In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

The statistic shows the number of people in the U.S. in 2011 and 2030, by generation. By 2030, the Millennial generation will have 78 million people whereas the Boomer generation will only have 56 million people in the United States.

In 2023, half of Generation Z in the United States were white. In comparison, 48 percent of Gen Alpha were white in that year, making it the first generation that does not have a majority white population in the United States.

Millennials were the largest generation group in the United States in 2024, with an estimated population of 74.19 million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around 13.85 percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around seven million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

In the first quarter of 2025, 51.4 percent of the total wealth in the United States was owned by members of the baby boomer generation. In comparison, millennials own around 10.3 percent of total wealth in the U.S. In terms of population distribution, there was almost an equal share of millennials and baby boomers in the United States in 2024.

In 2024, the median age in Maine, the nation’s oldest state, reached 44.9 years. The U.S. state with the lowest median age was Utah, at 32.1 years. Nationwide, the median age has been increasing in recent decades, marking the nation’s aging population. The United States aging population The post-war baby boom, marked by robust birth rates, gave way to lower fertility and mortality rates in subsequent decades. This has shifted the country’s demographic profile. The United States is not alone in this. Aging is now a global trend, reshaping economies and societies alike. Retirement’s uncertain promise Retirement once promised leisure after years of work and saving. That promise is looking less certain as fewer Americans now believe their savings will last them through retirement. Roughly 30 percent of retirees still work for pay, a proportion that has held steady even as optimism has faded. An aging America will force policymakers and citizens alike to confront uncomfortable trade-offs between work, retirement, and the promise of security.

This statistic presents a ranking of the most popular social networks of Baby Boomer and Senior internet users as of the third quarter of 2020. Overall, only 32 percent of U.S. Boomer and Senior respondents stated that they used photo sharing app Instagram, compared to 51 percent of the general online population.

Graph and download economic data for Not in Labor Force - With No Disability, 65 Years and over (LNU05075379) from Jun 2008 to Sep 2025 about 65 years +, disability, labor force, labor, household survey, and USA.

Sample characteristics for adults age 18 and over by percentage (%), 2007–16.

According to Cognitive Market Research, the global senior living market was worth USD XX million in 2024 and expand at a compound annual growth rate (CAGR) of 10.20% from 2024 to 2031.

North America held the major market of more than 30% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
Europe accounted for over 25% of the global market size of USD XX million.
Asia Pacific held a market of around 36% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.2% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.6% from 2024 to 2031.
Middle East and Africa held the major market of around 4.00% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.9% from 2024 to 2031.
Assisted living held the highest Senior Living market revenue share in 2024.

Market Dynamics of Senior Living Market

Key Drivers of Senior Living Market

Increasing Demand for Senior Healthcare and Active Lifestyle to Propel the Growth

The increasing demand for senior healthcare is expected to boost the global senior living market significantly. As the global population ages, driven primarily by the aging baby boomer generation and improving healthcare, there is a growing need for specialized housing and healthcare services tailored to seniors. Further, medical technology and treatments have enabled seniors to live longer and healthier lives, increasing the demand for senior living options that provide access to high-quality healthcare and rehabilitation services.

Additionally, the preference for active lifestyles among seniors has led to a demand for senior living communities that offer a wide range of amenities, including fitness centers, recreational activities, and social engagement opportunities. Also, the COVID-19 pandemic has highlighted the importance of infection control and healthcare infrastructure in senior living communities, driving the need for innovative solutions and technologies to ensure the safety and well-being of residents.

Generally, the increasing demand for senior healthcare, coupled with evolving consumer preferences and regulatory changes, is expected to drive significant growth in the global senior living market in the coming years.

Aging Baby Boomer Population to Propel Market Growth

The aging baby boomer population is poised to drive substantial growth in the senior living market. As baby boomers age, there is an increasing need for specialized housing, healthcare services, and amenities tailored to their unique needs and preferences. This includes a growing demand for independent living communities, assisted living facilities, memory care units, and skilled nursing facilities. These accommodations offer varying levels of support and care, allowing seniors to maintain their independence while receiving assistance with daily activities or healthcare needs as necessary.

Furthermore, the absolute size of the baby boomer cohort means that their transition into older age is driving extraordinary demand for senior living options. This demand is not only for housing and healthcare but also for social engagement, recreational activities, and wellness programs designed to promote healthy aging and quality of life.

Moreover, the aging baby boomer population is influencing the development of innovative senior living solutions, including technology-enabled care, age-friendly design features, and personalized services to meet this demographic's diverse needs. The aging baby boomer population largely represents a significant driver of market growth in the senior living sector, shaping the demand for a wide range of housing, care, and lifestyle options for older adults.

Restraint Factors of Senior Living Market

Low Life Savings of Baby Boomers to Impede the Growth

The low life savings of baby boomers could pose a challenge to the growth of the senior living market. While the aging baby boomer population represents a significant demographic segment driving demand for senior living options, their financial preparedness for retiremen...

Baby Boomers were the largest population of wine drinkers in the United States in 2023. Both Gen Z and the oldest consumers made up the smallest shares, at six percent each.

In 2022, the state with the highest median age of its population was Maine at 45.1 years. Utah had the lowest median age at 32.1 years. View the distribution of the U.S. population by ethnicity here.

Additional information on the aging population in the United States

High birth rates during the so-called baby boom years that followed World War II followed by lower fertility and morality rates have left the United States with a serious challenge in the 21st Century. However, the issue of an aging population is certainly not an issue unique to the United States. The age distribution of the global population shows that other parts of the world face a similar issue.

Within the United States, the uneven distribution of populations aged 65 years and over among states offers both major challenges and potential solutions. On the one hand, federal action over the issue may be contentious as other states are set to harbor the costs of elderly care in states such as California and Florida. That said, domestic migration from comparably younger states may help to fill gaps in the workforce left by retirees in others.

Nonetheless, aging population issues are set to gain further prominence in the political and economic decisions made by policymakers regardless of the eventual distribution of America’s elderly. Analysis of the financial concerns of Americans by age shows many young people still decades from retirement hold strong concern over their eventual financial position.

According to a recent surveys conducted in the United States, tattoos were common the most among Millennials. Millennials represents that part of population born between the beginning of the 1980s and half 1990s. On the other hand, only 13 percent of respondents belonging to the Baby Boomer generation had at last one tattoo as of 2021.

This statistic presents information on the most valuable subscription services according to Baby Boomers in the United States as of *************. During the survey period, it was found that ** percent of surveyed Boomer population said their most valued subscription service was a streaming video source.

As of July 2024, ** percent of millennials and members of generation Z stated that they travelled on a holiday specifically for food and drink. This is ***** percent above the share of responding baby boomers. The survey was carried out in the United States among the residential online population.

As of June 2025, ** percent of TikTok users in the United States belonged to Generation Z, while millennials accounted for ** percent of users. Gen X comprised ********** users, while baby boomers comprised *********** users.

In the United States, the crude birth rate in 1800 was 48.3 live births per thousand people, meaning that 4.8 percent of the population had been born in that year. Between 1815 and 1825 the crude birth rate jumped from 46.5 to 54.7 (possibly due to Florida becoming a part of the US, but this is unclear), but from this point until the Second World War the crude birth rate dropped gradually, reaching 19.2 in 1935. Through the 1940s, 50s and 60s the US experienced it's baby boom, and the birth rate reached 24.1 in 1955, before dropping again until 1980. From the 1980s until today the birth rate's decline has slowed, and is expected to reach twelve in 2020, meaning that just over 1 percent of the population will be born in 2020.

According to a September 2024 survey of adults in the United States, Baby Boomers and the Silent Generation were the most likely to vote in the 2024 presidential election, with ** percent and ** percent stating that they were definitely going to vote, respectively. In comparison, ** percent of Gen Z and Millennial Americans said they were definitely planning to vote in November.

According to a 2023 survey, Americans between 18 and 29 years of age were more likely to identify with the Democratic Party than any other surveyed age group. While 39 percent identified as Democrats, only 14 percent identified ad Republicans. However, those 50 and older identified more with the Republican Party.