A September 2023 survey on exercise habits in the United States revealed that around ** percent of Gen Z respondents worked out in a gym or health club. This number fell to ** percent among Baby Boomers.

Gym, health and fitness clubs stand at a dynamic crossroads, shaped by both impressive resilience and evolving consumer expectations. Despite economic headwinds—including persistent inflation, rising membership fees and supply chain disruptions—Americans’ appetite for fitness hasn’t waned. While higher prices and tariff-driven equipment costs have prompted some concerns around affordability and retention, leading operators have kept pace by doubling down on transparency, technological innovation and community-driven experiences, keeping the industry remarkably buoyant, even as members become more discerning and hybrid workout habits take root. Revenue has expanded at a CAGR of 7.1% to $45.7 billion in 2025, including an uptick of 2.0% that year. Home workouts and digital fitness surged in recent years, with brands like Peloton, Apple Fitness and countless app-based platforms filling the void. Still, the desire for social connection, accountability and access to specialized classes supported attendance at gyms and fitness centers, with group classes, boutique experiences and sports leagues (like the nation’s pickleball boom) fueling a new wave of growth. Technological integration has become standard, as fitness centers capitalized on mobile booking, wearables, hybrid class offerings and personalized digital experiences to boost retention. Gyms have also responded to sticky inflation and financial uncertainty by offering more flexible, tiered memberships and novel pay-per-visit plans, making fitness accessible across a wider range of budgets and life stages, boosting profit. Gym, health and fitness clubs will deepen their shift into a wellness-centric, tech-enabled ecosystem, with opportunities and challenges in equal measure. Demographic tailwinds will prove significant: as the population ages and healthcare costs climb, older adults will turn to gyms for exercise as well as holistic health management. Gyms, health and fitness centers are shifting toward integrated, medically informed offerings, blending classes with diagnostics, tracking devices and partnerships with healthcare providers. Affordability, digital convenience and privacy will be crucial considerations as gyms race to balance premium health solutions with accessibility. Gyms and fitness centers that innovate around flexibility and evidence-based care will sustain growth. Revenue is expected to grow at a CAGR of 1.4% to reach an estimated $49.1 billion by 2030.

In 2021, around 70 percent of Millennial respondents from the United States stated that they participated in fitness sports, making them the generation with the highest participation rate. The generation with the lowest participation in fitness sports was Gen Z.

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Gym And Health Clubs Market Size 2025-2029

The gym and health clubs market size is forecast to increase by USD 21.47 billion, at a CAGR of 3.9% between 2024 and 2029.

The market is experiencing significant growth due to the increasing trend of health and wellness consciousness among demographic groups, particularly baby boomers and millennials. This demographic shift is driving the demand for comprehensive fitness and wellness services, as these generations prioritize maintaining an active lifestyle and overall health. However, this market growth also presents challenges. The dearth of a trained workforce capable of delivering high-quality services poses a significant obstacle. With the growing demand for personalized and effective fitness programs, health clubs face the challenge of recruiting and retaining a skilled workforce. This shortage of trained professionals can negatively impact the quality of services offered and potentially hinder market expansion.
To capitalize on the market's opportunities and navigate these challenges, gym and health clubs must focus on investing in workforce development and training programs. This investment in human capital will not only help meet the growing demand for personalized services but also differentiate clubs from competitors. Additionally, strategic partnerships with educational institutions and industry organizations can provide a steady stream of qualified candidates, ensuring a skilled workforce to deliver top-notch services and drive business growth.

What will be the Size of the Gym And Health Clubs Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The gym and health club market continues to evolve, with dynamic market activities unfolding across various sectors. Customer retention remains a top priority, leading to the implementation of personalized email marketing campaigns and community engagement initiatives. Wearable technology, such as smart scales and heart rate monitors, enables members to track their progress and stay motivated. Flexibility training, including the use of foam rollers and yoga mats, complements cardio equipment and strength training programs. Profit margins are maximized through space optimization and the offering of specialized fitness programs, such as rehabilitation services and senior fitness programs. Home gym equipment and virtual fitness classes cater to members' varying schedules and preferences.

Environmental sustainability is a growing concern, with gym management prioritizing energy efficiency, waste reduction, and facility design. Staff management is crucial for providing excellent member experiences and ensuring safety regulations are met. Fitness apps, group exercise classes, and online fitness platforms offer convenience and flexibility. Liability insurance, injury prevention, and safety regulations are essential considerations for gym operators. Functional fitness and athletic training programs cater to competitive sports enthusiasts, while personal training and physical therapy services address individual needs. Fitness assessments, nutritional counseling, and class scheduling tools streamline operations and enhance the overall member experience. Marketing strategies, such as social media marketing and referral programs, help attract and retain new members.

Operating costs are minimized through gym management software, facility maintenance, and cost-effective equipment, such as resistance bands and jump ropes. Spin classes and strength training remain popular offerings, while safety regulations and cleaning protocols ensure a clean and safe environment for all members.

How is this Gym And Health Clubs Industry segmented?

The gym and health clubs industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Service

  Membership fees
  Personal training and instruction fees
  Total admission fees


Type

  Private
  Public


Membership Type

  Monthly
  Annual


End-User

  Individuals
  Corporates


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Service Insights

The membership fees segment is estimated to witness significant growth during the forecast period.

In the dynamic gym and health club market, customer retention is a top priority. Personal injury claims and insurance requirements are significant considerations, necessitating a focus on safety regulations and facility design. Cardio equipment, such as smart scales and energy-efficient

Sporting goods stores have benefited from a growing number of health-conscious consumers. Sports participation has climbed among all ages, requiring more athletic apparel, footwear and other sporting goods for fitness regimens. Alternative exercise methods have gained popularity, with many individuals participating in CrossFit and yoga, stimulating sales of related sporting goods, apparel and footwear. According to the American College of Sports Medicine, one of the most popular fitness trends is fitness classes for older adults, which boosts sales of athletic apparel, footwear and ergonomic sports equipment for this demographic. The industry has exhibited consolidation, which has enabled large-scale sporting goods retailers to bypass wholesalers, securing supply contracts directly with manufacturers. In 2020, the stay-home order boosted sales as a large share of the population stayed home, giving them more time to exercise. These favorable fitness trends have persisted since the pandemic, fueling revenue gains. Revenue for sporting goods stores is expected to swell at a CAGR of 3.5% to $107.6 billion through the end of 2025, including modest growth of 1.7% in 2025 alone. Despite strong revenue growth, intensifying external competition from department stores and mass merchandisers offering sporting goods has constrained performance in response to high price-based competition. Profit is expected to hold steady because of these conflicting trends. To compete with mass merchandisers and online retailers, many sporting goods retailers have expanded their product portfolios to include more on-site product testing and services for consumers to try equipment before purchasing, like golf simulators and swing trackers for baseball players. The growing use of technology has enhanced logistical efficiency while allowing retailers to gain more insight into consumer preferences and spending habits. Growth in sports participation rates will continue, propelling sales of athletic apparel, equipment and footwear. Innovations in AI and virtual reality will enable customers to test and customize apparel and equipment, strengthening engagement. Although time-strapped individuals find it challenging to incorporate fitness and sporting activities into their daily regimen, rising health consciousness and per capita disposable income will spur demand for sporting goods. Various initiatives by the government and businesses will also benefit fitness trends as the long-term benefits of fitness become increasingly clear thanks to research. Manufacturers and retailers will continue to invest large sums into marketing efforts with famous athletes to convince customers to buy the latest products. Ultimately, revenue is expected to climb at a CAGR of 1.9% to $118.0 billion through the end of 2030.

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