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TwitterAs of 2024, there were approximately 13.4 million members of the Baby Boomer generation in the United Kingdom, ranging from the ages of 60 to 78. The most-common single year of age for Baby Boomers in this year was 60, at 910,372, while there were 505,224 who were 78, the least common year of age.
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TwitterAmong the nations of the United Kingdom, Northern Ireland had the highest number of live births per 1,000 in 2021, at 11.6, followed by England at 10.5, Wales at 9.3, and Scotland at 8.7. The crude birth rate has fallen for all nations of the UK when compared with 1971, while Northern Ireland has consistently had the highest number of live births per 1,000 people. Long-term birth trends After reaching a postwar peak of 18.8 births per 1,000 people, the UK's crude birth rate has declined considerably, falling to a low of just eleven births per 1,000 people in 2020. In that year, there were just 681,560 live births, compared with over one million in 1964. Additionally, the average age of mothers at childbirth in the UK has been steadily increasing since the mid-1970s. In 1975, for example, the average age at which mothers gave birth was 26.4 years, compared with 30.9 in 2021. Millennials overtake Boomers as the largest generation Due to the large number of births that happened in the years following the Second World War, the generation born during this time were called Baby Boomers, and until 2020 were the largest generation in the UK. Since that year, the Millennial generation, born between 1981 and 1996, has been the largest generational cohort. In 2023, there were almost 14.7 million Millennials, just over 14 million Generation X (born between 1965 and 1980), and around 13.6 million Baby Boomers. Generation Z, the generation immediately after Millennials, numbered approximately 13.2 million in this year.
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TwitterIn 2024, there were approximately ** million millennials in the United Kingdom, making it the largest generational cohort at that time. Millennials surpassed the Baby Boomer generation as the largest generation for the first time in 2019. The two youngest generations, Gen Z and Gen Alpha, numbered approximately **** million, and ****million respectively. Gen X are, as of the most recent year, the second-largest generation in the UK at ** million people. The population born before the end of the Second World War in mid-1945 was just over **** million in this year. Post-War Baby Boom The baby boomer generation was the largest generation for much of this period due to the spike in births that happened after the Second World War. In 1947, for example, there were over *** million live births in the United Kingdom, compared with just ******* live births just thirty years later in 1977. Members of this generation are typically the parents of millennials, and were the driving force behind the countercultural movement of the 1960s, due to their large numbers relative to older generations at the time. The next generational cohort after Boomers are Generation X, born between 1965 and 1980. This generation had fewer members than the Boomer generation for most of its existence, and only became larger than it in 2021. Millennials and Gen Z As of 2024, the most common single year of age in the United Kingdom was 33, with approximately ******* people this age. Furthermore, people aged between 30 and 34 were the most numerous age group in this year, at almost *** million people. As of 2024, people in this age group were Millennials, the large generation who came of age in the late 1990s and early 2000s. Many members of this generation entered the workforce following the 2008 financial crash, and suffered through high levels of unemployment during the early 2010s. The generation that followed Millennials, Generation Z, have also experienced tough socio-economic conditions recently, with key formative years dominated by the COVID-19 pandemic, climate change, and an increasingly unstable geopolitical situation.
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TwitterThere were almost 695,000 live births recorded in the United Kingdom in 2021, compared with almost 682,000 in the previous year. Between 1887 and 2021, the year with the highest number of live births was 1920, when there were approximately 1.13 million births, while the year with the fewest births was 1977, when there were approximately 657,000 births. Birth rate falls to a historic low in 2020 At 10.2 births per 1,000 people, the birth rate of the United Kingdom in 2020 was at a historic low. After witnessing a twenty-first century high of 12.9 in 2010, the birth rate gradually declined before a sharp decrease was recorded between 2012 and 2013. Although there was a slight uptick in the birth rate in 2021, when there were 10.4 births per 1,000 people, the total fertility rate reached a low of 1.53 births per woman in the same year. As well as falling birth and fertility rates, the average age of mothers has been increasing. In 1991, the average age of mothers at childbirth was 27.7 years, compared with 30.9 years in 2021. UK population reaches 68 million In 2023, the overall population of the United Kingdom reached almost 68.3 million people. Of the four countries that comprise the UK, England has by far the highest population, at 57.7 million, compared with almost 5.5 million in Scotland, 3.2 million in Wales, and 1.9 million in Northern Ireland. These countries are far less densely populated than England, especially when compared to London, which had approximately 5,630 people per square kilometer, compared with just 70 in Scotland. After London, North West England was the second-most densely populated area of the UK, which includes the large metropolitan areas of the cities of Manchester, and Liverpool
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This dataset is about books. It has 11 rows and is filtered where the book subjects is Baby boom generation-Great Britain. It features 9 columns including author, publication date, language, and book publisher.
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TwitterThe fertility rate of a country is the average number of children that women from that country would have throughout their reproductive years. In the United Kingdom in 1800, the average woman of childbearing age would have five children over the course of their lifetime. Over the next 35 years the fertility rate was quite sporadic, rising to over 5.5 in the 1810s and 1820s, then dropping to 4.9 by 1835. This was during and after the Napoleonic Wars and the War of 1812 with the US, which was a time of increased industrialization, economic depression and high unemployment after the war. As things became more stable, and the 'Pax Britannica' (a period of relative, international peace and economic prosperity for the British Empire) came into full effect, the fertility rate plateaued until 1880, before dropping gradually until the First World War. The fertility rate then jumped from 2.6 to 3.1 children per woman between 1915 and 1920, as many men returned from the war. It then resumed it's previous trajectory in the interwar years, before increasing yet again after the war (albeit, for a much longer time than after WWI), in what is known as the 'Baby Boom'. Like the US, the Baby Boom lasted until around 1980, where it then fell to 1.7 children per woman, and it has remained around this number (between 1.66 and 1.87) since then.
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TwitterIn 2024, Millennials were the largest generational cohort in the United Kingdom, comprising approximately 21.7 percent of the population. Gen X was the next largest generation at 20.3 percent of the population, followed by Gen Z at 19.6 percent, and the Baby Boomer Generation on 19.3 percent. People belonging to earlier generations accounted for just 5.9 percent of the UK's population in this year.
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The BBBS is a longitudinal study designed to comprehensively characterise chronic disease in a community sample of ‘baby boomers’ (adults born 1946 to 1964) living in the Busselton Shire, Western Australia. A total of 5,107 baby boomers participated in the first phase (baseline) study in 2010-2015, known as the Busselton Healthy Ageing Study (BHAS). These 5,107 participants represent a 76% participation rate in the City of Busselton. The cohort are followed-up every 3-5 years.
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TwitterThere were over 15 million millennials in the United Kingdom in 2024. This generation, sometimes called Generation Y were born between 1981 and 1996 and are mainly the children of the post-war Baby Boomer generation. As of 2024, Millennials were the largest generational cohort in the UK, followed by Generation X at 14 million people, Gen Z at 13.6 million, and then the Baby Boomer generation at 13.4 million. The most numerous single-year of age for Millennials, and the UK as a whole, was 33 at over 976,000. Boomerang generation The first cohort of millennials came of age at the turn of the century and have almost certainly been heavily influenced by the growth of internet accessibility during this time. The economic challenges faced by this generation may have a relation to the increasing share of young adults who live with their parents in the UK. This has led to the perhaps unfair, characterization of millennials as the boomerang generation, who failed to grow-up and mature. Some of these negative stereotypes regarding Millennials have since shifted to the next youngest generation, Generation Z, who entered the workplace in the mid-2010s. Generation Remain One of the main challenges that British millennials currently face are their prospects after Brexit. Although the United Kingdom voted to leave the European Union in June 2016, there were clear divisions between regions, classes and age-groups. Most millennials voted to remain in the Brexit referendum, with 73 percent of people aged 18 to 24, and 62 percent of those aged 25 to 34 voting to remain. As of October 2025, around a quarter of 25 to 49-year-olds intended to vote for the Labour Party, the same who would vote for the insurgent Reform Party, currently riding high in opinion polls. Millennials still appear to oppose Brexit, with approximately 69 percent of 25 to 49-year-olds believing Brexit to have been the wrong decision.
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TwitterIn their survey, published by Visual Capitalist in April 2020, the Global Web Index surveyed internet users across the U.S. and the UK on the impact the Covid-19 pandemic had on their media consumption. ** percent of Baby boomer respondents stated that they had started or had been watching more broadcast TV since the outbreak of the pandemic, making traditional TV by far the most popular activity. This generation has also the biggest share of respondents stating they haven't sprent more time with any of this media, contrasting sharply with the younger generations, especially Gen Z.
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TwitterThis is a qualitative data collection comprised of interviews with 70 women generated as part of an ESRC funded study 'Transitions and Mobilities: Girls growing up in Britain 1954-76 and the implications for later-life experience and identity' (ES/P00122X/1), otherwise known as the ‘Girlhood and Later Life Project’. This study addressed women born 1939-52 who became young adults in Britain 1954-76. The youth of this generation has immense historical and current significance. These women grew up in a period of far-reaching post-war social change. In later life they are part of the largest group of over 60s in British history with unprecedented influence and are widely seen to be ageing differently from their predecessors partly due to their youth experiences. The study had 2 aims. First, to investigate key experiences and transitions to adulthood of young women from different social backgrounds in Britain 1954-76, addressing related spatial mobilities. Youth was defined as 15 to 24 years, bridging the end of compulsory full-time education and the age by which most young women married. Two cohorts were identified: war babies born 1939-45 and baby boomers born 1946-52. Second, to explore the relationship between the youth of these women and their current, later-life experiences and identities.
This study addressed women born 1939-52 who became young adults in Britain 1954-76 because this generation of women has immense historical and current significance. In their youth, these women were in the vanguard of postwar social change. In later life they are part of the largest group of over 60s in British history with unprecedented influence and are widely seen to be ageing differently from their predecessors partly due to their youth experiences.
This study investigated the key youth events and transitions to adulthood 1954-76 of girls born 1939-52, and the implications for their later-life experience and identity. It looked initially at the period 1954-76 when these girls were 15-24 years. It included working- and middle-class girls from rural and urban areas and compared 2 cohorts - war babies born 1939-45 and baby boomers born 1946-52. The exploration of youth experiences paid close attention to spatial mobilities because of their likely significance for understanding social diversity and inequalities in youth and longer term. Topics covered included: travel for work, study and leisure; leaving home; residential mobility; independent travel.
The research employed 4 quantitative and qualitative methods. 1) Documentary research to provide contemporary evidence of youth and to contextualise and inform methods 2 and 4. 2) Secondary analysis of longitudinal surveys to identify the occurrence and timing of youth events and transitions 1954-76 and to explore relationships between youth and later-life experiences. The English Longitudinal Study of Ageing (ELSA) is the backbone of this part. It was launched in 2002 to generate data about the lifecourses and ageing of people born pre-1954 in England; it includes retrospectively-collected data about youth 1954-76 and prospectively-collected data on later life. The study also utilised the MRC National Survey of Health and Development (NSHD)which has followed through to the present a sample of children born in Britain in 1946; this includes girls from Wales, Scotland and England and enabled comparisons between prospectively and retrospectively collected data on youth. 3) Qualitative study of the records of a sample of 70 ELSA and 30 NSHD participants to holistically assess youth experiences and lifecourse trajectories. 4) Two interviews using 3 elicitation methods with each of the 70 ELSA participants to probe: relationships in the survey data; the personal meaning and import of youth events, transitions and related spatial mobilities; links between youth experiences and later-life experience and identity. The interviews are archived.
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TwitterIn 2022, among the working age population of the United Kingdom, there were approximately **** million people employed from the Baby Boomer Generation, followed by **** million Gen X employed, **** million Millennials, and *** million Gen Z.
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TwitterAccording to a survey of social media users conducted in the United Kingdom between April 2023 and March 2024, ** percent of Generation Z, those born between 1995 and 2012, were using social media daily. The same was true for around ** percent of Millennials and Generation X users in the country. Surprisingly, Baby Boomers had the highest share of daily usage frequency, as ** percent of respondents in this age cohort reported engaging with social media daily.
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TwitterThere were almost 4.8 million people aged between 30 and 34 in the United Kingdom in 2024, making it the most populous age group in that year. Those aged between 35 and 39 years comprised the next most numerous age group in this year, at over 4.78 million people. Millennials overtake Boomers as biggest generation Post-war demographic trends, particularly the 'baby boom' phenomenon, have significantly influenced the current age distribution in the UK. The postwar peak of live births in 1947 resulted in the dominance of the Baby Boomer generation for several decades, until 2020 when Millennials became the largest generational cohort, surpassing the Boomers for the first time. The following year, the UK Boomer population was then overtaken by Generation X, the generation born between Boomers and Millennials. Generation Z, remained smaller than the three generations that preceded it until 2024 when there were more Gen Zers than Boomers. Aging UK population poses challenges The median age of the UK population is projected to reach 44.5 years by 2050, compared to 34.9 years in 1950. This aging trend is indicative of broader global demographic shifts, with the median age of people worldwide forecasted to increase from 23.6 years in 1950 to 41.9 years by 2100. How countries like the UK manage their aging populations will be one of the key challenges of the next few decades. It is likely the UK's struggling National Health Service (NHS) will come under even more pressure in the coming years. There are also tough economic questions, in particular as more people enter retirement age and the UK's working population gets smaller in relation to it.
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| BASE YEAR | 2024 |
| HISTORICAL DATA | 2019 - 2023 |
| REGIONS COVERED | North America, Europe, APAC, South America, MEA |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| MARKET SIZE 2024 | 1.3(USD Billion) |
| MARKET SIZE 2025 | 1.47(USD Billion) |
| MARKET SIZE 2035 | 5.0(USD Billion) |
| SEGMENTS COVERED | Subscription Type, Product Category, Dog Size, Customer Demographics, Regional |
| COUNTRIES COVERED | US, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA |
| KEY MARKET DYNAMICS | Growing pet ownership, Increasing e-commerce sales, Demand for convenience, Subscription model popularity, Customization and personalization options |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Waggle Box, Kong Box, Pet Box, Dapper Dog Box, BarkBox, DoggieLawn, HempMy Pet, The Doggie Box, Fetch Box, Rescue Box, Woof Pack, Pet Treater, PawPack, BarkBuddy, PupBox |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| KEY MARKET OPPORTUNITIES | Rising pet ownership trends, Personalized subscription options, Health-focused product offerings, Eco-friendly packaging solutions, Expansion into emerging markets |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 13.1% (2025 - 2035) |
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TwitterIn the United Kingdom, the crude birth rate in 1800 was 37 live births per thousand people, meaning that 3.7 percent of the population had been born in that year. From 1800 until 1830, the crude birth rate jumped between 35 and 45, before plateauing between 35 and 37 until the 1880s. From 1880 until the Second World War, the crude birth rate dropped to just under fifteen births per one thousand people, with the only increase coming directly after World War One. After WWII, the United Kingdom experienced a baby boom, as many soldiers returned home and the economy recovered, however this boom stopped in the late 1960s and the crude birth rate went into decline again. From the late 1970s until today, the crude birth rate has remained between eleven and fourteen, and is expected to be 11.5 in 2020.
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TwitterIn 2024, there were estimated to be 976,481 people who were aged 33 in the United Kingdom, the most of any age in this year. The two largest age groups during this year were 30-34, and 35-39, at 4.8 million and 4.78 million people respectively. There is also a noticeable spike of 673,831 people who were aged 77, which is due to the high number of births that followed the end of the Second World War. Over one million born in 1964 In post-war Britain, there have only been two years when the number of live births was over one million, in 1947 and in 1964. The number of births recorded in the years between these two years was consistently high as well, with 1955 having the fewest births in this period at 789,000. This meant that until relatively recently, Baby Boomers were the largest generational cohort in the UK. As of 2024, there were approximately 13.4 million Baby Boomers, compared with 14 million in Generation X, 15 million Millennials, and 13.6 million members of Gen Z. The youngest generation in the UK, Generation Alpha, numbered approximately 9.2 million in the same year. Median age to hit 44.5 years by 2050 The population of the United Kingdom is aging at a substantial rate, with the median age of the population expected to reach 44.5 years by 2050. By comparison, in 1950 the average age in the United Kingdom stood at 34.9 years. This phenomenon is not unique to the United Kingdom, with median age of people worldwide increasing from 23.6 years in 1950 to a forecasted 41.9 years by 2100. As of 2024, the region with the oldest median age in the UK was South West England, at 43.7 years, compared with 35.7 in London, the region with the youngest median age.
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TwitterAs of September 2024 in the United Kingdom, 98 percent of Generation Z, those born between 1995 and 2012, were using social media. The same was true for 97 percent of millennials in the country. Overall, 92 percent of Gen X were on social networks, as were 86 percent of Baby boomers.
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TwitterThis statistic shows the type of website Millennial and Baby Boomer consumers booked their most recent holiday through in the United Kingdom (UK) in 2017. Close to a quarter of Baby Boomers said they booked their most recent holiday through a hotel website, making it the most popular option among this generation. The results also showed that Millennials were more likely to be users of accommodation platforms such as Airbnb, with 10 percent booking their last vacation via such platforms compared to only one percent of Baby Boomers.
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TwitterAs of Q1, 2024, fish and chips was the most popular British dish among baby boomers in Great Britain. About ** percent of respondents had a positive opinion of the dish. In second place was roast beef, with about ** percent.
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TwitterAs of 2024, there were approximately 13.4 million members of the Baby Boomer generation in the United Kingdom, ranging from the ages of 60 to 78. The most-common single year of age for Baby Boomers in this year was 60, at 910,372, while there were 505,224 who were 78, the least common year of age.