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TwitterCustomer acquisition from competitors remains a critical objective in retail banking. Barclays UK experienced persistent customer attrition from 2018 through 2025, with net customer losses in most quarters. However, the bank achieved two notable successes: in the fourth quarter of 2023 with a ratio of 1.35 and in the third quarter of 2024 with a ratio of 1.61, the latter representing a significant net gain of over 18,000 customers. As of the first quarter of 2025, the bank reported a ratio of -7.2.
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TwitterCustomer acquisition from competitors remains a critical objective in retail banking. Barclays UK experienced persistent customer attrition from 2018 through 2025, with net customer losses in most quarters. However, the bank achieved two notable successes: in the fourth quarter of 2023 with a ratio of 1.35 and in the third quarter of 2024 with a ratio of 1.61, the latter representing a significant net gain of over 18,000 customers. As of the first quarter of 2025, the bank reported a ratio of -7.2.