According to this survey, 83 percent of the traffic to B2B e-commerce websites comes from desktop devices, with 16 percent coming from mobiles and only a small fraction coming from tablets. This result is to be expected in B2B e-commerce, as desktops are the predominant device type used in business environments.

Unlock the Potential of Your Web Traffic with Advanced Data Resolution

In the digital age, understanding and leveraging web traffic data is crucial for businesses aiming to thrive online. Our pioneering solution transforms anonymous website visits into valuable B2B and B2C contact data, offering unprecedented insights into your digital audience. By integrating our unique tag into your website, you unlock the capability to convert 25-50% of your anonymous traffic into actionable contact rows, directly deposited into an S3 bucket for your convenience. This process, known as "Web Traffic Data Resolution," is at the forefront of digital marketing and sales strategies, providing a competitive edge in understanding and engaging with your online visitors.

Comprehensive Web Traffic Data Resolution Our product stands out by offering a robust solution for "Web Traffic Data Resolution," a process that demystifies the identities behind your website traffic. By deploying a simple tag on your site, our technology goes to work, analyzing visitor behavior and leveraging proprietary data matching techniques to reveal the individuals and businesses behind the clicks. This innovative approach not only enhances your data collection but does so with respect for privacy and compliance standards, ensuring that your business gains insights ethically and responsibly.

Deep Dive into Web Traffic Data At the core of our solution is the sophisticated analysis of "Web Traffic Data." Our system meticulously collects and processes every interaction on your site, from page views to time spent on each section. This data, once anonymous and perhaps seen as abstract numbers, is transformed into a detailed ledger of potential leads and customer insights. By understanding who visits your site, their interests, and their contact information, your business is equipped to tailor marketing efforts, personalize customer experiences, and streamline sales processes like never before.

Benefits of Our Web Traffic Data Resolution Service Enhanced Lead Generation: By converting anonymous visitors into identifiable contact data, our service significantly expands your pool of potential leads. This direct enhancement of your lead generation efforts can dramatically increase conversion rates and ROI on marketing campaigns.

Targeted Marketing Campaigns: Armed with detailed B2B and B2C contact data, your marketing team can create highly targeted and personalized campaigns. This precision in marketing not only improves engagement rates but also ensures that your messaging resonates with the intended audience.

Improved Customer Insights: Gaining a deeper understanding of your web traffic enables your business to refine customer personas and tailor offerings to meet market demands. These insights are invaluable for product development, customer service improvement, and strategic planning.

Competitive Advantage: In a digital landscape where understanding your audience can make or break your business, our Web Traffic Data Resolution service provides a significant competitive edge. By accessing detailed contact data that others in your industry may overlook, you position your business as a leader in customer engagement and data-driven strategies.

Seamless Integration and Accessibility: Our solution is designed for ease of use, requiring only the placement of a tag on your website to start gathering data. The contact rows generated are easily accessible in an S3 bucket, ensuring that you can integrate this data with your existing CRM systems and marketing tools without hassle.

How It Works: A Closer Look at the Process Our Web Traffic Data Resolution process is streamlined and user-friendly, designed to integrate seamlessly with your existing website infrastructure:

Tag Deployment: Implement our unique tag on your website with simple instructions. This tag is lightweight and does not impact your site's loading speed or user experience.

Data Collection and Analysis: As visitors navigate your site, our system collects web traffic data in real-time, analyzing behavior patterns, engagement metrics, and more.

Resolution and Transformation: Using advanced data matching algorithms, we resolve the collected web traffic data into identifiable B2B and B2C contact information.

Data Delivery: The resolved contact data is then securely transferred to an S3 bucket, where it is organized and ready for your access. This process occurs daily, ensuring you have the most up-to-date information at your fingertips.

Integration and Action: With the resolved data now in your possession, your business can take immediate action. From refining marketing strategies to enhancing customer experiences, the possibilities are endless.

Security and Privacy: Our Commitment Understanding the sensitivity of web traffic data and contact information, our solution is built with security and privacy at its core. We adhere to strict data protection regulat...

Click is global web traffic data combined with transaction data to enhance signal capabilities. Click adds a layer to your analysis for richer spending behavior on consumer & B2B websites, addressable market overview, trends and shopping behavior shifts, and effects of pricing on growth.

In 2019, the Chinese marketplace Alibaba was the leading worldwide B2B e-commerce in terms of online traffic. The Alexa tool assessing the online traffic of websites put it on the top of the ranking, with a score of 177. The Russian Rosfirm and the U.S. platform Vinsuite followed in the ranking with a score of 1,047 and 1.137, respectively.

Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Click enhances the unparalleled accuracy of CE Transact by allowing investors to delve deeper and browse further into global online web traffic for CE Transact companies and more. Leverage the unique fusion of web traffic and transaction datasets to understand the addressable market and understand spending behavior on consumer and B2B websites. See the impact of changes in marketing spend, search engine algorithms, and social media awareness on visits to a merchant’s website, and discover the extent to which product mix and pricing drive or hinder visits and dwell time. Plus, Click uncovers a more global view of traffic trends in geographies not covered by Transact. Doubleclick into better forecasting, with Click.

Consumer Edge’s Click is available in machine-readable file delivery and enables: • Comprehensive Global Coverage: Insights across 620+ brands and 59 countries, including key markets in the US, Europe, Asia, and Latin America. • Integrated Data Ecosystem: Click seamlessly maps web traffic data to CE entities and stock tickers, enabling a unified view across various business intelligence tools. • Near Real-Time Insights: Daily data delivery with a 5-day lag ensures timely, actionable insights for agile decision-making. • Enhanced Forecasting Capabilities: Combining web traffic indicators with transaction data helps identify patterns and predict revenue performance.

Use Case: Analyze Year Over Year Growth Rate by Region

Problem A public investor wants to understand how a company’s year-over-year growth differs by region.

Solution The firm leveraged Consumer Edge Click data to: • Gain visibility into key metrics like views, bounce rate, visits, and addressable spend • Analyze year-over-year growth rates for a time period • Breakout data by geographic region to see growth trends

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Click subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • Monitor web traffic as a leading indicator of stock performance and consumer demand • Analyze customer interest and sentiment at the brand and sub-brand levels

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

In December 2023, the UK platform of the B2B marketplace Amazon Business registered an online reach of roughly 339,800 visits. Visited mostly by users from the United Kingdom, the platform reported the lowest traffic in the indicated period in September 2023, with about 273,000 desktop and mobile visits combined.

Empower Your Business With Professional Data Licensing Services

Discover a 360-Degree View of Worldwide Solution Buyers and Their Needs Leverage over 70 insights that will help you make better decisions to manage your sales pipeline, target key accounts with customized messaging, and focus your sales and marketing efforts:

Here are some of the types of Insights, our data licensing services can provide are:

Technology Insights: Discover companies’ technology preferences, including their tech stack for essential investments such as CRM systems, marketing and sales automation, email security and hosting, data analytics, and cloud security and providers.

Departmental Roles and Openings: Access real-time data on the number of roles and job openings across various departments, including IT, Development, Security, Marketing, Sales, and Customer Success. This information helps you gauge the company’s growth trajectory and possible needs.

Funding Insights: Keep updated of the latest funding, dates, types, and lead investors, providing you with a clear understanding of a company’s potential for growth investments.

Mobile Application Insights: Find out if the company has a mobile app or web app, enabling you to tailor your pitch effectively.

Website traffic and advertising spend metrics: Customers can leverage website traffic and advertising data to gain insights into competitor performance, allowing them to refine their marketing strategies and optimize ad spending.

Access unlimited data and improve conversation by 3X

• Leverage the data for your Account-Based Marketing (ABM) strategy

• Leverage ICP (industry, company size, location etc) to identify high- potential Accounts.

• Utilize GTM strategies to deliver personalized marketing experiences through
  Multi-channel outreach (email, Cell, social media) that resonate with the target audience.

Who can leverage our Data:

B2B marketing Teams- Increase marketing leads and enhance conversions.

B2B sales teams- Build a stronger pipeline and increase your deal wins.

Talent sourcing/Staffing companies- Leverage our data to identify and engage top talent, streamlining your recruitment process and finding the best candidates faster.

Research companies/Investors- Insights into the financial investments received by a company, including funding rounds, amounts, and investor details.

Technology companies: Leverage our Technographic data to reveal the technology stack and tools used by companies, helping tailor marketing and sales efforts.

Data Source:

The Database, sourced through multiple sources and validated using proprietary methods on an ongoing basis, is highly customizable. It contains parameters such as employee size, job title, domain, industry, Technography, Ad spends, Funding data, and more, which can be tailored to create segments that perfectly align with your targeting needs. That is exactly why our Database is perfect for licensing!

FAQs

1. Can licensed data be resold or redistributed? Answer: No, The customer shall not, directly or indirectly, sell, distribute, license, or otherwise make available the licensed data to any third party that intends to resell, sublicense, or redistribute the data. The Customer must take reasonable steps to ensure that any recipient of the licensed data is using it for internal purposes only and not for resale or redistribution. Any breach of this provision shall be considered a material breach of this Order Form and may result in the immediate termination of the Customer's rights under this agreement, as well as any applicable remedies available under law.

2. What is the duration of the data license and usage terms? Answer: The data license is valid for 12 months (1 year) for unlimited usage. Customers also have the option to license the data for multiple years. At the end of the first year, Customers can renew the license to maintain continued access.

3. What happens if the customer misuses the data? Answer: The data can be used without limits for a period of one year or multiple years (depending on the contract tenure); however, Thomson Data actively monitors its usage. If any unusual activity is detected, Thomson Data reserves the right to terminate the account.

4. How frequently is the data updated? Answer: The data is updated on a quarterly basis and fresh records added on a monthly basis

5. What is the accuracy rate of the data? Answer: Customers can expect 90% accuracy for all data points, with email accuracy ranging between 85% and 90%. Cell phone data accuracy is around 80%.

6. What types of information are included in the data? Answer: Thomson Data provides over 70+ data points, including contact details (name, job title, LinkedIn profile, cell number, email address, education, certifications, work experience, etc.), company information, department/team sizes, SIC and NAICS codes, industry classification, technographic detai...

Lead list provide valuable insights into the software industry. Essential for market research and competitor analysis.

Find new prospects by the technologies they use. Lead lists contain websites, email addresses, phone numbers and social media profiles. Create and export custom reports for any web technology based on website traffic, location and language.

Get started by selecting one or more technologies. Optionally add filters and limits to customise your list.

Satellite Internet Market size was valued at USD 6,134.22 Million in 2023 and is expected to USD 15,977.25 Million by 2031, growing at a CAGR of 12.73% from 2024 to 2031.

Global Satellite Internet Market Overview

The need for global connectivity stems from the modern world’s reliance on communication and information exchange across vast geographical distances. In today’s digital age, individuals, businesses, governments, and organizations are increasingly interconnected on a global scale. Whether it’s for communication, commerce, education, healthcare, or entertainment, people expect seamless connectivity regardless of their location. This interconnectedness fosters collaboration, innovation, and economic growth on a global level. The International Telecommunication Union’s (ITU) Facts and Figures 2023 report reveals that global internet connectivity is progressing steadily but unevenly, exacerbating the digital divide and leaving behind people in low-income countries. For the first time, the ITU’s annual connectivity report includes an analysis of internet data usage, showing that fixed-broadband services accounted for over 80 percent of global internet traffic in 2022. Fixed-broadband networks, common in offices and homes, significantly exceed mobile-broadband networks in traffic volume.

One significant restraint facing the global Satellite Internet Market is the comparatively high cost of satellite internet plans and associated equipment. In the United States, the average monthly cost for a satellite internet plan is around $121, which is higher than traditional options like cable, fiber, or DSL. While cable and fiber internet options may offer lower monthly fees, satellite internet provides wider availability, making it a preferred choice in remote or rural areas where terrestrial infrastructure is limited. Satellite Internet plans typically range from $49.99 to $149.99 per month, depending on factors such as the provider, download speed, and data allowance. Additionally, purchasing satellite internet equipment upfront, particularly for systems like Starlink, can be costly, with upfront costs reaching up to $2,500. While many satellite providers offer equipment leasing options for a more affordable monthly fee, this can still add to the overall cost of satellite internet service.

Digitalization of the selling process was the area most heavily invested in by B2B companies in Germany in the first quarter of 2023. Around 30 percent of companies invested in content marketing.
Importance of B2B investments
E-commerce is a fast-paced market, so companies must constantly invest to maximize their profits. Around 93 percent of B2B companies in Germany expected their online revenue to either stay stable or increase in the upcoming months. Therefore, it is logical that these companies are investing heavily in the digitalization of the selling process and social media, since a smoother customer experience often results in higher revenues. The main points of focus for B2B businesses when it came to investing in their online stores were SEO/SEA, relaunching/ replatforming, and product data maintenance. SEO and SEA are different methods of ensuring that a website scores higher in search engine results, so the customers easily find it. This is an important investment because more traffic on the website increases the chances of purchases being made, which, of course, leads to higher revenues.
Are marketplaces a must?
Traditionally, marketplaces were used to describe a square or area in which a market was held. Vendors would come and sell their merchandise together in different towns each day, providing the residents a one-stop shop to buy various necessities. Nowadays, marketplaces typically refer to online sites such as Amazon or eBay. The principle, however, is very similar to that of the traditional marketplace, with small and large companies all selling their products on the same site. Many people turn to websites such as these to find products they need, which means that companies who only sell products on their own site are missing out on this consumer base

During a 2023 global survey among business-to-business (B2B) marketers, 73 percent reported using conversions to measure the performance of their content marketing efforts. Email engagement and website traffic tied in second place, each mentioned by 71 percent of respondents as key performance indicators (KPIs) in B2B content marketing. According to the same study, brand awareness and lead generation were the leading goals achieved through content marketing among B2B marketers worldwide.

Roughly 30 percent of visitors landing on B2B manufacturing websites had a poor on-site experience hindering their customer journey. According to data from the last quarter of 2022, 18.7 percent of them witnessed online pages loading too slowly. Nearly five percent of users report non-functioning links, while another 3.7 percent of visitors clicked an element of the website too many times.

Italian customers accounted for the bulk of business.amazon.it users as of December 2023. Italy was the source of more than 95 percent of the traffic. Customers from Poland, the United States, France, and Spain also used the marketplace.

During an early 2023 survey among business-to-business (B2B) marketing professionals worldwide, half of the respondents reported brand awareness and reputation surveys as a leading metric to measure brand health. Web traffic followed, mentioned by 48 percent of responding marketers.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents. The global social media marketing segment According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.