The Finnish cosmetics market expanded notably to $273M in 2024, rising by 9.3% against the previous year. Over the period under review, the total consumption indicated a perceptible expansion from 2012 to 2024: its value increased at an average annual rate of +3.8% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +42.1% against 2019 indices.

Growing sustainability awareness among shoppers is driving product innovation in the industry. EU hygiene and beauty product manufacturers are introducing organic products and recyclable packaging in a bid to reap the benefits of this trend. Overall, although hygiene and personal care products are considered necessities, the price points and quality of the product purchased tend to be discretionary. Revenue is projected to climb at a compound annual rate of 1.5% over the five years through 2024 to reach €133 billion. The COVID-19 outbreak boosted demand for soaps and detergents, with shoppers becoming more hygiene- and health-conscious, driving revenue growth. Nevertheless, stay-at-home restrictions and the closure of non-essential retail stores took a toll on demand for perfumes and cosmetics. Sales of anti-microbial soaps and detergents skyrocketed as Europeans consciously tried to avoid catching and spreading the virus. The entry of many organic beauty and hygiene product makers offering sustainable and eco-friendly products online also attracts more shoppers, driving industry performance. Industry producers and shoppers alike are feeling the weight of hyperinflation, partly caused by the Russia-Ukraine conflict hiking oil prices across Europe. Manufacturers are passing higher costs of petrochemical feedstock, the industry’s main input, onto consumers to prevent shrinking profitability, with revenue projected to grow by 1.4% in 2024. Ethical and environmental awareness among consumers is only going to grow stronger, shaping the behaviour of consumers and producers alike. Manufacturers will splash the cash on using recyclable packaging and minimising the use of harmful chemicals while selling off unprofitable brands. Fuelled by the entry of online-focused local organic beauty and hygiene product makers, revenue is estimated to swell at a compound annual rate of 8% over the five years through 2029 to €195.2 billion.

"Health & Beauty Retailing in Finland, Market Shares, Summary, and Forecasts to 2022", provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Finland retail environment. In addition, it analyzes the key consumer trends influencing Finland health and beauty industry Read More

This statistic shows the revenue of the industry “retail sale of cosmetic and toilet articles in specialised stores“ in Finland from 2012 to 2018, with a forecast to 2025. It is projected that the revenue of retail sale of cosmetic and toilet articles in specialised stores in Finland will amount to approximately ****** million U.S. Dollars by 2025.

This statistic shows the revenue of the industry “wholesale of perfume and cosmetics“ in Finland from 2012 to 2018, with a forecast to 2025. It is projected that the revenue of wholesale of perfume and cosmetics in Finland will amount to approximately ****** million U.S. Dollars by 2025.

Department store revenue is expected to inch upwards at a compound annual rate of 1.9% over the five years through 2025. Department stores were once hailed as a one-stop shop and a shopper's favourite, but the retail landscape has changed. Department stores have been slow to keep up with what's in vogue and shoppers' need for instant gratification, losing sales to e-tailers and fast-fashion brands. Some department stores have successfully adopted new strategies to fend off competition, like rolling out in-house bars, cafes and restaurants for shoppers to rest and refuel or introducing beauty bars for a quick pick-me-up. Nonetheless, price competition remains intense as income pressures remain evident – with growth driven by price increases over buying more. In 2025, revenue is slated to remain steady at 0% growth to €227.4 billion. The average profit margin reached 9.4%, a dip from five years ago thanks to intense competition. Department store revenue is forecast to inch upwards at a compound annual rate of 4.7% over the five years through 2030 to €286.7 billion. Competition will remain fierce and department stores will need to adapt to survive. The outdated retail-only business model no longer resonates with mindful consumers, who crave experiences and community. Social media continues to become ever-more prevalent and the power of influencers will only grow, making social commerce a top priority. Sustainability has become more than just a buzzword, particularly in light of the European Parliament’s fight against fast fashion, so department stores will need to improve their green credentials to stay in demand. Meanwhile, demographic trends will push digitisation in department stores.

This sector covers the majority of the retail sector and is limited to goods sold to consumers and households. This industry consumer goods sold in and from all formats like retail stores, stalls and markets, and online. It also includes new and used items (e.g. clothing, footwear and apparel; home and garden; health and beauty; food and beverages; office supplies; sporting and recreational goods, among other items). The industry doesn't include automobiles and accessories.

Growing sustainability awareness among shoppers is driving product innovation in the industry. EU hygiene and beauty product manufacturers are introducing organic products and recyclable packaging in a bid to reap the benefits of this trend. Overall, although hygiene and personal care products are considered necessities, the price points and quality of the product purchased tend to be discretionary. Revenue is projected to climb at a compound annual rate of 1.5% over the five years through 2024 to reach €133 billion. The COVID-19 outbreak boosted demand for soaps and detergents, with shoppers becoming more hygiene- and health-conscious, driving revenue growth. Nevertheless, stay-at-home restrictions and the closure of non-essential retail stores took a toll on demand for perfumes and cosmetics. Sales of anti-microbial soaps and detergents skyrocketed as Europeans consciously tried to avoid catching and spreading the virus. The entry of many organic beauty and hygiene product makers offering sustainable and eco-friendly products online also attracts more shoppers, driving industry performance. Industry producers and shoppers alike are feeling the weight of hyperinflation, partly caused by the Russia-Ukraine conflict hiking oil prices across Europe. Manufacturers are passing higher costs of petrochemical feedstock, the industry’s main input, onto consumers to prevent shrinking profitability, with revenue projected to grow by 1.4% in 2024. Ethical and environmental awareness among consumers is only going to grow stronger, shaping the behaviour of consumers and producers alike. Manufacturers will splash the cash on using recyclable packaging and minimising the use of harmful chemicals while selling off unprofitable brands. Fuelled by the entry of online-focused local organic beauty and hygiene product makers, revenue is estimated to swell at a compound annual rate of 8% over the five years through 2029 to €195.2 billion.

This group includes the sale in specialised stores carrying a particular line of products like clothing, footwear and leather articles, pharmaceutical and medical goods, watches, souvenirs, cleaning materials,weapons, flowers and pets and others. Secondhand goods are also included.

Supermarkets, department stores and general merchandise stores are non-specialised retail stores that stock and sell a wide range of items covering many different product categories, such as food, clothing, novelty items, furniture and more.

This industry encompasses retail sales conducted through mail order houses or online. Buyers select products based on advertisements, catalogues, or website information and place orders via mail, phone, or online. Purchased products may be digitally downloaded or physically delivered to the customer's location.

Growing sustainability awareness among shoppers is driving product innovation in the industry. EU hygiene and beauty product manufacturers are introducing organic products and recyclable packaging in a bid to reap the benefits of this trend. Overall, although hygiene and personal care products are considered necessities, the price points and quality of the product purchased tend to be discretionary. Revenue is projected to climb at a compound annual rate of 1.5% over the five years through 2024 to reach €133 billion. The COVID-19 outbreak boosted demand for soaps and detergents, with shoppers becoming more hygiene- and health-conscious, driving revenue growth. Nevertheless, stay-at-home restrictions and the closure of non-essential retail stores took a toll on demand for perfumes and cosmetics. Sales of anti-microbial soaps and detergents skyrocketed as Europeans consciously tried to avoid catching and spreading the virus. The entry of many organic beauty and hygiene product makers offering sustainable and eco-friendly products online also attracts more shoppers, driving industry performance. Industry producers and shoppers alike are feeling the weight of hyperinflation, partly caused by the Russia-Ukraine conflict hiking oil prices across Europe. Manufacturers are passing higher costs of petrochemical feedstock, the industry’s main input, onto consumers to prevent shrinking profitability, with revenue projected to grow by 1.4% in 2024. Ethical and environmental awareness among consumers is only going to grow stronger, shaping the behaviour of consumers and producers alike. Manufacturers will splash the cash on using recyclable packaging and minimising the use of harmful chemicals while selling off unprofitable brands. Fuelled by the entry of online-focused local organic beauty and hygiene product makers, revenue is estimated to swell at a compound annual rate of 8% over the five years through 2029 to €195.2 billion.

Growing sustainability awareness among shoppers is driving product innovation in the industry. EU hygiene and beauty product manufacturers are introducing organic products and recyclable packaging in a bid to reap the benefits of this trend. Overall, although hygiene and personal care products are considered necessities, the price points and quality of the product purchased tend to be discretionary. Revenue is projected to climb at a compound annual rate of 1.5% over the five years through 2024 to reach €133 billion. The COVID-19 outbreak boosted demand for soaps and detergents, with shoppers becoming more hygiene- and health-conscious, driving revenue growth. Nevertheless, stay-at-home restrictions and the closure of non-essential retail stores took a toll on demand for perfumes and cosmetics. Sales of anti-microbial soaps and detergents skyrocketed as Europeans consciously tried to avoid catching and spreading the virus. The entry of many organic beauty and hygiene product makers offering sustainable and eco-friendly products online also attracts more shoppers, driving industry performance. Industry producers and shoppers alike are feeling the weight of hyperinflation, partly caused by the Russia-Ukraine conflict hiking oil prices across Europe. Manufacturers are passing higher costs of petrochemical feedstock, the industry’s main input, onto consumers to prevent shrinking profitability, with revenue projected to grow by 1.4% in 2024. Ethical and environmental awareness among consumers is only going to grow stronger, shaping the behaviour of consumers and producers alike. Manufacturers will splash the cash on using recyclable packaging and minimising the use of harmful chemicals while selling off unprofitable brands. Fuelled by the entry of online-focused local organic beauty and hygiene product makers, revenue is estimated to swell at a compound annual rate of 8% over the five years through 2029 to €195.2 billion.

Companies in this industry include non-specialised wholesalers distributing a range of goods from automotive supplies such as parts, accessories, tools, and lubricants for various vehicles, to clothing, footwear and accessories, to food and beverages.

Growing sustainability awareness among shoppers is driving product innovation in the industry. EU hygiene and beauty product manufacturers are introducing organic products and recyclable packaging in a bid to reap the benefits of this trend. Overall, although hygiene and personal care products are considered necessities, the price points and quality of the product purchased tend to be discretionary. Revenue is projected to climb at a compound annual rate of 1.5% over the five years through 2024 to reach €133 billion. The COVID-19 outbreak boosted demand for soaps and detergents, with shoppers becoming more hygiene- and health-conscious, driving revenue growth. Nevertheless, stay-at-home restrictions and the closure of non-essential retail stores took a toll on demand for perfumes and cosmetics. Sales of anti-microbial soaps and detergents skyrocketed as Europeans consciously tried to avoid catching and spreading the virus. The entry of many organic beauty and hygiene product makers offering sustainable and eco-friendly products online also attracts more shoppers, driving industry performance. Industry producers and shoppers alike are feeling the weight of hyperinflation, partly caused by the Russia-Ukraine conflict hiking oil prices across Europe. Manufacturers are passing higher costs of petrochemical feedstock, the industry’s main input, onto consumers to prevent shrinking profitability, with revenue projected to grow by 1.4% in 2024. Ethical and environmental awareness among consumers is only going to grow stronger, shaping the behaviour of consumers and producers alike. Manufacturers will splash the cash on using recyclable packaging and minimising the use of harmful chemicals while selling off unprofitable brands. Fuelled by the entry of online-focused local organic beauty and hygiene product makers, revenue is estimated to swell at a compound annual rate of 8% over the five years through 2029 to €195.2 billion.

Growing sustainability awareness among shoppers is driving product innovation in the industry. EU hygiene and beauty product manufacturers are introducing organic products and recyclable packaging in a bid to reap the benefits of this trend. Overall, although hygiene and personal care products are considered necessities, the price points and quality of the product purchased tend to be discretionary. Revenue is projected to climb at a compound annual rate of 1.5% over the five years through 2024 to reach €133 billion. The COVID-19 outbreak boosted demand for soaps and detergents, with shoppers becoming more hygiene- and health-conscious, driving revenue growth. Nevertheless, stay-at-home restrictions and the closure of non-essential retail stores took a toll on demand for perfumes and cosmetics. Sales of anti-microbial soaps and detergents skyrocketed as Europeans consciously tried to avoid catching and spreading the virus. The entry of many organic beauty and hygiene product makers offering sustainable and eco-friendly products online also attracts more shoppers, driving industry performance. Industry producers and shoppers alike are feeling the weight of hyperinflation, partly caused by the Russia-Ukraine conflict hiking oil prices across Europe. Manufacturers are passing higher costs of petrochemical feedstock, the industry’s main input, onto consumers to prevent shrinking profitability, with revenue projected to grow by 1.4% in 2024. Ethical and environmental awareness among consumers is only going to grow stronger, shaping the behaviour of consumers and producers alike. Manufacturers will splash the cash on using recyclable packaging and minimising the use of harmful chemicals while selling off unprofitable brands. Fuelled by the entry of online-focused local organic beauty and hygiene product makers, revenue is estimated to swell at a compound annual rate of 8% over the five years through 2029 to €195.2 billion.

Growing sustainability awareness among shoppers is driving product innovation in the industry. EU hygiene and beauty product manufacturers are introducing organic products and recyclable packaging in a bid to reap the benefits of this trend. Overall, although hygiene and personal care products are considered necessities, the price points and quality of the product purchased tend to be discretionary. Revenue is projected to climb at a compound annual rate of 1.5% over the five years through 2024 to reach €133 billion. The COVID-19 outbreak boosted demand for soaps and detergents, with shoppers becoming more hygiene- and health-conscious, driving revenue growth. Nevertheless, stay-at-home restrictions and the closure of non-essential retail stores took a toll on demand for perfumes and cosmetics. Sales of anti-microbial soaps and detergents skyrocketed as Europeans consciously tried to avoid catching and spreading the virus. The entry of many organic beauty and hygiene product makers offering sustainable and eco-friendly products online also attracts more shoppers, driving industry performance. Industry producers and shoppers alike are feeling the weight of hyperinflation, partly caused by the Russia-Ukraine conflict hiking oil prices across Europe. Manufacturers are passing higher costs of petrochemical feedstock, the industry’s main input, onto consumers to prevent shrinking profitability, with revenue projected to grow by 1.4% in 2024. Ethical and environmental awareness among consumers is only going to grow stronger, shaping the behaviour of consumers and producers alike. Manufacturers will splash the cash on using recyclable packaging and minimising the use of harmful chemicals while selling off unprofitable brands. Fuelled by the entry of online-focused local organic beauty and hygiene product makers, revenue is estimated to swell at a compound annual rate of 8% over the five years through 2029 to €195.2 billion.