The Bath and Shower Products Market is Segmented by Product Type (Bar Soap, Body Wash/Shower Gel and Other Product Types), Ingredient (Conventional/Synthetic and Natural/Organic), End User (Kids/Children and Adult), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and More), and Geography (North America, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

The report covers North America Bath Soap and Body Wash Market Share and is Segmented by Type (Shower Gel/Body Wash, Bar Soap, Shower Oil, and Other Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, & Other Distribution Channels), and Geography (United States, Canada, Mexico, and the Rest of North America).

The revenue in the 'Shower & Bath' segment of the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total 0.9 billion U.S. dollars (+9.32 percent). After the eighth consecutive increasing year, the revenue is estimated to reach 10.51 billion U.S. dollars and therefore a new peak in 2030. Find further information concerning the revenue in the beauty & personal care market in Japan and the revenue in the cosmetics for the face segment of the beauty & personal care market in the Philippines.The Statista Market Insights cover a broad range of additional markets.

Global bath and shower products market worth at USD 58.39 Billion in 2024, is expected to surpass USD 107.08 Billion by 2034, with a CAGR of 5.8%.

Global Bath And Shower Products market size is expected to reach $73.75 billion by 2029 at 25.4%, segmented as by bath soaps, bar soaps, liquid soaps

The baby bath and shower products market size is estimated to be valued at US$ 3 billion in 2023 and is expected to surpass US$ 6 billion by 2033. The adoption of baby bath and shower products is likely to advance at a CAGR of 7.2% during the forecast period.

2018 to 2022 Global Baby Bath and Shower Products Market Outlook Compared To 2023 to 2033 Forecast

Report Scope

Bath and Shower Products Market is segmented By Product Type (Bath Soaps, Shower Gels, Shower Creams, Hair Shampoo, Hair Conditioners, and Others), And Distribution Channel (SuperMarkets, HyperMarkets, Specialty Stores)

The report covers Asia Pacific Bath Soaps Market Analysis and is segmented by Type (Shower Cream/Gel, Bar Soap, Shower Oil, and Other Types), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Stores, Specialty Retail Stores, and Other Distribution Channels), and Geography (China, Japan, India, Australia, and the Rest of Asia-Pacific).

This statistic shows the market value of bath and shower products worldwide from 2017 to 2022 . In 2017, the bath and shower products market market was valued at about ** billion U.S. dollars, and was forecast to reach ** billion U.S. dollars by 2022.

The size of the Bath and Shower Products Market in Europe market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.26% during the forecast period. Bath and shower products encompass a variety of personal care items used during bathing or showering to cleanse, moisturize, and enhance the skin and hair. These products include body washes, shower gels, bar soaps, shampoos, conditioners, and body scrubs. Body washes and shower gels are liquid cleansers that often contain moisturizing ingredients and fragrances. Bar soaps are solid cleansers that can be formulated for different skin types. Shampoos and conditioners are specifically designed for hair care, with shampoos cleansing the hair and scalp, and conditioners providing moisture and manageability. Body scrubs contain exfoliating particles to remove dead skin cells, leaving the skin smooth and refreshed. Key drivers for this market are: Focus on Grooming Habits and Self-Perceptions among Emerging Adults, Aggressive Marketing Influencing Buying Behavior. Potential restraints include: Chemicals Affecting Hair Health. Notable trends are: Indulgence Towards Naturalness Claimed Products.

Bath & Shower Products Market, Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Type By Form By End User, By Distribution Channel By Region, Competition

India Bath & Shower Products Market was valued at USD 2.92 Billion in 2024 and is expected to reach USD 4.58 Billion by 2030 with a CAGR of 7.79% during the forecast period.

The size of the Bath and Shower Products Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.50% during the forecast period. Bath and shower products encompass a variety of personal care items used during bathing or showering to cleanse, moisturize, and enhance the skin and hair. These products include body washes, shower gels, bar soaps, shampoos, conditioners, and body scrubs. Body washes and shower gels are liquid cleansers that often contain moisturizing ingredients and fragrances. Bar soaps are solid cleansers that can be formulated for different skin types. Shampoos and conditioners are specifically designed for hair care, with shampoos cleansing the hair and scalp, and conditioners providing moisture and manageability. Body scrubs contain exfoliating particles to remove dead skin cells, leaving the skin smooth and refreshed. Recent developments include: In October 2022, Barker Wellness and Kourtney Kardashian Barker collaborated to launch bath and body products., In April 2021, Olay launched its most innovative product bundle with three new premium collections, including Olay Premium Exfoliating Body Wash Collection, Olay Cleansing & Renewing Body Care Duo with Retinol, and the Olay Dermatologist Designed Collection., In April 2021, Kiehl's launched Grapefruit Body Wash Refillable Pouch. The product is an innovative formulation and packaging to reduce environmental impact. This pouch will likely save 80% more plastic than other single-use products.. Key drivers for this market are: Focus on Grooming Habits and Self-Perceptions among Emerging Adults, Aggressive Marketing Influencing Buying Behavior. Potential restraints include: Chemicals Affecting Hair Health. Notable trends are: Augmented Demand for Organic Bath and Shower Products.

Bath & Shower Products Market Outlook

The global bath & shower products market size was valued at approximately USD 44.2 billion in 2023 and is projected to reach around USD 64.3 billion by 2032, growing at a CAGR of 4.2% during the forecast period. This growth is driven by rising consumer awareness regarding hygiene and personal care, coupled with increasing disposable incomes and urbanization.

One of the primary growth factors for the bath & shower products market is the heightened awareness about personal hygiene and cleanliness, which has been significantly amplified by the COVID-19 pandemic. Consumers are now more knowledgeable and conscious of maintaining personal hygiene to prevent illnesses and enhance overall well-being. As a result, the demand for a variety of bath and shower products has seen a notable increase, fuelled by the understanding that proper hygiene can prevent the spread of diseases.

Additionally, innovations in product formulations and packaging have played a crucial role in driving market growth. Companies are continually introducing new and improved products that cater to different skin types and preferences, such as organic, natural, and dermatologically tested products. The inclusion of exotic ingredients and fragrances has also attracted a broader consumer base. Enhanced packaging that emphasizes convenience, sustainability, and aesthetic appeal further entices consumers towards these products.

The rise in disposable income levels and changing lifestyles, particularly in developing regions, are also significant contributors to market growth. An increase in the working population, coupled with rapid urbanization, has led to a higher demand for premium and specialized bath and shower products. These shifts in consumer behavior and purchasing power have created lucrative opportunities for market players to expand their product offerings and market reach.

Body wash products have become increasingly popular in the bath & shower products market, offering a modern alternative to traditional soap bars. Their popularity is largely due to their liquid form, which many consumers find more convenient and hygienic. Body washes often come in a variety of formulations, catering to different skin needs such as hydration, exfoliation, and sensitive skin care. The ability to infuse body washes with a wide range of fragrances and beneficial ingredients, like essential oils and vitamins, adds to their appeal. This versatility allows consumers to personalize their bathing experience, aligning with the broader trend of self-care and wellness. As a result, body washes are not only a staple in personal hygiene routines but also a growing segment in the market, driven by consumer preferences for products that offer both functionality and luxury.

Regionally, the Asia Pacific market is expected to witness substantial growth, driven by factors such as a large population base, rising disposable incomes, and increasing awareness about personal hygiene. North America and Europe also continue to hold significant market shares due to the presence of established brands and high consumer spending on personal care products. However, these regions face challenges such as market saturation and stringent regulations.

Product Type Analysis

The bath & shower products market is segmented by product type into shower gels, soaps, bath additives, body wash, and others. Shower gels are expected to witness significant growth owing to their ease of use and various beneficial properties such as moisturizing and soothing effects on the skin. These products are often enriched with essential oils, vitamins, and minerals that cater to different skin types and concerns, making them highly popular among consumers.

Soaps, although considered a traditional product, continue to hold a considerable market share. The demand for soaps, particularly antibacterial and herbal variants, has surged in recent times. Consumers are increasingly opting for natural and organic soaps that are free from harsh chemicals and synthetic fragrances, aligning with the broader trend towards clean and green personal care products. Additionally, artisanal and handmade soaps have carved out a niche market, attracting consumers with their unique formulations and aesthetic appeal.

Bath additives such as bath salts, bath bombs, and bubble baths are gaining popularity, especially among consumers seeking a

The size of the South America Bath & Shower Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.20% during the forecast period. The South American bath and shower products market is an essential segment of the personal care industry, encompassing a diverse range of items designed for hygiene, cleansing, and skincare. This market includes products such as body washes, shower gels, bar soaps, bath oils, and scrubs. Growth in this market is driven by an increasing awareness of personal hygiene, influenced by changing lifestyles and the rising middle class across the region. Consumers are increasingly investing in personal care, seeking products that offer not only cleansing benefits but also skin-nourishing properties. A notable trend in the South American bath and shower products market is the growing demand for natural and organic formulations. As consumers become more conscious of the ingredients in their personal care products, there is a marked shift towards eco-friendly and sustainable options. Brands are responding by formulating products with natural ingredients and promoting environmentally responsible packaging. Key drivers for this market are: Growing Appeal For Natural and Organic Hair Care Products, Increased Consumer Spending on Hair Care Products. Potential restraints include: Availability of Counterfeit Products. Notable trends are: Rising Demand for Shower Gel among Consumers.

GCC Bath & Shower Products Market was valued at USD 1.62 Billion in 2024 and is expected to reach USD 2.28 Billion by 2030 with a CAGR of 5.86% during the forecast period.

The report covers Europe Bath Soap Market Growth and is segmented by Type (Shower Cream/Gel, Bar Soap, Shower Oil, and Others); by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Stores, Specialty Retail Stores, and Others); and by Geography.

South America Bath & Shower Products Market is segmented by Type (Shower Cream/Gel, Bar Soap, Shower Oil, and Others); by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Stores, & Others); and by Geography.

The Australia Bath and Shower Products Market was valued at USD 462.51 Million in 2024 and is expected to reach USD 565.33 Million by 2030 with a CAGR of 3.46%

The revenue in the 'Hair Care' segment of the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total 1.2 billion U.S. dollars (+8.66 percent). After the 10th consecutive increasing year, the revenue is estimated to reach 15.05 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Hair Care' segment of the beauty & personal care market was continuously increasing over the past years.Find more key insights for the revenue in countries and regions like the average revenue per capita in the 'Natural Cosmetics' segment of the beauty & personal care market in the United Kingdom and the average revenue per capita in the beauty & personal care market in Hong Kong.The Statista Market Insights cover a broad range of additional markets.