The United States infant formula market is valued at USD 6.56 billion in 2025 and is expected to reach USD 9.08 billion by 2035. This represents a CAGR of 3.3% from 2025 to 2035.

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Baby Food And Infant Formula Market Size 2025-2029

The baby food and infant formula market size is forecast to increase by USD 46.89 billion, at a CAGR of 8.2% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 31% growth during the forecast period.
By the Product - Infant formula segment was valued at USD 38.40 billion in 2023
By the Type - Milk formula segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 94.69 billion
Market Future Opportunities: USD 46886.50 billion 
CAGR : 8.2%
APAC: Largest market in 2023

Market Summary

The market is a significant sector within the global food industry, witnessing continuous growth and evolution. According to recent market studies, the demand for baby food and infant formula is projected to expand at a steady pace, with a focus on organic and specialty formulas. The organic baby food segment is expected to witness notable growth due to increasing consumer awareness and preference for healthier options. Additionally, the market for specialty infant formulas, catering to specific dietary needs, is also gaining traction. Despite these positive trends, the market faces challenges such as stringent regulations and concerns over product safety.
For instance, the number of product recalls in the infant formula sector has increased in recent years, highlighting the need for enhanced quality control measures. Nevertheless, companies are investing in research and development to introduce innovative solutions, such as nutrient-dense, allergy-friendly, and sustainable formulas. These advancements underscore the dynamic nature of the market and its commitment to meeting the evolving needs of families and infants.

What will be the Size of the Baby Food And Infant Formula Market during the forecast period?

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The market exhibits a steady expansion, with current sales accounting for approximately 50% of the global market share in the infant nutrition sector. Looking ahead, this segment is projected to witness a growth rate of around 4% yearly. Notably, the demand for organic and allergy-friendly options is on the rise, with these categories accounting for nearly a third of the market. In contrast, conventional baby food and formula represent slightly over half of the market share. This trend underscores the increasing importance of catering to diverse consumer preferences and dietary requirements. Moreover, advancements in product formulation and nutrient bioavailability have led to significant improvements in infant nutrition, ensuring optimal growth and development.
These innovations have contributed to the increasing popularity of ready-to-feed and powdered infant formula, which together make up the majority of the market. As the industry continues to evolve, companies focus on quality assurance, regulatory compliance, and sensory attributes to meet the growing demands of consumers and regulatory bodies. This commitment to excellence is essential for maintaining consumer trust and ensuring the long-term success of businesses in this sector.

How is this Baby Food And Infant Formula Industry segmented?

The baby food and infant formula industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Infant formula
  Baby food


Type

  Milk formula
  Dried baby food
  Prepared baby food
  Others


Formulation

  Organic
  Conventional


Age Group

  0-6 Months
  6-12 Months
  12-36 Months


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The infant formula segment is estimated to witness significant growth during the forecast period.

The infant formula segment is projected to experience significant growth, driven by changing lifestyles, rising health awareness, and evolving consumer preferences. Approximately 27% of infants in the United States rely exclusively on bottle-feeding, underscoring the demand for advanced infant formula manufacturing processes that replicate breast milk composition. Formulations increasingly emphasize product formulation strategies that incorporate whey protein, essential vitamins, and mineral content to align with nutritional guidelines and dietary recommendations. Nutrient bioavailability and digestibility testing are critical for ensuring optimal absorption, while food safety standards,

As per Cognitive Market Research's latest published report, the Global Organic Infant Formula market size will be $47,173.04 Million by 2029. Organic Infant Formula Industry's Compound Annual Growth Rate will be 11.07% from 2023 to 2030.

The North America Organic Infant Formula market size will be USD 16,126.10 Million by 2029.

What are the key driving factors for the Organic Infant Formula Market?

Benefits offered by organic infant formula as compared to regular/conventional infant formula

In this new era, consumer mindset has seen a huge gradual shift towards organic products in every sector. For instance, organic products are in great demand in skincare sector, and food sector. This is due to the rise in awareness related to reason; organic products are healthier as compared to their counterparts that contain synthetic ingredients and other unhealthy & unwanted components. The similar customer mindset shift has been associated with the infant formula.

Infant formula is a great substitute for the breast milk. For instance, infant formula contains vital nutrients and vitamins such as Vitamin A, B Vitamins, and others essential for the growth of the baby. These formulas also contain minerals such as calcium, zin and iron which is important for the infant.

Furthermore, these alternatives are presumed to be healthy for the growing infants. For instance, organic formula meets higher standards to receive certifications, including being non-GMO, using certified organic ingredients and processing aids, and complying with the national list of allowed and prohibited substances. Hence, this makes organic infant formula healthier when compare to conventional or regular infant formulas. Thus, organic infant formula is a preferred choice for clinicians and parents across the globe. In addition, following are some comparison points which make an organic infant formula a preferred choice over regular infant formula:

Restraints for Organic Infant Formula Market

High prices of the products in underdeveloped and developing countrie.(Access Detailed Analysis in the Full Report Version)

Opportunities for Organic Infant Formula Market

Rise in focus of industry players on organic infant formula.(Access Detailed Analysis in the Full Report Version)

Introduction of Organic Infant Formula

Organic formula is referred to the baby formula which is free from harmful substances such as pesticide residue, synthetic chemicals, preservatives, growth hormones, artificial colors, flavors and others toxic chemical substances. According to USDA organic requirements and EU organic requirements, for any infant formula to certified as organic infant formula, at least 95% of the composed ingredient needed to be organic. The organic infant formula comprises several ingredients including organic lactose, vital vitamins, minerals, prebiotics, probiotics among others.

The organic infant formula is associated with several advantages such as it ensures that baby is getting all the essential and required thing needed for healthy growth. Moreover, it also facilitates convenience and schedule flexibility with an assurance that the baby feed is free from all the harmful chemical and substances.

The report has segmented the market on the basis of type of organic infant formula which includes starting milk formula, follow-on milk formula, special milk formula and others. The report has also included the formulation types such as powdered formula, concentrated liquid formula, ready to feed formula and distribution channel (hypermarkets & supermarkets, convenience stores, online and others)

With the increasing birth rate across the globe and rising concerns to feed the baby safest products, parents generally prefer the organic infant food for their babies which is one of the prime factors for growth of organic infant formula.

The global Infant formula market size was valued USD 47.20 Billion in 2024 and is expected to rise to USD 126.50 Billion by 2034 at a CAGR of 10.4%.

The Infant Formula Marketsize was valued at USD 73.83 USD Billion in 2023 and is projected to reach USD 146.46 USD Billion by 2032, exhibiting a CAGR of 10.28 % during the forecast period. Recent developments include: May 2023 - Arla Foods Ingredients launched an alpha-lactalbumin (alpha)-rich infant formula ingredient called Lacprodan Alpha-50. The new product was launched to meet the growing need for low-protein formulations., April 2023 – Danone Manifesto Ventures, the corporate venture arm of the French dairy giant Danone SA, invested around USD 2 million in Israeli cell-based breast milk startup Wilk. The aim of this investment was to develop cultured breast milk components for infant nutrition/formula using cell-based technology., March 2023 - Danone North America announced the availability of the new hypoallergenic baby formula brand Pepticate in the U.S. to support families with food allergies as the country continues to face a formula shortage. Pepticate is Europe's hypoallergenic, extensively hydrolyzed baby formula designed to relieve cow milk allergy symptoms (CMA) in infants aged 0 to 12 months., March 2022 - ByHeart, an infant nutrition company offering nutritious food for babies, launched its infant formula. Its team spent five years working with breast milk researchers to develop this formula, which includes a patented blend of the two most abundant proteins in breast milk and organic, grass-fed whole milk. The formula offers benefits such as easy digestion, less spit-up, and immune, gut, and cognitive development, all without corn syrup, maltodextrin, soy, or palm oil., January 2021 – Timios, an India-based packaged healthy snack brand for children, launched its "Made to Order Porridge" category for infants and toddlers. The product is designed keeping in mind the nutritional requirements of babies between the ages of 6 to 18 months, is available in 12 variants, and all the ingredients used are 100% Organic, USDA, and India Organic Certified.. Key drivers for this market are: Hectic Lifestyles Coupled With Product Innovations to Propel the Market Growth. Potential restraints include: Stringent Rules and Regulations and Safety Concerns Related to New Products May Hamper the Market Growth. Notable trends are: Increasing Consumer Shift toward Clean-label and Plant-based Products to Fuel the Market Growth.

The global infant formula market is expected to experience substantial growth over the next few years, with its market value estimated at USD 54.48 million in 2025. This growth trajectory is set to continue robustly, reaching an anticipated value of USD 125.46 million by 2035. The market is forecasted to grow at a CAGR of 8.7% between 2025 and 2035

Country wise Insights

Category-wise Insights

Discover the booming infant formula market! Explore a comprehensive analysis revealing a $47.7 billion market size in 2025, projected to grow at a 5.3% CAGR until 2033. Learn about key drivers, trends, and regional insights impacting this dynamic industry. Find out about top players like Nestle, Danone, and Abbott.

This graph shows the unit sales of the leading baby formula (powder) brands of the United States in 2016. For the 52 weeks ended January 24, 2016, Similac Advance, owned by Abbott Nutrition, was the leading baby formula (powder) brand in the United States with about **** million units sold.

The global Stage 1 infant formula market, valued at $18.28 billion in 2025, is projected to experience robust growth, driven by several key factors. Rising awareness of the importance of nutrition in early childhood development fuels demand for specialized infant formulas. A growing preference for convenient and safe options, especially among working parents, further boosts market expansion. Furthermore, increasing disposable incomes in emerging economies, coupled with rising birth rates in certain regions, contribute significantly to market growth. The market is witnessing a shift towards premium and organic products, reflecting a growing consumer focus on health and sustainability. Innovation in formula composition, including the incorporation of probiotics and prebiotics to enhance gut health, is a prominent trend shaping the market landscape. However, stringent regulations concerning formula composition and marketing, along with fluctuations in raw material prices, pose potential challenges to market growth. Competitive pressures from established players and emerging brands also influence market dynamics. The projected Compound Annual Growth Rate (CAGR) of 6.3% from 2025 to 2033 suggests a substantial market expansion over the forecast period. This growth is expected to be influenced by geographic variations, with developing nations potentially exhibiting higher growth rates due to increasing urbanization and improved access to healthcare. The market is fragmented, with several key players, including both multinational corporations and regional brands, vying for market share. Strategic alliances, mergers and acquisitions, and product diversification are crucial aspects of competitive strategies. The market segmentation – while not provided – likely includes variations based on formula type (e.g., cow's milk-based, soy-based, hypoallergenic), packaging, and distribution channels (e.g., online, retail). Future growth will depend on factors including successful product innovation, effective marketing strategies, and navigating regulatory complexities.

The US Infant Formula Manufacturing industry has been in the spotlight lately, navigating a series of challenges and changes. While it remains a vital sector, recent disruptions in the supply chain and heightened scrutiny from regulators have tested the resilience of both manufacturers and distributors. Brands have also faced shifts in consumer preferences, such as a growing interest in organic and specialty formulas, alongside renewed debate over food safety and transparency. These factors have made the operating environment more dynamic and, at times, unpredictable. Looking back over the past five years, the industry's journey has been far from smooth. Manufacturers contended with unexpected plant closures, recalls and logistical bottlenecks, which at times led to spot shortages and increased public concern. Simultaneously, formulas needed to meet stricter ingredient and labeling standards, prompting many companies to innovate or reformulate their products. Smaller companies tried to carve out market share against longstanding companies, often by introducing niche products aimed at health-conscious parents. The pandemic also played a role, disrupting normal purchasing patterns and intensifying pressure on supply chains. Overall, through the end of 2025, revenue is expected to shrink at a CAGR of 2.1% to $2.1 billion. However, inelastic demand in certain markets and government support have boosted profits. Looking ahead, the Infant Formula Manufacturing industry is expected to chart a path toward greater stability, albeit with some lingering headwinds. Companies are likely to expand capacity and invest more in quality control to avoid a repeat of major shortages. There’s also a sharper focus on developing formulas that cater to diverse dietary needs, from plant-based alternatives to hypoallergenic options. Regulatory oversight is likely to stay strong, but new entrants and wider import opportunities could increase competition. Through the end of 2030, industry revenue is forecast to drop, albeit at a slower CAGR of only 0.2% to $2.1 billion as it responds to both persistent challenges and evolving consumer demands.

The GCC baby formula market reached a value of about USD 2.32 Billion in 2024. The market is further expected to grow at a CAGR of 6.90% in the forecast period of 2025-2034 to reach a value of approximately USD 4.52 Billion by 2034.

Explore insights from Market Research Intellect's UK Baby Food And Infant Formula Market Report, valued at USD 8.5 billion in 2024, expected to reach USD 12.3 billion by 2033 with a CAGR of 5.4% during 2026-2033.Uncover opportunities across demand patterns, technological innovations, and market leaders.

The global baby milk market is set to experience significant growth, expanding from USD 17.2 billion in 2025 to USD 29.6 billion by 2035, registering a CAGR of 5.5% during the forecast period.

Top Countries Manufacturing, Innovating, Distributing, and Regulating Baby Milk

Discover the booming Stage 2 infant formula market! Explore its $20.48B valuation, 6.7% CAGR growth projection to 2033, key drivers, regional trends, and leading brands. Learn about market segmentation, including organic and online sales channels. Get the insights you need to succeed in this dynamic sector.

Discover the booming global infant milk formula market! This comprehensive analysis reveals key trends, growth drivers, and regional market shares for 2025-2033, including insights into major players like Nestle and Abbott. Learn about market segmentation by product type and application, and understand the factors influencing future growth in this lucrative sector.

Discover the booming global baby formula market! Explore key trends, CAGR projections of 7%, a 2025 market size exceeding $75 billion USD, leading companies, and regional insights in this comprehensive analysis. Learn about the influence of cow vs. goat milk, distribution channels, and future growth potential.

As of 2020, domestic infant formula brands accounted for ** percent of China's infant formula market, surpassing international brands for the first time since 2007. As a result of the deadly milk scandal in 2008, many Chinese parents opted to buy imported milk formula rather than domestically produced milk. The Chinese government, however, is trying to reduce its reliance on imported baby formula. Consequently, domestic brands' market share is expected to grow steadily in the coming years.

The United States baby infant formula market was valued at USD 6.09 Billion in 2024 and is expected to grow at a CAGR of 3.30%, reaching USD 8.43 Billion by 2034. The market growth is driven by increasing birth rates and growing demand for fortified infant nutrition products.

Discover the latest insights into the booming baby formula nutrition market. Explore market size, growth trends, key players (Nestle, Abbott, Danone), regional variations, and future forecasts to 2033. Learn about the driving forces, restraints, and segmentation shaping this lucrative sector.

The statistic shows the retail value distribution of the global baby milk formula market in 2014, by category. In that year, toddler milk formula was the largest category, accounting for approximately ** percent of sales.