During a July 2022 survey of B2C content marketers primarily from North America, ** percent of respondents said that they had a content marketing strategy, out of which ** percent said it was documented.

During a July 2022 survey of B2C content marketers primarily from North America, ** percent of respondents said that creating content that appealed to different segments of customers was a challenge they faced. Developing consistency with measurement were named by ** percent of responding B2C marketers.

In a mid-2022 survey, B2C marketing professionals predominantly from North America were asked about what they thought were the main organizational goals they achieved owing to content marketing. According to ** percent of respondents the use of content marketing helped their company create brand awareness, and an additional ** percent said they were able to build credibility and/or trust as a result of content marketing efforts.

This graph presents the assessment of various social media platforms among B2C marketers in North America as of July 2022. During the survey, ** percent of the respondents stated they believed LinkedIn was an effective B2C marketing tactic.

In a mid-2022 survey of B2C content marketing professionals predominantly from the United States and Canada, ** percent of respondents said they had used search engine marketing and pay-per-click channels to promote their marketing content. A vast majority of marketers indicated using social media and promoted posts for the purpose.

B2C Marketing Solutions Market Size And Forecast

B2C Marketing Solutions Market size was valued at USD 50.72 Billion in 2023 and is projected to reach USD 103.92 Billion by 2030, growing at a CAGR of 12.7% during the forecast period 2024-2030.

Global B2C Marketing Solutions Market Drivers

The market drivers for the B2C Marketing Solutions Market can be influenced by various factors. These may include:

Digital change: The adoption of B2C marketing solutions has been fueled by the continuous digital change occurring across many industries. Companies are using social media, internet platforms, and digital channels to connect and communicate with their target audience. Data-Driven Marketing: Data-driven marketing tactics have been made easier by the growing availability of consumer data and sophisticated analytics technologies. Businesses may design more individualised and targeted campaigns by analysing consumer behaviour, preferences, and interactions with the help of B2C marketing tools. Personalisation and Customer Experience: Businesses can provide customers with customised and personalised experiences by utilising B2C marketing solutions. Customer happiness and loyalty are increased by personalisation, which includes offers, recommendations, and tailored content. Multichannel Marketing:Integrated multichannel marketing solutions are now required due to the proliferation of communication channels, such as social media, email, mobile apps, and websites. For a cohesive consumer experience, B2C marketing solutions facilitate coordinated campaigns across several channels. E-Commerce Growth:The need for B2C marketing solutions has been exacerbated by the rise in online purchasing and e-commerce. Companies are searching for solutions that can maximise their online sales, raise conversion rates, and improve customers' digital purchasing experiences in general. Mobile Marketing:As smartphone usage rises, mobile marketing has emerged as a key factor. Businesses may connect with customers on their preferred devices with the support of B2C marketing solutions that emphasise mobile optimisation, SMS marketing, and mobile app engagement. Social Media Marketing:B2C marketing heavily relies on social media networks. Businesses looking to maximise the power and reach of social networks are in need of solutions that facilitate influencer partnerships, social media marketing, and community involvement. Automation and AI:Artificial intelligence (AI) and automation are frequently included in B2C marketing solutions. While AI improves personalisation, consumer segmentation, and predictive analytics for more successful campaigns, automation streamlines marketing operations. Content Marketing:In B2C marketing, content is still a major motivator. Businesses may reach their target audiences with valuable and captivating content by utilising solutions that streamline content development, delivery, and measurement. CRM (customer relationship management):Businesses can manage customer interactions more successfully by integrating with CRM technologies. CRM-aligned B2C marketing solutions support a comprehensive strategy for comprehending and interacting with clients. Regulatory Compliance:Adherence to privacy and data protection rules, such as the General Data Protection Regulation (GDPR) and related statutes, has emerged as a critical factor. Businesses and customers are more likely to trust B2C marketing solutions that put data security first and abide by legal requirements.

During a July 2022 survey of B2C content marketers primarily from North America, ** percent of respondents said their B2C content marketing was handled by a centralized content marketing group that works with multiple brands/product lines throughout the organization.

Success.ai’s B2C Contact Data Real-Time API provides businesses with on-demand access to continuously updated consumer information, ensuring your marketing and engagement strategies always remain current and impactful. By leveraging AI-validated data from over 700 million global profiles, this API empowers you to adapt swiftly to changes in consumer demographics, behaviors, and purchasing patterns.

From personalizing offers to targeting the right audiences at the right time, Success.ai’s real-time consumer data ensures every interaction is more relevant, timely, and effective. Backed by our Best Price Guarantee, this solution helps you stay ahead in a rapidly evolving consumer market.

Why Choose Success.ai’s B2C Contact Data Real-Time API?

1. Continuously Updated Consumer Data

   • Access the most recent consumer profiles, ensuring you’re always engaging with active, relevant audiences.
   • Real-time data refreshes keep pace with shifting consumer trends, enabling agile decision-making.

2. Comprehensive Global Coverage

   • Includes consumer information from key markets worldwide, allowing you to scale campaigns and tap into emerging demographics.
   • Gain insights into purchasing behaviors, brand preferences, and lifestyle indicators across regions and sectors.

3. AI-Validated Accuracy and Reliability

   • AI-driven validation ensures 99% accuracy, reducing wasted outreach and maximizing campaign success rates.
   • Trust that your data is always high-quality, actionable, and ready to inform your marketing strategies.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring your data usage remains responsible and lawful.

Data Highlights:

• 700M+ Global Profiles: Access a vast and diverse pool of consumer data for more informed targeting.
• Real-Time Updates: Continuously updated data ensures timely relevance, supporting dynamic marketing strategies.
• Behavioral and Lifestyle Insights: Understand consumer behaviors, interests, and preferences to tailor campaigns and messaging.
• Demographic and Purchasing Patterns: Leverage key indicators like age, location, and past purchase behaviors to refine targeting.

Key Features of the Real-Time API:

1. Instant Data Enrichment

   • Seamlessly enhance your CRM or marketing platforms with fresh consumer data, eliminating manual updates and data decay.
   • Maintain top-notch data hygiene to support long-term ROI on marketing efforts.

2. Powerful Filtering and Segmentation

   • Query the API using advanced parameters like demographics, interests, or purchase history.
   • Zero in on precise audience segments for higher conversion rates and personalized consumer experiences.

3. Adaptive Marketing Campaigns

   • Respond quickly to evolving market conditions, seasonal trends, or shifting consumer preferences.
   • Dynamically adjust campaigns and content strategies as new data emerges, ensuring ongoing relevance.

4. AI-Driven Validation

   • Rely on an AI-powered validation framework that continuously verifies data accuracy.
   • Improve reliability and reduce the risk of inaccurate targeting or messaging.

Strategic Use Cases:

1. Personalized Marketing Campaigns

   • Tailor your messaging, offers, and content based on real-time consumer insights.
   • Increase engagement, loyalty, and sales by delivering relevant experiences that resonate with target audiences.

2. Audience Expansion and Market Entry

   • Identify new consumer segments and emerging markets supported by the latest consumer profiles.
   • Confidently enter new territories or product categories, backed by high-quality, up-to-date data.

3. Competitive Analysis and Market Insights

   • Monitor changing consumer preferences, compare segments, and spot trends before competitors do.
   • Refine product development, pricing strategies, and promotions to stay ahead of industry shifts.

4. Enhanced Customer Support and Retention

   • Equip support teams with updated consumer data to address inquiries more effectively.
   • Strengthen customer relationships through personalized interactions and timely problem resolution.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality B2C contact data at highly competitive prices, ensuring strong ROI for your marketing, sales, and operational initiatives.

2. Seamless Integration

   • Integrate the Real-Time API into CRM systems, marketing automation tools, or analytics platforms with ease, streamlining workflows and minimizing complexity.

3. Data Accuracy with AI Validation

   • Rely on 99% accuracy to guide data-driven decisions, refine targeting, and enhance overall engagement outcomes.

4. Customizable and Scalable Solutions

   • Tailor datasets to focus on specific demographics, interests, or regions, adapting as your business needs evolve a...

During a July 2022 survey of B2C content marketers primarily from North America, ** percent of respondents said they used short articles or posts as part of their content marketing efforts. A further ** percent said that they used video content in their content marketing campaigns.

Global B2C Marketing Solutions Market size was $56.56 billion in 2024 and is grow to $184.16 billion by 2034, a CAGR of 12.53% between 2025 and 2034.

In June and July 2019, B2C organizations primarily from North America were asked about their plans regarding content marketing budgets. During the survey, 59 percent of B2C marketers stated that they were planning to increase their content marketing spending in 2020 compared to 2019.

During a November 2021 survey carried out among professionals involved in business-to-consumer (B2C) content marketing, ** percent stated that creating brand awareness was one of the goals they were pursuing with their content marketing activities. Building loyalty among existing customers was a target for ** percent of respondents.

Snapshot img

US B2C E-Commerce Market Size 2025-2029

The US B2C e-commerce market size is valued to increase USD 289.2 billion, at a CAGR of 8.7% from 2024 to 2029. Rise in online spending and smartphone penetration will drive the US B2C e-commerce market.

Major Market Trends & Insights

By Type - B2C retailers segment was valued at USD 191.90 billion in 2022
By Application - Consumer electronics and home appliances segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029: 8.7%

Market Summary

The B2C E-Commerce Market in the US continues to evolve, driven by the rising trend of online spending and increasing smartphone penetration. US e-commerce sales are projected to reach USD 863.4 billion by 2023, representing a significant market expansion. Core technologies and applications, such as artificial intelligence and augmented reality, are transforming the shopping experience, while service types and product categories, including food delivery and subscription services, are gaining popularity. The emergence of omnichannel retailing is blurring the lines between online and offline shopping, offering consumers seamless experiences.
However, logistics management remains a critical challenge, leading to high overhead costs. Regulations, such as data privacy laws, also impact the market dynamics. Staying updated on these evolving trends and patterns is essential for businesses aiming to succeed in the US B2C E-Commerce Market.

What will be the Size of the US B2C E-Commerce Market during the forecast period?

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How is the B2C E-Commerce in US Market Segmented ?

The B2C e-commerce in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  B2C retailers
  Classifieds


Application

  Consumer electronics and home appliances
  Apparel and accessories
  Personal care
  Others


Platform

  Multi-brand
  Single-brand


Consumer Segment

  Millennials
  Gen Z
  Baby Boomers
  Families


Platform Type

  Online Marketplaces
  Brand Websites
  Social Commerce


Delivery Format

  Standard Shipping
  Same-Day Delivery
  Subscription-Based


Geography

  North America

    US

By Type Insights

The B2C retailers segment is estimated to witness significant growth during the forecast period.

The B2C e-commerce market in the US continues to evolve, driven by increasing retail sales and the preference for secure online transactions. According to recent data, e-commerce sales accounted for over 16% of total retail sales in 2020, a figure that is expected to reach 22% by 2024. To attract and retain customers, B2C companies employ various strategies, including conversion rate optimization, digital marketing, and personalization. These efforts result in substantial website traffic, with an average shopping cart abandonment rate of 69.57%. Effective customer relationship management is crucial, with tools like CRM systems, email marketing automation, and customer loyalty programs helping to foster long-term relationships.

E-commerce platforms and inventory management systems streamline operations, while search engine optimization and social media marketing boost website visibility. Mobile commerce and mobile app development cater to the growing number of mobile users, and influencer marketing, content marketing, and affiliate marketing expand reach. Security remains a priority, with e-commerce security measures, fraud detection systems, and data analytics dashboards ensuring a safe and efficient shopping experience. Pricing strategies, user experience design, and search advertising further enhance the customer journey. Ultimately, the focus on improving the overall shopping experience and supply chain efficiency drives growth in the B2C e-commerce market.

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The B2C retailers segment was valued at USD 191.90 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

In the dynamic and ever-evolving B2C e-commerce landscape of the US market, businesses are constantly seeking innovative strategies to optimize their online retail customer journey and enhance conversion rates. Website design plays a pivotal role in this process, with effective email marketing automation strategies complementing the digital marketing efforts. Measuring return on investment (ROI) from these initiatives is crucial, necessitating ecommerce platform integration with payment gateways. Mobile shopping experi

OutreachGenius's Intent data offers a comprehensive solution for businesses aiming to enhance their marketing strategies through precise, real-time intent data. By delivering over 3 billion new data points daily across more than 21,000 unique B2B and B2C topic categories. OutreachGenius provides unparalleled insights into online search trends and user behaviors.

Key Features:

Real-Time Data Acquisition: OutreachGenius captures and processes billions of user interactions every 24 hours, ensuring access to the most current and relevant intent data.

Extensive Topic Coverage: With tracking across 21,000+ unique topic categories, businesses can delve into specific interests and niches, facilitating highly targeted marketing efforts.

30-Day Data Repository: OutreachGenius maintains a rolling 30-day archive of intent data, enabling trend analysis and behavioral predictions to inform strategic decision-making.

Person-Level Insights: OutreachGenius goes beyond aggregate data, offering granular insights into individual user preferences and behaviors for precise audience targeting.

AI-Driven Outreach Automation: Leveraging artificial intelligence, OutreachGenius automates personalized outreach, streamlining communication processes and enhancing engagement and lead generation.

Data Sourcing and Uniqueness:

OutreachGenius's data is sourced from a vast array of online user interactions, including search queries, website visits, and content engagement. This extensive data collection is processed in real-time, ensuring that businesses receive the most up-to-date insights.

OutreachGenius's ability to deliver person-level intent data across a wide spectrum of topics sets it apart, providing a depth of insight that is both unique and actionable.

Primary Use Cases:

Targeted Marketing/Lead Generation Campaigns: Utilize detailed intent data to craft marketing messages that resonate with specific audience segments, improving conversion rates.

Sales Prospecting: Identify potential leads exhibiting interest in relevant topics, enabling sales teams to prioritize outreach efforts effectively.

Product Development: Gain insights into emerging trends and consumer interests to guide product innovation and development strategies.

Competitive Analysis: Monitor shifts in market interest and competitor activities to maintain a competitive edge.

Integration and Accessibility:

OutreachGenius's intent data is designed for seamless integration into existing systems, offering API and webhook access for efficient data utilization.

This flexibility ensures that businesses can incorporate intent data into their workflows without disruption, enhancing the effectiveness of their marketing and sales operations.

In summary, OutreachGenius's intent data provides a robust platform for businesses seeking to leverage real-time intent data to drive marketing success. Its unique combination of extensive data coverage, real-time processing, and person-level insights makes it an invaluable tool for informed decision-making and strategic planning.

During a July 2022 survey of B2C content marketers primarily from North America, ** percent of respondents stated they used Facebook to distribute content in the 12 months leading up to the survey. Additionally, ** percent said they had used Facebook for paid content promotion in the same period.

According to a survey conducted among B2C marketers in the United States in November 2021, ** percent of respondents said that email marketing would be included in their marketing strategy in 2022. This was followed by ** percent of respondents naming Google Ads and ** percent naming Facebook Ads in this context.

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CDP for B2C Market Outlook

According to our latest research, the Global CDP for B2C market size was valued at $2.8 billion in 2024 and is projected to reach $10.5 billion by 2033, expanding at a robust CAGR of 15.7% during 2024–2033. The primary driver propelling this remarkable growth is the accelerating demand for hyper-personalized customer experiences, which compels B2C enterprises to adopt advanced Customer Data Platforms (CDP) to unify, analyze, and activate first-party data across multiple touchpoints. As digital transformation becomes an imperative across industries, B2C companies are leveraging CDPs to gain a competitive edge by delivering tailored content, offers, and engagement strategies that foster loyalty and boost conversion rates.

Regional Outlook

North America holds the largest share of the global CDP for B2C market, accounting for nearly 42% of the total market value in 2024. This dominance is attributed to the region's mature digital infrastructure, high penetration of e-commerce and online retail, and a strong culture of early technology adoption. Regulatory frameworks such as the California Consumer Privacy Act (CCPA) and proactive data governance policies have further encouraged enterprises to invest in robust CDP solutions. Additionally, the presence of leading CDP vendors and a dynamic ecosystem of marketing technology innovators have accelerated the deployment of advanced CDP functionalities, enabling companies to orchestrate seamless, omnichannel customer journeys. The region’s focus on data-driven decision-making and customer-centric business models continues to fuel sustained investments in CDP platforms.

The Asia Pacific region is emerging as the fastest-growing market for CDP for B2C, projected to register a remarkable CAGR of 19.3% over the forecast period. Rapid digitalization, the proliferation of smartphones, and increasing internet penetration are transforming consumer behavior in countries such as China, India, and Southeast Asian nations. Enterprises in this region are investing heavily in cloud-based CDP solutions to manage vast and diverse customer datasets, enhance personalization, and drive customer engagement across digital channels. Government initiatives supporting digital commerce, coupled with rising investments in marketing automation and analytics, are further propelling market growth. The region's vibrant start-up ecosystem and the entry of global CDP providers are also catalyzing innovation and expanding the addressable market.

In emerging economies across Latin America and the Middle East & Africa, the adoption of CDP for B2C is gaining momentum, albeit at a relatively slower pace. Challenges such as limited digital infrastructure, lower awareness of advanced martech solutions, and budget constraints among small and medium enterprises have posed barriers to widespread adoption. However, as local businesses recognize the value of data-driven personalization and customer retention, there is a growing interest in affordable, scalable CDP offerings. Regional governments are increasingly introducing policies to foster digital entrepreneurship and data privacy, which is expected to create a more conducive environment for CDP market expansion. Localization of CDP solutions to address unique regulatory, linguistic, and cultural requirements is emerging as a key differentiator for vendors targeting these markets.

Report Scope

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.