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This dataset summarizes findings from a 2025 link building survey of 518 SEO professionals, including backlink pricing, strategy trends, and industry opinions.
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Dofollow links are the main links that every SEO wants. But 48% of marketers reported that nofollow are a part of their process as well.
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These are the key link building statistics that you need to know.
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The following link building statistics explain why quality links are now more important than ever and what kinds of links you should be building.
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The Backlink Checker Tool market has emerged as a crucial component of the digital marketing landscape, essential for businesses aiming to enhance their online presence and improve search engine rankings. These tools enable users to analyze their backlink profiles, uncovering valuable insights into the quality and q
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Here’s how much the average link costs from a quality link building service.
As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the total number of backlinks on the different retailers websites. Thus, Carrefour.fr was the leading general retailer with the most backlinks amounting to ***** on their website. A strategy of acquiring backlinks which therefore seems to be paying off for the major retailer, which drew around ***** percent of its overall traffic through this means.
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These are the most popular link building and tracking tools ranked by SEOs today.
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If you know anything about link building, you’ll know that content is still the best way to attract high-quality backlinks. Long-form content gets an average of 77.2% more links than shorter articles.
As online shopping experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the total number of backlinks on the different cosmetic companies websites. Thus, Loccitane.com was the leading cosmetic company with the most backlinks amounting to 2,800 on their website.
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SEMrush Statistics: One of the world's most trusted and widely used SEO and competitive intelligence tools in digital marketing, SEMrush offers marketers, companies, and agencies the necessary insights to push online growth, from keyword research to backlink analysis. In 2024, SEMrush held on to the crown of the industry leader and took great strides in increasing user base, feature set, and global outreach.
As data-driven marketing gains momentum, SEMrush has become a must-have for any company intent on staying ahead in search rankings and giving tough competition to others. Let's review the key SEMrush statistics, usage trends, and performance indicators for 2025.
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Ahrefs Statistics: As of 2025, Ahrefs has solidified its position as a leading SEO and digital marketing tool, offering an expansive and continually updated database that empowers professionals to enhance their online visibility. The platform boasts a remarkable 35 trillion external backlinks and 29.1 trillion internal backlinks, with updates occurring every 15 to 30 minutes. Its keyword index has grown to 28.7 billion, sourced from 217 locations worldwide, marking a 37.98% increase since 2024
Ahrefs' infrastructure includes 3,600 servers powered by 691,000 CPU cores, 4 petabytes of RAM, and 495 petabytes of SSD storage. The platform discovers approximately 10 million new pages daily and updates metrics for 300 million pages every 24 hours. Financially, Ahrefs achieved an annual revenue of USD 149.1 million in 2024.
These statistics underscore Ahrefs' commitment to providing comprehensive and up-to-date SEO data, making it an indispensable tool for marketers and businesses aiming to optimize their digital strategies.
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This dataset gathers the most crucial SEO statistics for the year, providing an overview of the dominant trends and best practices in the field of search engine optimization. Aimed at digital marketing professionals, site owners, and SEO analysts, this collection of information serves as a guide to navigate the evolving SEO landscape with confidence and accuracy. Mode of Data Production: The statistics have been carefully selected and compiled from a variety of credible and recognized sources in the SEO industry, including research reports, web traffic data analytics, and consumer and marketing professional surveys. Each statistic was checked for reliability and relevance to current trends. Categories Included: User search behaviour: Statistics on the evolution of search modes, including voice and mobile search. Mobile Optimisation: Data on the importance of site optimization for mobile devices. Importance of Backlinks: Insights on the role of backlinks in SEO ranking and the need to prioritize quality. Content quality: Statistics highlighting the importance of relevant and engaging content for SEO. Search engine algorithms: Information on the impact of algorithm updates on SEO strategies. Usefulness of the Data: This dataset is designed to help users quickly understand current SEO dynamics and apply that knowledge in optimizing their digital marketing strategies. It provides a solid foundation for benchmarking, strategic planning, and informed decision-making in the field of SEO. Update and Accessibility: To ensure relevance and timeliness, the dataset will be regularly updated with new information and emerging trends in the SEO world.
In March 2021, the leading website that users visited thanks to a link on YouTube.com was Google.com, with more than *** million visits. The search engine reportedly gained **** percent of its traffic from the popular video-sharing platform. The second website to benefit from YouTube's referring traffic was Amazon.com: with a traffic volume of close to ** million visits in the examined month, the e-commerce website saw **** percent of its visits coming from referring subnets on YouTube.com. Instagram's website was the leading social media that users navigated towards while visiting YouTube.com, and Facebook.com followed with **** million visits. Both Instagram and Facebook gained **** percent respectively of their websites traffic from YouTube.com.
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Ahrefs vs SEMrush Statistics: In the fierce SEO and digital marketing realm, Ahrefs and SEMrush stand as industry giants. While both offer full toolsets- backlink analysis, keyword research, site auditing, and rank tracking- they differ highly in the scale of operations, pricing and feature depth.
This article offers a brief performance-and usage comparison of Ahrefs vs SEMrush statistics in 2024 by looking at revenue, pricing, and user demographics. Marketers will find it insightful in deciding which platform best suits their strategy and budget.
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Survey results collected from 300+ US-based marketing agencies on what they do to acquire backlinks for their clients and what kind of results they observe from those efforts
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SEO Software Market size was valued at USD 274.95 Million in 2024 and is projected to reach USD 790.95 Million by 2031, growing at a CAGR of 14.12% from 2024 to 2031.
Global SEO Software Market Drivers
Growing Importance of Online Presence: As more and more people use the internet and become more digitally literate, companies from all sectors are realizing how critical it is to have a strong online presence. SEO software helps companies become more visible on search engines, increasing brand awareness and bringing in organic traffic to their websites.
Updates to Search Engine Algorithms: In order to provide consumers with more relevant and superior search results, search engines such as Google regularly improve their algorithms. The need for SEO software, which enables companies to modify their tactics to satisfy the most recent search engine standards and preserve or raise their search ranks, is being driven by these algorithm changes.
Increasing Rivalry in Digital Marketing: As more companies engage in digital marketing, there is growing rivalry for online exposure and search engine results. In order to stay ahead of the competition, firms can use the tools and analytics provided by SEO software to analyze their rivals, spot possibilities, and improve their SEO tactics.
Concentrate on material Marketing: Since relevant, high-quality material is necessary to draw in and hold the attention of readers, content marketing is an important component of SEO. In order to help organizations generate and optimize content that appeals to their target audience, SEO software frequently includes capabilities for keyword research, content optimization, and content performance tracking.
Mobile Search Optimization: As more people browse the internet on mobile devices, businesses are placing a premium on mobile search optimization. In order to guarantee a flawless user experience and higher search ranks on mobile search results pages, SEO software provides tools and insights to optimize websites for mobile devices.
Data-driven Decision Making: SEO software gives organizations access to insightful statistics and data that help them decide on the best SEO tactics. SEO software helps organizations to assess success, spot trends, and improve their SEO strategies for greater outcomes. It does this through keyword analysis, backlink monitoring, and performance tracking, among other features.
Concentrate on Local SEO: Local SEO is crucial for drawing clients in certain regions for companies that serve local markets or have a physical presence. To assist businesses become more visible in local search results, SEO software frequently includes capabilities for local keyword research, citation management, and local business listing optimization.
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Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
This dataset summarizes findings from a 2025 link building survey of 518 SEO professionals, including backlink pricing, strategy trends, and industry opinions.