The United States Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products, and Cosmetics/Make-up Products), Category (Premium Products, and Mass Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Rising prices and heightened consumer uncertainty have led to higher selling prices and smaller basket sizes, protecting producers from sharper revenue losses. Since 2020, revenue has weakened by an estimated CAGR of 3.9% to reach $39.3 billion in 2025, including a 2.7% drop that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The forecast decline in the world price of zinc, a key material for manufacturers, will support producers' profit gains. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. However, uncertain trade conditions over the coming years will prevent downstream wholesalers and retailers from planning for future demand, preventing sharper gains. These factors are set to cause revenue to accelerate at an annualized 1.3% to $41.9 billion through the end of 2030.

The cosmetics market attained a value of USD 343.37 Billion in 2024. The market is expected to grow at a CAGR of 5.20% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 570.06 Billion.

Consumers are increasingly prioritizing health and wellness, driving demand for natural and organic cosmetics. Products free from parabens, sulphates, and synthetic fragrances are gaining popularity due to growing awareness of potential long-term effects of chemical ingredients. Brands are responding with cleaner formulations, botanical extracts, and transparent ingredient labelling. In July 2024, BloomyBliss unveiled new lip gloss infused with organic rose petals for offering a natural, luxurious shine and floral-inspired beauty. This trend supports cruelty-free and vegan products while aligning with sustainability movements.

E-commerce and online delivery are accelerating the growth of the cosmetics market by offering consumers greater convenience, accessibility, and personalization. Fast shipping, easy returns, and subscription models enhance the overall customer experience. Same-day delivery is becoming a powerful trend in the beauty industry, transforming how brands release and distribute new products. In March 2025, Uber Eats teamed up with Sally Beauty for enabling instant on-demand delivery of hair, nail, and beauty supplies straight to customer doors in the United States. As a result, e-commerce is expanding market reach and also reshaping how beauty products are marketed and sold.

Key Market Insights:

• The Asia Pacific cosmetics market accounted for the largest share of the global market revenue and is expected to grow at 6.7% CAGR over the forecast period.
• The Indian cosmetics market is projected to grow at 8.3% CAGR during the forecast period.
• By cosmetics type, makeup and colour cosmetics registered a substantial share in 2024.
• The market growth has been further bolstered by online distribution channels which are expected to exhibit a CAGR of 6.2% over the forecast period.

Market Size & Forecast

• Market Size in 2024: USD 343.37 Billion
• Projected Market Size in 2034: USD 570.06 Billion
• CAGR from 2025-2034: 5.20%
• Largest Regional Market: Asia Pacific

The cosmetics market continues to register substantial growth as consumer awareness towards personal care and beauty trends picks up.Growing product lines in skincare, color cosmetics, hair care, and grooming have also driven market growth in worldwide regions. Also driving the innovative process is the focus on personal appearance, with brands cultivating unique products targeting various skin and hair types. The growth of digital marketing and e-commerce further propels market expansion, making cosmetics more widely available while cementing the focus on sustainability and ethical practices.

North America Cosmetics and Beauty market size is USD 268815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.80% from 2024 to 2031.

The report covers Global Cosmetics Market Online Sales Statistics & Forecast and is segmented by Type (Facial Cosmetics, Eye Cosmetics, Lip Cosmetics, and Nail Cosmetics); Category (Mass and Premium); Distribution Channel (Company Website and Retail Website); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).

The global revenue in the 'Fragrances' segment of the beauty & personal care market was forecast to continuously increase between 2025 and 2030 by in total 11 billion U.S. dollars (+17.71 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 73.08 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Fragrances' segment of the beauty & personal care market was continuously increasing over the past years.Find more information concerning Thailand and Russia. The Statista Market Insights cover a broad range of additional markets.

The North America Beauty and Personal Care Market is Segmented by Product Type (Personal Care, Cosmetics/Make-up), Category (Premium Products, Mass Products), Ingredients (Conventional/Synthetic, Natural/Organic), Distribution Channel (Specialist Stores, Supermarkets/Hypermarkets, and More), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

The global revenue in the 'Prestige Skin Care' segment of the luxury goods market was forecast to continuously increase between 2024 and 2029 by in total 4.2 billion U.S. dollars (+18.11 percent). After the sixth consecutive increasing year, the revenue is estimated to reach 27.38 billion U.S. dollars and therefore a new peak in 2029. Find more information concerning the United States and Indonesia.The Statista Market Insights cover a broad range of additional markets.

The global revenue change in the 'Cosmetics' segment of the beauty & personal care market was forecast to continuously decrease between 2025 and 2030 by in total two percentage points. After the fifth consecutive decreasing year, the revenue change is estimated to reach 3.23 percent and therefore a new minimum in 2030. Find more information concerning Indonesia and Singapore.The Statista Market Insights cover a broad range of additional markets.

Snapshot img

Cosmetic Products Market Size 2025-2029

The cosmetic products market size is forecast to increase by USD 126.4 billion, at a CAGR of 5.8% between 2024 and 2029. The market is driven by the rising aging population and the growing preference for organic cosmetics and cosmeceuticals. The aging population presents a significant opportunity as consumers in this demographic often prioritize skincare and personal grooming.

Major Market Trends & Insights

APAC dominated the market and contributed 35% to the growth during the forecast period.
The market is expected to grow significantly in Europe region as well over the forecast period.
Based on the Product, the Skincare products segment led the market and was valued at USD 141.80 billion of the global revenue in 2023.
Based on the Distribution Channel, the Offline segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 47.95 Billion
Future Opportunities: USD 126.4 Billion
CAGR (2024-2029): 5.8%
APAC: Largest market in 2023

The increasing awareness and concern for health and wellness have led to a surge in demand for organic and natural cosmetic products. However, this market landscape is not without challenges. The presence of counterfeit products poses a significant threat, as these products not only undermine brand reputation but also potentially harm consumers. Companies must invest in robust counterfeit prevention measures and maintain transparency to build consumer trust. Organic and natural cosmetics and cosmeceuticals are expected to remain key growth areas, with innovation in product development and sustainable sourcing being crucial differentiators. Companies that can effectively navigate these trends and challenges will be well-positioned to capitalize on the market's potential.

What will be the Size of the Cosmetic Products Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with dynamic market trends shaping various sectors. Nail care, for instance, sees the ongoing development of innovative entities like nail removers, enhancing user experience through improved efficacy and gentler formulations. In the realm of hair care, hair oils and shampoos cater to diverse hair types, while fragrance profiles, essential oils, and plant extracts infuse products with desirable scents and therapeutic benefits. Online sales channels gain traction, offering consumers convenience and accessibility. Quality control measures, such as allergy testing and dermatological testing, ensure product safety and efficacy. Price points span the mass market to luxury segments, catering to diverse consumer preferences.

Makeup sponges, brushes, and various skincare offerings, including night creams, eye creams, and day creams, address the ever-evolving consumer behavior and diverse skin types. UV protection and anti-aging properties are increasingly sought-after features in skincare products. Supply chain optimization and shelf life considerations are crucial factors in the cosmetics industry, ensuring timely delivery and maintaining product integrity. Product testing and innovation continue to drive market growth, with the introduction of new entities like body wash, body lotion, and body scrub, among others. Packaging design plays a significant role in consumer appeal, with color payoff and eau de parfum offerings catering to the sensory experience.

Consumers continue to demand effective and high-quality products across various categories, driving the ongoing unfolding of market activities and evolving patterns.

How is this Cosmetic Products Industry segmented?

The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances and deodorants


Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Category

  Conventional
  Natural/Organic
  Vegan


Price Range

  Mass/Economy
  Mid-Range
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 141.80 billion in 2023. It continued to the largest segment at a CAGR of 4.58%.

The cosmetics market in the US is witnessing significant growth in

The Cosmetics Market Report is Segmented by Product Type (Facial Cosmetics, Eye Cosmetics, and Lip and Nail Make-Up Products), Category (Premium Products, and Mass Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

The India cosmetic market size was worth around USD 8.12 billion in 2023 and is predicted to grow to around USD 10.98 billion by 2032

In the period of time going from January 2019 to April 2024, the volume of M&A deals in the beauty and personal care industry was higher for Europe. A year before, this figure added up to 37 M&A deals for North America.

A comprehensive dataset analyzing the beauty industry in 2025, including market size, product categories, consumer behavior, emerging trends, and global growth statistics.

Many consumers purchase beauty products from large beauty, cosmetics and fragrance stores like Sephora and Ulta because of their broad product range, expertise and loyalty programs. The pandemic resulted in significant revenue slowdowns as consumers purchased fewer new cosmetics. Despite elevated inflation in 2022, skyrocketing sales of hair and beauty products buoyed revenue amid volatile economic conditions. Stores have benefited from premiumization trends, resulting in a growing willingness to spend on premium beauty and cosmetic products, with customers valuing the long-term benefits of using luxury products. Additionally, recent economic growth has largely benefited beauty stores. Revenue for beauty, cosmetics and fragrance stores is expected to swell at a CAGR of 2.4% to $58.0 billion through the end of 2025, including a jump of 2.0% in 2025 alone. Traditional retailers have endured high competition from various sources, including drugstores, department stores, supercenters and online retailers. Prominent competition prevents retailers from charging higher prices, as consumers can easily switch stores and brands. The expansion of e-commerce has negatively impacted retailers operating at a smaller scale, as many of them lack the capabilities and sales volume to offer online shopping, resulting in lower profit and pushing many smaller retailers out of the industry. Online shopping also allows customers to easily compare prices across retailers, intensifying competition. Beauty stores aim to combat substitutes by improving the in-store shopping experience, carrying products that appeal to new potential customers and strengthening their own e-commerce capabilities. The growing popularity of environmentally friendly and cruelty-free products will spur growth in new markets, creating opportunities for traditional retailers. Rising per capita disposable income and consumer spending will also boost cosmetics sales. However, specialty beauty stores will struggle as more consumers favor online retailers, including stores that aren't in the industry, like Amazon, Target and Walmart. E-commerce will continue to be one of the fastest-growing competitive threats to specialized stores as consumers opt for the convenience and wide selection of online products. Alongside these trends, revenue is expected to climb at a CAGR of 1.5% to $62.4 billion through the end of 2030.

Snapshot img

Premium Cosmetics Market Size 2024-2028

The premium cosmetics market size is forecast to increase by USD 67 billion at a CAGR of 9.75% between 2023 and 2028.

The market is experiencing significant growth, driven primarily by the increasing demand for high-end skincare products. Consumers are becoming more conscious of their health and appearance, leading them to invest in premium cosmetics that offer superior quality and effectiveness. This trend is particularly prominent in developed regions, where consumers have higher disposable income and a greater appreciation for luxury brands. However, there are challenges that market players must navigate to capitalize on this growth. One such challenge is the lack of consumer reach and premium brand penetration in major parts of developing regions. Multichannel marketing strategies, including e-commerce and social media, offer a potential solution to this issue. By expanding their distribution channels and leveraging digital marketing tools, cosmetics companies can reach a wider audience and build brand awareness in these markets. Additionally, partnerships with local distributors and strategic collaborations with influencers can help premium brands establish a foothold in developing regions. Overall, the market presents significant opportunities for growth, particularly for companies that can effectively navigate the challenges of consumer reach and brand penetration in developing regions.

What will be the Size of the Premium Cosmetics Market during the forecast period?

Request Free SampleThe market is experiencing dynamic shifts as consumers prioritize personalized beauty solutions and ethical practices. Indie beauty brands and niche players are gaining traction, offering unique offerings and luxury customer service. Advanced formulas, such as hair repair and skincare technology, are driving innovation, while active ingredients and botanical extracts are at the forefront of data-driven beauty trends. Beauty influencer marketing and content marketing are essential channels for reaching consumers, with luxury beauty events and exclusive services further enhancing the experience. Sustainable packaging and eco-friendly practices are becoming increasingly important, as is the focus on skin hydration and barrier repair. Premium ingredients, including matte finish, signature scents, and high-pigment formulas, continue to be in demand. Beauty subscription services and online communities cater to consumers' evolving preferences, with beauty tourism and luxury retail experiences offering immersive, personalized journeys. Hair care products, color cosmetics, and skincare technology are key areas of investment, as brands strive to deliver advanced formulas and luxury fragrances. Hair growth, skin brightening, and social media marketing are also significant trends shaping the market.

How is this Premium Cosmetics Industry segmented?

The premium cosmetics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductSkincare productsFragrancesColor cosmeticsHair care productsOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSEuropeGermanyUKMiddle East and AfricaAPACChinaJapanSouth AmericaRest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.The premium skincare market is experiencing growth as an increasing number of individuals, both men and women, prioritize better skincare solutions. This segment's expansion is driven by the desire for personalized, scientifically formulated products that cater to individual skin needs. The integration of technology, such as artificial intelligence and virtual try-on, enables personalized recommendations, enhancing the customer experience. Moreover, ethical sourcing, sustainability, and environmental responsibility are becoming essential factors in consumer purchasing decisions. Brands that emphasize cruelty-free cosmetics, vegan options, and eco-friendly packaging are gaining popularity among Gen Z consumers and millennials. The luxury experience is also a significant influencer, with exclusive brands offering personalized consultations and concierge services to cater to their high-value clientele. The global skincare market's expansion is not limited to established markets. Emerging markets, particularly in Asia, are witnessing a surge in demand for premium skincare products. Luxury retailers are capitalizing on this trend by offering exclusive services and collaborating with influencers to reach a broader audience. The clean beauty movement is another trend shaping the market, with consumers seeking products free from harsh chemicals and synthetic ingredients. This shift is leading to the development of scientificall

Cosmetic Products Market Outlook

According to our latest research, the global cosmetic products market size reached USD 396.2 billion in 2024, demonstrating robust consumer demand and industry innovation. The market is expanding at a CAGR of 5.1% and is projected to reach USD 617.4 billion by 2033, as per our in-depth analysis. This growth is primarily driven by shifting consumer preferences towards premium and organic products, increasing disposable incomes, and the rapid proliferation of digital sales channels. As per the latest research, the cosmetic products industry continues to thrive amid evolving beauty standards, technological advancements, and the rise of conscious consumerism.

A key growth factor for the cosmetic products market is the increasing awareness and emphasis on personal grooming and appearance among consumers globally. The rise of social media platforms has fueled this trend, with influencers and celebrities setting beauty trends and encouraging experimentation with new products. Consumers now seek products that offer not only aesthetic enhancement but also skin health benefits, driving demand for multifunctional and hybrid cosmetics. The growing urban population, particularly in emerging markets, is another crucial driver, as urban consumers tend to have higher disposable incomes and greater exposure to global beauty trends. This urbanization, coupled with aggressive marketing strategies by leading brands, has significantly broadened the consumer base for cosmetic products worldwide.

Technological advancements and product innovations are also propelling the cosmetic products market forward. Companies are investing heavily in research and development to create new formulations that cater to diverse skin types, climates, and consumer needs. The introduction of smart cosmetics, such as products incorporating artificial intelligence for personalized recommendations, has begun to revolutionize the industry. Furthermore, the increasing use of natural and organic ingredients in product formulations is meeting the growing demand for clean beauty. Sustainability initiatives, such as eco-friendly packaging and cruelty-free testing, are also becoming major differentiators in the market, attracting environmentally conscious consumers and enhancing brand loyalty.

Another significant growth factor is the expansion and diversification of distribution channels. The rapid growth of e-commerce platforms has made cosmetic products more accessible than ever before, allowing brands to reach consumers in remote and underserved regions. Online retail offers the convenience of home delivery, a wide product selection, and personalized shopping experiences through virtual try-ons and AI-driven recommendations. Brick-and-mortar stores, including specialty beauty retailers and pharmacies, continue to play a vital role by offering in-person consultations and instant product access. The omnichannel approach, combining offline and online strategies, is proving highly effective in capturing a larger share of the market and enhancing the overall customer journey.

Regionally, Asia Pacific is emerging as the powerhouse of the cosmetic products market, accounting for the largest share in 2024. This dominance is attributed to the region’s large and youthful population, rising middle class, and increasing influence of K-beauty and J-beauty trends. North America and Europe remain significant markets due to high consumer spending, a strong presence of established brands, and a growing preference for premium and organic products. Meanwhile, Latin America and the Middle East & Africa are experiencing steady growth, driven by urbanization, changing lifestyles, and greater exposure to international beauty trends. Regional dynamics are further shaped by regulatory environments, cultural preferences, and local brand innovation.

Product Type Analysis

The skin care segment leads the cosmetic products market, driven by increasing consumer awareness about skin health, anti-aging, a

The size of the Qatar Beauty Industry market was valued at USD 126.48 Million in 2023 and is projected to reach USD 192.20 Million by 2032, with an expected CAGR of 6.16% during the forecast period. The beauty industry encompasses the development, production, and sale of a wide range of cosmetic products, including skincare, makeup, haircare, and fragrances. This sector also includes beauty appliances like hairdryers and brushes, as well as services such as salons and spas. The industry is driven by innovation and consumer demand for new and effective products, with a significant focus on sustainability and natural ingredients. Major players in the beauty industry range from multinational corporations to independent brands, all competing to capture market share. The rise of e-commerce and social media has significantly influenced the industry, allowing brands to reach a global audience and engage directly with consumers. Recent developments include: In March 2023, with its own color cosmetics line, K-beauty retailer Olive Young is expanding into the Middle East. In 2023, it announced plans to introduce more of its brands. The retailer's regional headquarters would also be in the United Arab Emirates. It decided to enter the market with Wakemake, a makeup line that may be well-liked by domestic customers., In March 2022, MAC launched MAC Stack mascara, with one of the largest outdoor displays of 3D animations across 82 screens. MAC is promoting its latest launch to Middle Eastern customers with a dedicated game and outdoor advertising to grab attention and grow in popularity., In May 2021, Herrera Beauty's luxury label Carolina Herrera's compelling and fully customizable line of ready-to-wear makeup was made available exclusively at select Sephora stores and online across Qatar. For the first time, the Herrera Beauty lipsticks, face compacts, lip liquid, and mini tint were made available online and in-store.. Key drivers for this market are: Rise in Workforce and Surge in Travel and Tourism, Strategic Innovations by Market Players. Potential restraints include: High Dominance of Counterfeit Products. Notable trends are: Growing Demand for Natural/Organic Facial Makeup Products.

The India Cosmetics Products Market Report is Segmented by Product Type (Facial Make-Up Products, Eye Make-Up Products, Lip Make-Up Products, and More), Category (Mass, Luxury), Nature (Conventional, Natural/Organic), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, and More), and Geography (East, West, North, South). The Market Forecasts are Provided in Terms of Value (USD).

Global Cosmetic Products Market size worth at USD 314.52 Billion in 2023 and projected to USD 1226.13 Billion by 2032, with a CAGR of around 16.32% between 2024-2032.