In 2024, the gross regional domestic product (GRDP) for accommodation and food service activities had the highest share of the total GRDP in Bali, reaching over 21 percent. It was followed by the agriculture, forestry and fishing sector, with a share of around 13.4 percent.

As of March 2024, 1.34 million international tourists visited Bali, increasing from only 51 foreign tourists in 2021. The drop in foreign tourists in 2021 was caused by the coronavirus (COVID-19) pandemic, which had essentially paralyzed the tourism sector in Bali. Tourism as the main economic driver in Bali Tourism is Bali’s main economic driver, and Bali is the center of Indonesia’s tourism industry. Its economy is predominantly service based, especially those geared towards tourism and hospitality. In 2019, Bali accounted for just under a fifth of Indonesia's accommodation rooms in the entire country. The heavy reliance on international tourism had worked up till 2019, when foreign tourist arrivals to Bali grew year-on-year. Impact of COVID-19 on tourism in Bali Global travel restrictions due to the pandemic meant that the number of foreign arrivals to Bali all but stopped. Bali's biggest foreign tourism feeder market, Australia, had imposed a ban on overseas travel. In March 2020, Bali closed itself to both domestic and foreign visitors. Plans to open the island to international visitors have been pushed back due to the high number of COVID-19 cases in Indonesia. To throw the ailing Balinese economy a lifeline, however, the island has been re-opened to domestic tourists and foreigners already in the country. Since January 2022, Indonesia finally opened its doors again to international tourists.

In 2023, the gross regional domestic product (GRDP) per capita growth in Bali increased by nearly five percent. The growth rate of GRDP per capita in Bali has always been higher than the national GDP per capita in Indonesia, except during the COVID-19 pandemic, when Bali's economy experienced a sharp decline.

In 2021, the tourism sector contributed around 2.3 percent to Indonesia's GDP, showing a decline of about 2.7 percent from previous years. Due to the COVID-19 crisis, it is expected that the tourism sector's contribution to Indonesia's GDP in 2022 will continue to be low. As part of Indonesia's policies during the COVID-19 pandemic, Indonesia closed its doors to international tourists at the beginning of 2020 and remained closed until the beginning of 2022.

In 2023, the gross regional domestic product (GRDP) per capita in Bali was estimated at 62.3 million Indonesian rupiah. During the surveyed period, the GRDP per capita in the province tends to increase. Despite hindered growth during the COVID-19 pandemic, Bali's GRDP per capita has bounced back in 2022.

In 2024, the gross regional domestic product (GRDP) in Bali for accommodation and food service activities was nearly 64 trillion Indonesian rupiah. Meanwhile, the GRDP for the agricultural sector stood at around 40 trillion Indonesian rupiah.

According to a survey by Rakuten Insight on online travel agencies (OTAs) conducted in June 2023, around 85 percent of respondents in Indonesia claimed that they had used Traveloka, followed by Tiket.com and Agoda. Traveloka is an Indonesian startup turned unicorn company that provides flight tickets, hotel booking services, and more. Why are online travel agencies thriving in Indonesia? Growing internet penetration and smartphone adoption have fueled the growth of online travel agency (OTA) use in Indonesia. The young, tech-savvy population increasingly prefers the convenience of online travel bookings. OTAs in Indonesia attract users with competitive processes, diverse options, and user-friendly interfaces, simplifying the travel planning process. The rise of digital payment systems and growing trust in online transactions further boost their popularity. As tourism expands, OTAs continue to provide accessible and efficient travel services, solidifying their crucial role in Indonesia’s travel industry. The economic impact of tourism in Indonesia Tourism is pivotal in Indonesia’s economy, contributing significantly to the Gross Domestic Product (GDP) and employment. In 2019, before the pandemic hit, the tourism industry accounted for about five percent of the GDP, with international tourists spending billions on accommodation, food, and entertainment. Tourism also supports millions of jobs directly in hospitality and travel services, and indirectly in other sectors such as transportation, retail, and food services. The industry is experiencing a strong recovery post-pandemic, with the government heavily promoting domestic tourism and improving infrastructure. In addition, sustainable tourism is now a key focus. Indonesia aims to balance economic growth with environmental conservation and cultural preservation, ensuring tourism remains a vital economic driver.