The source forecast that, in 2024, business-to-business (B2B) marketing data spending in the United States will grow by *** percent to over *** billion U.S. dollars. The value was projected to increase by nearly **** percent in the following year and reach about **** billion dollars.

Success.ai’s B2B Marketing Data and Contact Data for Global Marketing Leaders empowers businesses to connect with chief marketing officers (CMOs), marketing strategists, and industry decision-makers worldwide. With access to over 170M verified profiles, including work emails and direct phone numbers, this dataset ensures your outreach efforts reach the right audience effectively.

Our AI-powered platform continuously updates and validates contact data to maintain 99% accuracy, providing actionable insights for marketing campaigns, sales strategies, and recruitment initiatives. Whether you’re targeting CMOs in Fortune 500 companies or strategists in innovative startups, Success.ai delivers reliable data tailored to meet your business goals.

Key Features of Success.ai’s Marketing Leader Contact Data - Comprehensive Coverage Across the Marketing Industry Access profiles for marketing leaders across diverse industries and regions:

Chief Marketing Officers (CMOs): Decision-makers shaping global marketing strategies. Marketing Strategists: Experts driving innovative campaigns and business growth. Digital Marketing Heads: Leaders overseeing digital transformation initiatives. Brand Managers: Professionals managing brand identity and outreach efforts. Content and SEO Specialists: Key contributors to content strategy and visibility.

• Verified Accuracy with Continuous Updates

AI-Validated Accuracy: Industry-leading AI technology ensures every contact detail is verified. Real-Time Profile Updates: Data is continuously refreshed to reflect the most current information. Reliable Engagement: Minimized bounce rates for seamless communication with decision-makers.

• Tailored Data Delivery Options Choose the delivery method that aligns with your operational requirements:

API Integration: Seamlessly integrate contact data into your CRM or marketing platforms. Custom Flat Files: Receive datasets customized to your specifications, ready for immediate use.

Why Choose Success.ai for Marketing Data?

• Best Price Guarantee We provide the most competitive pricing in the industry, ensuring the best value for global, verified contact data.

• Global Compliance and Ethical Practices Our data collection and processing adhere to strict compliance standards, including GDPR, CCPA, and other regional data regulations, ensuring ethical and secure usage.

• Strategic Advantages for Your Business

  Precise Marketing Campaigns: Create highly targeted campaigns that resonate with marketing leaders. Effective Sales Outreach: Accelerate sales processes with direct access to CMOs and strategists. Recruitment Efficiency: Source top-tier marketing talent with verified contact data. Market Intelligence: Leverage enriched data insights to understand industry trends and optimize strategies. Partnership Development: Build and nurture relationships with influential marketing professionals.

• Data Highlights 170M+ Verified Professional Profiles 50M Work Emails 700M Global Professional Profiles 70M Verified Company Profiles

Key APIs for Enhanced Functionality

• Enrichment API Keep your contact database updated with real-time enrichment capabilities, ensuring relevance for dynamic outreach efforts.

• Lead Generation API Maximize your lead generation campaigns with accurate, verified data, including contact information for global marketing leaders. Our API supports up to 860,000 API calls per day, enabling robust scalability for your business.

• Use Cases

1. Targeted Marketing Campaigns Reach CMOs and marketing strategists with personalized campaigns designed to deliver measurable ROI.

2. Sales Pipeline Acceleration Engage directly with decision-makers to shorten sales cycles and boost deal closure rates.

3. Talent Recruitment Identify and recruit top-tier marketing talent to strengthen your team.

4. Partnership Building Establish meaningful connections with global marketing leaders to foster collaboration.

5. Strategic Planning Utilize detailed firmographic and demographic insights for data-driven decision-making.

What Makes Success.ai Stand Out?

• Unmatched Data Quality: AI-driven verification ensures 99% accuracy for all profiles. Comprehensive Reach: Covering marketing professionals across various industries and regions worldwide.
• Flexible Integration Options: Customizable delivery formats to suit your business needs.
• Ethical and Compliant Data: Fully aligned with global data protection regulations.

Success.ai’s B2B Contact Data for Global Marketing Leaders is your ultimate solution for connecting with top-tier marketing professionals. From CMOs driving global strategies to strategists shaping impactful campaigns, our database ensures you reach the right audience to grow your business.

No one beats us on price. Period.

Introduction

B2B Marketing Statistics: In recent years, B2B marketing has changed dramatically as business buyers expect personalized experiences, relevant content, and digital-first interactions just like regular consumers do. Whether it's a small agency or a global enterprise, understanding modern B2B marketing tools and tactics is key to attracting, engaging, and converting other businesses.

This article has covered all recent statistical analysis from different insights, including the key trends, strategies, and tools shaping modern B2B marketing, and how businesses can build stronger, long-term relationships with clients and customers.

In 2022, B2B marketing data spending in the United States equaled **** billion U.S. dollars. During 2023, this number stood at around **** billion, and is expected to grow to approximately **** billion by 2025.

Transform your B2B marketing strategies with VisitIQ's™ unparalleled marketing data solutions. Our platform offers accurate, comprehensive, and meticulously curated datasets designed to provide deep strategic insights that drive business growth and enhance decision-making. Whether you're building or refining your B2B marketing databases, VisitIQ™ empowers you with the data needed to target your ideal prospects, optimize campaigns, and achieve measurable outcomes.

At the heart of VisitIQ's™ B2B marketing data offerings is our commitment to data quality and accuracy. We understand that in the world of B2B marketing, having access to reliable and up-to-date data is crucial for success. Our datasets cover a vast array of firmographic attributes, such as company size, industry, revenue, location, and employee count, enabling you to target businesses with precision and relevance. Beyond firmographics, our data also includes technographic information, detailing the technology stack and software usage of potential clients, providing an added layer of insight for tech-driven marketing strategies.

VisitIQ™ goes beyond traditional data solutions by incorporating advanced analytics and data science techniques to deliver deeper insights. Our platform leverages machine learning algorithms and artificial intelligence to identify patterns and trends in your target market, enabling you to anticipate customer needs and position your offerings more effectively. With VisitIQ™, you can segment your audience with unparalleled granularity, crafting personalized marketing campaigns that resonate with key decision-makers across various industries.

Our B2B marketing data solutions are designed to seamlessly integrate with your existing CRM, marketing automation, and sales platforms. This allows you to enrich your databases with accurate, up-to-date information, ensuring that your marketing and sales teams are always working with the best possible data. By incorporating VisitIQ's™ data, you can refine lead generation efforts, improve conversion rates, and ultimately enhance your return on investment.

Whether you're looking to expand into new markets, deepen relationships with existing clients, or fine-tune your marketing strategy, VisitIQ™ offers the comprehensive data needed to make smarter, more informed decisions. Our B2B marketing datasets are ideal for businesses of all sizes, from startups seeking rapid growth to established enterprises aiming for sustained success.

Choose VisitIQ™ for your B2B marketing data needs and experience the power of data-driven decision-making. Empower your team with strategic insights, optimize your marketing efforts, and drive meaningful business outcomes with confidence.

Archetype Data’s B2B dataset provides a comprehensive, high-fidelity view of the U.S. business landscape, encompassing over 20 million verified business entities across every industry, company size, and geography. Designed to empower marketers, analysts, and enterprise data teams, this dataset delivers the scale, depth, and accuracy needed to identify, segment, and engage decision-makers with precision.

Each business record is built from verified commercial, public, and proprietary data sources and continuously refreshed to maintain accuracy and recency. The dataset includes key firmographic attributes such as company name, address, industry (SIC/NAICS), revenue range and employee count, alongside advanced linkage attributes that connect businesses to their owners, executives, and affiliated professionals.

Archetype Data’s proprietary entity resolution and normalization process eliminates duplicates, harmonizes naming conventions, and links related records; ensuring clean, standardized, and activation-ready data. This structure allows for enhanced segmentation and audience building, making it easy to target industries, business sizes, or professional roles that align with campaign objectives.

During a survey among business decision-makers in the United States released in 2024, nearly half (or 49 percent) said that, if they witnessed a company launching ads for business-to-business (B2B) products or services with more creativity, they would be more likely to look into their other products and services. Around 46 percent stated they would be more likely to be on the lookout for such brands.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

SafeGraph Places provides baseline location information for every record in the SafeGraph product suite via the Places schema and polygon information when applicable via the Geometry schema. B2B marketing dataset can be used to ingest a list of companies and information such as phone number for lead generation. The current scope of a place is defined as any location humans can visit with the exception of single-family homes. This definition encompasses a diverse set of places ranging from restaurants, grocery stores, and malls; to parks, hospitals, museums, offices, and industrial parks. Premium sets of Places include apartment buildings, Parking Lots, and Point POIs (such as ATMs or transit stations).

SafeGraph Places is a point of interest (POI) data offering with varying coverage depending on the country. Note that address conventions and formatting vary across countries. SafeGraph has coalesced these fields into the Places schema.

A global database of B2B Marketing Data that provides an understanding of population distribution at administrative and zip code level over 55 years, past, present, and future.

Leverage up-to-date audience targeting population trends for market research, audience targeting, and sales territory mapping.

Self-hosted marketing population dataset curated based on trusted sources such as the United Nations or the European Commission, with a 99% match accuracy. The B2B Marketing Data is standardized, unified, and ready to use.

Use cases for the Global Population Database (B2B Marketing Data/B2B Leads data)

• Ad targeting

• B2B Market Intelligence

• Customer analytics

• Marketing campaign analysis

• Demand forecasting

• Sales territory mapping

• Retail site selection

• Reporting

• Audience targeting

B2B leads data export methodology

Our population data packages are offered in CSV format. All geospatial data are optimized for seamless integration with popular systems like Esri ArcGIS, Snowflake, QGIS, and more.

Product Features

• Historical population data (55 years)

• Changes in population density

• Urbanization Patterns

• Accurate at zip code and administrative level

• Optimized for easy integration

• Easy customization

• Global coverage

• Updated yearly

• Standardized and reliable

• Self-hosted delivery

• Fully aggregated (ready to use)

• Rich attributes

Why do companies choose our B2B Marketing databases

• Standardized and unified demographic data structure

• Seamless integration in your system

• Dedicated location data expert

Note: Custom population data packages are available. Please submit a request via the above contact button for more details.

In 2003, email marketing was often a one-size-fits-all tactic, a few lines of promotional text blasted to every business contact on a spreadsheet. Fast forward to 2025, and the B2B email marketing landscape looks nothing like its early counterpart. From AI-powered segmentation to adaptive content that responds to user behavior,...

The US is a vast and diverse market, making it crucial to have localized insights. This data can provide a granular understanding of specific regions, demographics, and consumer trends within the US.

Imagine having access to a database containing over 167 million individual profiles, all from the United States. This isn't just a list of names and contact information; it's a rich tapestry of digital audience data and direct marketing data that can transform your marketing strategies.

This specific US data can be the key to unlocking a deeper understanding of your target audience, allowing you to tailor your campaigns with laser-like precision.

What do you get with our US audience data: Freshest Raw and Baseline Profiles Enhanced Profile Data Tracking Meta-Data Section 100+ Data Attributes per Profile

Note: Our Individual Profiles dataset does not include PII and/or phone numbers.

Success.ai’s B2B Marketing Data API empowers marketing and sales teams to execute highly targeted and effective outreach campaigns. By providing on-demand access to over 70 million detailed business profiles worldwide, this API ensures your strategies are always guided by accurate, up-to-date information. From industry classifications and employee counts to firmographic and demographic insights, Success.ai’s B2B Marketing Data API enables you to zero in on the right businesses and decision-makers.

With robust filtering capabilities, continuously updated datasets, and AI-validated accuracy, you can confidently refine segments, tailor messaging, and drive higher engagement rates. Backed by our Best Price Guarantee, this solution is essential for achieving meaningful ROI in a competitive global marketplace.

Why Choose Success.ai’s B2B Marketing Data API?

1. Extensive Global Coverage

   • Access over 70 million business profiles spanning various industries, geographies, and company sizes.
   • Expand into new markets, discover niche segments, and tap into emerging opportunities with ease.

2. AI-Validated Accuracy

   • Depend on 99% accurate data validated by AI, ensuring your outreach hits the mark and minimizes wasted efforts.
   • Rely on continuously updated information, eliminating concerns about stale, irrelevant records.

3. Robust Filtering Capabilities

   • Query the API based on key parameters like industry vertical, company size, revenue range, or geographic region.
   • Hone in on ideal customer profiles (ICPs), ensuring your campaigns resonate and drive tangible results.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy standards, ensuring responsible and lawful data usage.

Data Highlights:

• 70M+ Verified Business Profiles: Engage with a diverse range of companies worldwide.
• Detailed Firmographics: Gain insights into industry classifications, employee counts, and revenue ranges.
• Continuous Updates: Always work with the latest data, reflecting market changes, business expansions, and new entrants.
• Best Price Guarantee: Get maximum value and ROI for your marketing investments at the most competitive prices.

Key Features of the B2B Marketing Data API:

1. On-Demand Data Enrichment

   • Enhance your CRM or marketing automation platforms with enriched contact and firmographic data in real-time.
   • Remove manual data imports and outdated lists, streamlining workflows and saving resources.

2. Flexible Integration Options

   • Seamlessly integrate the API into existing marketing systems, analytics platforms, or sales dashboards.
   • Tailor datasets to align perfectly with your unique campaign goals, ICP criteria, or vertical interests.

3. Granular Segmentation and Targeting

   • Filter records by industry, revenue, workforce size, or region to ensure every campaign focuses on receptive, high-potential prospects.
   • Improve personalization, relevance, and message resonance, increasing open, click-through, and conversion rates.

4. Real-Time Validation and Reliability

   • Benefit from AI-driven data validation and continuous updates to maintain data integrity.
   • Build trust in your outreach efforts, knowing the data you rely on is current, accurate, and ready to inform critical decisions.

Strategic Use Cases:

1. Account-Based Marketing (ABM)

   • Fine-tune your ABM campaigns by targeting specific accounts that match your ideal criteria.
   • Deliver personalized messaging and content, improving engagement and deal closure rates.

2. Market Expansion and Product Launches

   • Identify new industries or geographies that align with your product offerings.
   • Enter fresh markets confidently, supported by data-driven insights and targeted prospect lists.

3. Partnership Development and Channel Sales

   • Discover complementary businesses, suppliers, or distributors that can amplify your reach and value proposition.
   • Accelerate partnerships and alliances, forming strategic relationships for sustainable growth.

4. Competitive Benchmarking and Market Research

   • Analyze industry trends, growth patterns, and emerging opportunities to inform product roadmaps and marketing strategies.
   • Stay ahead of market shifts by continually monitoring changes and adjusting approaches dynamically.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality marketing data at unbeatable prices, ensuring exceptional ROI on your marketing spend.

2. Seamless Integration

   • Incorporate the API into your workflow effortlessly, eliminating manual data handling and siloed tools.

3. Data Accuracy with AI Validation

   • Trust in 99% accuracy to shape data-driven decisions, refine targeting, and enhance conversion rates across campaigns.

4. Customizable and Scalable Solutions

   • Adapt the dataset as your ...

During an early 2023 survey conducted among business-to-business (B2B) marketers worldwide, ** percent of respondents said they were planning to adopt influencer marketing in the coming year. In-person events ranked first, with ** percent of respondents saying they were planning to use this channel in the near future.

• 1.6 million US contact
• 181k US Construction businesses
• 900k deliverable B2B email addresses
• 1.5 million B2C linkages (business personas linked to consumer personas)
• 1.7 million MAIDs yield 75% onboarding match rates
• B2B Marketing Data

Unlock business growth with our B2B Database - 2 billion industry contacts! Purchase targeted email leads for effective marketing. Boost your success now!

Success.ai’s Company Data Solutions provide businesses with powerful, enterprise-ready B2B company datasets, enabling you to unlock insights on over 28 million verified company profiles. Our solution is ideal for organizations seeking accurate and detailed B2B contact data, whether you’re targeting large enterprises, mid-sized businesses, or small business contact data.

Success.ai offers B2B marketing data across industries and geographies, tailored to fit your specific business needs. With our white-glove service, you’ll receive curated, ready-to-use company datasets without the hassle of managing data platforms yourself. Whether you’re looking for UK B2B data or global datasets, Success.ai ensures a seamless experience with the most accurate and up-to-date information in the market.

Why Choose Success.ai’s Company Data Solution? At Success.ai, we prioritize quality and relevancy. Every company profile is AI-validated for a 99% accuracy rate and manually reviewed to ensure you're accessing actionable and GDPR-compliant data. Our price match guarantee ensures you receive the best deal on the market, while our white-glove service provides personalized assistance in sourcing and delivering the data you need.

Why Choose Success.ai?

• Best Price Guarantee: We offer industry-leading pricing and beat any competitor.
• Global Reach: Access over 28 million verified company profiles across 195 countries.
• Comprehensive Data: Over 15 data points, including company size, industry, funding, and technologies used.
• Accurate & Verified: AI-validated with a 99% accuracy rate, ensuring high-quality data.
• Real-Time Updates: Stay ahead with continuously updated company information.
• Ethically Sourced Data: Our B2B data is compliant with global privacy laws, ensuring responsible use.
• Dedicated Service: Receive personalized, curated data without the hassle of managing platforms.
• Tailored Solutions: Custom datasets are built to fit your unique business needs and industries.

Our database spans 195 countries and covers 28 million public and private company profiles, with detailed insights into each company’s structure, size, funding history, and key technologies. We provide B2B company data for businesses of all sizes, from small business contact data to large corporations, with extensive coverage in regions such as North America, Europe, Asia-Pacific, and Latin America.

Comprehensive Data Points: Success.ai delivers in-depth information on each company, with over 15 data points, including:

Company Name: Get the full legal name of the company. LinkedIn URL: Direct link to the company's LinkedIn profile. Company Domain: Website URL for more detailed research. Company Description: Overview of the company’s services and products. Company Location: Geographic location down to the city, state, and country. Company Industry: The sector or industry the company operates in. Employee Count: Number of employees to help identify company size. Technologies Used: Insights into key technologies employed by the company, valuable for tech-based outreach. Funding Information: Track total funding and the most recent funding dates for investment opportunities. Maximize Your Sales Potential: With Success.ai’s B2B contact data and company datasets, sales teams can build tailored lists of target accounts, identify decision-makers, and access real-time company intelligence. Our curated datasets ensure you’re always focused on high-value leads—those who are most likely to convert into clients. Whether you’re conducting account-based marketing (ABM), expanding your sales pipeline, or looking to improve your lead generation strategies, Success.ai offers the resources you need to scale your business efficiently.

Tailored for Your Industry: Success.ai serves multiple industries, including technology, healthcare, finance, manufacturing, and more. Our B2B marketing data solutions are particularly valuable for businesses looking to reach professionals in key sectors. You’ll also have access to small business contact data, perfect for reaching new markets or uncovering high-growth startups.

From UK B2B data to contacts across Europe and Asia, our datasets provide global coverage to expand your business reach and identify new markets. With continuous data updates, Success.ai ensures you’re always working with the freshest information.

Key Use Cases:

• Targeted Lead Generation: Build accurate lead lists by filtering data by company size, industry, or location. Target decision-makers in key industries to streamline your B2B sales outreach.
• Account-Based Marketing (ABM): Use B2B company data to personalize marketing campaigns, focusing on high-value accounts and improving conversion rates.
• Investment Research: Track company growth, funding rounds, and employee trends to identify investment opportunities or potential M&A targets.
• Market Research: Enrich your market intelligence initiatives by gain...

During a survey among business-to-business (B2B) marketers published in February 2025, approximately ** percent of participants said they utilized marketing automation in email marketing. Social media management followed, mentioned by ** percent of respondents. According to the same study, B2B marketers' top goals when improving marketing automation included better data quality and ideal customer and prospect identification.

• Digital Audience Data on 120M US Business Contacts
• Intent Data Signals for 35M US businesses
• Advertising Data of 100M+ B2C linkages
• B2B Marketing Data
• 100M+ MAIDs yield ~75% onboarding match rates
• B2B Technographics and Firmographic elements available

Our API provides access to aggregated company information on 80M+ businesses across Europe and beyond.

Company Registration Data: - Company name - National identifier and its type - Registered address: street, postal code, city, state/province, country - Business activity: SIC code, local activity code with classification system - Year of establishment - Company type - Location type

Sales and Number of Employees Data: - Sales in EUR, USD, and local currency (with local currency code) - Total number of employees - Sales and number of employees accuracy - Local number of employees (for multiple branches) - Companies’ sales and number of employees market position compared to others in a country/industry/region

Industry Data: - Size of the whole industry - Size of all companies operating within a particular SIC code - Benchmarking within a particular country or industry - Regional benchmarking (EU 27, state/province)

Contact Details: - Company website - Company email domain (without person’s name)

Invoicing Details (Available for Selected Countries): - Company name - Company address - Company VAT number