Badoo was one of the first of the new generation of dating app services, which broke from the paid match-making formula that had become the norm during the .com era. Instead, users could sign up for...

In June 2024, there were ******* downloads of dating app Badoo in the Asia Pacific region. Overall, there were ******* downloads of Badoo in Europe, the Middle East and Africa, and ******* downloads in the North America and Latin America region.

The in-app purchase revenue of the dating platform Badoo - Dating, Chats, Friends, has increased in recent years, peaking in July 2021. Europe and the Middle East accounted for the largest share of revenues in June 2024, generating over *** million U.S. dollars in revenues in the last examined month.

According to a survey from 2022, *** percent of Finns used the dating app Badoo several times a day. Four percent of the respondents said that they used Badoo *** to *** times a week, whereas ** percent reported that they did not use the app at all.

Traffic analytics, rankings, and competitive metrics for badoo.com as of August 2025

After a strenuous year fighting a lawsuit against the company she co-founded, Tinder co-founder Whitney Wolfe Herd joined Russian entrepreneur and Badoo founder Andrey Andreev to launch Bumble....

The global dating services market is a dynamic and rapidly evolving sector, experiencing significant growth fueled by increasing smartphone penetration, evolving societal norms around relationships, and advancements in dating app technology. While precise figures for market size and CAGR are unavailable, industry reports suggest a multi-billion dollar market, with a Compound Annual Growth Rate (CAGR) likely in the high single digits to low double digits. This growth is primarily driven by the rising popularity of online dating platforms, particularly amongst younger demographics, the continuous innovation in matching algorithms and user experience features, and the expansion into niche dating segments catering to specific interests and communities. Key market segments include matchmaking services, social dating apps, adult dating sites, and niche dating platforms focused on specific demographics like LGBTQ+ communities or religious affiliations. Online platforms dominate the market, offering convenience and accessibility. However, traditional matchmaking services still retain a presence, appealing to those seeking a more personalized and curated experience. Market restraints include concerns around data privacy and security, the prevalence of fake profiles and scams, and the potential for negative mental health consequences associated with online dating. Competition is fierce amongst major players like Match Group Inc., Grindr LLC, and Badoo, prompting continuous innovation in features and user experience to attract and retain users. Future growth is expected to be driven by the increasing integration of artificial intelligence (AI) in matchmaking algorithms, the personalization of user experiences, and the emergence of new technologies such as virtual reality (VR) and augmented reality (AR) within dating applications. Geographical expansion into emerging markets will also contribute significantly to the overall market expansion.

The online dating and matchmaking market is experiencing robust growth, driven by increasing smartphone penetration, evolving social norms around dating, and a growing preference for convenient and efficient ways to meet potential partners. The market, estimated at $5 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This growth is fueled by the continuous innovation in dating app features, including advanced matching algorithms, video dating capabilities, and enhanced safety measures. The rise of niche dating apps catering to specific demographics, interests, and relationship goals further contributes to market expansion. Key players like Badoo, eHarmony, and Grindr continue to dominate, but the market also showcases a vibrant ecosystem of smaller, specialized platforms vying for market share. Geographic expansion, particularly in emerging markets with increasing internet access and mobile adoption, presents a significant growth opportunity. However, the market also faces challenges. Competition is fierce, with new entrants constantly emerging and established players vying for user engagement. Concerns surrounding data privacy and security remain paramount, requiring companies to invest heavily in robust security measures to maintain user trust. Furthermore, regulatory scrutiny and evolving societal attitudes towards online dating can influence market dynamics. The successful players will be those that can adapt to changing user preferences, effectively manage regulatory hurdles, and foster a safe and trustworthy environment for users. Segmentation based on demographics (age, location, sexual orientation), relationship goals (casual dating, long-term relationships, marriage), and pricing strategies will continue to shape market competition and growth. Effective marketing strategies focusing on user experience, trust building, and enhanced matching capabilities will be essential for sustained success in this dynamic market.

Introduction

Bumble Statistics: Tinder co-founder Whitney Wolfe Herd collaborated with Russian entrepreneur and Badoo founder Andrey Andreev to create Bumble. Bumble, recognized as one of the leading online dating applications, is confident of further growth and expansion in 2025. The company has a substantial user base due to its distinctive and innovative feature that empowers women to initiate conversations.

Since its launch in the competitive dating app era in 2014, Bumble has effectively increased its user base, revenue, and geographical footprint. The app was precisely designed to offer a different dating experience, where women take the initiative to message first. If no communication happens within a 24-hour timeframe, the match is dissolved.

Additionally, its international presence spans over 150 countries, indicating significant adoption and user engagement.

Bumble Inc. is the parent company of online dating services Bumble and Badoo. In the first quarter of 2025, the Bumble app counted over 2.7 million paying users. Overall, as of the first quarter of 2025, there were around 1.3 million users of Badoo and other apps.

According to a January 2022 analysis of the leading dating apps downloaded from the Apple App Store, the Badoo mobile app was indexed as collecting the largest number of data types from its users' activity. Bumble and HER ranked second, with an index value of close to **, respectively. Grindr had a reported index value of **, while market leader Tinder was indexed with a value of ****.

In the first quarter of 2025, online dating company Bumble Inc. generated roughly 247 million U.S. dollars in revenue, down from 261 million USD in the previous quarter. Bumble Inc. is a social media company and the parent company of online dating services Bumble and Badoo.

How high is the brand awareness of Badoo in the UK?When it comes to online dating users, brand awareness of Badoo is at 65 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Badoo in the UK?In total, 17 percent of UK dating service users say they like Badoo.What is the usage share of Badoo in the UK?All in all, 16 percent of dating service users in the UK use Badoo.How loyal are the users of Badoo?Around 10 percent of dating service users in the UK say they are likely to use Badoo again. Set in relation to the 16 percent usage share of the brand, this means that 63 percent of their users show loyalty to the brand.What's the buzz around Badoo in the UK?In November 2023, about 16 percent of UK dating service users had heard about Badoo in the media, on social media, or in advertising over the past three months.

In 2022, mobile dating market leader Tinder was the world's most downloaded dating app, generating 64 million downloads. Mobile app Bumble, which went public in February 2021, amassed 28 million downloads, ranking as the second most popular dating app worldwide. The Badoo app ranked third with approximately 26 million downloads from global users in 2022.

As of September 2019, Tinder reported an audience reach of 7.86 million users in the United States, making it the most popular online dating. Second-ranked Bumble had 5.03 million U.S. mobile users. Globally, tinder.com ranked third most popular online dating website in March 2020, with roughly 59 million visits during this month. The leading dating site during this period was badoo.com, with 182.5 million visits per month. Tinder user demographics in the United States
In April 2020, individuals aged between 30 and 44 years old made up the largest share of Tinder users in the United states. Tinder was less popular amongst adults within the 55-64 age group, with only six percent of respondents using the dating app. Additionally, Tinder attracted significantly more male than female users , with respective shares of 72 percent and 28 percent . Online dating in times of coronavirus
Social distancing and stay-at-home orders due to the global coronavirus pandemic have resulted in an increased interest in online dating, as a way to connect to one another. Based on data collected from a survey in April 2020 in the United States, 31 percent of Millennials admitted they were using online dating apps or services much more during than prior to the COVID-19 pandemic. On the other hand, only 12 percent of U.S. Millennial the dating app users said that they were using online dating platforms much less. 

In 2024, the dating app VK Dating was installed over *** million times in Russia, thus making it the most downloaded app in this category, followed by Twinby and Tabor. Mamba, which ranked fourth, was founded by a Russian-born entrepreneur, Andrey Andreev, who later sold his shares in the apps. Tinder withdrew from the country at the end of June 2023, allegedly due to commitment to human rights protection. Another former major market player, Badoo, whose parent company is Bumble Inc., stopped operating in Russia in April 2022 in response to the invasion of Ukraine. Online dating market in Russia Prior to 2022, the Russian online dating market saw a steady revenue growth. However, following the invasion of Ukraine and the subsequent market exit of the key market players like Tinder and Badoo, it was forecast to have the same size in 2024 as in the previous year and only slightly increase in the following four years. Nevertheless, the number of users of services offered by dating platforms on the internet, such as matchmaking, chatting, flirting, and casual dating partner search, was expected to increase gradually in the years until 2028. Online dating services usage in Russia The most common reasons to use dating apps in Russia were to make friends and to start a serious relationship. Furthermore, ** percent of consumers reported using such apps in order to fight loneliness. In total, *** percent of Russians stated that they found their partners on social media and dating apps in 2023.

Tinder's global popularity continues to grow, with the dating app recording around *** million downloads in May 2025. The *********************** region is the largest market for the Tinder app. In May 2025, the app was downloaded more than *** million times. User preferences and trends As Tinder's user base grows, interesting trends emerge in profile content and communication. In 2024, gaming emerged as the fastest-growing interest on Tinder profiles, followed by spa, playlists, and music-related topics. The platform also saw shifts in emoji usage, with the pink or red ribbon emoji gaining popularity. These evolving preferences reflect changing user interests and communication styles within the app. Tinder's competition Tinder.com averaged ******* million monthly visits between April 2022 and January 2024, surpassing other popular dating websites such as Badoo and Bumble. As the online dating market in the United States grows, with over ** million users estimated in 2024, Tinder remains at the forefront of connecting people for both long-term relationships and casual dating.

In the third quarter of 2024, online dating company Bumble Inc. registered a net less of 849 million U.S. dollars. Bumble Inc. is a social media company and the parent company of online dating services Bumble and Badoo.

Total-Revenue Time Series for Bumble Inc. Bumble Inc. provides online dating and social networking applications in North America, Europe, internationally. It owns and operates websites and applications that offers subscription and in-app purchases of products. The company operates apps, including Bumble, a dating app built with women at the center, where women make the first move; Badoo, the web and mobile free-to-use dating app; Bumble BFF and Bumble Bizz Modes that have a format similar to the date mode requiring users to set up profiles and matching users through yes and no votes, similar to the dating platform; and Bumble for Friends, a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections, as well as Geneva app where users can create and join chat, forum, audio, video, and broadcast rooms. The company was founded in 2020 in and is headquartered in Austin, Texas.

In 2024, Tinder.com was the most popular dating website worldwide, registering over ************* average monthly visits. Badoo.com ranked second with ************* monthly visits, while Bumble.com generated roughly almost ************* average visits during the analyzed period.