Much like the alternatives to mainstream social media platforms, China has pioneered the production of search engines that provide an alternative to Google and Bing. Some of the most prominent Chinese search engines are ***** and ****, with a combined market share of ***** percent. Baidu – China’s internet giant Since its founding in 2000, Baidu’s revenue surged swiftly and totaled about ****** billion yuan in 2024. A majority of the revenue was generated through online marketing services. However, the operating profit bounced back after having contracted in 2019 and 2021. Baidu used to control about ** to ** percent of China’s online search market, a new contender Haosou emerged and is expected to close the gap shortly. Other search engines in China In a country with around *** million online search users, there are multiple local options besides Baidu. In a 2023 consumer survey in China, Shenma and Quark Search were rated the best in user experience whereas Haosou or 360 Search led the pack in search response speed and the diversity in search results.

In January 2025, the Chinese search engine Baidu had a global market share of **** percent. This is not a lot compared to the dominant market leader Google. However, in China, Baidu has a much greater share of the search engine market.

As of October 2025, Google represented ***** percent of the global online search engine referrals on desktop devices. Despite being much ahead of its competitors, this represents a modest increase from the previous months. Meanwhile, its longtime competitor Bing accounted for ***** percent, as tools like Yahoo and Yandex held shares of over **** percent and **** percent respectively. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of **** trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly ****** billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than ** percent of internet users in Russia used Yandex, whereas Google users represented little over ** percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over ** percent of users in Mexico said they used Yahoo.

The global search engine market, valued at $37.39 billion in 2025, is projected to experience robust growth, driven by the increasing adoption of smartphones and internet penetration across emerging economies. A Compound Annual Growth Rate (CAGR) of 14.82% from 2025 to 2033 indicates a significant expansion of this market. Key drivers include the rising demand for enhanced search capabilities, the proliferation of voice search technology, and the growing importance of search engine optimization (SEO) for businesses. The market's segmentation reveals a dynamic landscape, with both online and offline distribution channels contributing significantly. The end-user segment is divided between personal and commercial use, with the latter showing strong growth potential fueled by the increasing reliance on data-driven marketing and advertising strategies. Major players like Google, Amazon, and Baidu are at the forefront of innovation, constantly refining their algorithms and expanding their functionalities to maintain a competitive edge. The competitive landscape is further shaped by the emergence of specialized search engines catering to niche markets, driving innovation and competition. The market's geographical distribution showcases varying growth rates across regions. North America and Europe currently hold substantial market share, driven by high internet penetration and technological advancement. However, Asia-Pacific is poised for rapid growth due to its expanding digital economy and the rising number of internet users. Factors such as data privacy concerns, increasing regulatory scrutiny, and the potential for algorithm bias represent key restraints to market growth. To mitigate these challenges, search engine companies are investing heavily in responsible AI development and data security measures. The forecast period from 2025 to 2033 will likely see a continuous shift towards personalized search experiences, advanced analytics capabilities, and a greater focus on user privacy, ultimately shaping the future of online information retrieval. Recent developments include: February 2023: Microsoft launched "Binging," a cutting-edge search engine driven by AI. This innovative search engine is powered by a state-of-the-art OpenAI model, specifically fine-tuned to optimize search capabilities. The new OpenAI model draws from the expertise of ChatGPT and GPT-3.5, resulting in even faster and more precise search technology., November 2022: Google introduced local search features that were previously showcased earlier in the year. These features include the ability to search your surroundings using your phone's camera. Google has also unveiled an option to search for restaurants based on specific dishes and a new search functionality integrated into Google Maps' Live View., November 2022: Up until this point, search insights were exclusively accessible in English, focusing on users from the US, India, Canada, and the UK. However, YouTube is currently experimenting with expanding the availability of Search Insights on the desktop to more languages, starting with Japanese, Korean, and Hindi, and with plans to include additional languages in the future.. Key drivers for this market are: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Potential restraints include: Increasing Focus to Improve Customer Experience Across Professional Services, Self Service and Personal Segment to Witness the Highest Growth. Notable trends are: Self Service and Personal Segment to Witness the Highest Growth.

With an estimated 95.4 percent market share in July 2025, Baidu, Bing, and Haosou were among the top desktop search engines in China. In contrast, Google only accounted for less than two percent of the page views after being blocked by the Chinese government.

Baidu reported CNY40.99B in Market Capitalization this November of 2025, considering the latest stock price and the number of outstanding shares.Data for Baidu | BIDU - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last December in 2025.

Mexico Internet Usage: Search Engine Market Share: All Platforms: Baidu data was reported at 0.010 % in 05 Sep 2025. This records an increase from the previous number of 0.000 % for 04 Sep 2025. Mexico Internet Usage: Search Engine Market Share: All Platforms: Baidu data is updated daily, averaging 0.020 % from Nov 2023 (Median) to 05 Sep 2025, with 64 observations. The data reached an all-time high of 0.330 % in 31 Aug 2025 and a record low of 0.000 % in 04 Sep 2025. Mexico Internet Usage: Search Engine Market Share: All Platforms: Baidu data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Mexico – Table MX.SC.IU: Internet Usage: Search Engine Market Share.

Mexico Internet Usage: Search Engine Market Share: Desktop: Baidu data was reported at 0.010 % in 07 May 2025. This stayed constant from the previous number of 0.010 % for 06 May 2025. Mexico Internet Usage: Search Engine Market Share: Desktop: Baidu data is updated daily, averaging 0.000 % from Sep 2023 (Median) to 07 May 2025, with 220 observations. The data reached an all-time high of 0.420 % in 11 Nov 2023 and a record low of 0.000 % in 11 Apr 2025. Mexico Internet Usage: Search Engine Market Share: Desktop: Baidu data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Mexico – Table MX.SC.IU: Internet Usage: Search Engine Market Share.

Hungary Internet Usage: Search Engine Market Share: Desktop: Baidu data was reported at 0.000 % in 29 May 2025. This stayed constant from the previous number of 0.000 % for 28 May 2025. Hungary Internet Usage: Search Engine Market Share: Desktop: Baidu data is updated daily, averaging 0.010 % from Dec 2023 (Median) to 29 May 2025, with 65 observations. The data reached an all-time high of 0.220 % in 02 May 2024 and a record low of 0.000 % in 29 May 2025. Hungary Internet Usage: Search Engine Market Share: Desktop: Baidu data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Hungary – Table HU.SC.IU: Internet Usage: Search Engine Market Share.

Discover the booming Search Engine Marketing (SEM) market. Our analysis reveals a $150 billion market in 2025, projected to grow at 12% CAGR until 2033. Learn about key drivers, trends, and top players like Google, Bing, and Baidu. Get insights into regional market shares and future projections.

The global search engine market, valued at $186.28 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 11% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing penetration of internet and mobile devices worldwide continues to expand the user base for search engines. Furthermore, advancements in artificial intelligence (AI) and machine learning (ML) are leading to more sophisticated search algorithms, personalized results, and voice search capabilities, enhancing user experience and driving adoption. The growing reliance on search engines for information gathering, online shopping, and content discovery across diverse demographics further solidifies the market's upward trajectory. Competitive pressures amongst major players like Google, Baidu, Microsoft, and others, stimulate innovation and continuous improvement in search technology, fostering market growth. However, the market is not without its challenges. Data privacy concerns and regulations, such as GDPR and CCPA, are increasing scrutiny on data collection and usage practices by search engine providers. The potential for market saturation in established regions, coupled with the need for sustained innovation to retain user engagement in a competitive landscape, pose significant restraints on unbridled growth. Nevertheless, the consistent rise in digital adoption, particularly in emerging economies, coupled with ongoing technological advancements, indicates a promising outlook for the search engine market, with substantial expansion anticipated over the forecast period. The segment breakdown, while not explicitly provided, can be reasonably inferred to include mobile search, desktop search, image search, and video search, each contributing significantly to the overall market value.

Argentina Internet Usage: Search Engine Market Share: All Platforms: Baidu data was reported at 0.010 % in 21 Dec 2023. This stayed constant from the previous number of 0.010 % for 20 Dec 2023. Argentina Internet Usage: Search Engine Market Share: All Platforms: Baidu data is updated daily, averaging 0.010 % from Dec 2023 (Median) to 21 Dec 2023, with 9 observations. The data reached an all-time high of 0.010 % in 21 Dec 2023 and a record low of 0.010 % in 21 Dec 2023. Argentina Internet Usage: Search Engine Market Share: All Platforms: Baidu data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Argentina – Table AR.SC.IU: Internet Usage: Search Engine Market Share.

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In July 2025, Baidu dominated China's mobile search engine market, with a market share of nearly 71.93 percent. Bing secured the second place with a 10.09 percent market share, up from 5.3 percent last year.

The multinational technological corporation Baidu Inc reported an annual revenue of around 18.24 billion U.S. dollars in 2024. Headquartered in Beijing, the company had rapidly grown into one of the Chinese prominent developers of internet and artificial intelligence services and products. Its Baidu.com is one of the world’s largest and China’s most popular search engine websites. China’s search engine market The number of search engine users in China amounted to 878 million in 2024, a majority of whom carried out their search activities on mobile devices. China’s search engine providers operate in a multibillion-yuan market. Forecasts for 2025 predicted the market size will reach 168 billion yuan. Of this, Baidu holds the largest market shares in terms of page views as well as the most preferred mobile search engine. Baidu – products and services Baidu’s global services range from algorithm, enterprise, and image searches to navigation, online storage and news. The wildly popular DuerOS voice platform enabled smart speakers are exemplar of Baidu’s progress in operating with AI. Its online video streaming platform iQiyi, which is often touted as “China’s Netflix” has proved to be a viable business. However, the tech giant still primarily relies on online marketing services for revenue generation.

The global search engine market is booming, projected to reach $370 billion by 2033 with a 10.5% CAGR. Discover key trends, market segmentation (crawler, meta, enterprise, SME), leading players (Google, Baidu, Microsoft), and regional growth insights in this comprehensive market analysis.

Baidu stock price, live market quote, shares value, historical data, intraday chart, earnings per share and news.

Poland Internet Usage: Search Engine Market Share: Mobile: Baidu data was reported at 0.010 % in 16 May 2025. This stayed constant from the previous number of 0.010 % for 15 May 2025. Poland Internet Usage: Search Engine Market Share: Mobile: Baidu data is updated daily, averaging 0.010 % from Sep 2024 (Median) to 16 May 2025, with 62 observations. The data reached an all-time high of 0.030 % in 12 May 2025 and a record low of 0.000 % in 11 May 2025. Poland Internet Usage: Search Engine Market Share: Mobile: Baidu data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Poland – Table PL.SC.IU: Internet Usage: Search Engine Market Share.

United States Internet Usage: Search Engine Market Share: Gaming Console: Baidu data was reported at 0.000 % in 19 Apr 2025. This stayed constant from the previous number of 0.000 % for 18 Apr 2025. United States Internet Usage: Search Engine Market Share: Gaming Console: Baidu data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 19 Apr 2025, with 29 observations. The data reached an all-time high of 0.070 % in 30 Sep 2024 and a record low of 0.000 % in 19 Apr 2025. United States Internet Usage: Search Engine Market Share: Gaming Console: Baidu data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United States – Table US.SC.IU: Internet Usage: Search Engine Market Share.

Discover the explosive growth of the paid listings market! Our comprehensive analysis reveals key trends, market size projections (2025-2033), leading companies (Google, Amazon, Baidu), and regional breakdowns. Learn how AI, mobile advertising, and evolving regulations are shaping this lucrative industry.