As of June 2024, JPMorgan Chase led the U.S. banking sector with approximately **** percent of total domestic deposits, closely followed by Bank of America at nearly ** percent. This distribution reflects the concentrated nature of the U.S. banking industry, where, despite thousands of commercial banks operating nationwide, the market is dominated by the top four institutions. The total value of deposits held at FDIC-insured commercial banks has decreased in recent years, amounting to ***** trillion U.S. dollars in 2023. The U.S. banking industry The banking industry in the United States accounts for tens of trillions of U.S. dollars in assets under management. While there are thousands of commercial banks in the country, the market is dominated by the largest four of these. This is particularly true when considering functions such as private and investment banking. Other measures This ranking presents the market share of domestic assets, but other measures give a slightly different picture. For example, looking at the value of total assets shows a higher market share in the hands of the top four firms. Apart from that, the revenue of leading commercial banks can also give a better idea of banks’ financial standing.

************** was the leading bank in the United States as of December 2024, with its market share of total assets amounting to ***** percent. This means that the value of assets of ************** was equivalent to ***** percent of the total value of assets of all FDIC-insured institutions in the United States. Bank of America and Wells Fargo followed, with ***** and **** percent of the total banking assets, respectively. The value of JPMorgan Chase's total assets exceeded *** trillion U.S. dollars in 2024. JPMorgan Chase: an industry leader in U.S. banking JPMorgan Chase is undoubtedly one of the leading financial services companies in the United States. It does not only rank first in terms of market share of total assets, but it also has the largest market capitalization and value of total and domestic deposits. The New York-based banking giant is also among the largest banks globally. In terms of assets, JPMorgan Chased ranked fifth in 2023, with only four Chinese banks having had higher amounts of assets. Bank failures in the U.S. The failures of Silicon Valley Bank (SVB) and Signature Bank in March 2023 marked the first bank failures in the U.S. since 2021. The total assets lost in the failure of these two banks amounted to ***** billion U.S. dollars. In comparison, the total assets of the *** U.S. bank failures between 2010 and 2022 amounted to *** billion U.S. dollars. Both SVB and Signature Bank had a disproportionately low share of deposits of less than ******* U.S. dollars in the fourth quarter of 2022 (*** percent and *** percent, respectively), which meant that the majority of deposits held at these banks were not secured by the FDIC.

The US Commercial Banking Market Report is Segmented by Product (Commercial Lending, Treasury Management, Syndicated Loans, Capital Markets, and Other Products), by Client Size (Large Enterprises, and Small & Medium Enterprises (SME)), by Channel (Online Banking and Offline Banking), and by End-User Industry Vertical (IT & Telecommunication, Manufacturing, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Global Open Banking Market is Segmented by Service Offering (Payment Initiation, Account Information Services, Data Aggregation & Enrichment, and More), End User (Retail Banking Customers, Smes, Corporate & Commercial Enterprises, and More), Distribution Channel (Bank Channels, App-Based Platforms, API Marketplaces), Deployment Model (Cloud, On-Premise, Hybrid), and Geography. The Market Forecasts are Provided in Value (USD).

In 2024, BBVA accumulated more than ** percent of the total value of bank deposits in Mexico, making it the bank with the highest value of deposits. Banorte ranked second, with its deposits accumulating **** percent of all bank deposits that year.

Bulgaria Commercial Banks: Market Share: EU Bank Subsidiaries data was reported at 71.500 % in Dec 2020. This records an increase from the previous number of 71.400 % for Sep 2020. Bulgaria Commercial Banks: Market Share: EU Bank Subsidiaries data is updated quarterly, averaging 72.200 % from Jun 2007 (Median) to Dec 2020, with 55 observations. The data reached an all-time high of 77.030 % in Sep 2008 and a record low of 61.500 % in Mar 2014. Bulgaria Commercial Banks: Market Share: EU Bank Subsidiaries data remains active status in CEIC and is reported by Bulgarian National Bank. The data is categorized under Global Database’s Bulgaria – Table BG.KB032: Commercial Banks: Market Share (Discontinued).

The Core Banking Market Report is Segmented by Component (Solutions, Services), Deployment Mode (On-Premise, Cloud), Solution Type (Retail Banking Core, Corporate / Commercial Banking Core, and More), End-User (Banks, Non-Bank Financial Institutions, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The size of the US Retail Banking Market market was valued at USD XX Million in 2024 and is projected to reach USD XXX Million by 2033, with an expected CAGR of 4.00% during the forecast period. Recent developments include: In May 2021, HSBC announced that it is exiting the retail and small business banking market in the United States, in line with its strategy to refocus on corporate and investment banking in Asia., In November 2020, Wells Fargo announced a new solution to help business customers eliminate paper checks by using one-time virtual card numbers to digitally pay invoices through the WellsOne Virtual Card Payments service.. Key drivers for this market are: Next generation technologies, Optimized physical distribution: Analytics and workforce fluidity; Developing an omnichannel workforce. Potential restraints include: Next generation technologies, Optimized physical distribution: Analytics and workforce fluidity; Developing an omnichannel workforce. Notable trends are: The Spending by Retail Banks for digital banking is increasing in US..

Bulgaria Commercial Banks: Market Share: Non-EU Banks data was reported at 2.900 % in Dec 2020. This stayed constant from the previous number of 2.900 % for Sep 2020. Bulgaria Commercial Banks: Market Share: Non-EU Banks data is updated quarterly, averaging 2.070 % from Jun 2007 (Median) to Dec 2020, with 55 observations. The data reached an all-time high of 3.200 % in Jun 2019 and a record low of 1.200 % in Dec 2017. Bulgaria Commercial Banks: Market Share: Non-EU Banks data remains active status in CEIC and is reported by Bulgarian National Bank. The data is categorized under Global Database’s Bulgaria – Table BG.KB032: Commercial Banks: Market Share (Discontinued).

Market Size statistics on the Global Commercial Banks industry in Global

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US Retail Banking Market Size 2025-2029

The US retail banking market size is forecast to increase by USD 92.1 billion at a CAGR of 4.2% between 2024 and 2029.

The Retail Banking Market in the US is witnessing significant shifts driven by the ongoing digital transformation. Banks are increasingly adopting cloud-based solutions to enhance customer experience, streamline operations, and reduce costs. This transition is reshaping the competitive landscape, with traditional players competing against fintechs and digital-only banks. However, this digital evolution brings new challenges. Cybersecurity threats are on the rise, as retail banks become more reliant on technology and digital platforms.
Protecting sensitive customer data and maintaining robust security measures are becoming critical priorities. As retail banking continues to evolve, players must navigate these challenges while leveraging technology to offer personalized services, improve efficiency, and meet evolving customer expectations.

What will be the size of the US Retail Banking Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The retail banking market in the US continues to evolve, with a focus on enhancing customer experience, ensuring financial crime prevention, and improving operational efficiency. Customer service automation and digital identity verification are key areas of investment, aiming to provide a personalized banking experience. Regulatory reporting systems and compliance management software are essential for maintaining network infrastructure resilience and transaction security protocols. Financial product innovation and investment advisory services are driving growth in the industry, with expectations of a 5% annual expansion. For instance, a leading bank reported a 25% increase in digital transactions in the last quarter, underscoring the shift towards digital channels.
Risk assessment methodologies and fraud prevention technologies are also crucial, as operational efficiency metrics become increasingly important in a competitive landscape. Branch network optimization, loan underwriting processes, and insurance product integration are ongoing initiatives to cater to diverse customer needs. Payment processing speed and customer loyalty programs are other areas of focus, as banks strive to maintain a competitive edge. Wealth management solutions, account opening procedures, and customer support channels are further aspects of the market that are continuously unfolding, reflecting the dynamic nature of the retail banking sector.

How is this US Retail Banking Market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Private sector banks
  Public sector banks
  Foreign banks
  Community development banks
  Non-banking financial companies


Service

  Saving and checking account
  Personal loan
  Mortgages
  Debit and credit cards
  Others


Channel

  Direct sales
  Distributor


Consumer Segment

  Individual Consumers
  Small Businesses
  Corporation


Delivery Mode

  Branch Banking
  Online Banking
  Mobile Banking


Geography

  North America

    US

By Type Insights

The private sector banks segment is estimated to witness significant growth during the forecast period.

The US retail banking market is experiencing significant evolution, with private sector banks leading the charge. Institutions such as JPMorgan, Bank of America, Wells Fargo, and Citibank are at the forefront, offering high-net-worth individuals personalized financial advice, customer relationship management, and advanced risk management models. Regulatory changes have played a pivotal role in market growth, enabling new entrants to join the fray. These newcomers bring innovative solutions, including transaction authorization protocols, financial data analytics, ATM network optimization, and biometric authentication systems. Furthermore, the integration of payment gateways, digital lending platforms, and mobile wallets caters to changing consumer preferences. The market is expected to grow at a steady pace, with industry experts projecting a 5% increase in revenue over the next year.

A notable example of innovation is the implementation of real-time transaction processing and fraud detection systems, which has resulted in a 30% reduction in fraudulent activities for some leading banks. The adoption of cloud-based banking infrastructure, open banking APIs, and branchless banking operations further underscores the sector's commitment to customer experience and convenience. Regulatory compliance frameworks, including KYC/AML measure

JPMorgan was the leading investment bank globally as of June 2025 in terms of market share of revenue. Between January and June 2025, JPMorgan's revenue accounted for *** percent of the global investment banking revenue. Goldman Sachs followed, with a market share of *** percent. What is the role of investment banks? The main role of an investment bank is to assist companies, governments and other market participants in raising capital. The banks take on the role of transaction underwriters, making sure that the emission of bonds or stocks is executed optimally on both the buying and selling sides. It means that the prices of emitted securities are not too high or too low and that there are enough investors interested in the purchase of these securities. Investment banking activity also includes assistance in merger and acquisition transactions. The largest investment banks JPMorgan Chase and Goldman Sachs were the leading investment banks in the world in terms of generated revenues. Other leading investment banks were Morgan Stanley, Bank of America, and Citibank. JPMorgan generated revenue of roughly *** billion U.S. dollars in 2024.

Bulgaria Commercial Banks: Market Share: EU Bank Branches data was reported at 3.000 % in Dec 2020. This records a decrease from the previous number of 3.500 % for Sep 2020. Bulgaria Commercial Banks: Market Share: EU Bank Branches data is updated quarterly, averaging 4.100 % from Jun 2007 (Median) to Dec 2020, with 55 observations. The data reached an all-time high of 7.000 % in Dec 2014 and a record low of 2.200 % in Sep 2017. Bulgaria Commercial Banks: Market Share: EU Bank Branches data remains active status in CEIC and is reported by Bulgarian National Bank. The data is categorized under Global Database’s Bulgaria – Table BG.KB032: Commercial Banks: Market Share (Discontinued).

The United States Private Banking Market Report is Segmented by Type (Asset Management Service, Insurance Service, Trust Service, Tax Consulting, Real-Estate Consulting), Application (Personal, Enterprise), Client Wealth Tier (Mass-Affluent, High-Net-Worth, Ultra-High-Net-Worth), and Geography (Northeast, Midwest, South, West). The Market Forecasts are Provided in Terms of Value (USD).

The Report Covers Europe Banking As A Service Providers and It is Segmented by Component (Platform and Service (Professional Service and Managed Service)), by Type (API Based BaaS and Cloud-Based BaaS), by Enterprise Size (Large Enterprise and Small & Medium Enterprise), by End-User (Banks, NBFC/Fintech Corporations and Others) and by Country (United Kingdom, Germany, Switzerland, France, Italy, Spain and Rest of Europe).

Snapshot img

Community Banking Market Size 2025-2029

The community banking market size is forecast to increase by USD 253 billion at a CAGR of 5.8% between 2024 and 2029.

The market is experiencing significant shifts driven by the increasing adoption of microlending in developing nations and the rising preference for digital platforms. The microlending, a segment of community banking, is gaining traction in developing economies due to its ability to provide small loans to individuals and small businesses who lack access to traditional banking services. This trend is expected to continue, fueled by the growing financial inclusion efforts and increasing economic activity in these regions. Simultaneously, the community banking sector is witnessing a surge in the adoption of digital platforms.
The digital community banking services, such as mobile banking and online lending, are becoming increasingly popular due to their convenience and accessibility. This trend is particularly noticeable among younger demographics, who are more likely to use digital channels for banking. However, the market also faces challenges. One of the most significant obstacles is the lack of awareness about community banking services. Many potential customers, particularly in rural and underserved areas, are unaware of the benefits and availability of community banking services. Addressing this challenge will require targeted marketing efforts and community outreach programs.

What will be the Size of the Community Banking Market during the forecast period?

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The market continues to evolve, with advanced technology playing a pivotal role in shaping the landscape. Financial institutions, both large and small, are integrating microfinance, mobile banking, and remote deposit capture to cater to diverse customer needs. In the micropolitan areas, community banks have gained prominence, offering personalized services to rural and agricultural sectors. The economic recession led to a surge in digital adoption, with mobile banking becoming increasingly popular. However, the competition remains fierce, with big banks also investing heavily in technology to retain their customer base. The ongoing market dynamics underscore the need for continuous innovation and adaptation to stay competitive.
Community banks, with their focus on local markets and relationships, are well-positioned to leverage these trends and offer competitive rates and fees to attract and retain customers. The integration of advanced technology enables seamless transactions and enhanced customer experience, further bolstering their position in the market. The future of community banking lies in its ability to balance tradition and innovation, offering personalized services while embracing digital transformation.

How is this Community Banking Industry segmented?

The community banking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Area

  Metropolitan
  Rural and micropolitan


Sector

  Small business
  CRE
  Agriculture


Service Type

  Retail banking
  Commercial banking
  Wealth management and financial advisory
  Others


Delivery Model

  Branch Banking
  Online Banking
  Mobile Banking


Institution Type

  Credit Unions
  Local Banks


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Area Insights

The metropolitan segment is estimated to witness significant growth during the forecast period.

In the dynamic world of financial services, community banks in the US continue to gain traction among consumers, particularly in rural and micropolitan areas where Big Banks may have a limited presence. While Big Banks dominate the market with their vast resources and broad reach, Community FIs cater to the unique needs of their local clientele. With the rise of advanced technology, Community banks have embraced digital banking solutions, including Internet banking, mobile banking, and remote deposit capture. Small businesses and agricultural sectors, integral to rural economies, benefit significantly from Community banks' personalized services and expertise. Despite the economic recession, these institutions have managed to maintain deposits through their strong relationships with customers.

Microlending, a niche offering, further distinguishes Community banks from their larger counterparts. Rates and fees remain crucial factors for customers, especially in a competitive market. Community banks often offer more competitive rates and lower fees compared to Big Banks, making t

Commercial Banks generate most of their revenue through loans to customers and businesses. Loans are set at interest rates that are influenced by different factors, including the federal funds rate (FFR), the prime rate, debtors' creditworthiness and overall macroeconomic performance. The industry experienced growth due to a strong economy and elevated interest rates, which drove up interest income on loans, boosting profitability. However, loan volumes were limited as borrowing costs climbed for individuals. Elevated interest rates have negatively impacted the residential housing market and as a result, limited residential real estate loans. The value of residential construction and housing starts slumped over the past five years. In addition, the house price index increased, which raised home prices, requiring individuals to take out larger real estate loans to purchase homes. Commercial banks experienced greater interest income on these loans, contributing to revenue growth. Interest rates were slashed in 2024 and 2025 and are anticipated to be cut again, which will reduce borrowing costs, drive up loan volume demand, but hinder interest income on loans. Overall, industry revenue has grown at a CAGR of 9.4% to $1,571.4 billion over the past years, including an expected increase of 2.1% in 2025 alone. In addition, industry profit has climbed significantly during the same period and will comprise 54.6% of revenue in the same year. During the outlook period, industry revenue is forecast to expand at a CAGR of 1.1% to $1,661.6 billion over the five years to 2030. Further interest rate cuts would lower interest income for the industry, hampering profit. In a lower interest rate environment, commercial banks would likely encounter rising loan demand but experience reduced investment income from fixed-income securities. In addition, the acquisition of financial technology start-ups to compete will increase as the industry continues to evolve.

Digital Banking Platforms Market is Segmented by Deployment (Cloud and On-Premises), Banking Type (Retail Banking and Corporate/SME Banking), Component (Platform and Services), Service Model (SaaS Subscription, Licensed, and Banking-As-A-Service), Access Mode (Mobile Banking and Online/Web Banking). And Geography. The Market Forecasts are Provided in Terms of Value (USD).

The size of the Brazil Retail Banking Market was valued at USD 141.72 Million in 2023 and is projected to reach USD 288.71 Million by 2032, with an expected CAGR of 10.70% during the forecast period. Recent developments include: May 2022: CAIXA inaugurated a new unit in Rio das Ostras (RJ). Located at Rodovia Amaral Peixoto, 4170, Balneário Remanso Rio das Ostras -RJ, the unit will offer the entire portfolio of CAIXA products and services and operate the social programs of the federal government., May 2022: CAIXA inaugurates a new unit in Alenquer (PA). Located at Rua João Ferreira S/N, Centro, the unit will provide relationship customers with a complete service of CAIXA's portfolio of products and services., March 2022: CAIXA inaugurated new facilities in the Ariquemes (RO) branch located in the municipality of the same name, in Rondônia. The unit offers the entire portfolio of CAIXA products and services, in addition to operating the Federal Government's social programs., March 2022 - Banco do Brasil reopened the CDC Anticipation IRPF with attractive interest rates, which vary according to the client's profile, starting at 1.99% per month. BB customers can advance up to 100% of the Individual Income Tax refund amount, up to a limit of BRL 20 thousand., March 2022 - Itaú Unibanco inaugurated a center for specialized service for corporate clients in the West Zone of São Paulo (SP), especially small and medium enterprises. It is the sixth hub opened by the bank, and the first in São Paulo, with a new service model for customers in the segment. Itaú Empresas, as part of Itaú's Retail Transformation project, is located in the Pinheiros neighborhood. By April, the bank will have 15 units in different regions of the country.. Key drivers for this market are: Guaranteed Protection Drives The Market. Potential restraints include: Long and Costly Legal Procedures. Notable trends are: Digital Payments Are Driving a Profound Change in Brazil's Banking Sector.

Bulgaria Commercial Banks: Market Share: Local Banks data was reported at 22.400 % in Dec 2020. This records an increase from the previous number of 22.100 % for Sep 2020. Bulgaria Commercial Banks: Market Share: Local Banks data is updated quarterly, averaging 22.100 % from Jun 2007 (Median) to Dec 2020, with 55 observations. The data reached an all-time high of 30.800 % in Mar 2014 and a record low of 15.740 % in Sep 2008. Bulgaria Commercial Banks: Market Share: Local Banks data remains active status in CEIC and is reported by Bulgarian National Bank. The data is categorized under Global Database’s Bulgaria – Table BG.KB032: Commercial Banks: Market Share (Discontinued).