In 2023, half of Generation Z in the United States were white. In comparison, 48 percent of Gen Alpha were white in that year, making it the first generation that does not have a majority white population in the United States.

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

This map layer shows the prevalent generations that make up the population of the United States using multiple scales. As of 2018, the most predominant generations in the U.S. are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Currently, Millennials are the most predominant population in the U.S.A generation represents a group of people who are born around the same time and experience world events and trends during the same stage of life through similar mediums (for example, online, television, print, or radio). Because of this, people born in the same generation are expected to have been exposed to similar values and developmental experiences, which may cause them to exhibit similar traits or behaviors over their lifetimes. Generations provide scientists and government officials the opportunity to measure public attitudes on important issues by people’s current position in life and document those differences across demographic groups and geographic regions. Generational cohorts also give researchers the ability to understand how different developmental experiences, such as technological, political, economic, and social changes, influence people’s opinions and personalities. Studying people in generational groups is significant because an individual’s age is a conventional predictor for understanding cultural and political gaps within the U.S. population.Though there is no exact equation to determine generational cutoff points, it is understood that we designate generational spans based on a 15- to 20-year gap. The only generational period officially designated by the U.S. Census Bureau is based on the surge of births after World War II in 1946 and a significant decline in birth rates after 1964 (Baby Boomers). From that point, generational gaps have been determined by significant political, economic, and social changes that define one’s formative years (for example, Generation Z is considered to be marked by children who were directly affected by the al Qaeda attacks of September 11, 2001).In this map layer, we visualize six active generations in the U.S., each marked by significant changes in American history:The Greatest Generation (born 1901-1924): Tom Brokaw’s 1998 book, The Greatest Generation, coined the term ‘the Greatest Generation” to describe Americans who lived through the Great Depression and later fought in WWII. This generation had significant job and education opportunities as the war ended and the postwar economic booms impacted America.The Silent Generation (born 1925-1945): The title “Silent Generation” originated from a 1951 essay published in Time magazine that proposed the idea that people born during this period were more cautious than their parents. Conflict from the Cold War and the potential for nuclear war led to widespread levels of discomfort and uncertainty throughout the generation.Baby Boomers (born 1946-1964): Baby Boomers were named after a significant increase in births after World War II. During this 20-year span, life was dramatically different for those born at the beginning of the generation than those born at the tail end of the generation. The first 10 years of Baby Boomers (Baby Boomers I) grew up in an era defined by the civil rights movement and the Vietnam War, in which a lot of this generation either fought in or protested against the war. Baby Boomers I tended to have great economic opportunities and were optimistic about the future of America. In contrast, the last 10 years of Baby Boomers (Baby Boomers II) had fewer job opportunities and available housing than their Boomer I counterparts. The effects of the Vietnam War and the Watergate scandal led a lot of second-wave boomers to lose trust in the American government. Generation X (born 1965-1980): The label “Generation X” comes from Douglas Coupland’s 1991 book, Generation X: Tales for An Accelerated Culture. This generation was notoriously exposed to more hands-off parenting, out-of-home childcare, and higher rates of divorce than other generations. As a result, many Gen X parents today are concerned about avoiding broken homes with their own kids.Millennials (born 1981-1998): During the adolescence of Millennials, America underwent a technological revolution with the emergence of the internet. Because of this, Millennials are generally characterized by older generations to be technologically savvy.Generation Z (born 1999-2016): Generation Z or “Zoomers” represent a generation raised on the internet and social media. Gen Z makes up the most ethnically diverse and largest generation in American history. Like Millennials, Gen Z is recognized by older generations to be very familiar with and/or addicted to technology.Questions to ask when you look at this mapDo you notice any trends with the predominant generations located in big cities? Suburbs? Rural areas?Where do you see big clusters of the same generation living in the same area?Which areas do you see the most diversity in generations?Look on the map for where you, your parents, aunts, uncles, and grandparents live. Do they live in areas where their generation is the most predominant?

In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

In 2023, among all generations, the majority of American respondents did not drink decaf/ decaffeinated coffee. In fact, this was stated by approximately 72 percent of surveyed Baby Boomers, 72 percent of Gen X, 68 percent of Millennials, and 70 percent of Gen Z.

Moldova's first Demographic and Health Survey (2005 MDHS) is a nationally representative sample survey of 7,440 women age 15-49 and 2,508 men age 15-59 selected from 400 sample points (clusters) throughout Moldova (excluding the Transnistria region). It is designed to provide data to monitor the population and health situation in Moldova; it includes several indicators which follow up on those from the 1997 Moldova Reproductive Health Survey (1997 MRHS) and the 2000 Multiple Indicator Cluster Survey (2000 MICS). The 2005 MDHS used a two-stage sample based on the 2004 Population and Housing Census and was designed to produce separate estimates for key indicators for each of the major regions in Moldova, including the North, Center, and South regions and Chisinau Municipality. Unlike the 1997 MRHS and the 2000 MICS surveys, the 2005 MDHS did not cover the region of Transnistria. Data collection took place over a two-month period, from June 13 to August 18, 2005. The survey obtained detailed information on fertility levels, abortion levels, marriage, sexual activity, fertility preferences, awareness and use of family planning methods, breastfeeding practices, nutritional status of women and young children, childhood mortality, maternal and child health, adult health, and awareness and behavior regarding HIV infection and other sexually transmitted diseases. Hemoglobin testing was conducted on women and children to detect the presence of anemia. Additional features of the 2005 MDHS include the collection of information on international emigration, language preference for reading printed media, and domestic violence. The 2005 MDHS was carried out by the National Scientific and Applied Center for Preventive Medicine, hereafter called the National Center for Preventive Medicine (NCPM), of the Ministry of Health and Social Protection. ORC Macro provided technical assistance for the MDHS through the USAID-funded MEASURE DHS project. Local costs of the survey were also supported by USAID, with additional funds from the United Nations Children's Fund (UNICEF), the United Nations Population Fund (UNFPA), and in-kind contributions from the NCPM. MAIN RESULTS CHARACTERISTICS OF RESPONDENTS Ethnicity and Religion. Most women and men in Moldova are of Moldovan ethnicity (77 percent and 76 percent, respectively), followed by Ukrainian (8-9 percent of women and men), Russian (6 percent of women and men), and Gagauzan (4-5 percent of women and men). Romanian and Bulgarian ethnicities account for 2 to 3 percent of women and men. The overwhelming majority of Moldovans, about 95 percent, report Orthodox Christianity as their religion. Residence and Age. The majority of respondents, about 58 percent, live in rural areas. For both sexes, there are proportionally more respondents in age groups 15-19 and 45-49 (and also 45-54 for men), whereas the proportion of respondents in age groups 25-44 is relatively lower. This U-shaped age distribution reflects the aging baby boom cohort following World War II (the youngest of the baby boomers are now in their mid-40s), and their children who are now mostly in their teens and 20s. The smaller proportion of men and women in the middle age groups reflects the smaller cohorts following the baby boom generation and those preceding the generation of baby boomers' children. To some degree, it also reflects the disproportionately higher emigration of the working-age population. Education. Women and men in Moldova are universally well educated, with virtually 100 percent having at least some secondary or higher education; 79 percent of women and 83 percent of men have only a secondary or secondary special education, and the remainder pursues a higher education. More women (21 percent) than men (16 percent) pursue higher education. Language Preference. Among women, preferences for language of reading material are about equal for Moldovan (37 percent) and Russian (35 percent) languages. Among men, preference for Russian (39 percent) is higher than for Moldovan (25 percent). A substantial percentage of women and men prefer Moldovan and Russian equally (27 percent of women and 32 percent of men). Living Conditions. Access to electricity is almost universal for households in Moldova. Ninety percent of the population has access to safe drinking water, with 86 percent in rural areas and 96 percent in urban areas. Seventy-seven percent of households in Moldova have adequate means of sanitary disposal, with 91 percent of households in urban areas and only 67 percent in rural areas. Children's Living Arrangements. Compared with other countries in the region, Moldova has the highest proportion of children who do not live with their mother and/or father. Only about two-thirds (69 percent) of children under age 15 live with both parents. Fifteen percent live with just their mother although their father is alive, 5 percent live with just their father although their mother is alive, and 7 percent live with neither parent although they are both alive. Compared with living arrangements of children in 2000, the situation appears to have worsened. FERTILITY Fertility Levels and Trends. The total fertility rate (TFR) in Moldova is 1.7 births. This means that, on average, a woman in Moldova will give birth to 1.7 children by the end of her reproductive period. Overall, fertility rates have declined since independence in 1991. However, data indicate that fertility rates may have increased in recent years. For example, women of childbearing age have given birth to, on average, 1.4 children at the end of their childbearing years. This is slightly less than the total fertility rate (1.7), with the difference indicating that fertility in the past three years is slightly higher than the accumulation of births over the past 30 years. Fertility Differentials. The TFR for rural areas (1.8 births) is higher than that for urban areas (1.5 births). Results show that this urban-rural difference in childbearing rates can be attributed almost exclusively to younger age groups. CONTRACEPTION Knowledge of Contraception. Knowledge of family planning is nearly universal, with 99 percent of all women age 15-49 knowing at least one modern method of family planning. Among all women, the male condom, IUD, pills, and withdrawal are the most widely known methods of family planning, with over 80 percent of all women saying they have heard of these methods. Female sterilization is known by two-thirds of women, while periodic abstinence (rhythm method) is recognized by almost six in ten women. Just over half of women have heard of the lactational amenorrhea method (LAM), while 40-50 percent of all women have heard of injectables, male sterilization, and foam/jelly. The least widely known methods are emergency contraception, diaphragm, and implants. Use of Contraception. Sixty-eight percent of currently married women are using a family planning method to delay or stop childbearing. Most are using a modern method (44 percent of married women), while 24 percent use a traditional method of contraception. The IUD is the most widely used of the modern methods, being used by 25 percent of married women. The next most widely used method is withdrawal, used by 20 percent of married women. Male condoms are used by about 7 percent of women, especially younger women. Five percent of married women have been sterilized and 4 percent each are using the pill and periodic abstinence (rhythm method). The results show that Moldovan women are adopting family planning at lower parities (i.e., when they have fewer children) than in the past. Among younger women (age 20-24), almost half (49 percent) used contraception before having any children, compared with only 12 percent of women age 45-49. MATERNAL HEALTH Antenatal Care and Delivery Care. Among women with a birth in the five years preceding the survey, almost all reported seeing a health professional at least once for antenatal care during their last pregnancy; nine in ten reported 4 or more antenatal care visits. Seven in ten women had their first antenatal care visit in the first trimester. In addition, virtually all births were delivered by a health professional, in a health facility. Results also show that the vast majority of women have timely checkups after delivering; 89 percent of all women received a medical checkup within two days of the birth, and another 6 percent within six weeks. CHILD HEALTH Childhood Mortality. The infant mortality rate for the 5-year period preceding the survey is 13 deaths per 1,000 live births, meaning that about 1 in 76 infants dies before the first birthday. The under-five mortality rate is almost the same with 14 deaths per 1,000 births. The near parity of these rates indicates that most all early childhood deaths take place during the first year of life. Comparison with official estimates of IMRs suggests that this rate has been improving over the past decade. NUTRITION Breastfeeding Practices. Breastfeeding is nearly universal in Moldova: 97 percent of children are breastfed. However the duration of breast-feeding is not long, exclusive breastfeeding is not widely practiced, and bottle-feeding is not uncommon. In terms of the duration of breastfeeding, data show that by age 12-15 months, well over half of children (59 percent) are no longer being breastfed. By age 20-23 months, almost all children have been weaned. Exclusive breastfeeding is not widely practiced and supplementary feeding begins early: 57 percent of breastfed children less than 4 months are exclusively breastfed, and 46 percent under six months are exclusively breastfeed. The remaining breastfed children also consume plain water, water-based liquids or juice, other milk in addition to breast milk, and complimentary foods. Bottle-feeding is fairly widespread in Moldova; almost one-third (29 percent) of infants under 4 months old are fed with a bottle with

According to the results of a recent survey conducted in the United States, most respondents across all age groups preferred to buy products directly in stores. The highest share of in-store buyers was among baby boomers, with 83 percent. On the other hand, the same generation did not seem as interested as others in buying products through companies' apps or social media.

Depression has strong negative impacts on how individuals function, leading to the assumption that there is strong negative selection on this trait that should deplete genetic variation and decrease its prevalence in human populations. Yet, depressive symptoms remain common. While there has been a large body of work trying to resolve this paradox by mapping genetic variation of this complex trait, there have been few direct empirical tests of the core assumption that there is consistent negative selection on depression in human populations. Here, we use a unique long-term dataset from the National Health and Nutrition Examination Survey that spans four generational cohorts (Silent Generation: 1928–1945, Baby Boomers: 1946–1964, Generation X: 1965–1980, and Millenials: 1981–1996) to measure both depression scores and fitness components (lifetime sexual partners, pregnancies, and live births) of women from the United States born between 1938–1994. We not only assess fitness consequences of depression across multiple generations to determine whether the strength and direction of selection on depression has changed over time, but we also pair these fitness measurements with mixed models to assess how several important covariates, including age, body mass, education, race/ethnicity, and income might influence this relationship. We found that, overall, selection on depression was positive and the strength of selection changed over time–women reporting higher depression had relatively more sexual partners, pregnancies, and births except during the Silent Generation when selection coefficients neared zero. We also found that depression scores and fitness components differed among generations—Baby Boomers showed the highest severity of depression and the most sexual partners. These results were not changed by the inclusion of covariates in our models. A limitation of this study is that for the Millenials, reproduction has not completed and data for this generation is interrupted by right censoring. Most importantly, our results undermine the common belief that there is consistent negative selection on depression and demonstrate that the relationship between depression and fitness changes between generations, which may explain its maintenance in human populations.

Snapshot img

Aged Care Market 2024-2028

The aged care market size is estimated to grow at a CAGR of 5.72% between 2023 and 2028. The market size is forecast to increase by USD 343.71 million. The accelerated growth of the market is due to various factors, including the rising demand for aged care services, the aging baby boomer population, and the rising adoption of eco-friendly and sustainable practices in aged care facilities.

The report offers extensive research analysis on the Aged Care Market, with a categorization based on Service, including home care, institutional care, and adult day care. It further segments the market by Type, encompassing public and private. Additionally, the report provides Geographical segmentation, covering APAC, Europe, North America, the Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD million) for all the mentioned segments.

What will be the Size of the Aged Care Market During the Forecast Period?

For More Highlights About this Report, Download Free Sample in a Minute

Aged Care Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Aged Care Market Driver

One of the key factors driving the aged care market growth is the aging Baby Boomer population. One of the most significant demographic trends across the world in the current scenario includes the growing population of individuals aged 65 years and older. In addition, baby boomers are individuals born between 1946 and 1964. Therefore, as the number of retired Baby Boomers who are aging increases, there will be an increase in the need for nursing care.

Moreover, the obesity rate among elderly people is on the rise, which has resulted in more people facing the risk of disability and chronic diseases. Therefore, in such cases, it becomes challenging for family members to take care of their older family members. Hence, old age communities are suitable options for a comfortable and healthy life as they offer assisted living options along with certified nursing care. Thus, such factors are positively impacting the market which in turn drives the market growth during the forecast period.

Key Aged Care Market Trends

A key factor shaping the aged care market growth is the technological advancements in aged care. There are several technological advancements in the e global aged care market, especially in the integration of telemedicine, wearable devices, and smart home solutions. In addition, these innovations are revolutionizing the delivery of care for aged people, empowering them to access enhanced medical support and personalized assistance while fostering independence and overall well-being.

Moreover, the widespread adoption of telemedicine is fuelling the growth of technological advances in aged care. In addition, healthcare providers are leveraging telemedicine to offer remote medical consultations, monitor chronic health conditions, and deliver timely interventions to aged people, irrespective of their geographical location. Hence, such factors are positively impacting the market which in turn drives the market growth during the forecast period.

Key Aged Care Market Challenge

Low savings of Baby Boomers are one of the key challenges hindering the aged care market growth. There is a growing number of Baby Boomers retiring each day. However, most of them do not have enough retirement funds. In addition, several individuals in the age bracket of 50-70 years lack proper retirement planning, which results in little effort to secure a comfortable life after retirement.

Moreover, the lack of adequate retirement funds will hinder investments in home care facilities, as even basic old age or aged care homes require substantial initial investments. In addition, limited financial knowledge poses a challenge in terms of the criticality of savings, especially for emergency or retirement funding. Hence, such factors are negatively affecting the market which in turn hinders the market growth during the forecast period.

Aged Care Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Aged Care Market Customer Landscape

Who are the Major Aged Care Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, an

A recent poll shows that the most common change in behaviour in response to the coronavirus outbreak across all generations is to avoid crowded places. Gen Z was the most likely to decide not to attend social gatherings if invited, and Baby Boomers were the most likely to have not taken any of the selected measures. This statistic shows the percentage of respondents who have taken select measures because of the COVID-19 outbreak worldwide as of March 12, 2020, by generation. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

According to a survey in 2022, which asked people in the United Kingdom which statements most closely described different generations, around ** percent of people thought that Baby Boomers had the most influence over political decisions, the most common answer for this generation. This was also the joint-top answer for Gen X, with this generation and Millennials seen to also value career advancement over a work-life balance. For Gen Z, ** percent of respondents believed that this generation were too easily offended and were not prepared to work hard to get ahead in life.

According to a 2024 survey, millennials made up the largest share of consumers globally who mostly shopped for beauty products online (** percent). Gen Z (** percent) and Gen X (** percent) consumers followed, while around ** percent of Baby Boomers did so.

Doubling the money The online beauty and personal care market worldwide generated a revenue of about **** billion U.S. dollars in 2022, with China, the United States, and Japan being the three biggest markets. The cosmetics market is the fastest growing segment of the beauty market worldwide and is estimated to incur almost double its current revenue by 2027. In 2023, around *** million people around the world purchased beauty products online. This number is expected to increase to over *** billion by 2027.
Trending on TikTok With social media becoming more and more prominent, especially in younger generations, it is not a surprise that more people also engage in social commerce and purchase beauty products from apps. In the United States, TikTok has become the leading social media platform for purchasing various beauty items, followed by Instagram and Facebook. On TikTok, content creators and brands promote sales in two main ways, video sales and live sales. The majority of app-based sales are made through live sales, which refer to livestreams that promote products and offer shopping links. It is easy to see how popular beauty products are on TikTok from the number of views they receive, with Dyson, Cerave, and The Ordinary being the most popular beauty brands.

As of April 2023, 39 percent of Gen Z/Millennials surveyed in the U.S. indicated that they were in support of a law that would ban access to a medication abortion, in comparison 30 percent of adults from the Baby Boomer generation. The majority of adults across all generations were not in support for a law that bans access to medical abortion in the U.S. in 2023.

description: Lake Mead is a large interstate reservoir located in the Mojave Desert of southeastern Nevada and northwestern Arizona. It was impounded in 1935 by the construction of Hoover Dam and is one of a series of multi-purpose reservoirs on the Colorado River. The lake extends 183 km from the mouth of the Grand Canyon to Black Canyon, the site of Hoover Dam, and provides water for residential, commercial, industrial, recreational, and other non-agricultural users in communities across the southwestern United States. Extensive research has been conducted on Lake Mead, but a majority of the studies have involved determining levels of anthropogenic contaminants such as synthetic organic compounds, heavy metals and dissolved ions, furans/dioxins, and nutrient loading in lake water, sediment, and biota (Preissler, et al., 1998; Bevans et al, 1996; Bevans et al., 1998; Covay and Leiker, 1998; LaBounty and Horn, 1997; Paulson, 1981). By contrast, little work has focused on the sediments in the lake and the processes of deposition (Gould, 1951). To address these questions, sidescan-sonar imagery and high-resolution seismic-reflection profiles were collected throughout Lake Mead by the USGS in cooperation with researchers from University of Nevada Las Vegas (UNLV). These data allow a detailed mapping of the surficial geology and the distribution and thickness of sediment that has accumulated in the lake since the completion of Hoover Dam. Results indicate that the accumulation of post-impoundment sediment is primarily restricted to former river and stream beds that are now submerged below the lake while the margins of the lake appear to be devoid of post-impoundment sediment. The sediment cover along the original Colorado River bed is continuous and is typically greater than 10 m thick through much of its length. Sediment thickness in some areas exceeds 35 m while the smaller tributary valleys typically are filled with less than 4 m of sediment. Away from the river beds that are now covered with post-impoundment sediment, pre-impoundment alluvial deposits and rock outcrops are still exposed on the lake floor.; abstract: Lake Mead is a large interstate reservoir located in the Mojave Desert of southeastern Nevada and northwestern Arizona. It was impounded in 1935 by the construction of Hoover Dam and is one of a series of multi-purpose reservoirs on the Colorado River. The lake extends 183 km from the mouth of the Grand Canyon to Black Canyon, the site of Hoover Dam, and provides water for residential, commercial, industrial, recreational, and other non-agricultural users in communities across the southwestern United States. Extensive research has been conducted on Lake Mead, but a majority of the studies have involved determining levels of anthropogenic contaminants such as synthetic organic compounds, heavy metals and dissolved ions, furans/dioxins, and nutrient loading in lake water, sediment, and biota (Preissler, et al., 1998; Bevans et al, 1996; Bevans et al., 1998; Covay and Leiker, 1998; LaBounty and Horn, 1997; Paulson, 1981). By contrast, little work has focused on the sediments in the lake and the processes of deposition (Gould, 1951). To address these questions, sidescan-sonar imagery and high-resolution seismic-reflection profiles were collected throughout Lake Mead by the USGS in cooperation with researchers from University of Nevada Las Vegas (UNLV). These data allow a detailed mapping of the surficial geology and the distribution and thickness of sediment that has accumulated in the lake since the completion of Hoover Dam. Results indicate that the accumulation of post-impoundment sediment is primarily restricted to former river and stream beds that are now submerged below the lake while the margins of the lake appear to be devoid of post-impoundment sediment. The sediment cover along the original Colorado River bed is continuous and is typically greater than 10 m thick through much of its length. Sediment thickness in some areas exceeds 35 m while the smaller tributary valleys typically are filled with less than 4 m of sediment. Away from the river beds that are now covered with post-impoundment sediment, pre-impoundment alluvial deposits and rock outcrops are still exposed on the lake floor.

In 2024, 59 percent of homeowners who renovated their home were from the Baby Boomer generation in the United States. In 2024, American homeowners said that they decided to renovate because they wanted to do it all along and finally had the time or financial means to do it. Home renovation Home renovation is when homeowners choose to remodel their home. These changes can be exterior or interior, as well as property improvements. Renovating a home can also include adding amenities or fixing what is already there. Home maintenance is a vital aspect of being a homeowner, so the home remains safe to live in. However, there are also aesthetic purposes to home renovations. How many Americans hired professionals? One can decide whether they would like to hire help for their renovations. While deciding to renovate by yourself can be cost-effective, it might not always be the safest or most practical way. However, the amount of homeowners who decided to hire a general contractor to help with their renovations has decreased since 2015. However, these renovations come at a price. The leading reason for renovation projects going over budget in 2017 was because homeowners decided to buy more expensive products or materials.

Seniors had the highest spend on home renovations in the United States in 2024. The median spend of Seniors was 22,000 U.S. dollars, whereas Gen Xers and Baby Boomers had a median spend of 20,000 U.S. dollars. Baby boomers were not only the generation with the second-highest spend, but also the one most likely to carry out renovations.

As of August 2021, Gen Zers were the most likely group in the U.S. to have a current Netflix subscription, with ** percent saying that they subscribed to the service, compared to just ** percent of Baby Boomers. Meanwhile, GenXers were the most likely to subscribe in the past, but not anymore.

The coronavirus (COVID-19) pandemic made it significantly more difficult for consumers in the United States to spend disposable income on travel, dining out, and other in-person experiences. Subsequently, many consumers turned their attention to other hobbies to fill the entertainment void. In 2021, the degree to which U.S. consumers collected non-fungible tokens (NFTs) as a hobby or investment varied by generation. Millennials were the most likely to collect non-fungible tokens, with ** percent of respondents stating that this was the case. Meanwhile, only * percent of Baby Boomers stated that they collected non-fungible tokens.

In the first quarter of 2024, 51.8 percent of the total wealth in the United States was owned by members of the baby boomer generation. In comparison, millennials own around 9.4 percent of total wealth in the U.S. In terms of population distribution, there is almost an equal share of millennials and baby boomers in the United States.

According to a survey conducted in February 2022, eight percent of adults in the United States had seen, read, or heard a lot about ChatGPT - a chatbot powered by artificial intelligence, developed by OpenAI and launched in November 2022. Gen Z adults and Millennials were the generations most aware of ChatGPT, with around one in twenty from each generation having heard a lot about ChatGPT. Additionally, 64 percent of Baby boomers had not heard anything about the AI-powered chatbot.