Despite being less concerned with their personal financial situations than other generations, many baby boomers were worried about the economy and changed their spending habits accordingly in 2023. The economic climate caused about 70 percent of boomer consumers to take action on non-essential spending.

According to a survey carried out in September 2019, Baby Boomer consumers from the United States intended on spending *** U.S. dollars on gifts during the holiday season. Furthermore, they intended on spending *** U.S. dollars on other holiday items.

According to a poll conducted in May 2020, around 15 percent of Generation-Zers were willing to spend more on meal kit delivery services due to the coronavirus pandemic. In contrast, only 4 percent of Baby Boomers were willing to spend more.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

For the 2024 holiday season, approximately ** percent of zoomers (Generation Z) in the United States expected to spend more money on gifts than they did one year earlier. In contrast, more than **** of U.S. baby boomers were convinced they would be spend roughly the same amount on holiday presents as they did in 2023.

According to the results of a recent survey conducted in the United States, most respondents across all age groups preferred to buy products directly in stores. The highest share of in-store buyers was among baby boomers, with 83 percent. On the other hand, the same generation did not seem as interested as others in buying products through companies' apps or social media.

Media consumption estimates forecast that in 2025, baby boomers (consumers aged 55 to 64) will spend more than half of their media time with online entertainment, such as social media, online press or online audio. The projections see a growing pivot to digital media among the older generation.

Golf Sports Tourism Market size was valued at USD 22.45 Billion in 2024 and is projected to reach USD 40.79 Billion by 2032, growing at a CAGR of 7.75% during the forecast period. i.e., 2026 to 2032. The growing disposable income among middle and upper-class consumers is projected to boost spending on luxury sports vacations, including golf tourism, particularly in developed and emerging markets.

The statistic displays the consumer packaged goods (CPG) spending of U.S. Baby Boomers in 2014, broken down by department. Fresh and perishable food made up ** percent of CPG spending of Younger Boomers in the United States. Total U.S. CPG industry sales were expected to exceed *** billion U.S. dollars in 2015.

Consumer Packaged Goods (CPG) Market size was valued at USD 21.73 Million in 2024 and is projected to reach USD 26.75 Million by 2032, growing at a CAGR of 2.90% from 2026 to 2032.Global Consumer Packaged Goods (CPG) Market DriversThe market drivers for the Consumer Packaged Goods (CPG) Market can be influenced by various factors. These may include:Changing Customer Preferences: A variety of factors, including changes in lifestyle, demographics, urbanization, and culture, constantly influence consumer preferences and behaviors. CPG companies need to offer products that fit the needs, tastes, and values of their customers in order to adjust to these shifting preferences.Product development and innovation: In the CPG industry, innovation is a major force. Businesses spend money on R&D to produce cutting-edge goods that satisfy changing consumer demands, outperform competitors, improve convenience, and add value. The introduction of new products and strategies for product differentiation propel market expansion and rivalry.Trends in Health and Wellness: Consumers are searching for CPG products that support health, nutrition, and overall well-being as they become more conscious of these issues. Organic, natural, non-GMO, and functional products are becoming more and more in demand as consumers prioritize leading healthier lives. In response, CPG companies provide healthier substitutes and restructure current products to align with consumer inclinations.E-commerce and Digital Transformation: The CPG industry is undergoing a revolution thanks to the spread of digital technologies and e-commerce channels. Because online shopping platforms offer convenience, variety, and personalized experiences, more and more consumers are choosing them. CPG businesses use omnichannel distribution, digital marketing, e-commerce tactics, and data analytics to increase market share, engage customers, and boost revenue.Easy Living and Always-On Lifestyles: The demand for easy-to-consume, portable, portion-controlled CPG products that are portable is driven by time constraints and busy lifestyles. Snacking bars, grab-and-go options, single-serve packaging, and ready-to-eat meals all appeal to customers looking for quick and convenient meal solutions.Sustainability and Environmental Concerns: In the CPG business, consumers' decisions to buy are influenced by their growing awareness of environmental issues and concerns about sustainability. Sustainable sourcing methods, recyclable packaging, and environmentally friendly goods are top priorities for consumers. To meet consumer expectations and improve brand reputation, CPG companies implement sustainable initiatives, minimize waste, lower their carbon footprint, and embrace the principles of the circular economy.Demographic Trends: The dynamics of the CPG market are shaped by demographic variables such as population growth, urbanization, aging populations, and household composition. Businesses customize their product lines, package designs, and advertising tactics to appeal to particular consumer demographics, including millennials, Gen Z, baby boomers, families, and multiculturals.Globalization and Emerging Markets: Globalization gives CPG companies more market opportunities to enter emerging markets and new geographic areas. Consumer spending on CPG products is driven by growing middle-class populations, urbanization, and rising disposable incomes in developing nations. To prosper in a variety of international markets, businesses must modify their marketing tactics, localize their product offerings, and handle regulatory environments.The COVID-19 pandemic has brought to light the significance of resilient and agile supply chains in the consumer packaged goods (CPG) sector. In order to increase flexibility, responsiveness, and continuity during disruptions and volatile market conditions, businesses concentrate on supply chain optimization, inventory management, risk mitigation, and digitalization.

Biomimetic Peptide Skincare Market Outlook

According to our latest research, the Global Biomimetic Peptide Skincare market size was valued at $1.8 billion in 2024 and is projected to reach $5.2 billion by 2033, expanding at a robust CAGR of 12.1% during 2024–2033. One of the major factors propelling the growth of this market globally is the increasing consumer inclination towards advanced, science-backed skincare solutions that promise targeted efficacy with minimal side effects. Biomimetic peptides, which mimic the structure and function of naturally occurring peptides in the skin, are revolutionizing the beauty industry by offering potent anti-aging, regenerative, and skin-brightening benefits. This surge in demand is further amplified by heightened awareness among consumers regarding preventive skincare and the growing influence of social media and beauty influencers advocating for innovative peptide-based products. As a result, both established and emerging brands are increasingly investing in research and development to introduce novel biomimetic peptide formulations, further fueling market expansion across diverse geographies and consumer demographics.

Regional Outlook

North America currently holds the largest share of the global biomimetic peptide skincare market, accounting for approximately 38% of the total market value in 2024. This dominance is primarily attributed to a mature skincare industry, high consumer spending power, and a strong presence of leading cosmetic brands and biotechnology firms. The region’s advanced regulatory framework ensures product safety and efficacy, which fosters consumer trust and accelerates the adoption of innovative skincare solutions. Additionally, North America benefits from a tech-savvy consumer base that is highly receptive to new trends and scientific advancements in personal care. The proliferation of dermatology clinics and med-spas, coupled with robust digital marketing strategies by brands, further cements North America’s leadership in this sector. The United States, in particular, drives much of this growth, supported by a large population of aging baby boomers seeking effective anti-aging solutions and a younger demographic keen on preventive skincare.

Asia Pacific is emerging as the fastest-growing region in the biomimetic peptide skincare market, with a projected CAGR of 15.6% from 2024 to 2033. This rapid growth is fueled by rising disposable incomes, increasing urbanization, and a burgeoning middle-class population with heightened skincare awareness. Countries such as China, South Korea, and Japan are at the forefront, leveraging their rich heritage in beauty innovation and a strong culture of skincare routines. The region also benefits from significant investments in research and development, particularly in South Korea’s K-beauty sector, which is renowned for its rapid product innovation cycles and global trendsetting. E-commerce platforms are playing a pivotal role in expanding market reach, making advanced peptide-based products accessible to a wider consumer base. Strategic partnerships between local and international brands are further accelerating market penetration, positioning Asia Pacific as a key engine of future growth for the biomimetic peptide skincare market.

In contrast, emerging economies in Latin America and the Middle East & Africa are experiencing a gradual yet promising adoption of biomimetic peptide skincare products. These regions face unique challenges, including lower consumer awareness, limited access to premium skincare products, and regulatory complexities that can slow product approvals. However, localized demand is steadily rising, driven by increasing urbanization, growing beauty consciousness, and the influence of global beauty trends through social media. Governments and regulatory bodies are beginning to recognize the economic potential of the cosmetics sector, leading to policy reforms aimed at easing import restrictions and encouraging local manufacturing. While the market share in these regions remains modest compared to North America and Asia Pacific, the long-term outlook is optimistic as international brands expand their presence and local players invest in education and awareness campaigns to bridge the adoption gap.

Report Scope

Anti-Aging Serum Market Outlook

The global anti-aging serum market size was valued at approximately USD 3.5 billion in 2023 and is expected to reach around USD 5.8 billion by 2032, growing at a CAGR of 5.4% during the forecast period. This significant growth is primarily driven by increasing consumer awareness about skincare and rising disposable incomes across different demographics. The robust demand for effective anti-aging solutions and the ongoing advancements in skincare formulations are key factors fueling this market's expansion.

One of the primary growth factors for the anti-aging serum market is the escalating consumer demand for youth-preserving products. As the global population ages, there is a rising awareness about the importance of maintaining youthful skin, which has resulted in a substantial surge in the demand for anti-aging serums. This trend is particularly pronounced among the aging baby boomer population and the younger generation, who are beginning to invest in preventative skincare at an earlier age. Additionally, the increasing prevalence of skincare routines and the growing trend of self-care are contributing significantly to market growth.

Technological advancements in skincare formulations are another crucial growth driver. Innovations such as the development of more effective and efficient active ingredients, including retinoids, hyaluronic acid, and peptides, have led to the creation of high-performance anti-aging serums. These advancements not only enhance the efficacy of the products but also cater to specific skin concerns and conditions, thereby broadening the consumer base. Furthermore, the incorporation of nanotechnology in skincare products has improved the delivery and absorption of these active ingredients, making anti-aging serums more effective and appealing to consumers.

The proliferation of online retail channels has also played a vital role in the growth of the anti-aging serum market. The convenience and wide range of product options available online have made it easier for consumers to access and purchase anti-aging serums. Moreover, the influence of social media and beauty influencers in promoting skincare products has significantly boosted online sales. This shift towards e-commerce has enabled manufacturers to reach a broader audience and cater to niche markets, thereby driving the overall market growth.

Geographically, the anti-aging serum market shows a promising outlook with significant growth expected across major regions. North America currently holds the largest market share, driven by high consumer spending on personal care products and the presence of major skincare brands. The Asia Pacific region is anticipated to witness the highest growth rate during the forecast period, owing to the increasing disposable incomes, rising consumer awareness, and the expanding beauty and personal care industry in countries like China, Japan, and South Korea. Europe also represents a substantial market, fueled by the high demand for premium skincare products and the strong presence of established cosmetic brands.

Product Type Analysis

The anti-aging serum market is segmented by product type into hydrating serums, exfoliating serums, antioxidant serums, anti-inflammatory serums, and others. Hydrating serums are among the most popular types, primarily due to their ability to deeply moisturize the skin and improve its overall texture. These serums are often formulated with ingredients like hyaluronic acid, which can hold multiple times its weight in water, providing intense hydration and plumping the skin. The growing awareness about the importance of hydration in maintaining youthful skin has significantly propelled the demand for hydrating serums.

Exfoliating serums are another crucial segment within the anti-aging serum market. These serums typically contain alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs) that help to remove dead skin cells and promote cell turnover. The regular use of exfoliating serums can lead to a smoother and more radiant complexion, reducing the appearance of fine lines and wrinkles. With the increasing focus on achieving a clear and even skin tone, exfoliating serums have gained considerable popularity among consumers seeking comprehensive anti-aging solutions.

Antioxidant serums hold a significant share in the anti-aging serum market due to their ability to protect the skin from free radical damage and environmental stressors. Ingredients like vitamin C, vitamin E, and ferulic acid are commonly used in these serums to neutralize free radicals, b

While shifting consumer preferences and a crowded foodservice landscape, fast food restaurants have maintained a steady pace of growth. Over the five years to 2025, industry revenue has expanded at a CAGR of 3.7%, reaching $412.7 billion. Notably, 2025 alone will experience a 1.1% increase in revenue. The trend towards fast casual dining has bolstered the industry, helping fast food chains hold their ground amid fierce competition. As health awareness continues to rise, consumers demand healthier and alternative options to conventional fast food. To an extent, major chains have met this demand by introducing healthier menu selections. Other innovative measures included investments in meat substitutes and introducing various dietary preferences to attract a broader consumer base. However, the shift towards a healthier lifestyle has somewhat dampened demand for traditional fast food staples, leading to a decline in industry profit. Between 2022 and 2025, fast food restaurants have grappled with surging operational costs, including purchase, utility, rent and labor. The collective force of these cost increases has depressed industry profit, reaching 4.4% of revenue in 2025. Higher minimum wages, especially in California, have been detrimental to fast food restaurant's bottom lines, which subsequently boost technology adoption such as AI drive-thus. Over the next five years, the fast food industry is expected to maintain its growth trajectory, albeit slower. With fast casual restaurants on the rise and consumer spending expected to climb, further revenue growth for the fast food industry is expected. However, the environment is forecast to grow slowly for fast food chains, as many segments within the industry approach saturation. Despite these challenges, successful operations in the industry will likely pivot in response to changing consumer preferences. In this evolving scenario, the concept of fast food is likely to expand beyond its traditional confines to include a broader range of choices. However, intense competition within the industry will continue to put downward pressure on prices, and hence, revenue growth is expected to slow over the next five years. Projections indicate a CAGR of 1.0% over the next five years, bringing the industry revenue to $433.6 billion by 2030.

The global travel activities market is experiencing robust growth, driven by several key factors. The increasing disposable incomes across various demographics, particularly millennials and Gen Z, coupled with a growing preference for experiential travel and unique activities, are fueling this expansion. Technological advancements, such as improved online booking platforms and the rise of travel influencers, have also significantly contributed to market accessibility and demand. Furthermore, the market is segmented by traveler demographics (Millennials, Gen X, Baby Boomers) and travel type (domestic and outbound tourism), each exhibiting unique growth trajectories. While specific market size data is unavailable, based on industry reports and similar market segments showing average annual growth rates (CAGR) of around 8-12%, we can reasonably estimate the 2025 market size to be in the range of $800 - $1200 billion, depending on the specific activity types and regional focus. Assuming a conservative CAGR of 10% for the forecast period (2025-2033), the market is projected to reach a significant size by 2033. The competitive landscape is intensely dynamic, with established players like Expedia, Booking Holdings, and Airbnb competing with emerging niche players. However, the market faces certain challenges. Economic downturns and geopolitical instability can significantly impact travel spending. Sustainability concerns and the rising awareness of responsible tourism are also shaping consumer choices, leading to increased demand for eco-friendly and ethical travel activities. Moreover, fluctuations in fuel prices and airfare can influence overall travel costs, potentially impacting consumer decisions. Regional variations exist, with North America, Europe, and Asia-Pacific expected to dominate market share due to a higher concentration of tourism infrastructure and consumer spending power. To maintain growth and profitability, players need to adapt to changing consumer preferences, incorporating sustainable practices and creating unique experiences that cater to different age groups and travel styles. This includes leveraging data analytics to personalize travel recommendations and developing robust risk mitigation strategies to address global uncertainties.

The Men's Clothing Stores industry has undergone a dynamic period shaped by evolving consumer preferences and broader economic conditions. The industry has expanded over the last few years, largely driven by a resurgence in consumer spending during the current period that prompted established retailers and new entrants to innovate and diversify their product offerings. Hybrid work models have particularly pushed demand for versatile clothing options that blend formal and casual styles. While e-commerce channels have captured a significant market share, brick-and-mortar stores are redefining the shopping experience, leveraging personalized services to draw customers back. Industry revenue has risen at a CAGR of 13.2% over the past five years to reach an estimated $18.7 billion in 2025, when income is projected to drop by 1.8%. Men are increasingly seeking comfortable yet stylish clothing with versatility for work and leisure activities. Men's clothing stores that have embraced this trend and offer a wide selection of casual and athleisure wear have exhibited growth in recent years. E-commerce sales have skyrocketed over the current period and as a result, many men's clothing stores have been leveraging e-commerce to better compete with other online retailers and mass merchandisers. Online platforms enable stores to offer a wider selection of products while keeping overhead costs relatively low. However, rising purchase costs and growing price competition with other retailers have pressured profit. Technology will continue to play a crucial role, with AI-driven personalization and AR (augmented reality) fitting rooms enhancing the customer experience. The industry will persist in adapting to the increasingly digital operating environment while still maintaining a strong physical presence to meet customer expectations for an omnichannel shopping experience. Overall, a blend of innovation in products and shopping experiences is set to propel the industry forward in the coming years. Over the next five years, revenue is expected to inch up at a CAGR of 0.7% to reach an estimated $19.4 billion in 2030.

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US B2C E-Commerce Market Size 2025-2029

The US B2C e-commerce market size is valued to increase USD 289.2 billion, at a CAGR of 8.7% from 2024 to 2029. Rise in online spending and smartphone penetration will drive the US B2C e-commerce market.

Major Market Trends & Insights

By Type - B2C retailers segment was valued at USD 191.90 billion in 2022
By Application - Consumer electronics and home appliances segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029: 8.7%

Market Summary

The B2C E-Commerce Market in the US continues to evolve, driven by the rising trend of online spending and increasing smartphone penetration. US e-commerce sales are projected to reach USD 863.4 billion by 2023, representing a significant market expansion. Core technologies and applications, such as artificial intelligence and augmented reality, are transforming the shopping experience, while service types and product categories, including food delivery and subscription services, are gaining popularity. The emergence of omnichannel retailing is blurring the lines between online and offline shopping, offering consumers seamless experiences.
However, logistics management remains a critical challenge, leading to high overhead costs. Regulations, such as data privacy laws, also impact the market dynamics. Staying updated on these evolving trends and patterns is essential for businesses aiming to succeed in the US B2C E-Commerce Market.

What will be the Size of the US B2C E-Commerce Market during the forecast period?

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How is the B2C E-Commerce in US Market Segmented ?

The B2C e-commerce in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  B2C retailers
  Classifieds


Application

  Consumer electronics and home appliances
  Apparel and accessories
  Personal care
  Others


Platform

  Multi-brand
  Single-brand


Consumer Segment

  Millennials
  Gen Z
  Baby Boomers
  Families


Platform Type

  Online Marketplaces
  Brand Websites
  Social Commerce


Delivery Format

  Standard Shipping
  Same-Day Delivery
  Subscription-Based


Geography

  North America

    US

By Type Insights

The B2C retailers segment is estimated to witness significant growth during the forecast period.

The B2C e-commerce market in the US continues to evolve, driven by increasing retail sales and the preference for secure online transactions. According to recent data, e-commerce sales accounted for over 16% of total retail sales in 2020, a figure that is expected to reach 22% by 2024. To attract and retain customers, B2C companies employ various strategies, including conversion rate optimization, digital marketing, and personalization. These efforts result in substantial website traffic, with an average shopping cart abandonment rate of 69.57%. Effective customer relationship management is crucial, with tools like CRM systems, email marketing automation, and customer loyalty programs helping to foster long-term relationships.

E-commerce platforms and inventory management systems streamline operations, while search engine optimization and social media marketing boost website visibility. Mobile commerce and mobile app development cater to the growing number of mobile users, and influencer marketing, content marketing, and affiliate marketing expand reach. Security remains a priority, with e-commerce security measures, fraud detection systems, and data analytics dashboards ensuring a safe and efficient shopping experience. Pricing strategies, user experience design, and search advertising further enhance the customer journey. Ultimately, the focus on improving the overall shopping experience and supply chain efficiency drives growth in the B2C e-commerce market.

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The B2C retailers segment was valued at USD 191.90 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

In the dynamic and ever-evolving B2C e-commerce landscape of the US market, businesses are constantly seeking innovative strategies to optimize their online retail customer journey and enhance conversion rates. Website design plays a pivotal role in this process, with effective email marketing automation strategies complementing the digital marketing efforts. Measuring return on investment (ROI) from these initiatives is crucial, necessitating ecommerce platform integration with payment gateways. Mobile shopping experi