In 2023, the market size of the beauty and personal care industry was valued at ** billion U.S. dollars in India. The market size for this industry is likely to increase to ** billion dollars by 2028. Online personal care market In India, beauty and personal care is a competitive market with international brands competing with local ones. The market size of the online beauty and personal care industry was worth *** billion U.S. dollars. Due to the pandemic, the manufacturers in the online personal care sector are continually redefining the sector by being better equipped to deal with growing consumer expectations. In order to succeed in the personal care sector, brands need to develop strategies that cater to consumer appeal. Market segmentation The beauty and personal care market has grown significantly as a result of changing lifestyles and increased awareness. The market segment consists of hair care products, skin care products, oral care, cosmetics and makeup, beauty tools, bath, and shower products. Due to increasing adoption of herbal cosmetics and homemade products, the segment is expected to see a growth trend in the coming years. are driving growth, and the segment is expected to grow in the coming years. Local Indian brands such as MamaEarth, Khadi Essentials Plum, Kama Ayurveda, and Forest Essentials are trending because of their better suitability for Indian skin and hair types.  

The India cosmetics market size was valued at USD 14.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.3 Billion by 2033, exhibiting a CAGR of 5.9% from 2025-2033. The India cosmetics market share is rising due to the increasing disposable incomes, urbanization, growing beauty awareness, and the demand for organic products. Influence from social media, celebrity endorsements, expansion in e-commerce, and changing grooming trends among both genders are also contributing factors to the rapid growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the India cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

As of 2017, the market size of the cosmetic industry across India had a value of approximately ** billion U.S. dollars. The market size of the cosmetic industry recorded a year-on-year growth and was forecast to reach a value of ** billion U.S. dollars in 2025.

The India Cosmetics Products Market Report is Segmented by Product Type (Facial Make-Up Products, Eye Make-Up Products, Lip Make-Up Products, and More), Category (Mass, Luxury), Nature (Conventional, Natural/Organic), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, and More), and Geography (East, West, North, South). The Market Forecasts are Provided in Terms of Value (USD).

The India cosmetic market size was worth around USD 8.12 billion in 2023 and is predicted to grow to around USD 10.98 billion by 2032

The revenue is forecast to experience significant growth in all segments in 2030. The trend observed from 2020 to 2030 remains consistent throughout the entire forecast period. There is a continuous increase in the revenue across all segments. Notably, the Personal Care segment achieves the highest value of ****** billion U.S. dollars at 2030. Find further statistics on other topics such as a comparison of the revenue in Indonesia and a comparison of the revenue change in the Philippines.The Statista Market Insights cover a broad range of additional markets.

The India cosmetics market size by revenue USD 6.35 billion, according to industry data derived from a comprehensive five-year historical analysis. This growth is driven by an increasing disposable income, a rising young population, and the growing influence of social media and beauty trends. The increasing demand for premium products, along with a shift towards natural and organic products, is further fueling the growth of the cosmetics industry. Online sales have also contributed significantly to market expansion, particularly after the pandemic, which shifted consumer purchasing behavior towards digital platforms.

India Cosmetics Market was valued at USD 14.78 Billion in 2024 and is expected to reach USD 21.21 Billion by 2030 with a CAGR of 6.13%.

The India cosmetics products market is experiencing robust growth, projected to reach a substantial value by 2033. A Compound Annual Growth Rate (CAGR) of 10.91% from 2019 to 2024 indicates significant market expansion driven by several key factors. Rising disposable incomes, increasing urbanization, and a growing young population with a high propensity for personal care and beauty products are major contributors to this growth. The market is witnessing a shift towards premium and natural/organic cosmetics, driven by a heightened awareness of skincare and ingredient quality. E-commerce penetration is also accelerating market expansion, providing convenient access to a wider range of products and brands. Strong demand for color cosmetics (particularly facial make-up), hair styling and coloring products, fuels this expansion. While the exact market size for 2025 is not provided, considering the CAGR and assuming a market size of approximately 15 billion USD in 2024 (a reasonable estimation given the market’s growth trajectory and size of similar markets), we can estimate the 2025 market size to be around 16.6 billion USD (based on a 10.91% CAGR). The market is segmented by product type (color cosmetics, hair styling and coloring products) and distribution channels (supermarkets, specialty stores, pharmacies, online retail). Key players such as L'Oréal, Estée Lauder, and Unilever, alongside burgeoning domestic brands like Sugar Cosmetics, are actively competing for market share. This competition fuels innovation and product diversification, further driving market expansion. The competitive landscape is characterized by a mix of established multinational corporations and rapidly growing domestic brands. This creates a dynamic environment with both price competition and a focus on differentiated product offerings to cater to diverse consumer preferences. While challenges such as fluctuating raw material prices and economic uncertainties exist, the overall positive growth trajectory is expected to continue, driven by the underlying factors mentioned above. The ongoing expansion of retail infrastructure, both online and offline, will further facilitate market growth. Specific regulatory changes and evolving consumer preferences related to sustainability and ethical sourcing will influence the market’s future trajectory. Understanding these dynamics is crucial for businesses aiming to capitalize on the opportunities within this dynamic and expanding market. Recent developments include: June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet., January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50., March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.. Key drivers for this market are: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Potential restraints include: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Notable trends are: Inclination Toward Vegan and Cruelty-Free Products.

India Cosmetic Market reached USD 16.2 billion in 2024 and is estimated to reach USD 27.0 billion in 2032 and expanding at a robust CAGR of 6.6% till 2032

In 2017, bath and shower had the highest market size in the cosmetic industry amounting to *** billion U.S. dollars. Hair care expected to surpass bath and shower in 2022, with a market size of *** billion U.S. dollars.

Unlock expert insights on India Cosmetics Market, size at USD 8 billion in 2023, featuring Market Trends and Revenue growth driven by innovation.

The India Natural Cosmetic Market size is USD 0.9 billion in 2023, driven by sustainable demand, innovation-led segmentation, and consumer preference shift through 2030.

India Retail Cosmetics Market was valued at USD 22.14 Billion in 2024 and is expected to reach USD 28.92 Billion by 2030 with a CAGR of 4.55%.

The India coconut oil-based cosmetics market stood at a value of 9381.63 Crore in 2024. The market is expected to grow at a CAGR of 6.80% during the forecast period of 2025-2034 to attain a value of 18113.02 Crore by 2034. Rising consumer preference for natural, chemical-free beauty solutions is boosting product demand.

Key Insights and Trends

• The South India coconut oil-based cosmetics market registered 36.6% of the revenue share in 2024 and is expected to grow at a CAGR of 6.6% over the forecast period.
• The West Indian market is expected to grow at a CAGR of 6.7% over the forecast period.
• By type, the extra virgin category is projected to grow at a CAGR of 7.0% over the forecast period.
• By application, the skin care category is expected to grow at a CAGR of 6.8% over the forecast period.

Market Size & Forecast

• Market Size in 2024: 9381.63 Crore
• Projected Market Size in 2034: 18113.02 Crore
• CAGR from 2025 to 2034: 6.80%
• Dominant Regional Market: South India

India Beauty and Personal Care Market size is estimated to grow at a CAGR of around 11.5% during the forecast period 2025-30, inclination towards multi-tasking skincare products is one of the growth opportunities driving the market.

In financial year 2022, the size of the beauty and personal care market in Tier 2+ cities amounted to over ** billion U.S. dollars. On the other hand, the market size in Metro+ Tier 1 accounted for over **** billion U.S. dollars. The market size for the overall beauty and personal care industry was close to ** billion U.S. dollars in India during the same period.

Luxury Cosmetics Market Outlook

The global luxury cosmetics market size is projected to grow from USD 55 billion in 2023 to USD 95 billion by 2032, reflecting a compound annual growth rate (CAGR) of 6.5%. This impressive growth can be attributed to a variety of factors including rising disposable incomes, increasing consumer awareness about skincare, and a growing preference for premium products. The demand for luxury cosmetics is also being driven by a shift in consumer behavior towards self-care and wellness, where high-quality, luxurious products are increasingly being seen as essential components of a daily routine.

One major growth factor for the luxury cosmetics market is the rising spending power of consumers in emerging economies. Countries such as China, India, and Brazil are experiencing significant economic growth, leading to increased disposable incomes and a burgeoning middle class with a penchant for luxurious lifestyles. This demographic shift is stimulating demand for premium skincare, makeup, and fragrances, as more individuals seek to invest in high-quality beauty products. Moreover, the influence of social media and aspirational marketing by celebrities and influencers is amplifying the attractiveness of luxury cosmetics, making them highly desirable among younger consumers.

Another pivotal factor spurring market growth is the innovation in product formulations and packaging. Luxury cosmetic brands are heavily investing in research and development to introduce advanced skincare solutions, anti-aging products, and long-lasting makeup. These innovations often incorporate cutting-edge technology, such as nano-encapsulation, and high-performance ingredients, like hyaluronic acid and peptides, which promise superior efficacy. Additionally, luxurious and sustainable packaging designs are also appealing to eco-conscious consumers who are willing to pay a premium for products that align with their values.

Furthermore, the increasing awareness and demand for organic and natural beauty products are contributing to market expansion. Consumers are becoming more conscious of the ingredients in their cosmetics and are gravitating towards products that are free from harmful chemicals. Luxury brands are responding by offering organic, vegan, and cruelty-free options, thus capturing a significant share of the environmentally conscious consumer base. This trend is not only prevalent in developed markets but is also gaining traction in developing countries, where consumers are becoming more health and environmentally aware.

Regionally, the Asia Pacific market is expected to demonstrate the highest growth rate, driven by countries like China, Japan, and South Korea. The beauty and cosmetic industry in these countries is highly developed, with a strong cultural emphasis on skincare and beauty rituals. Moreover, the rising influence of K-beauty and J-beauty trends globally is further bolstering the demand for luxury cosmetics from this region. North America and Europe remain significant markets due to high consumer spending and a strong presence of leading luxury cosmetic brands.

Product Type Analysis

The skincare segment dominates the luxury cosmetics market, driven by the growing consumer focus on healthy and youthful skin. High-end skincare products, including anti-aging creams, serums, and moisturizers, are in high demand due to their perceived effectiveness and superior quality. The segment is witnessing continuous innovation, with brands introducing products that incorporate advanced formulations. For instance, luxury skincare products often feature rare and exotic ingredients, such as caviar, gold, and botanical extracts, which are marketed for their unique benefits and premium appeal.

Haircare is another vital segment within the luxury cosmetics market, with substantial growth prospects. The increasing consumer awareness about hair health and the demand for premium haircare solutions are key drivers. Luxury shampoos, conditioners, hair masks, and treatments are popular among consumers who are willing to invest in products that promise salon-like results at home. Additionally, the trend of personalized haircare solutions, where products are tailored to individual hair types and concerns, is gaining traction. Premium haircare brands are leveraging technology and data analytics to offer customized solutions, enhancing the overall consumer experience.

The makeup segment, encompassing products like foundations, lipsticks, eyeshadows, and mascaras, holds a significant share in the luxury cosmetics market. The appeal of luxu

Within the beauty and personal care industry, the bath & shower category had the highest market size of about **** billion U.S. dollars. On the other hand, perfumes had the lowest market size of *** billion dollars during the financial year 2022. The market size for the beauty and personal care industry was **** billion dollars during the same period.

The India Beauty and Personal Care Market size is USD 28 billion; driven by consumer preferences, product innovation, and digital marketing strategies through 2028.