Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

This map layer shows the prevalent generations that make up the population of the United States using multiple scales. As of 2018, the most predominant generations in the U.S. are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Currently, Millennials are the most predominant population in the U.S.A generation represents a group of people who are born around the same time and experience world events and trends during the same stage of life through similar mediums (for example, online, television, print, or radio). Because of this, people born in the same generation are expected to have been exposed to similar values and developmental experiences, which may cause them to exhibit similar traits or behaviors over their lifetimes. Generations provide scientists and government officials the opportunity to measure public attitudes on important issues by people’s current position in life and document those differences across demographic groups and geographic regions. Generational cohorts also give researchers the ability to understand how different developmental experiences, such as technological, political, economic, and social changes, influence people’s opinions and personalities. Studying people in generational groups is significant because an individual’s age is a conventional predictor for understanding cultural and political gaps within the U.S. population.Though there is no exact equation to determine generational cutoff points, it is understood that we designate generational spans based on a 15- to 20-year gap. The only generational period officially designated by the U.S. Census Bureau is based on the surge of births after World War II in 1946 and a significant decline in birth rates after 1964 (Baby Boomers). From that point, generational gaps have been determined by significant political, economic, and social changes that define one’s formative years (for example, Generation Z is considered to be marked by children who were directly affected by the al Qaeda attacks of September 11, 2001).In this map layer, we visualize six active generations in the U.S., each marked by significant changes in American history:The Greatest Generation (born 1901-1924): Tom Brokaw’s 1998 book, The Greatest Generation, coined the term ‘the Greatest Generation” to describe Americans who lived through the Great Depression and later fought in WWII. This generation had significant job and education opportunities as the war ended and the postwar economic booms impacted America.The Silent Generation (born 1925-1945): The title “Silent Generation” originated from a 1951 essay published in Time magazine that proposed the idea that people born during this period were more cautious than their parents. Conflict from the Cold War and the potential for nuclear war led to widespread levels of discomfort and uncertainty throughout the generation.Baby Boomers (born 1946-1964): Baby Boomers were named after a significant increase in births after World War II. During this 20-year span, life was dramatically different for those born at the beginning of the generation than those born at the tail end of the generation. The first 10 years of Baby Boomers (Baby Boomers I) grew up in an era defined by the civil rights movement and the Vietnam War, in which a lot of this generation either fought in or protested against the war. Baby Boomers I tended to have great economic opportunities and were optimistic about the future of America. In contrast, the last 10 years of Baby Boomers (Baby Boomers II) had fewer job opportunities and available housing than their Boomer I counterparts. The effects of the Vietnam War and the Watergate scandal led a lot of second-wave boomers to lose trust in the American government. Generation X (born 1965-1980): The label “Generation X” comes from Douglas Coupland’s 1991 book, Generation X: Tales for An Accelerated Culture. This generation was notoriously exposed to more hands-off parenting, out-of-home childcare, and higher rates of divorce than other generations. As a result, many Gen X parents today are concerned about avoiding broken homes with their own kids.Millennials (born 1981-1998): During the adolescence of Millennials, America underwent a technological revolution with the emergence of the internet. Because of this, Millennials are generally characterized by older generations to be technologically savvy.Generation Z (born 1999-2016): Generation Z or “Zoomers” represent a generation raised on the internet and social media. Gen Z makes up the most ethnically diverse and largest generation in American history. Like Millennials, Gen Z is recognized by older generations to be very familiar with and/or addicted to technology.Questions to ask when you look at this mapDo you notice any trends with the predominant generations located in big cities? Suburbs? Rural areas?Where do you see big clusters of the same generation living in the same area?Which areas do you see the most diversity in generations?Look on the map for where you, your parents, aunts, uncles, and grandparents live. Do they live in areas where their generation is the most predominant?

The statistic shows the number of people in the U.S. in 2011 and 2030, by generation. By 2030, the Millennial generation will have 78 million people whereas the Boomer generation will only have 56 million people in the United States.

In 2023, half of Generation Z in the United States were white. In comparison, 48 percent of Gen Alpha were white in that year, making it the first generation that does not have a majority white population in the United States.

This app highlights the predominant generations that make up the population of the United States, using country to block group geographies that vary according to zoom level. The map, which was featured in Esri's Living Atlas gallery, forms the basis of an analysis of travel agency locations to determine the best one for launching luxury travel services to baby boomers. Use the Bookmarks tool to see the predominant generations in the census tract areas in and around Los Angeles, Chicago, and Washington, D.C. Click individual census tracts on the map to see pop-up information, including the population of each generation in a given census tract.This app was created for instructional purposes only and should not be used as an authoritative resource.

The United States senior living market, valued at $112.93 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 5.86% from 2025 to 2033. This expansion is fueled by several key drivers. The aging population, particularly the baby boomer generation, is a significant factor, creating an increasing demand for assisted living, independent living, memory care, and nursing care facilities. Furthermore, rising disposable incomes and increasing awareness of the benefits of senior living communities contribute to market growth. Technological advancements in senior care, such as telehealth and remote monitoring, are also enhancing the quality of life for residents and boosting market appeal. However, the market faces some restraints, including the rising costs of healthcare and senior care services, potentially limiting accessibility for some segments of the population. Furthermore, staffing shortages within the industry represent a significant challenge. The market is segmented by property type, with assisted living, independent living, and memory care facilities representing the largest segments. Key states driving market growth include New York, Illinois, California, North Carolina, and Washington, reflecting higher concentrations of the senior population and higher disposable incomes. Major players in the market such as Ensign Group Inc, Sunrise Senior Living, Brookdale Senior Living Inc, and Atria Senior Living Inc, compete fiercely, driving innovation and service improvements. The forecast period (2025-2033) anticipates continued growth, driven by the ongoing demographic shifts and increased demand for high-quality senior care options. Strategic partnerships, acquisitions, and investments in technology are likely to shape the competitive landscape in the coming years. The industry will continue to adapt to meet the evolving needs of the aging population, focusing on personalized care, innovative technologies, and cost-effective solutions. This comprehensive report provides an in-depth analysis of the booming United States senior living market, covering the period from 2019 to 2033. With a base year of 2025 and a forecast period spanning 2025-2033, this report is an invaluable resource for investors, industry professionals, and anyone seeking to understand the dynamics of this rapidly evolving sector. The report leverages extensive data analysis to provide insightful projections and uncover key trends shaping the future of senior care in the US. Expect detailed breakdowns of key segments, including assisted living, independent living, memory care, and nursing care, across major states like California, New York, Illinois, North Carolina, and Washington. Recent developments include: July 2023: Spring Cypress senior living site expansion is set to open at the end of 2024 and will consist of three phases. The first phase of the expansion will include 19 independent-living, two-bedroom cottages. The second phase will include 24 townhomes. The third phase will feature 95 apartments. The final phase will feature a resort with several luxury amenities., Apr 2023: For seniors looking for innovative, high-quality care, Avista Senior Living is transitioning away from its SafelyYou partnership to empower safer, more personalized dementia care with real-time, AI video and remote clinical experts 24/7.. Key drivers for this market are: 4., Increase in Aging Population Driving the Market4.; Healthcare and Long-term Care Needs Driving the Market. Potential restraints include: 4., High Affordability and Cost of Care Affecting the Market4.; Staffing and Workforce Challenges Affecting the Market. Notable trends are: Senior Housing Witnessing Increased Demand.

Layer references: Predominant Generations in the United States in 2018-------------------------------------------------------------------------------------------------------------------------------------This layer shows the predominant generations that make up the population of the United States using country to block group geographies. The vintage of the data is 2018. The top 3 predominant generations are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Of these three, the predominant generation of the United States is Millennials. The popup is configured to show the predominant generation and population counts for each of the six generations. Size represents the total sum of categories (i.e. total population). Web Map: Predominant Generations in the United StatesFor more information, visit the Updated Demographics documentation. For a full list of variables, click the Data tab. Note: This layer will not being continuously updated or maintained.

In the first quarter of 2024, 51.8 percent of the total wealth in the United States was owned by members of the baby boomer generation. In comparison, millennials own around 9.4 percent of total wealth in the U.S. In terms of population distribution, there is almost an equal share of millennials and baby boomers in the United States.

Graph and download economic data for Not in Labor Force - With No Disability, 65 Years and over (LNU05075379) from Jun 2008 to Jul 2025 about 65 years +, disability, labor force, labor, household survey, and USA.

In 2020, *** million Baby Boomers - those born between 1946 and 1964 - went into retirement in the United States, more than in prior years. From 2012 to the third quarter of 2020, **** million Baby Boomers have retired in the United States.

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Aged Care Market 2024-2028

The aged care market size is estimated to grow at a CAGR of 5.72% between 2023 and 2028. The market size is forecast to increase by USD 343.71 million. The accelerated growth of the market is due to various factors, including the rising demand for aged care services, the aging baby boomer population, and the rising adoption of eco-friendly and sustainable practices in aged care facilities.

The report offers extensive research analysis on the Aged Care Market, with a categorization based on Service, including home care, institutional care, and adult day care. It further segments the market by Type, encompassing public and private. Additionally, the report provides Geographical segmentation, covering APAC, Europe, North America, the Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD million) for all the mentioned segments.

What will be the Size of the Aged Care Market During the Forecast Period?

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Aged Care Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Aged Care Market Driver

One of the key factors driving the aged care market growth is the aging Baby Boomer population. One of the most significant demographic trends across the world in the current scenario includes the growing population of individuals aged 65 years and older. In addition, baby boomers are individuals born between 1946 and 1964. Therefore, as the number of retired Baby Boomers who are aging increases, there will be an increase in the need for nursing care.

Moreover, the obesity rate among elderly people is on the rise, which has resulted in more people facing the risk of disability and chronic diseases. Therefore, in such cases, it becomes challenging for family members to take care of their older family members. Hence, old age communities are suitable options for a comfortable and healthy life as they offer assisted living options along with certified nursing care. Thus, such factors are positively impacting the market which in turn drives the market growth during the forecast period.

Key Aged Care Market Trends

A key factor shaping the aged care market growth is the technological advancements in aged care. There are several technological advancements in the e global aged care market, especially in the integration of telemedicine, wearable devices, and smart home solutions. In addition, these innovations are revolutionizing the delivery of care for aged people, empowering them to access enhanced medical support and personalized assistance while fostering independence and overall well-being.

Moreover, the widespread adoption of telemedicine is fuelling the growth of technological advances in aged care. In addition, healthcare providers are leveraging telemedicine to offer remote medical consultations, monitor chronic health conditions, and deliver timely interventions to aged people, irrespective of their geographical location. Hence, such factors are positively impacting the market which in turn drives the market growth during the forecast period.

Key Aged Care Market Challenge

Low savings of Baby Boomers are one of the key challenges hindering the aged care market growth. There is a growing number of Baby Boomers retiring each day. However, most of them do not have enough retirement funds. In addition, several individuals in the age bracket of 50-70 years lack proper retirement planning, which results in little effort to secure a comfortable life after retirement.

Moreover, the lack of adequate retirement funds will hinder investments in home care facilities, as even basic old age or aged care homes require substantial initial investments. In addition, limited financial knowledge poses a challenge in terms of the criticality of savings, especially for emergency or retirement funding. Hence, such factors are negatively affecting the market which in turn hinders the market growth during the forecast period.

Aged Care Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Aged Care Market Customer Landscape

Who are the Major Aged Care Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, an

United States Senior Living Market size was valued at USD 125.44 Billion in 2024 and is projected to reach USD 185.47 Billion by 2032, growing at a CAGR of 5.01% from 2026 to 2032.

Key Market Drivers

Aging Baby Boomer Population: The senior living market in the United States is heavily influenced by the aging baby boomer generation as they approach retirement age. According to the United States Census Bureau, all baby boomers will be 65 or older by 2030, with the total number of Americans aged 65 and over expected to rise from 56 million in 2020 to 73.1 million by 2030. This significant demographic shift is driving unprecedented demand for a variety of senior living options, including independent living communities, assisted living facilities, and nursing homes.

Demographics of online survey panel, United States, March 2020.

In the third quarter of 2024, 51.6 percent of the total wealth in the United States was owned by members of the baby boomer generation. In comparison, millennials owned around ten percent of total wealth in the U.S. In terms of population distribution, there is almost an equal share of millennials and baby boomers in the United States.

Adjusted multiple logistic regression of socioeconomic, demographic, and health variables associated with past-month substance use and any-use for adults, 2007–16.

According to Cognitive Market Research, the global senior living market will be worth USD XX million in 2024 and expand at a compound annual growth rate (CAGR) of 10.20% from 2024 to 2031.

North America held the major market of more than 30% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
Europe accounted for over 25% of the global market size of USD XX million.
Asia Pacific held a market of around 36% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.2% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.6% from 2024 to 2031.
Middle East and Africa held the major market of around 4.00% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.9% from 2024 to 2031.
Assisted living held the highest Senior Living market revenue share in 2024.

Market Dynamics of Senior Living Market

Key Drivers of Senior Living Market

Increasing Demand for Senior Healthcare and Active Lifestyle to Propel the Growth

The increasing demand for senior healthcare is expected to boost the global senior living market significantly. As the global population ages, driven primarily by the aging baby boomer generation and improving healthcare, there is a growing need for specialized housing and healthcare services tailored to seniors. Further, medical technology and treatments have enabled seniors to live longer and healthier lives, increasing the demand for senior living options that provide access to high-quality healthcare and rehabilitation services.

Additionally, the preference for active lifestyles among seniors has led to a demand for senior living communities that offer a wide range of amenities, including fitness centers, recreational activities, and social engagement opportunities. Also, the COVID-19 pandemic has highlighted the importance of infection control and healthcare infrastructure in senior living communities, driving the need for innovative solutions and technologies to ensure the safety and well-being of residents.

Generally, the increasing demand for senior healthcare, coupled with evolving consumer preferences and regulatory changes, is expected to drive significant growth in the global senior living market in the coming years.

Aging Baby Boomer Population to Propel Market Growth

The aging baby boomer population is poised to drive substantial growth in the senior living market. As baby boomers age, there is an increasing need for specialized housing, healthcare services, and amenities tailored to their unique needs and preferences. This includes a growing demand for independent living communities, assisted living facilities, memory care units, and skilled nursing facilities. These accommodations offer varying levels of support and care, allowing seniors to maintain their independence while receiving assistance with daily activities or healthcare needs as necessary.

Furthermore, the absolute size of the baby boomer cohort means that their transition into older age is driving extraordinary demand for senior living options. This demand is not only for housing and healthcare but also for social engagement, recreational activities, and wellness programs designed to promote healthy aging and quality of life.

Moreover, the aging baby boomer population is influencing the development of innovative senior living solutions, including technology-enabled care, age-friendly design features, and personalized services to meet this demographic's diverse needs. The aging baby boomer population largely represents a significant driver of market growth in the senior living sector, shaping the demand for a wide range of housing, care, and lifestyle options for older adults.

Restraint Factors of Senior Living Market

Low Life Savings of Baby Boomers to Impede the Growth

The low life savings of baby boomers could pose a challenge to the growth of the senior living market. While the aging baby boomer population represents a significant demographic segment driving demand for senior living options, their financial preparedness for retir...