The revenue in the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total **** billion U.S. dollars (+15.37 percent). After the 10th consecutive increasing year, the revenue is estimated to reach ****** billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the beauty & personal care market was continuously increasing over the past years.Find more key insights for the revenue in countries and regions like the revenue in the 'Skin Care' segment of the beauty & personal care e-commerce market in Australia and the average revenue per capita in the 'Hair Care' segment of the beauty & personal care market in Hong Kong.The Statista Market Insights cover a broad range of additional markets.

The United States Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products, and Cosmetics/Make-up Products), Category (Premium Products, and Mass Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

According to Ken Research US Beauty and Personal Care Market to grow at 5.2% CAGR (2022-2028) driven by rising incomes and tech-driven personalized solutions.

This statistic shows the beauty and personal care products used by consumers daily or several times a week in the United States as of May 2017, by gender. During the survey, 82 percent of responding female U.S. consumers reported using skin care products at least several times a week, while 64 percent of male respondents reported the same.

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Although domestic manufacturers have begun to recover, recent gains are largely driven by higher selling prices despite the smaller basket sizes. Since 2020, revenue has weakened by an estimated CAGR of 1.2% to reach $45.3 billion in 2025, including a 2.4% gain that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The anticipated decline in the world price of zinc, a key material for manufacturers, due to resolved international conflicts, will boost producers' profit. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. These factors are set to cause revenue to accelerate at an annualized 2.5% to $51.3 billion through the end of 2025.

The revenue ranking in the beauty & personal care market is led by the United States with ****** billion U.S. dollars, while China is following with ***** billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with **** billion U.S. dollars, showing a difference of ***** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

United States Beauty & Personal Care Market was valued at USD 87.64 Billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 7.19% through 2029.

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Market Size	2023: USD 87.64 Billion
Forecast Market Size	2029: USD 131.97 Billion
CAGR	2024-2029: 7.19%
Fastest Growing Segment	E-Commerce
Largest Market	South
Key Players	1. L’Oréal USA, Inc. 2. The Procter & Gamble Company 3. Unilever United States, Inc. 4. Bath & Body Works, Inc. 5. The Estée Lauder Companies Inc. 6. Kenvue Inc. 7. Coty Inc. 8. Shiseido Americas Corporation 9. Mary Kay Inc. 10. Beiersdorf, Inc. 11. Kao USA Inc. 12. Revlon, Inc.

Graph and download economic data for Monthly State Retail Sales: Health and Personal Care Stores in the United States (MSRSUSA446) from Jan 2019 to Mar 2025 about hygiene, health, retail trade, sales, retail, and USA.

The North America Beauty and Personal Care Market is Segmented by Product Type (Personal Care, Cosmetics/Make-up), Category (Premium Products, Mass Products), Ingredients (Conventional/Synthetic, Natural/Organic), Distribution Channel (Specialist Stores, Supermarkets/Hypermarkets, and More), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

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Beauty And Personal Care Products Market Size 2025-2029

The beauty and personal care products market size is forecast to increase by USD 54.8 billion, at a CAGR of 4.5% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing preference for anti-pollution skincare products and the emergence of items formulated with natural ingredients. These trends reflect consumers' growing awareness of the importance of protecting their skin from environmental stressors and prioritizing health-conscious choices. However, the market also faces challenges, including concerns over the adverse health effects of chemical and synthetic ingredients. Companies must navigate this complex landscape by developing innovative solutions that cater to evolving consumer demands while ensuring product safety and efficacy. To capitalize on opportunities and mitigate challenges, businesses should focus on research and development of eco-friendly, natural formulations, and effective marketing strategies that resonate with health-conscious consumers.

What will be the Size of the Beauty And Personal Care Products Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe personal hygiene market, encompassing shower gels, bath products, and hair styling products, among others, continues to evolve with dynamic market trends and customer preferences. Market research plays a pivotal role in understanding these shifts, providing insights into product differentiation, pricing strategies, and consumer behavior. Sustainability initiatives, such as sustainable packaging and vegan products, are gaining traction, influencing both consumer choices and regulatory compliance. Product innovation, fueled by patent protection and clinical trials, remains a key driver, with new formulations and technologies shaping the landscape. Brand awareness is bolstered through various channels, including email marketing, advertising campaigns, and digital marketing, while influencer marketing adds a personal touch to reach and engage customers. Retail sales are influenced by sales promotion and market penetration strategies, with distribution channels expanding to cater to diverse customer segments. Brand loyalty is fostered through safety standards, intellectual property protection, and content marketing, ensuring customer trust and repeat business. Organic products, natural ingredients, and essential oils are increasingly popular, driving demand for product formulation innovation. Product positioning and shelf life are critical considerations in supply chain management, with companies striving for efficiency and effectiveness. Dermatological testing and safety standards ensure product quality and effectiveness, addressing customer concerns and building trust. In the ever-changing market, companies must stay agile, adapting to emerging trends and customer preferences while maintaining regulatory compliance and fostering strong customer relationships. The personal hygiene market's continuous dynamism underscores the importance of data analytics and marketing strategies, ensuring long-term success.

How is this Beauty And Personal Care Products Industry segmented?

The beauty and personal care products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductSkincare productsHaircare productsColor cosmeticsFragrancesOthersChannelOfflineOnlineGenderFemaleMaleUnisexGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACAustraliaChinaIndiaJapanSouth KoreaRest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.The personal hygiene market encompasses various product categories, including shower gel, bath products, hair styling products, and skincare. Market research indicates a steady growth in demand for these items, driven by consumer preferences for premium offerings and increasing awareness of personal health. Email marketing and advertising campaigns are essential tools for reaching customers, while data analytics helps manufacturers tailor their product offerings to specific consumer segments. Sustainability initiatives, such as sustainable packaging and cruelty-free products, are gaining traction. Product differentiation through innovative formulations, natural ingredients, and essential oils sets brands apart. Supply chain management and regulatory compliance are crucial for maintaining safety standards and intellectual property protection. Hair color, lip gloss, and nail polish continue to be popular categories, with brands focusing on product innovation and pricing

Many consumers purchase beauty products from large beauty, cosmetics and fragrance stores like Sephora and Ulta because of their broad product range, expertise and loyalty programs. The pandemic resulted in significant revenue slowdowns as consumers purchased fewer new cosmetics. Despite elevated inflation in 2022, skyrocketing sales of hair and beauty products buoyed revenue amid volatile economic conditions. Stores have benefited from premiumization trends, resulting in a growing willingness to spend on premium beauty and cosmetic products, with customers valuing the long-term benefits of using luxury products. Additionally, recent economic growth has largely benefited beauty stores. Revenue for beauty, cosmetics and fragrance stores is expected to swell at a CAGR of 2.4% to $58.0 billion through the end of 2025, including a jump of 2.0% in 2025 alone. Traditional retailers have endured high competition from various sources, including drugstores, department stores, supercenters and online retailers. Prominent competition prevents retailers from charging higher prices, as consumers can easily switch stores and brands. The expansion of e-commerce has negatively impacted retailers operating at a smaller scale, as many of them lack the capabilities and sales volume to offer online shopping, resulting in lower profit and pushing many smaller retailers out of the industry. Online shopping also allows customers to easily compare prices across retailers, intensifying competition. Beauty stores aim to combat substitutes by improving the in-store shopping experience, carrying products that appeal to new potential customers and strengthening their own e-commerce capabilities. The growing popularity of environmentally friendly and cruelty-free products will spur growth in new markets, creating opportunities for traditional retailers. Rising per capita disposable income and consumer spending will also boost cosmetics sales. However, specialty beauty stores will struggle as more consumers favor online retailers, including stores that aren't in the industry, like Amazon, Target and Walmart. E-commerce will continue to be one of the fastest-growing competitive threats to specialized stores as consumers opt for the convenience and wide selection of online products. Alongside these trends, revenue is expected to climb at a CAGR of 1.5% to $62.4 billion through the end of 2030.

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Online Beauty And Personal Care Products Market Size 2024-2028

The online beauty and personal care products market size is forecast to increase by USD 50.96 billion at a CAGR of 14.76% between 2023 and 2028. The market is experiencing significant growth due to several key factors. The increasing penetration of the internet and smart devices has made product delivery more convenient, with many consumers opting for third-party delivery services for hassle-free and quick purchases. Consumer lifestyle changes, including a focus on health and hygiene, self-esteem, and physical appearance, have also driven demand for a wide range of products, from moisturizers and soaps to cleansers and toothpaste. However, logistics remains a challenge for e-retailers in this sector, as ensuring timely and accurate delivery of perishable and fragile products, including skincare and hair care products, is crucial to maintaining customer satisfaction. In response, brands are increasing their online presence and offering discounts and promotions to boost customer loyalty. Male grooming is another growing segment, as men increasingly prioritize their personal care routines. Logistics remains a concern for e-retailers, as they strive to provide efficient and reliable delivery services to meet consumer expectations.

What will be the Size of the Market During the Forecast Period?

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The market continues to experience significant growth, with digital channels playing a pivotal role in driving sales. According to market research, e-commerce sales in this sector are projected to expand at a steady pace, fueled by various factors. One of the primary factors contributing to the growth of online sales is the increasing preference for convenience. In today's fast-paced world, consumers seek to save time and effort by purchasing their favorite skincare, haircare, makeup, fragrances, personal hygiene, and other personal care products from the comfort of their homes.

Furthermore, another factor driving the growth of online sales is the availability of free delivery options. Many retailers offer free shipping, making it more appealing for consumers to shop online. Additionally, the wide range of premium products available at competitive prices further attracts consumers to make their purchases online. Physical appearance, health, and hygiene are essential aspects of self-care, and consumers are increasingly recognizing the importance of investing in high-quality personal care products. This trend is particularly prevalent among millennials, who are known for their preference for non-toxic and natural products. The beauty and personal care market encompasses a diverse range of product categories, including moisturizers, soaps, cleansers, toothpaste, hair dyes, perfumes, facial tissues, and more.

Moreover, these products cater to both male and female consumers, with specialized offerings for each gender. The market landscape for beauty and personal care products is diverse, with various distribution channels such as specialty stores, pharmacies, and beauty salons. However, e-commerce platforms have emerged as a significant player in this market, offering consumers a wide range of products, competitive pricing, and the convenience of doorstep delivery.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances
  Others


Geography

  APAC

    China
    India
    Japan


  North America

    US


  Europe

    UK


  South America



  Middle East and Africa

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period. The market for beauty and personal care products is experiencing significant growth, with an increasing number of consumers turning to e-commerce platforms for product delivery. Third-party delivery services have become increasingly popular, allowing for convenient and efficient product acquisition. In this market, there is a rising demand for organic and herbal products, as well as eco-friendly packaging, reflecting consumer lifestyle changes and a focus on health and hygiene. Male grooming is also a growing segment, with an expanding range of products available, including moisturizers, soaps, cleansers, and toothpaste. The trend towards multifunctional skincare products that cater to both facial and body care needs is gaining traction.

Furthermore, consumers are increasingly seeking products that offer multiple benefits in one application. Social media plays a significant role in shaping beauty trends and influencing consumer preferences. Beauty influencers and online communities share tip

Recent developments include: In June 2024, The Estée Lauder Companies announced the completion of its acquisition of DECIEM Beauty Group Inc. Having secured majority ownership in 2021, Estée Lauder finalized the acquisition of the remaining shares for approximately USD 860 million as of May 31, 2024. Renowned for its flagship brand, The Ordinary, DECIEM significantly enhances The Estée Lauder Companies’ skincare portfolio, reinforcing its position in the prestige skincare segment, particularly in North America and Europe, where DECIEM has achieved notable market leadership. , In April 2023, Coty Inc.'s renowned philosophy brand became an official participant in the Cruelty-Free International Leaping Bunny Programme, signifying that all philosophy products have received the esteemed Leaping Bunny certification. This recognition assures philosophy consumers of the brand's firm commitment to ending animal testing within the cosmetics industry, reinforcing its ethical stance and dedication to cruelty-free practices. .

Among U.S. consumers, the most important attributes for beauty and personal care products are that they are clean, natural, and free from any harmful chemicals. It is also important to about ********* of consumers that products are organic.

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Cosmetic Skin Care Market Size 2025-2029

The cosmetic skin care market size is forecast to increase by USD 101.9 billion, at a CAGR of 9.5% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing population in the age group of 30-50 years. This demographic is becoming increasingly conscious of their appearance and is willing to invest in high-quality skin care products. Another key trend in the market is the growing preference for organic cosmetics and cosmeceuticals. Consumers are increasingly seeking out natural and chemical-free alternatives to traditional cosmetic products, presenting an opportunity for companies to cater to this demand. However, the high cost of cosmetic skin care products poses a significant challenge. Many consumers are price-sensitive and may opt for cheaper alternatives or go without certain products altogether.
Companies must find a way to offer affordable, high-quality options while maintaining profitability. To capitalize on market opportunities and navigate challenges effectively, cosmetic skin care companies should focus on innovation, sustainability, and consumer education. By offering unique, eco-friendly products and transparent pricing, companies can differentiate themselves and build a loyal customer base. Additionally, investing in research and development to create effective, natural alternatives to traditional cosmetic ingredients can help companies cater to the growing demand for organic and natural products. Overall, the market is dynamic and presents both opportunities and challenges for companies. By staying informed of market trends and consumer preferences, and adapting to changing market conditions, companies can position themselves for success.

What will be the Size of the Cosmetic Skin Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by consumer demand for effective and innovative solutions tailored to diverse skin types and concerns. Skincare regimens encompassing various ingredients, such as glycolic acid and vitamin C, have gained popularity, addressing issues like acne-prone skin, dryness, and aging. Skincare education plays a crucial role in this dynamic landscape, shaping consumer preferences and expectations. Innovations in skincare technology, such as LED light therapy and skincare devices, have revolutionized home-based treatments, offering convenience and efficacy. Natural skincare, vegan, cruelty-free, and organic options have also risen in prominence, reflecting growing consumer consciousness. Skincare ratings and reviews influence purchasing decisions, with transparency in skincare formulation and ingredients becoming increasingly important.

Eye creams, facial oils, and lip balms cater to specific needs, while facial massage and skincare subscription boxes add value to the overall routine. Marketing strategies adapt to these trends, focusing on targeted messaging and personalized recommendations. Skincare retail channels continue to expand, offering a wide range of options for consumers. The skincare industry's continuous evolution reflects the ongoing quest for optimal skin health and beauty.

How is this Cosmetic Skin Care Industry segmented?

The cosmetic skin care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Face skincare products
  Body skincare products
  Others


Distribution Channel

  Offline
  Online


End User

  Women
  Men


Price Point

  Mass
  Premium


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The face skincare products segment is estimated to witness significant growth during the forecast period.

The skincare market continues to evolve, with face skincare products remaining a dominant segment. These include topical creams, lotions, toners, exfoliators, and serums designed for anti-aging, skin-whitening, and sun protection. Face skincare products cater to various skin types, such as dry, oily, sensitive, and combination. Skincare trends favor natural and organic formulations, with an increasing demand for vegan and cruelty-free options. Skincare education plays a crucial role, driving innovation and consumer awareness. Glycolic acid, a popular active ingredient, is used in exfoliating toners and peels to improve skin texture and reduce fine lines. Vitamin

This statistic shows the sales value of beauty and personal care products in the United States in 2015, by category. In that year, color cosmetics generated sales valued at approximately **** billion U.S. dollars in the United States.

The beauty and personal care product marketvaluation was USD 712.4 billion in 2025 and is expected to increase at an 8.2% CAGR between 2025 and 2035. The size of the beauty and personal care product industry is expected to grow to USD 1,566.3 billion by 2035. The underlying growth momentum of this consistent trend is dominated by shifting consumer behavior towards high-end, natural, and clean-label beauty, underpinned by increasing digital engagement and online shopping penetration.

Country-wise analysis

Country	CAGR (2025 to 2035)
USA	5.9%
UK	5.3%
France	4.9%
Germany	4.7%
Italy	4.5%
South Korea	6.2%
Japan	4.3%
China	6.7%
Australia-New Zealand	5.0%

Competitive Outlook

Company Name	Market Share (%)
Unilever	16-18%
Estée Lauder	12-15%
L'Oréal S.A.	14-16%
Procter & Gamble	10-12%
Shiseido	8-10%
Other Players	34-39%

Graph and download economic data for Consumer Price Index for All Urban Consumers: Personal Care Products in U.S. City Average (CUUR0000SEGB) from Mar 1947 to May 2025 about urban, production, consumer, CPI, inflation, price index, indexes, price, and USA.

Snapshot img

Personal Care Market Size 2024-2028

The personal care market size is forecast to increase by USD 167.2 billion, at a CAGR of 6.03% between 2023 and 2028.

The market is experiencing significant growth due to the increasing number of consumers, both male and female, prioritizing self-care and opting for an expansive range of personal care products. This trend is further fueled by the influence of social media and blogging, which has created a culture of sharing beauty tips and product recommendations. However, this market faces challenges, primarily the high cost of natural and organic personal care products. Manufacturers must navigate this obstacle by offering affordable alternatives or partnering with suppliers to source cost-effective, eco-friendly ingredients. Notably, the skincare segment continues to dominate the market, driven by the rising awareness of the importance of skin health and the availability of advanced technologies.
In the realm of hair care, the demand for organic and natural shampoos and conditioners is on the rise, as consumers become more conscious of the potential health risks associated with synthetic ingredients. Lastly, the makeup industry remains a key player, with a growing emphasis on clean beauty and sustainable practices. Companies that can effectively address the challenges of affordability and sustainability while catering to evolving consumer preferences will be well-positioned for success in the market.

What will be the Size of the Personal Care Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, shaped by dynamic consumer behavior and technological advancements. Cruelty-free products have gained significant traction, with an increasing number of consumers prioritizing ethical sourcing and production methods. In the realm of men's grooming, traditional shaving cream is being challenged by innovative alternatives, such as electric razors and shaving subscriptions. Virtual reality technology is revolutionizing hair styling, allowing customers to experiment with different looks before committing. Influencer marketing and social media platforms are transforming the way brands connect with consumers. Body care trends focus on natural and organic products, catering to various skin concerns and types.

Competitor analysis is crucial in this competitive landscape, with companies continually striving to differentiate through product efficacy, customer experience, and pricing strategies. Augmented reality is playing a role in enhancing the shopping experience, enabling consumers to virtually test products before purchase. Product safety and allergy testing are essential considerations, ensuring consumer trust and satisfaction. Oral care, sun care, and personalized skincare are other sectors experiencing growth, driven by consumer demand for comprehensive self-care solutions. Brand loyalty is fostered through content marketing and data analytics, allowing companies to tailor their offerings and engage with their audience effectively. Machine learning and AI are being integrated into various aspects of the industry, from product development to customer service.

The market is a vibrant and ever-changing landscape, with ongoing innovation and adaptation to consumer preferences and technological advancements. From body wash and bath & shower products to hair color and dental floss, the sector continues to evolve, offering a wealth of opportunities for businesses and consumers alike.

How is this Personal Care Industry segmented?

The personal care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Skincare products
  Haircare products
  Color cosmetics
  Oral care products
  Others


Consumer Type

  Men's Grooming
  Women's Care
  Baby Care
  Senior Care


Ingredient Focus

  Natural/Organic Products
  Vegan Products
  Sustainable Packaging
  Cruelty-Free Products


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is characterized by various trends and dynamics, with consumer behavior playing a significant role in shaping market patterns. Predictive modeling helps businesses anticipate consumer preferences, enabling them to tailor

Learn about the projected growth of the beauty, make-up, and skin care market in the United States over the next decade, with an expected increase in both volume and value terms.