In 2023, Mattel's Barbie brand generated gross sales amounting to about 1.54 billion U.S. dollars, a drop compared to the 1.49 billion U.S. dollars of the previous year. The brand's gross sales peaked in 2021. Come on, Barbie Since the launch of Mattel’s Barbie fashion doll in 1959, Barbie has become a cultural icon in America and around the world. The commercial success of Barbie has allowed Mattel to become one of the most valuable toy brand worldwide. Although a truly worldwide phenomenon, a considerable proportion of Mattel’s sales come from America and Canada. A look at the gross sales of Mattel by region shows that over half of Mattel’s revenues are generated in the North American region. Hot Wheels Another one of Mattel's most lucrative brands is Hot Wheels. Introduced back in 1968, these scale model cars and track sets are still very popular today. In 2024, Mattel's Hot Wheels brand generated over 1.5 billion U.S. dollars' worth of gross sales. In the past five years, Global Hot Wheels sales have grown consistently.

During a late July 2023 survey among consumers in the United States, 93 percent of responding Gen Z adults stated they liked the marketing for the "Barbie" movie, released worldwide earlier that month. Among millennials and Gen Xers, the shares stood at 84 and 77 percent, respectively.

You can watch, you can play

Three weeks after its theatrical release in the U.S., the box office gross revenue of "Barbie" surpassed one billion U.S. dollars. The notable result came from a multi-month-long marketing campaign to promote director Greta Gerwig's movie, where the iconic doll endures an existential crisis. But an almost last-minute timing coincidence became an advantage. "Barbie" premiered in most theaters worldwide on July 21, 2023, the same day the dramatic biopic "Oppenheimer" hit the big screen. Social media anticipated the dispute for the opening weekend box office – a benchmark for the cinema industry – with plenty of "Barbenheimer" memes and posts encouraging moviegoers to watch both films on the same day.

Barbie: from doll to multifaceted brand

Ruth Handler (1916-2002) created the Barbie doll inspired by her daughter Barbara. Handler's husband was one of the founders of Mattel, the California-based toy manufacturer that, despite its initial unenthusiasm for the idea, launched Barbie in 1959. Over six decades later, in 2023, Barbie ranked fourth among the world's most valuable toy brands, nearly 300 million dollars above another of Mattel's hits, Hot Wheels. The manufacturer's toy (and brand) collection pays off. In 2022, Mattel placed fourth in the global ranking of leading toy companies by revenue, with an annual figure exceeding 5.4 billion dollars.

Opinions on the impact of Barbie dolls on women in society have been rather mixed, both among men and women. In 2023, about *********** British survey respondents (both male and female) felt Barbie had a positive impact on women. In contrast, about ** percent of women and ***percent of men said it had a negative impact.

In 2024, Mattel's Barbie brand generated gross sales amounting to approximately 735 million U.S. dollars, decreasing from about 840 million U.S. dollars the previous year. Additional information on Mattel’s Barbie Since the launch of Mattel’s Barbie fashion doll in 1959, Barbie has become a cultural icon in America and around the world. Although a truly worldwide phenomena, a considerable proportion of Mattel’s sales come from America and Canada. A look at the gross sales of Mattel by region worldwide shows that over half of Mattel’s income comes from the North American region.

233666 Global exporters importers export import shipment records of Barbie with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Market Overview The global Barbie doll market is anticipated to reach a valuation of XXX million by 2033, exhibiting a CAGR of XX% from 2025 to 2033. The market growth is primarily driven by factors such as the resurgence of retro toys, the increasing popularity of nostalgia among consumers, and the introduction of new Barbie dolls with diverse representations. Moreover, the expansion of retail channels, particularly online marketplaces, has further fueled market growth. Market Segmentation The Barbie doll market is segmented by application into supermarkets, toy stores, and other retail outlets. By type, the market is further divided into Barbie collector dolls, which are highly detailed replicas aimed at collectors, and Barbie toy dolls, which are designed for play by children. North America remains the largest market for Barbie dolls, followed by Europe and Asia Pacific. Key players in the market include Mattel, Zhengzhou Beautybaby Animation and Culture, Golden Commercial, and Nisda Toy.

9389 Global export shipment records of Barbie Doll with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

9389 Global import shipment records of Barbie Doll with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

126 Global import shipment records of Barbie Doll with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

Looking back, opinions on the impact of Barbie dolls on women in society have been rather mixed. In 2023, about one in five surveyed individuals in Great Britain felt Barbie had a positive impact on women, whereas about one in four said it had a negative impact. Nearly 40 percent of respondents believed the toy had no real impact. When comparing the opinions of men and women, more men felt the doll had had a negative effect.

This dataset provides information about the number of properties, residents, and average property values for Barbie Court cross streets in Appleton, WI.

663 Global import shipment records of Barbie with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

622 Global export shipment records of Barbie with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

This dataset provides information about the number of properties, residents, and average property values for Barbie Lane cross streets in Tygh Valley, OR.

This dataset provides information about the number of properties, residents, and average property values for Barbie Court cross streets in Old Town, ME.

As of Macrh 5, 2024, Greta Gerwig's very pink fantasy-comedy "Barbie" (2023) has collected more than 636 million U.S. dollars at the North American box office, garnering a total of 1.45 billion U.S. dollars worldwide. It has instantly become the biggest debut ever for a film directed by a woman.

This dataset provides information about the number of properties, residents, and average property values for Barbie Street cross streets in Emporia, KS.

250 Active Global Barbie Doll buyers list and Global Barbie Doll importers directory compiled from actual Global import shipments of Barbie Doll.