Approximately 40 percent of U.S. consumers with children entering K-12 in the fall of 2024 were expecting to shop earlier this year, compared to last year's back-to-school season. Only about five percent said they would likely shop for school supplies later.

In 2025, consumers in the United States were asked where they would do their back-to-school shopping. ** percent of respondents planned to undertake their back-to-school shopping through online retailers. Many also intended to visit department, discount, and clothing stores for their children's school supply needs.

In 2025, about ** percent of parents planned to buy school supplies for their children during the back-to-school (BTS) season. While only about ** percent of shopping parents planned to buy electronics and computer-related gear for school purposes, it is what BTS shoppers typically spent the most on.

The average planned back-to-school spending per household in the United States gradually increased year-on-year, reaching about ****** U.S. dollars in 2023. While this was an increase of over ****** dollars since the beginning of the survey period in 2004, the numbers had begun to fall back down by 2025. That year, U.S. consumers planned to spend an average of *** U.S. dollars on back-to-school purchases. Spending breakdown In 2025, parents planned to spend the most on electronics or computer-related equipment, with average household spending expected to reach just over *** U.S. dollars. Although parents relied on several kinds of outlets for back-to-school supplies, the leading location for such items was online. More than **** of respondents planned to undertake their shopping there. Department stores stood in second place. Back-to-school vs. back-to-college spending While parents planned to spend hundreds of dollars to send their children back to school, college students and their families were willing to spend even more. In 2025, the average household spend for back-to-college was expected to equal more than ***** U.S. dollars.

In 2025, parents expected to spend an average of just under *** U.S. dollars on back-to-school supplies per child, which is a very slight decrease compared to the previous year.

Over *** in five surveyed U.S. parents with children entering K-12 in the fall of 2024 planned on going to Walmart for their back-to-school supply shopping. Target and Dollar Tree were the second and third-most popular choices, with about ** and ** percent of survey respondents stating they were likely to shop there, respectively.

In 2025, around 64 percent of shoppers in the United States shopped in several stores for back-to-school supplies in order to make it more affordable. Retailer events such as Prime Day were also a popular way for consumers to save money.

In 2025, some ** percent of back-to school expenditures in the United States went to clothing and accessories, specifically. School supplies, on the other hand, accounted for an average of roughly ** percent.

Over two-thirds of American households with children entering K-12 in the fall of 2024 were expecting rising prices to impact them more this year compared to last year. In contrast, just *** percent of respondents surveyed said they expected inflation to impact their back-to-school shopping less this time around.

This statistic depicts total combined planned back-to-school and back-to-college spending in the United States from 2007 to 2025. In 2025, total combined back-to-school and back-to-college expenditure in the United States amounted to more than *** billion U.S. dollars.

During the 2024 back-to-school shopping season in Canada, stationery was the most popular spending category. Over 60 percent of surveyed Canadian shoppers had purchased notebooks, pens, markers, project supplies, or other items of stationery as gifts or purchases specifically associated with back-to-school.

This statistic shows the average dollar amount U.S. parents expected to spend on back-to-school items in 2025, broken down by category. In 2025, parents expected to spend on average almost 250 U.S. dollars on their children's back-to-school clothing and accessories.

In 2025, around ** percent of shoppers in the United States used a debit card or cash when buying back-to-school supplies. Almost ***** percent of consumers used credit card with 0 percent APR.

In 2024, back-to-school shoppers in Canada were most commonly finding money saving deals via searching on the store website. A third of consumers were tracking prices themselves in the store.

This statistic depicts total back-to-school spending in the United States from 2006 to 2025. In 2025, total planned back-to-school expenditure in the United States amounted to about **** billion U.S. dollars.

The majority of Canadians (55.4 percent) did not make back-to-school purchases in 2024. Those who did engage in back-to-school shopping typically made their purchases a few weeks before, with 16.7 percent of survey respondents doing their back-to-school shopping about 4 weeks in advance.

This statistic features the amount U.S. consumers planned to spend on back-to-college school supplies from 2007 to 2025. In 2025, customers in the U.S. planned to spend about ***** U.S. dollars on average on back-to-college school supplies.

In 2025, about ** percent of surveyed shoppers in the United States had already started back-to-class shopping for their children by early July of that year, which is a decrease of about *** percent compared to the previous year.

This statistic displays the results of a survey on the amount that consumers in the United States planned to spend on back-to-college personal care items from 2010 to 2024. In 2024, the average back-to-school shopper planned on spending some ****** U.S. dollars on personal care items.