During a global 2025 survey, approximately ** percent of responding business-to-consumer (B2C) marketers reported using Facebook for marketing purposes, making it the most used social media platform within that segment. Among responding business-to-business (B2B) marketers, LinkedIn ranked first, mentioned by ** percent. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

A 2024 global survey asked business-to-business (B2B) content marketers to select up to three organic social media platforms delivering the best value for their organizations. Approximately ** percent chose ********. Facebook, Instagram, and YouTube rounded up the top four, selected by **, **, and ** percent, respectively.

During an early 2023 survey among business-to-business (B2B) marketing professionals worldwide, ** percent of respondents reported using LinkedIn for B2B marketing in the past year. YouTube ranked second, mentioned by nearly two-thirds (or ** percent) of responding marketers.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

During a 2025 global survey, approximately ** percent of responding business-to-consumer (B2C) marketers said Facebook was the most important social media platform. Among business-to-business (B2B) professionals, LinkedIn ranked first, selected by ** percent. According to the same study, YouTube and LinkedIn were the social media in which most global marketers planned to increase their investments throughout that year.

During a July 2022 survey among B2B marketers who used social media platforms for paid content promotion worldwide, ** percent of respondents stated that they made use of LinkedIn over the previous 12 months. Facebook was ranked second with ** percent of respondents, which was a drop of ** percentage points, compared to 2021, when ** percent stated using it.

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Success.ai’s B2B Marketing Data and Contact Data for Global Marketing Leaders empowers businesses to connect with chief marketing officers (CMOs), marketing strategists, and industry decision-makers worldwide. With access to over 170M verified profiles, including work emails and direct phone numbers, this dataset ensures your outreach efforts reach the right audience effectively.

Our AI-powered platform continuously updates and validates contact data to maintain 99% accuracy, providing actionable insights for marketing campaigns, sales strategies, and recruitment initiatives. Whether you’re targeting CMOs in Fortune 500 companies or strategists in innovative startups, Success.ai delivers reliable data tailored to meet your business goals.

Key Features of Success.ai’s Marketing Leader Contact Data - Comprehensive Coverage Across the Marketing Industry Access profiles for marketing leaders across diverse industries and regions:

Chief Marketing Officers (CMOs): Decision-makers shaping global marketing strategies. Marketing Strategists: Experts driving innovative campaigns and business growth. Digital Marketing Heads: Leaders overseeing digital transformation initiatives. Brand Managers: Professionals managing brand identity and outreach efforts. Content and SEO Specialists: Key contributors to content strategy and visibility.

• Verified Accuracy with Continuous Updates

AI-Validated Accuracy: Industry-leading AI technology ensures every contact detail is verified. Real-Time Profile Updates: Data is continuously refreshed to reflect the most current information. Reliable Engagement: Minimized bounce rates for seamless communication with decision-makers.

• Tailored Data Delivery Options Choose the delivery method that aligns with your operational requirements:

API Integration: Seamlessly integrate contact data into your CRM or marketing platforms. Custom Flat Files: Receive datasets customized to your specifications, ready for immediate use.

Why Choose Success.ai for Marketing Data?

• Best Price Guarantee We provide the most competitive pricing in the industry, ensuring the best value for global, verified contact data.

• Global Compliance and Ethical Practices Our data collection and processing adhere to strict compliance standards, including GDPR, CCPA, and other regional data regulations, ensuring ethical and secure usage.

• Strategic Advantages for Your Business

  Precise Marketing Campaigns: Create highly targeted campaigns that resonate with marketing leaders. Effective Sales Outreach: Accelerate sales processes with direct access to CMOs and strategists. Recruitment Efficiency: Source top-tier marketing talent with verified contact data. Market Intelligence: Leverage enriched data insights to understand industry trends and optimize strategies. Partnership Development: Build and nurture relationships with influential marketing professionals.

• Data Highlights 170M+ Verified Professional Profiles 50M Work Emails 700M Global Professional Profiles 70M Verified Company Profiles

Key APIs for Enhanced Functionality

• Enrichment API Keep your contact database updated with real-time enrichment capabilities, ensuring relevance for dynamic outreach efforts.

• Lead Generation API Maximize your lead generation campaigns with accurate, verified data, including contact information for global marketing leaders. Our API supports up to 860,000 API calls per day, enabling robust scalability for your business.

• Use Cases

1. Targeted Marketing Campaigns Reach CMOs and marketing strategists with personalized campaigns designed to deliver measurable ROI.

2. Sales Pipeline Acceleration Engage directly with decision-makers to shorten sales cycles and boost deal closure rates.

3. Talent Recruitment Identify and recruit top-tier marketing talent to strengthen your team.

4. Partnership Building Establish meaningful connections with global marketing leaders to foster collaboration.

5. Strategic Planning Utilize detailed firmographic and demographic insights for data-driven decision-making.

What Makes Success.ai Stand Out?

• Unmatched Data Quality: AI-driven verification ensures 99% accuracy for all profiles. Comprehensive Reach: Covering marketing professionals across various industries and regions worldwide.
• Flexible Integration Options: Customizable delivery formats to suit your business needs.
• Ethical and Compliant Data: Fully aligned with global data protection regulations.

Success.ai’s B2B Contact Data for Global Marketing Leaders is your ultimate solution for connecting with top-tier marketing professionals. From CMOs driving global strategies to strategists shaping impactful campaigns, our database ensures you reach the right audience to grow your business.

No one beats us on price. Period.

Introduction

LinkedIn Advertising Statistics: LinkedIn is the leading platform for B2B marketing. A global survey revealed that 44% of B2B professionals consider it the most significant social media platform. One reason for its top position is that LinkedIn enables access to decision-makers. The platform states that four out of five members influence business decisions. Additionally, LinkedIn's audience possesses twice the purchasing power of the average online audience.

LinkedIn Ads serve as paid promotions for businesses and are effective in converting key decision-makers on the platform, as evidenced by the following statistics. Consequently, some Digital Marketing agencies may recommend that B2B brands use advertising on this platform.

Therefore, it is not surprising that 57% of marketers intend to improve their organic marketing efforts on LinkedIn. Given that LinkedIn Dynamic Ads customize each advertisement with details from individual users, you can expect excellent Click-Through rates for each ad, thereby increasing traffic to the targeted URL.

Discover the booming B2B inbound marketing services market! This comprehensive analysis reveals key trends, growth drivers, and leading companies shaping the future of digital marketing. Explore market size, CAGR, and regional insights from 2019-2033. Learn how to leverage inbound strategies for lead generation and brand building.

Discover the booming B2B digital marketing landscape! This in-depth analysis reveals a $500 billion market in 2025, projected to reach $1.5 trillion by 2033, driven by increasing digital adoption and sophisticated marketing tools. Learn about key trends, challenges, and regional growth opportunities.

Access verified B2B social media links for 8M+ businesses across 30+ countries. Sourced from official trade registers and enriched with LinkedIn, Facebook, Twitter, and more. Ideal for digital outreach, CRM enrichment, and global B2B marketing.

Discover the booming digital marketing platforms market! Explore key trends, growth drivers, and leading companies shaping this dynamic industry. Learn about market size projections, regional breakdowns, and the future of digital marketing. Invest in the future of marketing today.

• Digital Audience Data on 120M US Business Contacts
• Intent Data Signals for 35M US businesses
• Advertising Data of 100M+ B2C linkages
• B2B Marketing Data
• 100M+ MAIDs yield ~75% onboarding match rates
• B2B Technographics and Firmographic elements available

Solution Publishing by Allforce: Marketing Professionals

Redefining B2B Marketing and Advertising Outreach

Connect with over 2 million U.S. marketing and advertising contacts across approximately 500,000 companies.

Extensive Marketing Specialties Coverage

Our database encompasses professionals in: - Market Research and Analysis - Brand Management - Product Marketing - Content Creation and Management - Social Media and Digital Marketing - Advertising and Public Relations - SEO/SEM and Analytics - CRM and Marketing Operations - Strategic Planning - Creative Design - Email and Influencer Marketing - Partnership Marketing

Comprehensive Contact Information

• Business email addresses
• Postal addresses
• Telemarketing and mobile phone numbers
• Company and personal locations
• Technographic and firmographic data

Multi-Channel Marketing Capabilities

Execute campaigns through email, direct mail, telemarketing, mobile, and digital advertising channels.

All data is maintained for compliance and safe for email marketing

From our comprehensive US Data Lake, we proudly present 8M+ high-quality enhanced US decision-makers and influencers.

Take your ABM strategy to the next level, build a strong pipeline and close deals by laser targeting key decision-makers and influencers based on their department, job functions, job responsibilities, interest areas and expertise, then utilise essential prospect information, including verified work email addresses and business phone and social links.

Our data is sourced directly from executives, businesses, official sources and registries, standardised, de-duped, and verified, and then processed through vigorous compliance procedures for GDPR/PECR on a legitimate interest basis and RTBI etc. This results in a highly accurate single source of quality and compliant B2B data.

It is with our B2B Live Data Lake that we can enrich your CRM data, supply new prospect data, verify leads, and provide you with a custom dataset tailored to your target audience specifications. We also cater for big data licensing to software providers and agencies that intend to supply our data to their customers and use it in their software solutions.

and much more

Why Choose 1 Stop Data?

• We offer our clients a unique, single source of quality and compliant data.
• We don't rely on 3rd party vendors.
• We utilise extensive verification processes to help ensure phone numbers and emails are accurate and connect to the right person.
• We are budget-friendly and our team are highly experienced.

Products and Services:

The oscar4.io web platform for self-service data on demand Bulk data feeds Data hygiene, standardisation, cleansing and enrichment Know Your Business (KYB)

Keywords:

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Discover the explosive growth of the social commerce market, projected to reach $8.6 billion by 2033 at a CAGR of 28.53%! This in-depth analysis explores key drivers, trends, and regional variations across platforms like Amazon, Facebook, and TikTok. Learn about B2C, B2B, and C2C models in social selling. Recent developments include: November 2023: Amazon announced a partnership with Meta (Facebook’s parent company) to revolutionize social commerce. This collaboration aims to integrate Amazon’s e-commerce platform with Meta’s social media platform, providing shoppers with a seamless purchase experience and opening new opportunities for targeted advertising., April 2023: Amazon and Pinterest partnered to deliver third-party ads on Pinterest’s platform. The partnership aimed to make every pin shoppable by integrating Amazon’s e-commerce platform with Pinterest’s social media platform., December 2022: Amazon announced the release of Inspire, a new short-form photo and video feed that lets users browse ideas and goods while shopping from content made by brands, influencers, and other users.. Key drivers for this market are: Growing Number of Social Media Platforms, Shift in Consumer Preferences Toward Online Purchase. Potential restraints include: Privacy Concerns Over Gathering and Using Personal Data, Intense Competition in the Social Commerce Space. Notable trends are: Growing demand for business-to-consumer (B2C) social commerce is driving the market growth.

Customer Data Platform for B2B Market Outlook

According to our latest research, the global Customer Data Platform for B2B market size reached USD 2.7 billion in 2024, and is expected to grow at a robust CAGR of 13.2% from 2025 to 2033, reaching a forecasted market size of USD 8.2 billion by 2033. The primary growth factor driving this market is the increasing demand among B2B enterprises for unified customer data management to enhance personalization, drive data-driven marketing, and improve customer engagement in a competitive digital landscape.

One of the most significant growth factors for the Customer Data Platform for B2B market is the accelerating digital transformation across industries. As B2B companies strive to deliver seamless, personalized experiences to their clients, the need for a centralized platform that aggregates and harmonizes customer data from multiple sources has become paramount. Customer Data Platforms (CDPs) enable organizations to break down data silos, providing a 360-degree view of client interactions and preferences. This capability not only enhances targeted marketing efforts but also supports informed decision-making and fosters long-term business relationships. The growing adoption of advanced analytics and artificial intelligence within CDPs further empowers B2B enterprises to segment audiences, predict customer behavior, and automate engagement strategies, thereby increasing the overall efficiency and effectiveness of marketing and sales operations.

Another key driver of market growth is the rising regulatory scrutiny and the need for data privacy compliance. With regulations such as GDPR in Europe, CCPA in California, and similar frameworks emerging globally, B2B organizations are under pressure to manage and secure customer data responsibly. Customer Data Platforms provide robust data governance capabilities, ensuring that customer information is collected, stored, and utilized in compliance with legal requirements. This reduces the risk of data breaches and regulatory penalties, while also building trust with business clients. Furthermore, as B2B transactions often involve complex, multi-touchpoint journeys, CDPs play a crucial role in maintaining data accuracy and consistency, which is essential for compliance and operational integrity.

The proliferation of omnichannel engagement in B2B environments is also propelling the adoption of Customer Data Platforms. Modern B2B buyers interact with vendors through a variety of digital and offline channels, including websites, email, social media, webinars, and in-person meetings. CDPs enable organizations to unify these disparate data streams, creating a single source of truth for every customer. This holistic approach not only improves customer retention and engagement but also allows for more precise measurement of marketing ROI and customer lifetime value. As B2B companies increasingly prioritize customer-centric strategies, the ability to orchestrate consistent, personalized experiences across all touchpoints is becoming a critical differentiator, further fueling demand for advanced CDP solutions.

Regionally, North America continues to dominate the Customer Data Platform for B2B market, accounting for the largest revenue share in 2024. This leadership is attributed to the region’s advanced digital infrastructure, high adoption rates of cloud-based technologies, and the presence of leading CDP vendors. Europe is also experiencing significant growth, driven by stringent data privacy regulations and a focus on customer-centric business models. Meanwhile, the Asia Pacific region is witnessing the fastest growth, supported by rapid digitalization, expanding B2B commerce, and increasing investments in enterprise IT solutions. Latin America and the Middle East & Africa are emerging markets, showing steady growth as businesses in these regions recognize the value of unified customer data management for competitive advantage.

Component Analysis

The Customer Data Platform for B2B market by component is segmented into software and services, each playing a pivotal role in delivering comprehensive data management solutions. The software segment dominates the market, accounting for the majority of revenue in 2024. This dominance is driven by the continuous innovation in CDP software functionalities, including real-time data integration, advanced analytics, and machine learning capabilities. Modern CDP software solutions are designed to seamlessly co

In today's rapidly evolving marketplace, the B2B digital marketing sector has emerged as a pivotal force for businesses striving for growth and competitive advantage. As enterprises increasingly pivot towards online platforms to engage with other businesses, the B2B digital marketing market has experienced significa