During a 2022 survey carried out among consumers from the baby boomer generation in the United States, ** percent of respondents stated that email was a to-go channel to contact brands. Social media ranked fourth, named by ** percent of respondents.

During a 2022 survey carried out among consumers from the boomer generation from the United States, ** percent stated they would prefer brands to contact them via social media. The email was the most popular contact channel in this age group, named by ** percent of interviewees.

During a 2022 survey in the United States, ** percent of responding baby boomer consumers stated that offers or promotions posted on social media channels created a positive brand perception. According to ** percent of respondents, memes and jokes posted by brands achieved that purpose, too.

According to a global survey conducted in 2023, roughly ********** of Millennials followed and purchased goods from the social media accounts of brands. Overall, about **** of Gen Z users followed and purchased from influencers, whilst just ** percent of Baby boomers did. Additionally, *** out of ten respondents belonging to the Gen X age group followed and purchased from the social media accounts of retailers. A booming market In recent years, social commerce has exploded in popularity among online shoppers. Consumers can now purchase items directly on social media platforms, going from discovery to purchase in a matter of minutes. Social commerce is estimated to reach over *** trillion U.S. dollars in revenue by 2028, up from *** billion in 2024. This new form of e-commerce is the most popular in Thailand, where around ** percent of online consumers use social sites as a purchase channel. In comparison, this share stood at ** percent in the United States. Chinese platforms dominate the social space Chinese social shopping sites are the most successful ones worldwide. For example, Douyin, a short-form video sharing app, ranked as the highest revenue-generating platform in 2024, raking in approximately *** billion U.S. dollars. WeChat, a messaging app, came in second with a revenue of *** billion dollars, followed by Little Red Book, a picture sharing app, with a revenue of ** billion dollars. TikTok, which is owned by the Chinese company ByteDance, came in sixth place, pulling in ** billion dollars in revenue. While TikTok's popularity extends globally, its on-app purchase store, TikTok Shop, primarily caters to the Asian market. Thus, it is clear that China is the global leader in social selling.

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Hiking Gear and Equipment Market Size 2024-2028

The hiking gear and equipment market size is forecast to increase by USD 5.72 billion at a CAGR of 4.53% between 2023 and 2028. The market is witnessing significant growth due to the increasing popularity of hiking as a fitness activity and outdoor pursuit. With the rise of fitness programs, yoga, and fitness centers, hiking has emerged as a preferred lifestyle choice for many Americans. Hiking gear and equipment are no longer considered just necessities for adventure travel but have become fashion items. The maturity stage of the baby boomer population is also contributing to the market growth, as they seek new experiences and adventures. Moreover, the convenience of online sales, social media, and digital marketing have made hiking gear and equipment easily accessible to a wider audience.

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The market for hiking gear and equipment has experienced significant growth in recent years, fueled by the increasing popularity of outdoor activities among consumers in the United States. Hiking, as an outdoor sport, has gained traction as a preferred lifestyle choice for individuals seeking health benefits and adventure. Outdoor activities, including hiking, jogging, and cycling, have become integral parts of people's lives, providing a healthy escape from urbanization. The maturity stage of this trend is evident in the growing number of hiking tours, adventure sports events, and social media platforms dedicated to sharing experiences and tips. Hiking, in particular, has seen a swell in interest, with both day hikes and multiple-day expeditions gaining popularity. To ensure safety and preparedness, hikers rely on essential gear and equipment, such as knives, first aid supplies, and emergency equipment.

Moreover, lighters and first aid kits are must-have items for any hiking trip, providing necessary tools for starting fires and addressing injuries. Outdoor sports, including hiking, have become an essential component of adventure travel, with many tourists seeking unique experiences in natural environments. Video logging and sharing on social media platforms have further fueled this trend, allowing individuals to document and share their adventures with a global audience. As the market for hiking gear and equipment continues to grow, it is essential for manufacturers and retailers to stay informed about the latest trends and consumer preferences. By offering high-quality, innovative products, they can cater to the evolving needs of hikers and outdoor enthusiasts, ensuring a strong presence in this dynamic market.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Clothes
  Footwear
  Equipment
  Backpack
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    France


  APAC

    China


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses both the women's and kids segments, with physical stores continuing to hold significance in sales. In the United States, the offline market refers to traditional brick-and-mortar retailers. Although online shopping is on the rise, the in-store experience remains a crucial factor for hiking enthusiasts. Brick-and-mortar stores offer consumers the chance to personally assess hiking gear and equipment, ensuring a more customized shopping experience. Expert advice from knowledgeable sales associates is another advantage of shopping in physical stores. These professionals can provide valuable recommendations based on individual needs and preferences. As trail sports gain popularity, the demand for quality gear increases. With internet penetration at an all-time high, consumers have more options than ever before.

However, the offline segment continues to cater to those who prefer a hands-on approach when purchasing hiking gear. Video loggers and professional hikers often rely on physical stores for their equipment needs. By offering personalized service and expert advice, these retailers foster long-term customer relationships. In conclusion, the offline segment of the market remains a vital component of the industry, catering to consumers who value the in-store experience and personalized advice.

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The offline segment accounted for USD 17.24 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 40% to the growth of the global market during the forecast perio

Sporting goods stores have benefited from a growing number of health-conscious consumers. Sports participation has climbed among all ages, requiring more athletic apparel, footwear and other sporting goods for fitness regimens. Alternative exercise methods have gained popularity, with many individuals participating in CrossFit and yoga, stimulating sales of related sporting goods, apparel and footwear. According to the American College of Sports Medicine, one of the most popular fitness trends is fitness classes for older adults, which boosts sales of athletic apparel, footwear and ergonomic sports equipment for this demographic. The industry has exhibited consolidation, which has enabled large-scale sporting goods retailers to bypass wholesalers, securing supply contracts directly with manufacturers. In 2020, the stay-home order boosted sales as a large share of the population stayed home, giving them more time to exercise. These favorable fitness trends have persisted since the pandemic, fueling revenue gains. Revenue for sporting goods stores is expected to swell at a CAGR of 3.5% to $107.6 billion through the end of 2025, including modest growth of 1.7% in 2025 alone. Despite strong revenue growth, intensifying external competition from department stores and mass merchandisers offering sporting goods has constrained performance in response to high price-based competition. Profit is expected to hold steady because of these conflicting trends. To compete with mass merchandisers and online retailers, many sporting goods retailers have expanded their product portfolios to include more on-site product testing and services for consumers to try equipment before purchasing, like golf simulators and swing trackers for baseball players. The growing use of technology has enhanced logistical efficiency while allowing retailers to gain more insight into consumer preferences and spending habits. Growth in sports participation rates will continue, propelling sales of athletic apparel, equipment and footwear. Innovations in AI and virtual reality will enable customers to test and customize apparel and equipment, strengthening engagement. Although time-strapped individuals find it challenging to incorporate fitness and sporting activities into their daily regimen, rising health consciousness and per capita disposable income will spur demand for sporting goods. Various initiatives by the government and businesses will also benefit fitness trends as the long-term benefits of fitness become increasingly clear thanks to research. Manufacturers and retailers will continue to invest large sums into marketing efforts with famous athletes to convince customers to buy the latest products. Ultimately, revenue is expected to climb at a CAGR of 1.9% to $118.0 billion through the end of 2030.

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US B2C E-Commerce Market Size 2025-2029

The US B2C e-commerce market size is valued to increase USD 289.2 billion, at a CAGR of 8.7% from 2024 to 2029. Rise in online spending and smartphone penetration will drive the US B2C e-commerce market.

Major Market Trends & Insights

By Type - B2C retailers segment was valued at USD 191.90 billion in 2022
By Application - Consumer electronics and home appliances segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029: 8.7%

Market Summary

The B2C E-Commerce Market in the US continues to evolve, driven by the rising trend of online spending and increasing smartphone penetration. US e-commerce sales are projected to reach USD 863.4 billion by 2023, representing a significant market expansion. Core technologies and applications, such as artificial intelligence and augmented reality, are transforming the shopping experience, while service types and product categories, including food delivery and subscription services, are gaining popularity. The emergence of omnichannel retailing is blurring the lines between online and offline shopping, offering consumers seamless experiences.
However, logistics management remains a critical challenge, leading to high overhead costs. Regulations, such as data privacy laws, also impact the market dynamics. Staying updated on these evolving trends and patterns is essential for businesses aiming to succeed in the US B2C E-Commerce Market.

What will be the Size of the US B2C E-Commerce Market during the forecast period?

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How is the B2C E-Commerce in US Market Segmented ?

The B2C e-commerce in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  B2C retailers
  Classifieds


Application

  Consumer electronics and home appliances
  Apparel and accessories
  Personal care
  Others


Platform

  Multi-brand
  Single-brand


Consumer Segment

  Millennials
  Gen Z
  Baby Boomers
  Families


Platform Type

  Online Marketplaces
  Brand Websites
  Social Commerce


Delivery Format

  Standard Shipping
  Same-Day Delivery
  Subscription-Based


Geography

  North America

    US

By Type Insights

The B2C retailers segment is estimated to witness significant growth during the forecast period.

The B2C e-commerce market in the US continues to evolve, driven by increasing retail sales and the preference for secure online transactions. According to recent data, e-commerce sales accounted for over 16% of total retail sales in 2020, a figure that is expected to reach 22% by 2024. To attract and retain customers, B2C companies employ various strategies, including conversion rate optimization, digital marketing, and personalization. These efforts result in substantial website traffic, with an average shopping cart abandonment rate of 69.57%. Effective customer relationship management is crucial, with tools like CRM systems, email marketing automation, and customer loyalty programs helping to foster long-term relationships.

E-commerce platforms and inventory management systems streamline operations, while search engine optimization and social media marketing boost website visibility. Mobile commerce and mobile app development cater to the growing number of mobile users, and influencer marketing, content marketing, and affiliate marketing expand reach. Security remains a priority, with e-commerce security measures, fraud detection systems, and data analytics dashboards ensuring a safe and efficient shopping experience. Pricing strategies, user experience design, and search advertising further enhance the customer journey. Ultimately, the focus on improving the overall shopping experience and supply chain efficiency drives growth in the B2C e-commerce market.

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The B2C retailers segment was valued at USD 191.90 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

In the dynamic and ever-evolving B2C e-commerce landscape of the US market, businesses are constantly seeking innovative strategies to optimize their online retail customer journey and enhance conversion rates. Website design plays a pivotal role in this process, with effective email marketing automation strategies complementing the digital marketing efforts. Measuring return on investment (ROI) from these initiatives is crucial, necessitating ecommerce platform integration with payment gateways. Mobile shopping experi

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Gym And Health Clubs Market Size 2025-2029

The gym and health clubs market size is forecast to increase by USD 21.47 billion, at a CAGR of 3.9% between 2024 and 2029.

The market is experiencing significant growth due to the increasing trend of health and wellness consciousness among demographic groups, particularly baby boomers and millennials. This demographic shift is driving the demand for comprehensive fitness and wellness services, as these generations prioritize maintaining an active lifestyle and overall health. However, this market growth also presents challenges. The dearth of a trained workforce capable of delivering high-quality services poses a significant obstacle. With the growing demand for personalized and effective fitness programs, health clubs face the challenge of recruiting and retaining a skilled workforce. This shortage of trained professionals can negatively impact the quality of services offered and potentially hinder market expansion.
To capitalize on the market's opportunities and navigate these challenges, gym and health clubs must focus on investing in workforce development and training programs. This investment in human capital will not only help meet the growing demand for personalized services but also differentiate clubs from competitors. Additionally, strategic partnerships with educational institutions and industry organizations can provide a steady stream of qualified candidates, ensuring a skilled workforce to deliver top-notch services and drive business growth.

What will be the Size of the Gym And Health Clubs Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The gym and health club market continues to evolve, with dynamic market activities unfolding across various sectors. Customer retention remains a top priority, leading to the implementation of personalized email marketing campaigns and community engagement initiatives. Wearable technology, such as smart scales and heart rate monitors, enables members to track their progress and stay motivated. Flexibility training, including the use of foam rollers and yoga mats, complements cardio equipment and strength training programs. Profit margins are maximized through space optimization and the offering of specialized fitness programs, such as rehabilitation services and senior fitness programs. Home gym equipment and virtual fitness classes cater to members' varying schedules and preferences.

Environmental sustainability is a growing concern, with gym management prioritizing energy efficiency, waste reduction, and facility design. Staff management is crucial for providing excellent member experiences and ensuring safety regulations are met. Fitness apps, group exercise classes, and online fitness platforms offer convenience and flexibility. Liability insurance, injury prevention, and safety regulations are essential considerations for gym operators. Functional fitness and athletic training programs cater to competitive sports enthusiasts, while personal training and physical therapy services address individual needs. Fitness assessments, nutritional counseling, and class scheduling tools streamline operations and enhance the overall member experience. Marketing strategies, such as social media marketing and referral programs, help attract and retain new members.

Operating costs are minimized through gym management software, facility maintenance, and cost-effective equipment, such as resistance bands and jump ropes. Spin classes and strength training remain popular offerings, while safety regulations and cleaning protocols ensure a clean and safe environment for all members.

How is this Gym And Health Clubs Industry segmented?

The gym and health clubs industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Service

  Membership fees
  Personal training and instruction fees
  Total admission fees


Type

  Private
  Public


Membership Type

  Monthly
  Annual


End-User

  Individuals
  Corporates


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Service Insights

The membership fees segment is estimated to witness significant growth during the forecast period.

In the dynamic gym and health club market, customer retention is a top priority. Personal injury claims and insurance requirements are significant considerations, necessitating a focus on safety regulations and facility design. Cardio equipment, such as smart scales and energy-efficient

The RV and camper van rental industry is experiencing downward pressure after a peak in RV usage in 2022. The latest Kampgrounds Of America report indicates a drop in RV usage numbers from 15.2 million households in 2022 to just 10.0 million in 2024. Market saturation results in heightened competition among rental providers across various travel formats. High maintenance and insurance costs, as well as struggles to fill off-peak occupancy, are impacting cashflow and contingency planning. In response, leaders in rental provision are employing revised dynamic pricing models, data-driven revenue management and increased market segmentation to target specific demands and foster year-round loyalty. Industry revenue has climbed at a CAGR of 3.7% to reach $942.6 million through the end of 2025, despite an estimated 0.6% drop in 2025 alone. The surge in popularity of camping and RV usage in 2021 and 2022, in particular, drives industry growth through the five years to 2025, outweighing recent troubles. Slumping RV sales have resulted in surplus rental inventory, intensifying market competition and placing downward pressure on rental rates. This situation particularly damages smaller businesses, which struggle to cover the high-cost and low-occupancy environment. However, major rental providers have turned to technology to overcome this hurdle. They've implemented predictive maintenance technology to boost transparency, improve service availability and heighten competitiveness. The industry also endures competition from the cruise industry, which draws leisure travelers with all-inclusive experiences and expansive offerings. Volatile demand and a gain in marketing expenditure because of intense competition have resulted in a drop in profit. The industry will undergo a transformation driven primarily by Millennials and Gen X through the five years to 2030. Motivated by flexibility and the “experience economy,” these generations will constitute a significant section of RV renters and dictate the industry's future direction. RV rental companies will move away from generic offerings to a more curated, event-specific rental experience, meeting the consumer's interest in time-specific travel. Gaining competition from alternative platforms, such as cruise lines, will continue to impose a sharp competitive edge among rental providers. Pioneering differentiation strategies and innovation will remain key to success in the future. Overall, industry revenue will climb at a CAGR of 1.1% through the end of 2030 to total $1.0 billion.

During a 2025 survey of consumers in selected countries worldwide, ** percent of Generation Z respondents said personalization influenced their spending, followed by ** percent of millennials. In contrast, only ** percent of baby boomers reported the same.

Nearly ***** out of 10 Gen Z consumers followed luxury brands on social media, according to the survey conducted in October 2021 across five countries, including the United States. Among Millennials, ** percent of the respondents followed high-end brands on social media platforms. A little over ** percent of Gen X consumers followed luxury labels on social channels, while the share among Baby Boomers amounted to ** percent.

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph presents attitudes of Baby Boomer TV viewers (aged 50 to 64) towards primetime advertising in the United States as of May 2015. During the GfK survey, ** percent of respondents stated they paid more attention to ads in primetime than at other times.  The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.   The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

During a late 2023 survey in the United States, approximately ** percent of responding adult Gen Zers said they found ads on social media entertaining. Meanwhile, ** percent of baby boomers reported finding TV commercials entertaining. On average, according to the same study, most U.S. consumers found informative ads on TV and social media.

In 2021, a survey among different generations in the United States outlined and compared the most effective elements in direct mail according to Baby boomers, Generation X and Generation Z (Zoomers). Deals came out on top of each generation's list, with respectively ** percent of Baby boomers choosing it as most effective direct mail element, ** percent of Generation X, and ** of Generation Z. Interestingly, large text and thick material/paper were ranked higher among the younger respondents (with ** and ** percent respectively), compared to their older counterparts. Direct mail continues to be a relevant advertising format among all age groups.

This statistic presents information on the share of LGBTQ consumers who attended an LGBTQ film festival in the United States as of June 2018, sorted by generation. The data reveals that just nine percent of Millennials had attended an LGBTQ film festival within 12 months of the date of survey, compared to 14 percent of Baby Boomers.

During a late 2023 survey in the United States, approximately ** percent of responding adult Gen Zers said they found ads on social media informative. Meanwhile, ** percent of Gen Xers and ** percent of baby boomers found TV commercials informative. On average, according to the same study, most U.S. consumers found informative ads on TV and social media.

According to data from a February 2019 survey of internet users in the United States, ** percent of respondents were skeptical of shopping recommendations and ads delivered on social media platforms. The amount of trust in social media advertising varied by generation, with ** percent of Millennials trusting social media ads and only * percent of Baby Boomers showing trust.

A 2021 survey asked consumers in different age groups their views on diversity in beauty marketing. ************** of baby boomers felt that a wide range of age-related products meant that the brand was inclusive. Only about ******* of Generation Z respondents agreed with that. Gen Z members are much more likely to view a brand as inclusive if they offer gender-neutral products.

During a November 2021 survey carried out in Germany, ** percent of respondents from Generation Z and Generation Y (also known as millennials) stated they occasionally or regularly clicked on online ads while surfing the internet. For Generation X, the share stood at ** percent while for Baby Boomers and the Silent Generation it stood at ** percent.

In 2023, the highest level of trust in brand and product recommendations from social media influencers was evident among Gen Z and millennials, with ********* of respondents from each generational cohort expressing complete trust. Conversely, over ** percent of Baby Boomers exhibited no trust at all in influencer recommendations, nearly double the skepticism shown by Gen X respondents and more than **** times that of Gen Z.