• 500M B2B Contacts • 35M Companies • 20+ Data Points to Filter Your Leads • 100M+ Contact Direct Dial and Mobile Number • Lifetime Support Until You 100% Satisfied

We are the Best b2b database providers for high-performance sales teams. If you get a fake by any chance, you have nothing to do with them. Nothing is more frustrating than receiving useless data for which you have paid money.

Every 15 days, our devoted team updates our b2b leads database. In addition, we are always available to assist our clients with whatever data they are working with in order to ensure that our service meets their needs. We keep an eye on our b2b contact database to keep you informed and provide any assistance you require.

With our simple-to-use system and up-to-date B2B contact list, we hope to make your job easier. You’ll be able to filter your data at Lfbbd based on the industry you work in. For example, you can choose from real estate companies or just simply tap into the healthcare business. Our database is updated on a regular basis, and you will receive contact information as soon as possible.

Use our information to quickly locate new business clients, competitors, and suppliers. We’ve got your back, no matter what precise requirements you have.

We have over 500 million business-to-business contacts that you may segment based on your marketing and commercial goals. We don’t stop there; we’re always gathering leads from the right tool so you can reach out to a big database of your clients without worrying about email constraints.

Thanks to our database, you may create your own campaign and send as many email or automated messages as you want. We collect the most viable b2b database to help you go a long way, as we seek to increase your business and enhance your sales.

The majority of our clients choose us since we have competitive costs when compared to others. In this digital era, marketing is more advanced, and customers are less willing to pay more for a service that produces poor results.

That’s why we’ve devised the most effective b2b database strategy for your company. You can also tailor your database and pricing to meet your specific business requirements.

• Connect directly with the right decision-makers, using the most accurate database of emails and direct dials. Build a clean prospecting list that you can plug into your sales tools and generate new leads from, right away • Over 500 million business contacts worldwide. • You could filter your targeted leads by 20+ criteria including job title, industry, location, Revenue, Technology, and more. • Find the email addresses of the professionals you want to contact one by one or in bulk.

Unlock business growth with our B2B Database - 2 billion industry contacts! Purchase targeted email leads for effective marketing. Boost your success now!

🌍 Global B2B Leads Data | 293M Emails + 100M Mobile Numbers | 95% Accuracy | API & Bi-Weekly Updates Fuel your sales pipeline with the world’s largest, most accurate B2B contact database—verified, actionable, and refreshed every two weeks.

The Forager.ai Global B2B Leads Dataset delivers 293M+ verified emails and 100M+ mobile numbers, all validated for 95%+ accuracy and updated bi-weekly. Ideal for cold outreach, CRM enrichment, and hyper-targeted campaigns, this dataset covers decision-makers across industries, company sizes, and geographies.

📊 Key Features ✅ 270M+ Total Contacts – One of the largest B2B leads database available. ✅ 95% Accuracy Guarantee – AI-validated emails & mobile numbers. ✅ Bi-Weekly Updates – Fresh data to reduce bounce rates. ✅ Global Coverage – North America, Europe, APAC & emerging markets.

📋 Core Data Fields: ✔ Professional/personal Emails (293M+) ✔ Mobile Numbers (100M+) – Direct lines for higher response rates ✔ Full Name, Job Title, Seniority Level ✔ Company Name, Industry, Revenue, Employee Size ✔ Location (Country, City, LinkedIn URL)

🎯 Top Use Cases 🔹 High-Volume Cold Outreach

Launch email/SMS campaigns with verified contacts.

Reduce bounce rates with 95% accurate data.

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Enrich Salesforce, HubSpot, or Outreach.io instantly.

Build targeted lead lists using firmographics.

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Layer contacts with technographics for precision targeting.

Track account movements and job changes.

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Source executive/candidates contacts profiles.

Map organizational hierarchies.

⚡ Delivery & Integration REST API – Real-time access for sales tools.

CSV/JSON Files – Bulk delivery via S3, Wasabi, or Snowflake.

Custom Feeds – Managed database solutions.

🔒 Data Quality & Compliance GDPR-Compliant – Ethically sourced, legally compliant.

Suppression Lists – Auto-remove opt-outs and hard bounces.

🚀 Why Forager.ai? ✔ Highest Accuracy (95%) – Industry-leading verification. ✔ Built for Sales Teams – Optimized for cold email/SMS performance. ✔ Enterprise-Grade Freshness – Bi-weekly updates = fewer dead leads. ✔ Dedicated Support – SLA-backed onboarding & troubleshooting.

Tags: B2B Leads | Personal / Work Email Database | Mobile Numbers | Sales Prospecting | CRM Enrichment | Cold Outreach | 95% Accuracy | API Integration

Success.ai's B2B Leads Data for Global Professionals provides unparalleled access to a robust database of over 700M LinkedIn Profiles and 170 million verified professional profiles, specifically tailored for B2B Lead Generation, marketing and outreach. Featuring accurate work emails, phone numbers, and enriched professional profiles, this data is an essential tool for driving B2B marketing, sales initiatives, talent acquisition, and more. Our offering is continuously updated with cutting-edge AI validation technology to ensure unmatched precision and relevance for all your business needs.

Key Features of Success.ai's Professional Contact Data

1. Extensive Data Coverage Gain access to a meticulously curated database of 170M+ contact profiles, including 50M verified phone numbers and thousands of IT-related company profiles in the US. This dataset allows businesses to seamlessly engage with decision-makers, technology experts, and influencers in the IT domain.

2. AI-Powered Accuracy Our data is rigorously validated using AI technology, guaranteeing a 99% accuracy rate for emails and phone numbers. This minimizes wasted resources and ensures your campaigns reach the right professionals at the right time.

3. Tailored for IT Professionals Designed specifically for the needs of the IT industry, our data spans professionals in software development, IT consulting, cloud computing, cybersecurity, and more, allowing you to target specific niches and build meaningful connections.

4. Flexible Data Delivery Options Choose from API integrations, custom flat files, or direct database access to fit your operational workflows. Success.ai ensures seamless integration into your existing systems, saving you time and reducing complexities.

5. Compliance and Security Adhering to GDPR, CCPA, and other global compliance standards, Success.ai prioritizes ethical data sourcing, so you can confidently utilize our data to grow your business.

Why Choose Success.ai for Professional Leads Contact Data?

• Best Price Guarantee We offer the most competitive pricing in the market, providing high-value data solutions without breaking your budget.

• Diverse Strategic Applications Our dataset supports a wide range of business objectives, including:

B2B Marketing: Execute hyper-targeted campaigns with verified email and phone data. Sales Outreach: Empower sales teams to connect directly with IT decision-makers and influencers. Talent Recruitment: Gain insights into top professionals and optimize your recruitment strategies. Lead Generation: Enhance your pipeline with validated and up-to-date contact details. Customer Insights: Understand your audience with demographic and firmographic data for strategic market research.

• Advanced Technology Integration With tools like the Enrichment API and Lead Generation API, Success.ai enables real-time data updates and efficient CRM enrichment. Conduct up to 860,000 API calls daily, making it the ideal solution for enterprises managing high-volume lead generation.

• Data Highlights 170M+ Verified B2B Contact Profiles 50M Verified Phone Numbers 30M+ Company Profiles 700M Global Professional Profiles

Use Cases

• Marketing Excellence: Use precise contact data to deliver campaigns across the US market.
• Enhanced Recruitment: Find and engage with top-tier talent through accurate and up-to-date professional profiles.
• Sales Enablement: Equip your sales team with validated contact details for high-conversion outreach.

• Data-Driven Decisions: Make smarter business decisions with accurate demographic and firmographic data.

• What Sets Success.ai Apart? Success.ai combines AI-powered accuracy, extensive coverage, and flexible delivery methods to provide businesses with a strategic advantage in the competitive B2B landscape. With our verified B2B Leads data, you can:

Expand your business network effortlessly. Minimize bounce rates and outreach inefficiencies. Align your campaigns with top industry professionals to maximize ROI.

Get started today with Success.ai’s data solutions and transform how you find B2B Leads Data that converts!

No one beats us on price. Period.

B2B leads data from InfoClutch helps you in connecting with decision-makers, executives, professionals with purchasing power who hold authority in opting for a service. Whether you wish to connect with small, medium and large enterprises, InfoClutch's B2B leads data is proven effective in executing a profitable business.

We live in a rapidly changing Business-to-Business (B2B) world. For more than a decade or two, the B2B industry has been rapidly expanding. We at InfoClutch offer a wide range of B2B Leads Data that will let you effectively connect with marketers across the globe.

We understand the unique challenges you experience in your business, therefore we allow you to choose from our fully prepared, pre-built, or customizable B2B leads data, which are validated and subjected to multiple checks to ensure that they are clean and up-to-date. Make the best use of our B2B leads data to reach targeted business clients across The US, UK, Canada, North America, Europe, South Africa, Austria, Australia, Middle East and Asia without any demographic constraints.

Customize your B2B Leads Data by:

Job Titles Company Size Assets Size Geographic Locations Zip Code Industry

Explore our vast selection of 55M+ globally targeted B2B email lists for effective marketing. Purchase high-quality email lists to enhance your outreach strategy.

B2B Leads data is core information that benefits companies, especially their marketing, sales, and revenue operations teams. Leverage the power of Thomson Data’s B2B lead data which is reliable, reachable, and responsive contact information of prospects with decision-making power.

About this Dataset

Unlock endless growth opportunities with our meticulously curated dataset featuring 6,000 high-quality B2B leads sourced from G2.com, the trusted platform for software and services reviews. Our data spans diverse industries and niches, providing a valuable resource for your sales, marketing, and business development efforts. Key Features:

Rich Data Diversity: Our dataset covers a wide spectrum of industries, company sizes, and job roles, ensuring you have access to leads relevant to your business objectives.

Fresh and Verified: We've invested in data cleansing and verification to guarantee the accuracy and reliability of every lead.

Customizable Packages: Tailor your data acquisition to suit your specific needs. We offer customizable packages to match your industry and target audience.

Ease of Integration: Our data is provided in industry-standard formats (CSV, Excel), making integration into your CRM or marketing automation system a breeze.

Competitive Pricing: Benefit from competitive pricing options that ensure you get the best value for your investment.

Unlock the potential of these leads to fuel your sales pipeline, expand your customer base, and drive growth for your business. Act now to gain a competitive edge and explore the world of possibilities with our high-quality B2B data.

Category

Business Information & Financials

Keywords

Row Count

6003

Price

$500.00

Discover unparalleled business opportunities with our Targeted Email List, featuring over 2 billion global contacts.

Explore our global B2B contact and company database, providing essential data fields including Name, Website, Contact First Name, Contact Last Name, Job Title, Email Address, Phone Number, Revenue Size, Employee Size, Location, City, State, Country, Zip Code, and additional customizable data fields upon request. Access a comprehensive repository tailored to meet your specific business needs, ensuring you have access to accurate and detailed information for effective networking and targeted outreach.

Success.ai empowers businesses with dynamic, enterprise-grade B2B company datasets, enabling deep insights into over 28 million verified company profiles, including specialized segments like e-commerce and private companies. Ideal for those targeting diverse company types, our data supports strategic initiatives from sales to competitor analysis.

• Robust Data for Various Needs: Our data spans e-commerce company data, private company data, and comprehensive company registry and funding details, tailored to support your business across global markets.
• Enhanced Data Accuracy: Leveraging AI-validation, we ensure a 99% accuracy rate across all data points, providing reliable and actionable insights.
• Global Reach, Local Relevance: Covering everything from local startups to major global players in 195 countries, our data is meticulously curated to support both broad scope strategies and niche market penetrations.
• Strategic Empowerment: Use our datasets for detailed company data enrichment, sales data enhancement, and competitive intelligence, facilitating informed decision-making and strategic planning.

Key Use Cases Enhanced by Success.ai:

• Company Data Enrichment: Improve your database quality by integrating comprehensive company details, enhancing accuracy and utility.
• Sales Data Enrichment: Equip your sales teams with enriched data that enhances targeting precision and conversion rates.
• B2B Data Enrichment: Tailor your B2B strategy with enhanced data, optimizing your outreach and business relationships.
• Competitor Analysis & Competitive Intelligence: Gain an edge with detailed insights into funding patterns, growth metrics, and strategic directions of competitors.

Why Choose Success.ai?

• Best Price Guarantee: We are committed to providing the most cost-effective solutions, ensuring you get unparalleled value.
• Customization at Scale: Whether you need data for a few hundred or millions of companies, our solutions are customizable to meet your specific requirements.
• Real-Time Updates: Stay ahead of market changes with data that is continuously updated, keeping you informed with the latest information.
• Ethical Compliance Guaranteed: Our data practices are fully compliant with GDPR and other international standards, ensuring responsible use of information.

Get Started with Success.ai Today: Partner with us to harness the power of detailed and expansive company data. Whether for enriching your sales processes, conducting in-depth competitor analysis, or enhancing your overall data strategy, Success.ai provides the tools and insights necessary to propel your business to new heights.

Contact us to explore how our tailored data solutions can transform your business operations and strategic initiatives.

Remember, with Success.ai, no one beats us on price. Period.

B2B Lead Generation Software Market Outlook

The global market size for B2B Lead Generation Software is projected to grow from approximately $3.2 billion in 2023 to $9.8 billion by 2032, reflecting a compound annual growth rate (CAGR) of 13.2%. This remarkable growth can be attributed to the increasing need among businesses to streamline their marketing strategies, enhance customer acquisition processes, and improve overall sales efficiency.

One of the main growth factors driving the B2B lead generation software market is the rising adoption of digital marketing strategies across industries. As businesses continue to shift from traditional marketing approaches to more sophisticated digital methods, the demand for efficient lead generation tools is skyrocketing. These tools help businesses capture, nurture, and convert leads more effectively, thereby boosting their sales pipelines. Additionally, the rapid advancements in artificial intelligence (AI) and machine learning (ML) technologies are further enhancing the capabilities of these software solutions, making them more intelligent and user-friendly.

Another significant growth factor is the increasing emphasis on data-driven decision-making. Modern businesses are heavily reliant on data analytics to understand customer behavior and preferences. B2B lead generation software provides valuable insights by analyzing vast amounts of data, helping businesses identify high-quality leads and tailor their marketing efforts accordingly. This data-centric approach not only improves the efficiency of marketing campaigns but also ensures a higher return on investment (ROI), which is a crucial consideration for businesses of all sizes.

The growing trend of remote work and virtual business operations is also contributing to the market's expansion. In the post-pandemic era, many organizations have adopted remote work policies, leading to a surge in demand for cloud-based lead generation solutions. These solutions offer the flexibility and scalability required to manage remote teams and coordinate marketing efforts seamlessly across different locations. As a result, businesses are increasingly investing in cloud-based B2B lead generation software to stay competitive in the evolving business landscape.

Regionally, North America holds a dominant position in the B2B lead generation software market, primarily due to the high adoption rate of advanced marketing technologies among businesses in the region. The presence of major software vendors and a robust technology infrastructure further bolster market growth in North America. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by the rapid digital transformation of businesses and the increasing focus on customer acquisition strategies in emerging economies such as India and China.

In the context of the evolving B2B landscape, B2B Sales Outsourcing Services have emerged as a strategic solution for companies aiming to enhance their sales performance without the overhead of expanding their internal teams. These services allow businesses to leverage the expertise of seasoned sales professionals who specialize in lead generation, customer acquisition, and relationship management. By outsourcing sales functions, companies can focus on their core competencies while ensuring that their sales processes are handled efficiently and effectively. This approach not only reduces operational costs but also provides access to advanced sales techniques and technologies that might otherwise be unavailable to smaller firms. As the demand for flexible and scalable sales solutions grows, B2B Sales Outsourcing Services are becoming an integral part of the sales strategies for businesses across various industries.

Component Analysis

The B2B lead generation software market is segmented by component into software and services. The software segment encompasses various types of lead generation tools, including customer relationship management (CRM) software, email marketing software, marketing automation software, and more. These tools are designed to streamline the lead generation process, making it easier for businesses to manage and nurture their leads. The software segment is expected to dominate the market due to the growing demand for automated solutions that can efficiently handle large volumes of leads and provide real-time analytics.

Within the software segment, mark

Success.ai SaaS Platform: Revolutionizing B2B Lead Generation & Email Outreach

Pricing Success.ai offers unparalleled value with a transparent pricing model. Start for free and explore the platform’s robust features, including unlimited access to 700M+ verified B2B leads. Affordable upgrade plans ensure you get the best value for your business growth.

Login Easily log in to your account and access your personalized dashboard. Seamlessly manage your leads, campaigns, and outreach strategies all in one place.

Get Started for FREE Success.ai allows you to begin your journey at no cost. Test the platform’s powerful capabilities with no credit card required. Experience features like AI-driven lead search, email crafting, and outreach optimization before committing to a plan.

Book a Demo Curious about how Success.ai can transform your business? Book a demo to see the platform in action. Learn how to streamline your lead generation process, maximize ROI, and scale your outreach efforts with ease.

Why Success.ai? 700M+ Professionals Success.ai provides access to the largest verified database of over 700 million global professional contacts. Every lead is rigorously verified to ensure accuracy, enabling you to target decision-makers with precision.

Find and Win Your Ideal Customers The platform’s advanced search features let you locate prospects by name, company, or email. Whether you're targeting CEOs, sales managers, or industry-specific professionals, Success.ai helps you find and connect with your ideal audience.

AI-Powered Capabilities Success.ai leverages AI to enhance every aspect of your sales process. From crafting hyper-personalized cold emails to filtering leads by industry, revenue, or company size, the platform ensures your outreach efforts are efficient and effective.

Solutions for Every Business Need Sales Leaders Accelerate your sales cycle with tools designed to seamlessly book new deals and drive revenue growth.

Startups Find, contact, and win clients globally with the power of Success.ai. Tailored tools help startups scale quickly with minimal resources.

Marketing Agencies Grow your client base and enhance your campaigns with targeted lead generation and cold email strategies.

Lead Generation Agencies Unlock the potential of your campaigns with access to the world’s largest verified B2B database. Drive conversions and client satisfaction with precision-targeted outreach.

Unmatched Features for Growth Unlimited B2B Leads: Access 700M+ verified contacts to fuel your pipeline. AI-Powered Writer: Craft personalized emails effortlessly, improving engagement and response rates. Unlimited Email Warmup: Ensure your emails land in inboxes, avoiding spam folders. Unified CRM: Manage leads, campaigns, and responses in one streamlined platform. 24/7 Live Support: Dedicated support ensures your success at every step. What Users Say Success.ai has received glowing reviews from over 10,000 satisfied companies. From startups to established enterprises, users praise the platform’s ease of use, robust features, and significant ROI.

For example, Muhammad Sulaiman says, “This tool has made filling our sales pipeline easier than ever. The AI writer and extensive database have been game-changers.”

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We offer the largest MCA B2B Database, updated monthly to deliver targeted insights. Our Merchant Cash Advance leads provide funding groups and finance providers an efficient way to connect with business owners seeking merchant cash advances to optimizing funding opportunities.

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B2B Sales Outsourcing Services Market Outlook

The global B2B sales outsourcing services market size was valued at approximately USD 4.8 billion in 2023 and is projected to reach USD 10.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.1% over the forecast period. The market's robust growth is attributed to increasing demand for specialized sales expertise and the growing trend of businesses focusing on core competencies while outsourcing non-core functions.

One of the significant growth factors for the B2B sales outsourcing services market is the rising emphasis on cost efficiency. Companies are increasingly outsourcing their sales functions to reduce overhead costs and eliminate the need for hiring, training, and maintaining an in-house sales team. This not only helps in reducing operational expenses but also allows businesses to scale their operations more flexibly. The outsourcing model provides access to experienced sales professionals and advanced technologies without the long-term financial commitment, making it a compelling option for businesses, especially in volatile economic conditions.

Another driving force in the market is the proliferation of advanced technologies such as artificial intelligence (AI) and big data analytics in sales processes. Outsourcing firms leverage these technologies to offer enhanced services, including predictive sales analytics, lead scoring, and customer relationship management (CRM), which help companies improve their sales performance and customer engagement. The integration of these technologies enables a more data-driven approach to sales, leading to higher conversion rates and customer satisfaction, thereby driving the market growth.

The growing importance of customer experience and satisfaction is also propelling the demand for B2B sales outsourcing services. Businesses increasingly recognize that a positive customer experience is crucial for retaining clients and driving growth. Outsourcing sales functions to specialized firms ensures that customers receive professional and consistent service, thereby enhancing their overall experience. These outsourcing firms often have dedicated teams and resources to manage customer interactions effectively, ensuring prompt and personalized responses, which significantly contribute to customer retention and loyalty.

As businesses continue to navigate the complexities of the modern market, the concept of Renforce Sales has emerged as a pivotal strategy. This approach focuses on strengthening the sales process by integrating advanced analytics and customer insights to drive more effective sales outcomes. By leveraging Renforce Sales, companies can better understand customer needs and tailor their offerings accordingly, leading to improved customer satisfaction and loyalty. This strategy not only enhances the effectiveness of sales teams but also aligns sales efforts with broader business objectives, ensuring a cohesive approach to market challenges.

Regionally, North America has been a dominant player in the B2B sales outsourcing services market, driven by the presence of numerous established businesses and the high adoption rate of outsourcing practices. The region's mature market, coupled with the availability of advanced sales technologies, supports the growth of the outsourcing industry. Additionally, the Asia Pacific region is expected to witness significant growth during the forecast period, fueled by the rapid expansion of small and medium enterprises (SMEs) and the increasing willingness of businesses to outsource sales functions to focus on core operations and drive efficiency.

Service Type Analysis

The service type segment in the B2B sales outsourcing services market includes lead generation, sales support, customer acquisition, and other services. Each of these services plays a crucial role in the sales process, offering distinct advantages and catering to different needs of businesses. Lead generation services are vital for businesses looking to expand their customer base and drive sales growth. These services specialize in identifying potential customers, qualifying leads, and nurturing them until they are ready for the sales team. By outsourcing lead generation, companies can ensure a steady stream of qualified leads, which is essential for maintaining a healthy sales pipeline.

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US B2B Contact Database | 200M+ Verified Records | 95% Accuracy | API/CSV/JSON Elevate your sales and marketing efforts with America's most comprehensive B2B contact data, featuring over 200M+ verified records of decision-makers, from CEOs to managers, across all industries. Powered by AI and refreshed bi-weekly, this dataset ensures you have access to the freshest, most accurate contact details available for effective outreach and engagement.

Key Features & Stats:

200M+ Decision-Makers: Includes C-level executives, VPs, Directors, and Managers.

95% Accuracy: Email & Phone numbers verified for maximum deliverability.

Bi-Weekly Updates: Never waste time on outdated leads with our frequent data refreshes.

50+ Data Points: Comprehensive firmographic, technographic, and contact details.

Core Fields:

Direct Work Emails & Personal Emails for effective outreach.

Mobile Phone Numbers for cold calls and SMS campaigns.

Full Name, Job Title, Seniority for better personalization.

Company Insights: Size, Revenue, Funding data, Industry, and Tech Stack for a complete profile.

Location: HQ and regional offices to target local, national, or international markets.

Top Use Cases:

Cold Email & Calling Campaigns: Target the right people with accurate contact data.

CRM & Marketing Automation Enrichment: Enhance your CRM with enriched data for better lead management.

ABM & Sales Intelligence: Target the right decision-makers and personalize your approach.

Recruiting & Talent Mapping: Access CEO and senior leadership data for executive search.

Instant Delivery Options:

JSON – Bulk downloads via S3 for easy integration.

REST API – Real-time integration for seamless workflow automation.

CRM Sync – Direct integration with your CRM for streamlined lead management.

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Suppression List Management: Eliminate irrelevant or non-opt-in contacts from your outreach.

US Business Contacts | B2B Email Database | Sales Leads | CRM Enrichment | Verified Phone Numbers | ABM Data | CEO Contact Data | US B2B Leads | US prospects data

In business-to-business (B2B) companies, marketing and sales teams face significant challenges in identifying, qualifying, and prioritizing a large number of leads. Lead prioritization is a critical task for B2B organizations because it allows them to allocate resources more effectively, focus their sales force on the most viable and valuable opportunities, optimize their time spent qualifying leads, and maximize their B2B digital marketing strategies. This article addresses the topic by presenting a case study of a B2B software company's development of a lead scoring model based on data analytics and machine learning under the consumer theory approach. The model was developed using real lead data generated between January 2020 and April 2024, extracted from the company's CRM, which were analyzed and evaluated by fifteen classification algorithms, where the results in terms of accuracy and ROC AUC showed a superior performance of the Gradient Boosting Classifier over the other classifiers. At the same time, the feature importance analysis allowed the identification of features such as “source” and “lead status,” which increased the accuracy of the conversion prediction. The developed model significantly improved the company's ability to identify high quality leads compared to the traditional methods used. This research confirms and complements existing theories related to understanding the application of consumer behavior theory and the application of machine learning in the development of B2B lead scoring models. This study also contributes to bridging the gap between marketers and data scientists in jointly understanding lead scoring as a critical activity because of its impact on overall marketing strategy performance and sales revenue performance in B2B organizations.

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