Badoo was one of the first of the new generation of dating app services, which broke from the paid match-making formula that had become the norm during the .com era. Instead, users could sign up for...

The in-app purchase revenue of the dating platform Badoo - Dating, Chats, Friends, has increased in recent years, peaking in July 2021. Europe and the Middle East accounted for the largest share of revenues in June 2024, generating over 4.8 million U.S. dollars in revenues in the last examined month.

In June 2024, there were 382,673 downloads of dating app Badoo in the Asia Pacific region. Overall, there were 713,603 downloads of Badoo in Europe, the Middle East and Africa, and 913,588 downloads in the North America and Latin America region.

According to a January 2022 analysis of the leading dating apps downloaded from the Apple App Store, the Badoo mobile app was indexed as collecting the largest number of data types from its users' activity. Bumble and HER ranked second, with an index value of close to 68, respectively. Grindr had a reported index value of 62, while market leader Tinder was indexed with a value of 38.4.

This statistic illustrates findings of a survey on the share of individuals who were current or past users of Badoo in the United Kingdom (UK) in June 2017. Badoo is a social network operating on a freemium business model and it is focused on providing online dating services. During the survey period it was found, that eight percent of responding individuals reported that they were current users. Furthermore, 20 percent stated that they had never used Badoo. Additionally, it was found that 20 percent of polled individuals reported that they knew Badoo at least by name.

In 2024, the dating app VK Dating was installed over 2.4 million times in Russia, thus making it the most downloaded app in this category, followed by Twinby and Tabor. Mamba, which ranked fourth, was founded by a Russian-born entrepreneur, Andrey Andreev, who later sold his shares in the apps. Tinder withdrew from the country at the end of June 2023, allegedly due to commitment to human rights protection. Another former major market player, Badoo, whose parent company is Bumble Inc., stopped operating in Russia in April 2022 in response to the invasion of Ukraine. Online dating market in Russia Prior to 2022, the Russian online dating market saw a steady revenue growth. However, following the invasion of Ukraine and the subsequent market exit of the key market players like Tinder and Badoo, it was forecast to have the same size in 2024 as in the previous year and only slightly increase in the following four years. Nevertheless, the number of users of services offered by dating platforms on the internet, such as matchmaking, chatting, flirting, and casual dating partner search, was expected to increase gradually in the years until 2028. Online dating services usage in Russia The most common reasons to use dating apps in Russia were to make friends and to start a serious relationship. Furthermore, 46 percent of consumers reported using such apps in order to fight loneliness. In total, six percent of Russians stated that they found their partners on social media and dating apps in 2023.

This statistic illustrates findings of a survey on the share of individuals who are current or past users of Badoo in the United Kingdom (UK) in June 2017, by sexual orientation. Badoo is a social network operating on a freemium business model and it is focused on providing online dating services. During the survey period it was found, that seven percent of responding heterosexual individuals reported that they were current users. Furthermore, 56 percent of homosexual respondents stated that they had never used Badoo. Additionally, it was found that 20 percent of polled individuals reported that they knew Badoo at least by name.

According to a survey from 2022, one percent of Finns used the dating app Badoo several times a day. Four percent of the respondents said that they used Badoo one to two times a week, whereas 87 percent reported that they did not use the app at all.

This statistic illustrates findings of a survey on the share of individuals who are current users of Badoo or used the website in the past in the United Kingdom (UK) in June 2017, by age group. Badoo is a social network operating on a freemium business model and it is focused on providing online dating services. During the survey period it was found, that ten percent of responding individuals aged between 18 to 29 years reported that they were current users. Furthermore, 62 percent of respondents within that group stated that they had never used Badoo. Additionally, it was found that 20 percent of polled individuals reported that they knew Badoo at least by name.

How high is the brand awareness of Badoo in the UK?When it comes to online dating users, brand awareness of Badoo is at 65 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Badoo in the UK?In total, 17 percent of UK dating service users say they like Badoo.What is the usage share of Badoo in the UK?All in all, 16 percent of dating service users in the UK use Badoo.How loyal are the users of Badoo?Around 10 percent of dating service users in the UK say they are likely to use Badoo again. Set in relation to the 16 percent usage share of the brand, this means that 63 percent of their users show loyalty to the brand.What's the buzz around Badoo in the UK?In November 2023, about 16 percent of UK dating service users had heard about Badoo in the media, on social media, or in advertising over the past three months.

Bumble Inc. is a social media company and the parent company of online dating services and social networks Bumble and Badoo. In 2023, the number of paying users on the Bumble app increased to just over two and a half million, up by roughly 26 percent from the previous year. Overall, users of the Badoo app, and other apps belonging to the company, also increased. Between 2018 and 2023, users of Bumble's premium services or made in-app purchases have increased gradually but constantly. Where are paying users of Bumble and Badoo based? The revenue growth of Bumble Inc. is fueled by its paying users, and the company has been active in trying to attract new customers for both its app and web services by releasing premium features and beta-testing others in selected key country markets. Between 2018 and 2023, Bumble app has experienced a constant increase in its monthly in-app purchases (IAP), with users based in North and Latin America leading its revenue growth. In comparison, Badoo revenues have experienced a more discontinuous global growth, with Europe, the Middle East, and Africa registering the largest share of in-app purchases from subscriptions and other in-app services. Bumble app gendered positioning Bumble, which allows female users to actively make the first move when contacting a possible match, strongly positions itself as a women-first dating app. However, as of March 2021, the majority of monthly active users on Bumble app in the United States were male, with roughly a third of female users. In comparison, Tinder female monthly active users in the U.S. were 24 percent in the same period. The proportions might reflect the worldwide gender imbalance in audiences of online dating services or apps, which as of the fourth quarter of 2020 counted 43 percent male users and 33 percent female users.  

The monthly Badoo app revenue decreased over the observed period in Thailand, peaking at around 45,200 U.S. dollars in July 2023. In June 2024, the online dating app generated about 22,300 U.S. dollars in revenue.

The Badoo app's monthly downloads in Thailand fluctuated over the observed period, peaking at around 60,600 downloads in December 2023. In contrast, the online dating app was downloaded about 41,200 times in March 2024.

Bumble Inc. is the parent company of online dating and social networking services Bumble and Badoo. In 2023, revenues generated by the Bumble app amounted to approximately 844.77 million U.S. dollars. In 2019, Bumble revenues surpassed Badoo and other services combined, making up 55 percent of the company's revenue. Online revenues for dating services reached almost 2.5 billion U.S. dollars in the United States alone in 2023. Is the popularity of online dating here to stay? Due to the global outburst of coronavirus pandemic, users worldwide have been relying on web and mobile applications to meet new people and find romance while social distancing. According to an April 2020 survey of online dating app users in the United States, 31 percent of responders were using dating apps somewhat more than before the coronavirus pandemic. While vaccination plans roll out and social distancing measures are expected to ease in several countries, online dating will remain part of internet users’ online experience, with both Match Group and Bumble Inc forecasting a surge in usage for the summer of 2021. Match Group versus Bumble Inc. As of July 2023, Bumble and Badoo figured in leading positions among the most downloaded dating apps worldwide. However, Tinder ranked as the most popular dating app by far with more than six million monthly downloads. Tinder was launched in 2012 and was acquired by Match Group in 2017, consistently scoring as the leading application in the company’s online dating brands portfolio since. Match Group owns, among others, the eponymous Match.com, millennial-targeting app PlentyofFish, and Japan’s leading dating app Pairs. The company grossed more than three billion U.S. dollars in 2021, with annual revenues experiencing a constant increase over the years. Bumble was launched in 2014 under Badoo’s MagicLab umbrella, only to take over at the end of 2019 with Bumble Inc. becoming the parent company of online dating services Bumble and Badoo. The company, which went public in February 2021, reported more than 276 million U.S. dollars in revenues for the third quarter of 2023.

Tinder.com was the most popular dating website worldwide, registering over 105.813 million average monthly visits between April 2022 and January 2024. Badoo.com ranked second with 90.561 million monthly visits as of January 2024. Meanwhile, bumble.com generated roughly almost 28.9 million average visits during the same period, whilst global dating site pof.com (Plenty of Fish) had a total of 28.6 million monthly visits.

The monthly Badoo app revenue has fluctuated over the observed period of time in Poland. In December 2023, the online dating app generated approximately 202 thousand U.S. dollars in revenue.

As of September 2019, Tinder reported an audience reach of 7.86 million users in the United States, making it the most popular online dating. Second-ranked Bumble had 5.03 million U.S. mobile users. Globally, tinder.com ranked third most popular online dating website in March 2020, with roughly 59 million visits during this month. The leading dating site during this period was badoo.com, with 182.5 million visits per month. Tinder user demographics in the United States
In April 2020, individuals aged between 30 and 44 years old made up the largest share of Tinder users in the United states. Tinder was less popular amongst adults within the 55-64 age group, with only six percent of respondents using the dating app. Additionally, Tinder attracted significantly more male than female users , with respective shares of 72 percent and 28 percent . Online dating in times of coronavirus
Social distancing and stay-at-home orders due to the global coronavirus pandemic have resulted in an increased interest in online dating, as a way to connect to one another. Based on data collected from a survey in April 2020 in the United States, 31 percent of Millennials admitted they were using online dating apps or services much more during than prior to the COVID-19 pandemic. On the other hand, only 12 percent of U.S. Millennial the dating app users said that they were using online dating platforms much less. 

The monthly number of Badoo app downloads fluctuated over the observed period of time in Poland, peaking at 75.03 thousand downloads in December 2023.

In 2023, 41 percent of people who had used and paid for an online dating service in France had chosen Badoo. Overall, 35 percent of those looking for love in France had been paying customers on Tinder, and 30 percent had been a customer of Attrdeleted World.

We asked French consumers about "Online dating usage by brand" and found that "Badoo" takes the top spot, while "HugAvenue" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among 165 consumers in France. Looking to gain valuable insights about users of online dating platforms across the globe? Check out our