The Chile Cosmetics Products Market Report is Segmented by Product Type (Facial Cosmetics, Eye Cosmetics, and More), Category (Mass and Premium), Nature (Organic and Conventional), and Distribution Channel (Supermarkets/Hypermarkets, Online Retail Channels, and More). The Market Forecasts are Provided in Terms of Value (USD).

Discover the booming Chilean cosmetics market! This comprehensive analysis reveals a $335.97M market in 2025, projected to grow at 11.43% CAGR until 2033. Explore key trends, leading brands (L'Oréal, Beiersdorf, Estée Lauder), and segment insights. Perfect for investors and cosmetics businesses. Recent developments include: March 2024: Avon launched the New Power Stay 16-hour Liquid Lipstick. The company claims that the product is formulated with pomegranate and olive oil extracts that last up to 16 hours without transferring or smudging., August 2023: KVD Beauty introduced its cutting-edge creation, the Full Sleeve Long + Defined Tubing Mascara. With a presence in Chile through multiple distribution channels, including Amazon, KVD Beauty continues to innovate and captivate., February 2023: Maybelline New York launched its Falsies Surreal Extensions mascara, boasting its first-ever avatar. This breakthrough mascara leverages a unique blend of long and short fibers and an extended helix brush adorned with long twisted bristles, all working in harmony to create extreme volume and achieve lashes that appear up to 36% longer.. Key drivers for this market are: Increasing Demand for Vegan and Organic Cosmetic Products, Growing Consumer Inclination Towards Grooming and Appearance. Potential restraints include: Increasing Demand for Vegan and Organic Cosmetic Products, Growing Consumer Inclination Towards Grooming and Appearance. Notable trends are: Facial Cosmetic Products Dominate the Market.

In 2021, personal hygiene was the largest segment of the Chilean cosmetics market, with a market share of ** percent. This segment was followed by fragrances, which represented ** percent of the beauty and personal care market in Chile. Hair care accounted for ** percent of the Chilean cosmetics market that year.

Chile Cosmetics Market size was valued at USD 2.83 Billion in 2024 and is projected to reach USD 4.95 Billion by 2032, growing at a CAGR of 6.4% during the forecast period 2026-2032.Chile Cosmetics Market DriversIncreased disposable income and economic growth: Chile's thriving economy has made higher-value goods more accessible to consumers, encouraging innovation and a competitive market. Because of the increased disposable income brought about by this economic stability, customers are now able to spend more on beauty and personal grooming items. ​Growing Emphasis on Personal Grooming: The demand for cosmetics has been greatly increased by the growing emphasis on personal grooming and appearance, especially among working women. The market for beauty and personal care goods is driven by these consumers, who understand the value of grooming for both personal and professional recognition.

The size of the Chile Cosmetics Products Market was valued at USD 282.97 Million in 2023 and is projected to reach USD 335.22 Million by 2032, with an expected CAGR of 2.45% during the forecast period. Recent developments include: September 2023: NYX Professional Makeup unveiled its "Mon-Star Bash" Halloween campaign, a limited-edition collection inspired by Universal Pictures' timeless Universal Monsters. This thrilling campaign features a diverse ensemble of emerging Gen Z talents. NYX Professional Makeup offers its exclusive products in Chile through a variety of online distribution channels, such as Amazon., August 2023: KVD Beauty introduced its cutting-edge creation, the Full Sleeve Long + Defined Tubing Mascara. With a presence in Chile through multiple distribution channels, including Amazon, KVD Beauty continues to innovate and captivate., February 2023: Maybelline New York launched its Falsies Surreal Extensions mascara, boasting its first-ever avatar. This breakthrough mascara leverages a unique blend of long and short fibers and an extended helix brush adorned with long twisted bristles, all working in harmony to create extreme volume and achieve lashes that appear up to 36% longer.. Key drivers for this market are: Increasing Demand for Vegan and Organic Cosmetic Products, Growing Consumer Inclination Towards Grooming and Appearance. Potential restraints include: High Import Dependency Leading to High Price of the Final Products. Notable trends are: Hair Styling and Coloring Products are in Trend.

USD 4.87 Billion in 2024; projected USD 7.38 Billion by 2033; CAGR 4.75%.

The Chile cosmetics market size was approximately USD 399.10 Million in 2024. The market is assessed to grow at a CAGR of 10.90% between 2025 and 2034, reaching a value of USD 1123.05 Million by 2034.

In the beauty & personal care market in Chile in 2024, personal care generated the highest revenue, reaching approximately *********** U.S. dollars. In second place, skin care followed with about ************** U.S. dollars, while cosmetics ranked third with around ************** U.S. dollars.

USD 1.95 Billion in 2024; projected USD 3.72 Billion by 2033; CAGR 7.52%.

The revenue in the beauty & personal care market in Chile was modeled to stand at *********** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beauty & Personal Care.

Chile Black Beauty Market Size, Share, Growth & Trends 2025–2033
Report Scope:

This statistic shows the market share of the beauty and personal care industry in Chile from 2010 to 2015, by distribution channel. In 2015, supermarkets accounted for approximately **** percent of the beauty and personal care products market in Chile.

This statistic depicts the forecasted beauty and personal care market size in Chile from 2016 to 2020. According to Euromonitor, the beauty and personal care market in Chile is forecast to reach **** billion U.S. dollars in 2016.

USD 395.57 Million in 2024; projected USD 930.31 Million by 2033; CAGR 10.04%.

This statistic depicts the distribution of the color cosmetics retail market in Chile in 2015, sorted by brand. That year, The L'Oréal Group held a share of **** percent of the make-up market in Chile, followed by Belcorp Corporation, which accounted for **** percent of the market.

USD 4.51 Million in 2024; projected USD 8.83 Million by 2033; CAGR 7.78%.

The Chilean hair care market, while lacking specific data points, exhibits growth potential mirroring global trends. Considering a global CAGR of 2.07% and the burgeoning middle class in Chile with increasing disposable income, we can project moderate growth for the Chilean market. The market is segmented by product type (shampoo, conditioner, hair color, others) and distribution channels (supermarkets/hypermarkets, convenience stores, online retail stores, others). The dominance of established multinational players like L'Oréal, Unilever, and Procter & Gamble suggests a mature market with strong brand loyalty. However, the increasing penetration of online retail channels presents opportunities for smaller, niche brands focusing on natural or specialized hair care products to gain market share. Growth drivers include rising awareness of hair health and beauty, increased disposable income allowing consumers to spend more on premium products, and the expanding influence of social media and beauty influencers promoting specific brands and trends. Challenges may include economic fluctuations impacting consumer spending and competition from established players with extensive distribution networks. Analyzing regional variations within Chile (urban vs. rural) could further refine market segmentation and identify potential growth areas. The projected growth trajectory for the Chilean hair care market hinges on several factors. Successful navigation of economic volatility and effective leveraging of digital marketing strategies will be critical for market players. Growth in the online retail segment is likely to outpace traditional channels, demanding adaptability and investment in e-commerce infrastructure. The increasing demand for natural and organic hair care products presents opportunities for businesses offering sustainable and ethically sourced options. Monitoring consumer preferences regarding specific hair types and concerns (e.g., dry, damaged, color-treated hair) will be vital in developing targeted product offerings and marketing campaigns. Furthermore, understanding regulatory changes impacting the cosmetics industry within Chile is necessary for long-term market success. Recent developments include: July 2022: Johnson & Johnson announced the launch of its new skincare and hair care brand for babies and toddlers namely, Vivvi & Bloom. The company strategized its brand towards Gen Z parents and caregivers, aiming to streamline the baby care routine., April 2022: Pantene collaborated with Walmart to launch new hair care products, to suit consumers' changing needs. The product was made available at online and offline stores of Walmart globally, including in Chile., August 2021: The Procter & Gamble Company launched its new multicultural hair care line, consisting of eight hair care products globally. The company mentioned that its aimed its new product line at Gen Z consumers in the market.. Notable trends are: Escalating Expenditure on Hair Care Products Along With Growth Social Media Penetration.

In 2024, the Chilean cosmetics market increased by 7.9% to $461M, rising for the fourth year in a row after two years of decline. The market value increased at an average annual rate of +2.1% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market attained the peak level in 2024 and is likely to continue growth in the immediate term.

The Chilean market for beauty, make-up and skin care preparations expanded rapidly to $367M in 2024, rising by 5.4% against the previous year. The market value increased at an average annual rate of +1.4% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Consumption of peaked in 2024 and is expected to retain growth in years to come.

In 2023, Unilever was the company with the best reputation in the beauty and personal care industry in Chile, marking over ***** points in the corporate reputation index. Natura ranked second, with over ***** points. Other companies includes in the ranking that year were L'Oréal , Kimberly Clark, and Avon.