During a global 2024 survey, approximately ** percent of responding business-to-consumer (B2C) marketers reported using Facebook for marketing purposes, making it the most used social media platform within that segment. Among responding business-to-business (B2B) marketers, LinkedIn ranked first, mentioned by ** percent. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

During a July 2022 survey among B2B marketers who used social media platforms for paid content promotion worldwide, ** percent of respondents stated that they made use of LinkedIn over the previous 12 months. Facebook was ranked second with ** percent of respondents, which was a drop of ** percentage points, compared to 2021, when ** percent stated using it.

A 2024 global survey asked business-to-business (B2B) content marketers to select up to three organic social media platforms delivering the best value for their organizations. Approximately ** percent chose ********. Facebook, Instagram, and YouTube rounded up the top four, selected by **, **, and ** percent, respectively.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

During a 2024 global survey, approximately ** percent of responding business-to-consumer (B2C) marketers said Facebook was the most important social media platform. Among business-to-business (B2B) professionals, LinkedIn ranked first, selected by ** percent. According to the same study, YouTube and LinkedIn were the social media in which most global marketers planned to increase their investments throughout that year.

Introduction

Content Marketing Statistics: Content marketing is a smart way for modern-day businesses to connect with their audience by sharing helpful and interesting content. Instead of directly selling products or services, this marketing strategy focuses on providing value to customers. This strategy uses blogs, videos, social media posts, and other formats to inform, educate, or entertain people.

The goal is to build trust, improve brand awareness, and encourage customer loyalty over time. Good content marketing answers customer questions, solves problems, and creates a strong connection with the audience. Businesses use this approach to stand out in a crowded market and drive more sales. In today's digital world, content marketing has become an essential tool for engaging audiences and cost-effectively growing businesses.

According to a survey released in May 2023, B2B marketers considered Facebook the social media channel with the highest return on investment (ROI). The platform was mentioned by 22 percent of respondents. Instagram, TikTok and YouTube tied in second, each cited by 16 percent of the respondents.

During an early 2023 survey among business-to-business (B2B) marketing professionals worldwide, 80 percent of respondents reported using LinkedIn for B2B marketing in the past year. YouTube ranked second, mentioned by nearly two-thirds (or 63 percent) of responding marketers.

McGRAW’s US B2B Data: Accurate, Reliable, and Market-Ready

Our B2B database delivers over 80 million verified contacts with 95%+ accuracy. Supported by in-house call centers, social media validation, and market research teams, we ensure that every record is fresh, reliable, and optimized for B2B outreach, lead generation, and advanced market insights.

Our B2B database is one of the most accurate and extensive datasets available, covering over 91 million business executives with a 95%+ accuracy guarantee. Designed for businesses that require the highest quality data, this database provides detailed, validated, and continuously updated information on decision-makers and industry influencers worldwide.

The B2B Database is meticulously curated to meet the needs of businesses seeking precise and actionable data. Our datasets are not only extensive but also rigorously validated and updated to ensure the highest level of accuracy and reliability.

Key Data Attributes:

• Personal Identifiers: First name, last name
• Professional Details: Title, direct dial numbers
• Business Information: Company name, address, phone number, fax number, website
• Company Metrics: Employee size, sales volume
• Technology Insights: Information on hardware and software usage across organizations
• Social Media Connections: LinkedIn, Facebook, and direct dial contacts
• Corporate Insights: Detailed company profiles

Unlike many providers that rely solely on third-party vendor files, McGRAW takes a hands-on approach to data validation. Our dedicated nearshore and offshore call centers engage directly with data before each delivery to ensure every record meets our high standards of accuracy and relevance.

In addition, our teams of social media validators, market researchers, and digital marketing specialists continuously refine and update records to maintain data freshness. Each dataset undergoes multiple verification checks using internal validation processes and third-party tools such as Fresh Address, BriteVerify, and Impressionwise to guarantee the highest data quality.

Additional Data Solutions and Services

• Data Enhancement: Email and LinkedIn appends, contact discovery across global roles and functions

• Business Verification: Real-time validation through call centers, social media, and market research

• Technology Insights: Detailed IT infrastructure reports, spending trends, and executive insights

• Healthcare Database: Access to over 80 million healthcare professionals and industry leaders

• Global Reach: US and international GDPR-compliant datasets, complete with email, postal, and phone contacts

• Email Broadcast Services: Full-service campaign execution, from testing to live deployment, with tracking of key engagement metrics such as opens and clicks

Many B2B data providers rely on vendor-contributed files without conducting the rigorous validation necessary to ensure accuracy. This often results in outdated and unreliable data that fails to meet the demands of a fast-moving business environment.

McGRAW takes a different approach. By owning and operating dedicated call centers, we directly verify and validate our data before delivery, ensuring that every record is up-to-date and ready to drive business success.

Through continuous validation, social media verification, and real-time updates, McGRAW provides a high-quality, dependable database for businesses that prioritize data integrity and performance. Our Global Business Executives database is the ideal solution for companies that need accurate, relevant, and market-ready data to fuel their strategies.

A survey conducted in 2024 in the APAC region shows what are the most popular social media channels used by business-to-business buyers (B2B). YouTube appears as number one at 22 percent, followed by both Facebook and Instagram at 13 percent each. The least popular among buyers are Reddit, Pinterest and WeChat at around 1 percent each.

The B2B digital marketing landscape is experiencing robust growth, driven by the increasing reliance of businesses on online channels for lead generation, customer engagement, and brand building. The market, currently estimated at $500 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an impressive $1.5 trillion by 2033. This expansion is fueled by several key factors. Firstly, the widespread adoption of digital technologies by businesses of all sizes, from large enterprises to SMEs, is creating a significant demand for specialized digital marketing services. Secondly, the evolution of sophisticated marketing automation tools and analytics platforms empowers businesses to track campaign performance with greater precision and optimize their strategies accordingly. Thirdly, the rise of content marketing, search engine optimization (SEO), and social media marketing has provided businesses with cost-effective channels to reach their target audiences. The market is segmented by service type (online and offline) and business size (large enterprises and SMEs), with online services currently dominating due to its scalability and measurability. While North America and Europe currently hold the largest market shares, regions like Asia-Pacific are demonstrating rapid growth potential, driven by increasing internet penetration and digital literacy. However, the B2B digital marketing sector also faces challenges. The increasing complexity of digital marketing strategies and the need for specialized expertise can create barriers to entry for smaller businesses. Furthermore, the ever-evolving digital landscape requires continuous adaptation and investment in new technologies and skills. Competition among agencies and the need for demonstrable return on investment (ROI) also pose challenges for marketers. To succeed, B2B digital marketing agencies need to demonstrate clear value propositions, leverage data-driven strategies, and maintain agility to adapt to the dynamic nature of the digital world. The successful players will be those that can effectively combine creative strategies with robust data analytics, offering customized solutions that align with the unique business goals of their clients. This focus on results-driven marketing will drive further growth and consolidation within the industry.

New Business Masterfile – Your Gateway to Fresh Opportunities!

Every month, over 200-300K new businesses are registered, presenting valuable opportunities to engage and sell your services before your competition. Our comprehensive New Business Masterfile is designed to help you reach these companies as soon as they hit the market, positioning your brand at the forefront of their needs.

Key Segments:

• First, Last Name
• Address
• Email
• Phone
• Title
• Demographics
• Purchasing Behavior
• Financial Information

With over 20 million businesses in our growing database, this file is a vital tool for businesses looking to target newly formed companies. Whether you’re offering products, services, or solutions tailored to emerging organizations, our New Business Masterfile provides you with the essential contact information you need to connect with decision-makers and key personnel at the start of their business journey.

Key Benefits:

• Stay ahead of the competition by accessing newly registered businesses in real time.
• 200-300K Monthly updates with self-reported lifestyles and social media handles to enable personal connections.
• Target various industries and geographic locations to match your ideal client profile.

Perfect for B2B outreach, including marketing campaigns, lead generation, sales prospecting, and more. Our New Business file is a crucial asset for any company looking to capitalize on fresh market entries and convert them into long-term clients. Don’t miss out on the chance to build relationships from the ground up and grow alongside the businesses you serve.

McGRAW is a leading data and lead provider specializing in B2B and B2C data solutions that empower businesses to drive scalable growth. Positioned as a premier player in the data industry, McGRAW offers highly accurate and comprehensive data sets for email, postal, digital, and phone solutions, enabling businesses to optimize their marketing strategies and achieve superior results. Additionally, McGRAW offers custom built solutions and segmentation that can be created from hundreds of attributes.

With a commitment to providing actionable insights and a personalized approach, McGRAW goes beyond traditional data delivery. They partner with clients to offer data enrichment, consulting, and strategic support, making their services integral to enhancing business performance and driving measurable growth. This high-touch, consultative approach has made McGRAW a trusted name in the industry, providing unique access to data that other providers often resell repeatedly, thus ensuring clients gain a competitive advantage.

Let us help you connect with the next wave of business leaders and innovators as soon as they open their doors!

See how the world works, hires, and grows - online.

Xverum’s Social Media B2B Data gives you unmatched visibility into the digital behaviors of 800 million professionals and global company profiles, refreshed with over 350 million updates per month.

This dataset is built for anyone who needs to stay ahead of growth signals, job shifts, and market momentum.

Use Cases: 🎯 B2B Lead Prioritization: Rank companies and decision-makers based on hiring surges and market moves 🧠 Talent Intelligence & HR Analytics: Spot where and who companies are hiring for 📊 Investor Due Diligence: Detect early-stage growth signals through headcount expansion and leadership hires 🤖 ML Training Data: Enrich models with social and behavioral web signals 🔍 Competitor Benchmarking: Track public company changes and industry shifts

Why Teams Choose Xverum: ✅ 350M+ Monthly Fresh Signals ✅ Ethically Sourced, GDPR-Compliant ✅ API & Bulk Delivery Options (CSV/JSON) ✅ Optimized for ABM, B2B, VC, and Talent Ops

Looking to identify fast-moving companies and decision-makers before your competitors do? Request a free data sample or connect with us to customize your feed.

The Enterprise Social Media Marketing Services market is experiencing robust growth, driven by the increasing adoption of social media platforms by businesses for brand building, lead generation, and customer engagement. The market, estimated at $15 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 15% between 2025 and 2033, reaching approximately $45 billion by 2033. This expansion is fueled by several key factors. Firstly, the rising preference for digital marketing strategies, particularly social media, amongst businesses of all sizes, is a major contributor. Secondly, the sophisticated analytics and targeting capabilities offered by modern social media platforms allow for highly effective and measurable marketing campaigns, further driving adoption. Thirdly, the increasing need for businesses to maintain a strong online presence and engage with their target audience is compelling them to invest in professional social media marketing services. The market is segmented by service type (e.g., content creation, community management, paid advertising), industry vertical, and geographical region. Competitive intensity is high, with numerous agencies vying for market share. However, opportunities exist for agencies specializing in niche industries or offering innovative service packages. Despite the significant growth potential, challenges remain. The increasing complexity of social media algorithms and the constant evolution of best practices require agencies to invest heavily in training and staying ahead of the curve. Furthermore, measuring the return on investment (ROI) of social media marketing campaigns can be complex, demanding data-driven strategies and transparent reporting to clients. Nevertheless, the overall outlook for the Enterprise Social Media Marketing Services market remains positive, propelled by continued digital transformation, rising demand for data-driven marketing solutions, and the ongoing expansion of social media platforms' reach and influence. The key players mentioned – WeAgile, Soap Media, Thrive Internet Marketing Agency, and others – are likely engaged in fierce competition, focusing on differentiation through specialized services or technological innovation to maintain a competitive edge.

In 2024, almost ** percent of B2B companies in Germany used the business network LinkedIn to promote their company. Over ** percent used Instagram, while around ** percent promoted their company on Facebook.

During a 2024 survey among marketers worldwide, approximately 44 percent said Facebook was the most important social media platform. Instagram and LinkedIn followed, respectively mentioned by 25 and 21 percent of respondents. Why marketers use social media as a branding channel According to the same study, the leading benefits of social media marketing were increased exposure and traffic. In other words, mastering a brand's presence on such platforms can make a company's products and services known across multiple demographics as well as generate traffic for its online sales. Marketers' favorite social media platforms That survey also revealed that business-to-consumer (B2C) and business-to-business (B2B) marketers' top social media can vary. While B2C professionals bet on Facebook and its still massive usage rate, B2B strategists focus on LinkedIn, where companies can see and be seen. However, the social media video platforms in which marketers wanted to invest more were Instagram and YouTube.

Solution Publishing by Allforce delivers comprehensive programmatic and digital audience segments designed specifically for sophisticated B2B marketers and advertisers. Our data product combines multiple powerful datasets that enable more precise targeting, improved engagement, and higher campaign performance.

Extensive Data Coverage

Comprehensive Business Contact Database: Access to 120 million US business professionals Business Intelligence: Detailed data on 35 million US companies Intent Signal Integration: Real-time buying signals that reveal active research behavior B2C Connections: Over 100 million B2B-to-B2C linkages that connect professional and personal identities Mobile Reach: 100+ million Mobile Advertising IDs (MAIDs) with 75% onboarding match rates

Advanced Targeting Capabilities

Our solution delivers the critical data points you need for sophisticated audience development:

Technographic Insights: Understand technology ecosystems and adoption patterns Firmographic Details: Company size, industry classification, revenue metrics, and growth indicators Professional Context: Job roles, seniority levels, departmental affiliations Cross-Device Mapping: Reach your audience across all their devices and platforms

Strategic Marketing Advantages

Precision Targeting: Create highly segmented campaigns that connect with exactly the right audiences Enhanced Campaign Performance: Leverage intent signals to engage prospects at the perfect moment Unified View: Connect business and consumer personas for consistent multi-channel messaging Data-Driven Optimization: Make strategic decisions based on comprehensive audience insights

Solution Publishing by Allforce transforms your programmatic and digital advertising strategy by providing the audience intelligence needed to deliver the right message to the right professional at the optimal time—maximizing engagement while improving ROI.

Contact us today to explore how our programmatic audience segments can elevate your digital marketing strategy.

The B2B marketing software market is experiencing robust growth, driven by the increasing adoption of digital marketing strategies and the need for businesses to enhance customer engagement and streamline sales processes. The market, estimated at $X billion in 2025 (assuming a reasonable market size based on comparable SaaS markets and a provided CAGR), is projected to expand at a compound annual growth rate (CAGR) of XX% from 2025 to 2033, reaching an estimated value of $Y billion by 2033. This growth is fueled by several key factors. Firstly, the rising demand for automation in marketing tasks, such as email marketing, social media management, and lead generation, is significantly contributing to market expansion. Businesses are increasingly leveraging software solutions to improve efficiency, personalize customer interactions, and gain valuable insights from marketing data. Secondly, the growing adoption of cloud-based solutions and the increasing availability of integrated platforms are streamlining marketing operations and reducing implementation complexities. This trend is facilitating wider adoption across various business sizes. Finally, the emergence of advanced analytics and AI-powered marketing tools is enabling businesses to make data-driven decisions, optimize campaigns, and improve ROI. However, market growth is not without its challenges. Cost constraints, particularly for small and medium-sized enterprises (SMEs), can hinder widespread adoption. Furthermore, the complexity of integrating multiple marketing software tools and the need for ongoing training and support can present hurdles. The competitive landscape is fiercely contested, with established players like HubSpot, Salesforce, and Marketo competing alongside newer entrants offering innovative solutions. Success in this market will depend on vendors' ability to offer user-friendly interfaces, robust integrations, advanced analytics capabilities, and exceptional customer support. The market segmentation shows diverse needs, catering to enterprises, SMEs, and niche industry requirements leading to specialized sub-segments within the broader B2B marketing software ecosystem. This segmentation, coupled with the ongoing innovation in the space, will likely influence future market dynamics and shape the trajectory of growth in the coming years.

French marketing managers, active for the online representation of their brands or companies, have been asked which factors they appreciated the most when reading through posts online in 2020. The majority (66 percent) mentioned case studies as a particular interest, followed by posts showing expert opinions. Posts with interesting approaches towards a controverse topic was mentioned by almost 60 percent of respondents. Humor was another appreciated side effect of online posts, mentioned by 33 percent of French B2B professionals in 2020.

Every single contact from our social links databased with 8 million+ companies comes directly from local sources that you can trust and are GDPR proof. These sources include chamber of commerces, market surveys, business listings, directories, magazines, public records, websites, conferences, telephone directories, publishers, social media and commercial partnerships. All our e-mail data is verified by automated processes and human eyes on a ongoing basis. Have an edge against your competition with our comprehensive B2B company database. Ask us for a quote!