, in 2024, business-to-business (B2B) marketing data spending in the United States will grow by *** percent to over *** billion U.S. dollars. The value was projected to increase by nearly **** percent in the following year and reach about **** billion dollars.

In 2022, B2B marketing data spending in the United States equaled **** billion U.S. dollars. During 2023, this number stood at around **** billion, and is expected to grow to approximately **** billion by 2025.

Find global marketing professionals with Success.ai’s B2B Marketing Data and Contact Data. Find leaders from Advertising data and direct marketing data Includes verified emails, phone numbers, and decision-maker profiles. Continuously updated and AI-validated. Best price guaranteed.

During a global 2025 survey, approximately ** percent of responding business-to-consumer (B2C) marketers reported using Facebook for marketing purposes, making it the most used social media platform within that segment. Among responding business-to-business (B2B) marketers, LinkedIn ranked first, mentioned by ** percent. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

Introduction

B2B Marketing Statistics: In recent years, B2B marketing has changed dramatically as business buyers expect personalized experiences, relevant content, and digital-first interactions just like regular consumers do. Whether it's a small agency or a global enterprise, understanding modern B2B marketing tools and tactics is key to attracting, engaging, and converting other businesses.

This article has covered all recent statistical analysis from different insights, including the key trends, strategies, and tools shaping modern B2B marketing, and how businesses can build stronger, long-term relationships with clients and customers.

As a Leading B2B Marketing Data Provider, we can provide a cold lead list for more than 2500+ business industries and locations of the world.

To offer faster-than-ever results, we already have 50 M Businesses data for the following country's data.

• USA - 22 M
• UK - 5 M
• Australia - 1.5 M
• Canada - 1.5 M
• France - 2.1 M
• Germany - 2 M
• Spain - 1.2 M
• Italy - 1.7 M
• India - 1.3 M
• Switzerland - 600k
• Many other countries as well

On top of that, We already have data for 2500+ categories such as:

• Dentists
• Plumbers
• Auto body shops
• Doctors
• Accountants
• Architects
• Restaurants
• Hotels
• 2500+ other categories

We offer free samples based on your request and then we provide data in bulk.

Send us a message today and let’s meet all of your data mining needs!

Transform Your Business with Our Comprehensive B2B Marketing Data Our B2B Marketing Data is designed to be a cornerstone for data-driven professionals looking to optimize their business strategies. With an unwavering commitment to data integrity and quality, our dataset empowers you to make informed decisions, enhance your outreach efforts, and drive business growth.

Why Choose Our B2B Marketing Data? Unmatched Data Integrity and Quality Our data is meticulously sourced and validated through rigorous processes to ensure its accuracy, relevance, and reliability. This commitment to excellence guarantees that you are equipped with the most up-to-date information, empowering your business to thrive in a competitive landscape.

Versatile and Strategic Applications This versatile dataset caters to a wide range of business needs, including:

Lead Generation: Identify and connect with potential clients who align with your business goals. Market Segmentation: Tailor your marketing efforts by segmenting your audience based on industry, company size, or geographical location. Personalized Marketing Campaigns: Craft personalized outreach strategies that resonate with your target audience, increasing engagement and conversion rates. B2B Communication Strategies: Enhance your communication efforts with direct access to decision-makers, ensuring your message reaches the right people. Comprehensive Data Attributes Our B2B Marketing Data offers more than just basic contact information. With over 20+ attributes, you gain in-depth insights into:

Decision-Maker Roles: Understand the responsibilities and influence of key figures within an organization, such as CEOs, executives, and other senior management. Industry Affiliations: Analyze industry-specific data to tailor your approach to the unique dynamics of each sector. Contact Information: Direct email addresses and phone numbers streamline communication, enabling you to engage with your audience effectively and efficiently. Expansive Global Coverage Our dataset spans a wide array of countries, providing a truly global perspective for your business initiatives. Whether you're looking to expand into new markets or strengthen your presence in existing ones, our data ensures comprehensive coverage across the following regions:

North America: United States, Canada, Mexico Europe: United Kingdom, Germany, France, Italy, Spain, Netherlands, Sweden, and more Asia: China, Japan, India, South Korea, Singapore, Malaysia, and more South America: Brazil, Argentina, Chile, Colombia, and more Africa: South Africa, Nigeria, Kenya, Egypt, and more Australia and Oceania: Australia, New Zealand Middle East: United Arab Emirates, Saudi Arabia, Israel, Qatar, and more Industry-Wide Reach Our B2B Marketing Data covers an extensive range of industries, ensuring that no matter your focus, you have access to the insights you need:

Finance and Banking Technology Healthcare Manufacturing Retail Education Energy Real Estate Telecommunications Hospitality Transportation and Logistics Government and Public Sector Non-Profit Organizations And many more… Comprehensive Employee and Revenue Size Information Our dataset includes detailed records on company size and revenue, offering you the ability to:

Employee Size: From small businesses with a handful of employees to large multinational corporations, we provide data across all scales. Revenue Size: Analyze companies based on their revenue brackets, allowing for precise market segmentation and targeted marketing efforts. Seamless Integration with Broader Data Offerings Our B2B Marketing Data is not just a standalone product; it integrates seamlessly with our broader suite of premium datasets. This integration enables you to create a holistic and customized approach to your data-driven initiatives, ensuring that every aspect of your business strategy is informed by the most accurate and comprehensive data available.

Elevate Your Business with Data-Driven Precision Optimize your marketing strategies with our high-quality, reliable, and scalable B2B Marketing Data. Identify new opportunities, understand market dynamics, and connect with key decision-makers to drive your business forward. With our dataset, you’ll stay ahead of the competition and foster meaningful business relationships that lead to sustained growth.

Unlock the full potential of your business with our B2B Marketing Data – the ultimate resource for growth, reliability, and scalability.

As of August 2024, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations used social media platforms organically to distribute content during the 12 months preceding the survey. A blog on a corporate website and an email newsletter followed, respectively, mentioned by ** and ** percent of the participants. According to the same study, around ** percent of B2B marketers anticipated a rise in investments in AI-powered content optimization and creation.

The authors applied a survey to 1049 sales representatives selected using the random sampling method, working full-time in the field of B2B marketing in different sectors, which are considered boundary-spanning personnel in the literature, working in different provinces of Turkey. The scales used in the study were used in previous studies and their reliability and validity were tested and they were found to be within the acceptable range. Analysis of the data of the study was carried out using the AMOS statistical analysis program.

Our New Business Masterfile adds 200-300K newly registered businesses every month, giving you instant access to over 20 million companies. Stay ahead by targeting fresh market entries for B2B outreach, lead generation, and sales. Perfect for connecting with new businesses right from their start.

Welcome to APISCRAPY's B2B Marketing Data Hub – your one-stop solution for unlocking the power of data-driven marketing. Our services extend far beyond conventional offerings, providing you with comprehensive B2B Data that serves as the backbone for strategic decision-making. Dive into the world of Review Platform Data, gaining insights that are crucial for understanding market trends and consumer sentiments.

At APISCRAPY, we understand the significance of B2B marketing, and our dedicated B2B Marketing Data services reflect this commitment. Seamlessly access Business Listings Data, empowering your business with valuable information about industry players. Our Company Data services offer detailed profiles, ensuring you have the necessary intelligence to stay competitive in the market.

But we don't stop there. APISCRAPY's expertise also extends to Product Data, providing you with a detailed view of products across the market landscape. Whether you're a seasoned marketer or a business owner, our B2B marketing data services are designed to meet your unique needs.

Elevate your marketing strategies, make informed decisions, and gain a competitive edge with APISCRAPY's comprehensive B2B marketing data solutions. Join us in harnessing the potential of B2B Data, Review Platform Data, Business Listings Data, Company Data, and Product Data for a successful marketing journey.

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A global database of B2B Marketing Data that provides an understanding of population distribution at administrative and zip code level over 55 years, past, present, and future.

Leverage up-to-date audience targeting population trends for market research, audience targeting, and sales territory mapping.

Self-hosted marketing population dataset curated based on trusted sources such as the United Nations or the European Commission, with a 99% match accuracy. The B2B Marketing Data is standardized, unified, and ready to use.

Use cases for the Global Population Database (B2B Marketing Data/B2B Leads data)

• Ad targeting

• B2B Market Intelligence

• Customer analytics

• Marketing campaign analysis

• Demand forecasting

• Sales territory mapping

• Retail site selection

• Reporting

• Audience targeting

B2B leads data export methodology

Our population data packages are offered in CSV format. All geospatial data are optimized for seamless integration with popular systems like Esri ArcGIS, Snowflake, QGIS, and more.

Product Features

• Historical population data (55 years)

• Changes in population density

• Urbanization Patterns

• Accurate at zip code and administrative level

• Optimized for easy integration

• Easy customization

• Global coverage

• Updated yearly

• Standardized and reliable

• Self-hosted delivery

• Fully aggregated (ready to use)

• Rich attributes

Why do companies choose our B2B Marketing databases

• Standardized and unified demographic data structure

• Seamless integration in your system

• Dedicated location data expert

Note: Custom population data packages are available. Please submit a request via the above contact button for more details.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

The US is a vast and diverse market, making it crucial to have localized insights. This data can provide a granular understanding of specific regions, demographics, and consumer trends within the US.

Imagine having access to a database containing over 167 million individual profiles, all from the United States. This isn't just a list of names and contact information; it's a rich tapestry of digital audience data and direct marketing data that can transform your marketing strategies.

This specific US data can be the key to unlocking a deeper understanding of your target audience, allowing you to tailor your campaigns with laser-like precision.

What do you get with our US audience data: Freshest Raw and Baseline Profiles Enhanced Profile Data Tracking Meta-Data Section 100+ Data Attributes per Profile

Note: Our Individual Profiles dataset does not include PII and/or phone numbers.

• 1.6 million US contact
• 181k US Construction businesses
• 900k deliverable B2B email addresses
• 1.5 million B2C linkages (business personas linked to consumer personas)
• 1.7 million MAIDs yield 75% onboarding match rates
• B2B Marketing Data

During an early 2023 survey among business-to-business (B2B) marketing professionals worldwide, ** percent of respondents reported using LinkedIn for B2B marketing in the past year. YouTube ranked second, mentioned by nearly two-thirds (or ** percent) of responding marketers.

• Digital Audience Data on 120M US Business Contacts
• Intent Data Signals for 35M US businesses
• Advertising Data of 100M+ B2C linkages
• B2B Marketing Data
• 100M+ MAIDs yield ~75% onboarding match rates
• B2B Technographics and Firmographic elements available

Success.ai’s Company Data Solutions provide businesses with powerful, enterprise-ready B2B company datasets, enabling you to unlock insights on over 28 million verified company profiles. Our solution is ideal for organizations seeking accurate and detailed B2B contact data, whether you’re targeting large enterprises, mid-sized businesses, or small business contact data.

Success.ai offers B2B marketing data across industries and geographies, tailored to fit your specific business needs. With our white-glove service, you’ll receive curated, ready-to-use company datasets without the hassle of managing data platforms yourself. Whether you’re looking for UK B2B data or global datasets, Success.ai ensures a seamless experience with the most accurate and up-to-date information in the market.

Why Choose Success.ai’s Company Data Solution? At Success.ai, we prioritize quality and relevancy. Every company profile is AI-validated for a 99% accuracy rate and manually reviewed to ensure you're accessing actionable and GDPR-compliant data. Our price match guarantee ensures you receive the best deal on the market, while our white-glove service provides personalized assistance in sourcing and delivering the data you need.

Why Choose Success.ai?

• Best Price Guarantee: We offer industry-leading pricing and beat any competitor.
• Global Reach: Access over 28 million verified company profiles across 195 countries.
• Comprehensive Data: Over 15 data points, including company size, industry, funding, and technologies used.
• Accurate & Verified: AI-validated with a 99% accuracy rate, ensuring high-quality data.
• Real-Time Updates: Stay ahead with continuously updated company information.
• Ethically Sourced Data: Our B2B data is compliant with global privacy laws, ensuring responsible use.
• Dedicated Service: Receive personalized, curated data without the hassle of managing platforms.
• Tailored Solutions: Custom datasets are built to fit your unique business needs and industries.

Our database spans 195 countries and covers 28 million public and private company profiles, with detailed insights into each company’s structure, size, funding history, and key technologies. We provide B2B company data for businesses of all sizes, from small business contact data to large corporations, with extensive coverage in regions such as North America, Europe, Asia-Pacific, and Latin America.

Comprehensive Data Points: Success.ai delivers in-depth information on each company, with over 15 data points, including:

Company Name: Get the full legal name of the company. LinkedIn URL: Direct link to the company's LinkedIn profile. Company Domain: Website URL for more detailed research. Company Description: Overview of the company’s services and products. Company Location: Geographic location down to the city, state, and country. Company Industry: The sector or industry the company operates in. Employee Count: Number of employees to help identify company size. Technologies Used: Insights into key technologies employed by the company, valuable for tech-based outreach. Funding Information: Track total funding and the most recent funding dates for investment opportunities. Maximize Your Sales Potential: With Success.ai’s B2B contact data and company datasets, sales teams can build tailored lists of target accounts, identify decision-makers, and access real-time company intelligence. Our curated datasets ensure you’re always focused on high-value leads—those who are most likely to convert into clients. Whether you’re conducting account-based marketing (ABM), expanding your sales pipeline, or looking to improve your lead generation strategies, Success.ai offers the resources you need to scale your business efficiently.

Tailored for Your Industry: Success.ai serves multiple industries, including technology, healthcare, finance, manufacturing, and more. Our B2B marketing data solutions are particularly valuable for businesses looking to reach professionals in key sectors. You’ll also have access to small business contact data, perfect for reaching new markets or uncovering high-growth startups.

From UK B2B data to contacts across Europe and Asia, our datasets provide global coverage to expand your business reach and identify new markets. With continuous data updates, Success.ai ensures you’re always working with the freshest information.

Key Use Cases:

• Targeted Lead Generation: Build accurate lead lists by filtering data by company size, industry, or location. Target decision-makers in key industries to streamline your B2B sales outreach.
• Account-Based Marketing (ABM): Use B2B company data to personalize marketing campaigns, focusing on high-value accounts and improving conversion rates.
• Investment Research: Track company growth, funding rounds, and employee trends to identify investment opportunities or potential M&A targets.
• Market Research: Enrich your market intelligence initiatives by gain...

Boost your B2B marketing with Success.ai’s B2B Marketing Data API. Access 70M+ business profiles, segment effectively with robust filters, and enhance campaign ROI—best price guaranteed!

In an early 2020 global survey conducted among B2B marketers assessing the impact of the coronavirus outbreak on their business, it was found that 73 percent of B2B respondents have paused a product or service launch in light of the pandemic. The same was true for 83 percent of B2C marketers.