The Mexico Beauty and Personal Care Market is Segmented by Product Type (Skin Care, Hair Care, Oral Care, Bath & Shower, Deodorants, Fragrances & Perfumes, Color Cosmetics), Category (Mass, Premium), Ingredient (Conventional/Synthetic, Natural/Organic), Distribution Channel (Supermarkets/Hypermarket, Drugstores/Pharmacies, and More) and Geography (Mexico). The Market Forecasts are Provided in Terms of Value (USD).

Discover the booming Mexico beauty and personal care market! Our in-depth analysis reveals a $11.34B market in 2025, growing at a CAGR of 6.05% until 2033. Explore key trends, leading brands, and lucrative investment opportunities in skincare, cosmetics, and more. Recent developments include: September 2023: Amorepacific, 'Korea's largest' beauty conglomerate, launched its skincare brand, Laneige, in the Mexican beauty market. The expansion into Mexico is in partnership with Sephora Mexico., August 2023: Prada announced the worldwide launch of Prada Skin and Prada Color, debuting with the "Rethinking Beauty" campaign. The collection reimagines existing definitions and expectations to open new perspectives and possibilities of beauty., March 2022: Sephora (an LVMH brand) makeup and beauty products chain expanded in Mexico, opened five stores, and planned to open nearly 60 stores within five years.. Key drivers for this market are: Demand for Natural/Organic Beauty and Personal Care Products, Skincare Trends Revolutionizing Beauty Industry. Potential restraints include: Demand for Natural/Organic Beauty and Personal Care Products, Skincare Trends Revolutionizing Beauty Industry. Notable trends are: Trend of Skinimalism Induces the Demand for Beauty Products.

In 2023, the total value of cosmetics and personal care products imported to Mexico increased to roughly *********** U.S. dollars — *** of the highest figures recorded since 2015. In the previous year, imports of this type of product amounted to less than *** billion U.S. dollars.

Mexico Beauty and Personal Care Market size was valued at USD 10.4 Billion in 2024 and is projected to reach USD 18.04 Billion by 2031, growing at a CAGR of 7.01% during the forecasted period 2024 to 2031.

The Mexico Beauty and Personal Care Market is driven by a growing middle-class population with increasing disposable income, fueling demand for premium and organic beauty products. Shifts towards sustainable and eco-friendly products are gaining traction, as consumers prioritize environmentally conscious choices. The influence of social media and beauty influencers continues to shape purchasing behaviors, while innovations in product formulations, such as natural ingredients and multifunctional products, cater to diverse consumer preferences. Additionally, the expansion of e-commerce platforms enhances accessibility and convenience, complementing the rise of digital marketing strategies in targeting younger demographics.

In 2023, Mexico had an average of ** thousand employees in the cosmetics industry, showing a slight increase in comparison to the previous years.

Over the past years, the cosmetics and personal care products market in Mexico has been relatively stable, with a value of around * billion U.S. dollars. While in 2021, the market registered **** billion dollars, in 2022 estimated figures predicted an increase in market value of approximately *** billion U.S. dollars. In terms of import, the United States is the leading country of origin for cosmetics and personal care products in Mexico.

The size of the Mexico Beauty and Personal Care Market was valued at USD 11.34 Million in 2023 and is projected to reach USD 17.11 Million by 2032, with an expected CAGR of 6.05% during the forecast period. Recent developments include: September 2023: Amorepacific, 'Korea's largest' beauty conglomerate, launched its skincare brand, Laneige, in the Mexican beauty market. The expansion into Mexico is in partnership with Sephora Mexico., August 2023: Prada announced the worldwide launch of Prada Skin and Prada Color, debuting with the "Rethinking Beauty" campaign. The collection reimagines existing definitions and expectations to open new perspectives and possibilities of beauty., March 2022: Sephora (an LVMH brand) makeup and beauty products chain expanded in Mexico, opened five stores, and planned to open nearly 60 stores within five years.. Key drivers for this market are: Demand for Natural/Organic Beauty and Personal Care Products, Skincare Trends Revolutionizing Beauty Industry. Potential restraints include: Counterfeiting In the Cosmetics And Personal Care Sector. Notable trends are: Trend of Skinimalism Induces the Demand for Beauty Products.

The Mexico cosmetics market size reached nearly USD 11.10 Billion in 2024. The market is projected to grow at a CAGR of 5.50% between 2025 and 2034, reaching almost USD 18.96 Billion by 2034.

USD 15.84 Billion in 2024; projected USD 23.17 Billion by 2033; CAGR 4.38%.

In 2024, the Mexican cosmetics market was finally on the rise to reach $4.1B after five years of decline. In general, the total consumption indicated notable growth from 2012 to 2024: its value increased at an average annual rate of +4.1% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

USD 6.99 Billion in 2024; projected USD 13.15 Billion by 2033; CAGR 7.31%.

Mexico Black Beauty Market Size, Share, Growth & Trends 2025–2033
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In 2023, Mexico produced over *** billion Mexican pesos' worth of cosmetics, perfumes, and toiletries, which shows a slight increase in relation to the previous year.

USD 157.01 Million in 2024; projected USD 306.41 Million by 2033; CAGR 7.67%.

The Mexican subsidiaries of Procter & Gamble and Kimberly-Clark were the leading companies operating in the country's personal care market in 2022, each with a net revenue above ** billion Mexican pesos. The two U.S. American multinational corporations are among the largest players in the global consumer market as well. That year, the total revenue of Kimberly-Clark worldwide amounted to more than ** billion U.S. dollars.

In Mexico Beauty Therapy Market, The market is poised for substantial growth, with continuous innovations in skincare technology, wellness integration, and sustainable beauty practices shaping the future of the industry.

The Mexican market for beauty, make-up and skin care preparations was finally on the rise to reach $3.6B in 2024, after five years of decline. In general, the total consumption indicated a measured expansion from 2012 to 2024: its value increased at an average annual rate of +4.9% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

Mexico Beauty Treatments Market is projected to grow around USD 89.5 billion in 2025 to USD 162.7 billion by 2031, at a CAGR of 10.3%.

USD 20.87 Million in 2024; projected USD 83.13 Million by 2033; CAGR 16.59%.

Mexico Cosmetic Oil Market growth is driven by increasing consumer awareness about natural products and the growing influence of social media on beauty trends.