During a survey among business decision-makers in the United States released in 2024, nearly half (or 49 percent) said that, if they witnessed a company launching ads for business-to-business (B2B) products or services with more creativity, they would be more likely to look into their other products and services. Around 46 percent stated they would be more likely to be on the lookout for such brands.

During a survey among business-to-business (B2B) marketers in the United States published in September 2024, approximately ** percent reported using artificial intelligence (AI) for content-related efforts. Coding and presentations followed, respectively mentioned by ** and ** percent of respondents.

During a 2024 survey among business-to-business (B2B) marketers worldwide (but predominantly based in North America), approximately ** percent reported having a documented content strategy. A year earlier, the share stood at ** percent. According to the same study, LinkedIn and Facebook ranked among the most valuable social media platforms for B2B content marketers.

As of August 2024, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations used social media platforms organically to distribute content during the 12 months preceding the survey. A blog on a corporate website and an email newsletter followed, respectively, mentioned by ** and ** percent of the participants. According to the same study, around ** percent of B2B marketers anticipated a rise in investments in AI-powered content optimization and creation.

A 2024 global survey asked business-to-business (B2B) content marketers to select up to three organic social media platforms delivering the best value for their organizations. Approximately ** percent chose ********. Facebook, Instagram, and YouTube rounded up the top four, selected by **, **, and ** percent, respectively.

In 2024, business-to-business (B2B) marketers in the United States spent ** billion U.S. dollars on events and sponsorship. This was the second main marketing expense, only behind spending on internal labor.

As of August 2024, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) listed understanding the audience among the leading factors contributing to content marketing's success. High-quality content and industry expertise followed, selected by ** and ** percent of respondents, respectively. According to the same study, B2B content marketers' leading paid content distribution channels included social media ads and search engine marketing (SEM).

During a survey among business-to-business (B2B) marketers in the United States published in September 2024, approximately ** percent reported plans to increase their budgets for the following year. Around *********** (or ** percent) intended to keep it the same, while nearly ********* (** percent) projected a decrease. According to the same study, *********** U.S. B2B marketers expressed optimism toward using artificial intelligence (AI) in their field.

During a survey among business-to-business (B2B) marketers in the United States published in September 2024, around ** percent reported a somewhat optimistic or very optimistic outlook on the usage of artificial intelligence (AI) in their industry. Less than ** percent expressed some level of skepticism, while ** percent remained neutral. According to the same study, U.S. B2B marketers used AI mainly for content, coding, and presentations.

As of August 2024, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) included social media advertising and promoted posts among their paid channels for content distribution. Search engine marketing (SEM) and pay-per-click (PPC) tactics followed, mentioned by ** percent of respondents. According to the same study, B2B content marketers' top channels included organic social media and corporate blogs.

According to a survey, almost ********* of business-to-business (B2B) marketers experimented AI-powered personalization in 2024. While ** percent of them are still in the training phase, ** percent of surveyed professionals explored uses of AI tools for online personalization.

As of August 2024, around one-third (or ** percent) of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations intended to raise content marketing budgets by between *** and **** percent in 2025, while ** percent of respondents stated they planned to increase them by over **** percent. Approximately ** percent expected budgets to remain the same, ***** percent predicted a decrease, and **** percent said they were unsure about such changes. According to the same study, social media and corporate blogs ranked among B2B content marketers' most used channels.

As of August 2024, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) included video among the areas attracting more investments from their organizations in 2025 than in the previous year. Thought leadership ranked second, mentioned by ** percent, while artificial intelligence (AI) for content optimization/performance and paid advertising tied for third, each cited by ** percent of respondents. AI for content creation rounded out the top five, selected by ** percent of the participants.

The source forecast that, in 2024, business-to-business (B2B) marketing data spending in the United States will grow by *** percent to over *** billion U.S. dollars. The value was projected to increase by nearly **** percent in the following year and reach about **** billion dollars.

Between 2024 and 2028, tech and data is going to be the fastest-growing subsector of business-to-business (B2B) advertising and marketing spending in the United States, increasing at ** percent annually in this period. Digital media ranked second, with a CAGR of ** percent.

According to a survey conducted in September 2024 among business-to-business (B2B) marketing professionals in the United States, the highest priority to improve business-to-business (B2B) influencer marketing results was audience targeting and segmentation, outlined by ** percent of respondents. In comparison, ** percent of B2B marketers considered budget management a top priority.

During a September 2024 survey among business-to-business (B2B) chief marketing officers (CMOs) from for-profit companies in the United States, respondents from firms selling B2B products said they expected that their digital marketing budget would increase by an average of 14.05 percent in the following 12 months. Among interviewees from companies providing B2B services, the average stood at ***** percent. Meanwhile, B2B product CMOs expected their traditional advertising spending to grow by **** percent, whereas B2B service participants anticipated a decrease of **** percent in their traditional ad expenditure. Has traditional B2B marketing outlived its glory days? B2B companies have long considered traditional advertising formats their golden ticket. But as businesses from various industries restructure their processes and services to match the digital demands of the time, marketing strategies must follow suit. In 2022, traditional B2B advertising spending in the U.S. stood at **** billion U.S. dollars and based on the latest projections, investments would continue growing to surpass ** billion by 2024. The future of B2B marketing is digital The U.S. B2B marketing landscape has experienced a digital overhaul for many years, though the shift from traditional to digital advertising was undoubtedly accelerated by the pandemic. Data showed that B2B digital advertising spending in the U.S. will surpass an estimated **** billion dollars in 2024. Forecasts further suggest that this figure will catch up with traditional ad investments within a few years, highlighting the shift in marketers’ priorities. When asked about the leading marketing tactics that B2B companies planned to explore in 2023, many U.S. respondents listed artificial intelligence, video, and influencer marketing.

During a 2024 survey of business-to-business (B2B) marketing leaders worldwide, paid media and creative development and production were the leading categories for budget allocation, cited by ** and ** percent of respondents, respectively. Events and sponsorships was the third leading category, cited by ** percent of respondents.

During a 2024 survey of business-to-business (B2B) marketing leaders worldwide, ** percent of respondents expected to increase their use of social media in the future. Another ** percent stated they plan to increase their use of connected TV (CTV). Email newsletter use was expected to stay the same, according to ** percent of respondents.

During a 2025 global survey, approximately ** percent of responding business-to-consumer (B2C) marketers said Facebook was the most important social media platform. Among business-to-business (B2B) professionals, LinkedIn ranked first, selected by ** percent. According to the same study, YouTube and LinkedIn were the social media in which most global marketers planned to increase their investments throughout that year.