In 2025, the market size of the beauty and personal care industry was valued at ** billion U.S. dollars in India. The market size for this industry is likely to increase to ** billion dollars by 2030. Online personal care market In India, beauty and personal care is a competitive market with international brands competing with local ones. The market size of the online beauty and personal care industry was worth *** billion U.S. dollars. Due to the pandemic, the manufacturers in the online personal care sector are continually redefining the sector by being better equipped to deal with growing consumer expectations. In order to succeed in the personal care sector, brands need to develop strategies that cater to consumer appeal. Market segmentation The beauty and personal care market has grown significantly as a result of changing lifestyles and increased awareness. The market segment consists of hair care products, skin care products, oral care, cosmetics and makeup, beauty tools, bath, and shower products. Due to increasing adoption of herbal cosmetics and homemade products, the segment is expected to see a growth trend in the coming years. are driving growth, and the segment is expected to grow in the coming years. Local Indian brands such as MamaEarth, Khadi Essentials Plum, Kama Ayurveda, and Forest Essentials are trending because of their better suitability for Indian skin and hair types.  

The India Cosmetics Products Market Report is Segmented by Product Type (Facial Make-Up Products, Eye Make-Up Products, Lip Make-Up Products, and More), Category (Mass, Luxury), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, and More), Nature (Conventional, Natural/Organic), and Region (East, West, North, South). The Market Forecasts are Provided in Terms of Value (USD).

The India cosmetics market size was valued at USD 14.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.3 Billion by 2033, exhibiting a CAGR of 5.9% from 2025-2033. The India cosmetics market share is rising due to the increasing disposable incomes, urbanization, growing beauty awareness, and the demand for organic products. Influence from social media, celebrity endorsements, expansion in e-commerce, and changing grooming trends among both genders are also contributing factors to the rapid growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the India cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

The India cosmetic market size was worth around USD 8.12 billion in 2023 and is predicted to grow to around USD 10.98 billion by 2032

In the beauty & personal care market worldwide in 2024, the personal care segment generated the highest revenue, reaching approximately ************** U.S. dollars. The skin care segment ranked second with around ************** U.S. dollars, while cosmetics followed with about ************** U.S. dollars.

In financial year 2022, the size of the beauty and personal care market in Tier 2+ cities amounted to over ** billion U.S. dollars. On the other hand, the market size in Metro+ Tier 1 accounted for over **** billion U.S. dollars. The market size for the overall beauty and personal care industry was close to ** billion U.S. dollars in India during the same period.

In 2020, the market size of the online beauty and personal care industry was valued at ***** billion U.S. dollars in India. The market size of the online beauty and personal care industry is likely to reach to about *** billion U.S. dollars in 2025.

India Cosmetic Market reached USD 16.2 billion in 2024 and is estimated to reach USD 27.0 billion in 2032 and expanding at a robust CAGR of 6.6% till 2032

The global Cosmetics and Beauty market is on a robust growth trajectory, projected to expand significantly from $295.75 billion in 2021 to $631.81 billion by 2033. This growth, at a CAGR of 6.53%, is fueled by increasing disposable incomes worldwide, particularly in emerging economies. The rising influence of social media and beauty influencers continues to shape consumer preferences, driving demand for innovative and personalized products. E-commerce platforms have become a dominant sales channel, offering wider access and convenience. Key trends include a strong consumer shift towards clean, sustainable, and organic products. The Asia-Pacific region stands as the largest and fastest-growing market, with countries like China and India leading the charge. While the market presents vast opportunities, manufacturers face challenges such as stringent regulations and intense competition.

Key strategic insights from our comprehensive analysis reveal:

The Asia-Pacific region is the undisputed market leader, accounting for over 37% of the global market in 2025. Its high CAGR of 7.16% indicates it will be the primary engine of global growth, driven by burgeoning economies like India and China.
Digital transformation is paramount. The increasing reliance on e-commerce, coupled with the power of social media influencers, dictates that a strong online presence and savvy digital marketing are no longer optional but essential for brand survival and growth.
Consumer demand is shifting towards conscious beauty. Products that are sustainable, organic, ethically sourced, and personalized are gaining significant traction. Brands must innovate in product formulation and packaging to meet these evolving ethical and individualistic expectations.

Global Market Overview & Dynamics of Cosmetics and Beauty Market Analysis

The global Cosmetics and Beauty market is experiencing dynamic growth, evolving from traditional retail to a digitally-driven landscape. Valued at $295.75 billion in 2021, the market is set to reach $380.9 billion by 2025 and an impressive $631.81 billion by 2033, demonstrating a steady compound annual growth rate of 6.53%. This expansion is underpinned by a global rise in consciousness about personal grooming, wellness, and self-expression, amplified by digital media. While mature markets in North America and Europe continue to innovate, emerging markets in Asia-Pacific and South America are providing new frontiers for growth, driven by a youthful demographic and increasing purchasing power. Global Cosmetics and Beauty Market Drivers

Rising Disposable Income and Urbanization: Growing economies are increasing consumer purchasing power, enabling more spending on non-essential goods like premium cosmetics and beauty products. Urban lifestyles also correlate with higher consciousness of personal appearance and grooming.
Influence of Social Media and Digital Marketing: Platforms like Instagram, TikTok, and YouTube have democratized beauty trends. Influencers and user-generated content create massive demand for new products and drive online sales, making digital marketing a powerful growth engine.
Growing Awareness of Personal Care and Anti-Aging Products: An aging global population and a greater focus on health and wellness have spurred demand for skincare, anti-aging, and grooming products across all demographics, including a significant rise in the men's grooming segment.

Global Cosmetics and Beauty Market Trends

Clean, Natural, and Sustainable Beauty: Consumers are increasingly demanding products with transparent ingredient lists, natural or organic formulations, and environmentally friendly packaging. This "clean beauty" movement is forcing brands to innovate in sustainability and ethical sourcing.
Personalization and Customization through Technology: The integration of AI and AR technologies allows brands to offer personalized skincare recommendations, virtual makeup try-ons, and customized product formulations, enhancing the consumer experience and loyalty.
Dominance of E-commerce and Direct-to-Consumer (DTC) Channels: The shift from brick-and-mortar to online retail is accelerating. DTC brands are leveraging digital platforms to build direct relationships with consumers, bypassing traditional retail intermediaries and gaining market share.

Global Cosmetics and Beauty Market Restraints

Stringent Regulations and Compliance: Governments worldwid...

Within the beauty and personal care industry, the bath & shower category had the highest market size of about **** billion U.S. dollars. On the other hand, perfumes had the lowest market size of *** billion dollars during the financial year 2022. The market size for the beauty and personal care industry was **** billion dollars during the same period.

The India clean beauty market was valued at INR 6729.90 Crores in 2024. The industry is expected to grow at a CAGR of 15.70% during the forecast period of 2025-2034 to reach a value of INR 28929.58 Crores by 2034. The market growth is driven by the rising consumer demand for products that are not only safe and clean in formulation but also environmentally responsible in packaging.

Key Market Trends and Insights

• The South India clean beauty market dominated the industry in 2024 and is projected to grow at a CAGR of 17.3% over the forecast period.
• By product, color cosmetics is expected to grow at a CAGR of 16.4% over the forecast period.
• By end-user, female category is projected to witness a CAGR of 16.8% over the forecast period.

Market Size & Forecast

• Market Size in 2024: INR 6729.90 Crores
• Projected Market Size in 2034: INR 28929.58 Crores
• CAGR from 2025 to 2034: 15.70%
• Fastest-Growing Regional Market: South India

Indian consumers are increasingly scrutinising ingredient labels, seeking products free from parabens, sulphates, and harmful chemicals, while also valuing brands that adopt eco-conscious practices such as recyclable, biodegradable, or refillable packaging. Recognising this shift, market players are innovating across both formulation and sustainability fronts.

For instance, in November 2024, Nykaa acquired Earth Rhythm, a brand celebrated for its 99% plastic-free packaging, cruelty-free and vegan formulations, and commitment to ethical sourcing. This acquisition not only strengthened Nykaa’s position in the clean beauty segment but also signalled a broader industry trend where companies integrate environmental responsibility with product transparency.

Following such developments, other domestic and international brands are now launching products that combine clean formulations with sustainable packaging solutions, highlighting that a comprehensive approach to ethical beauty is propelling the India clean beauty market development.

India Beauty and Personal Care Market size is estimated to grow at a CAGR of around 11.5% during the forecast period 2025-30, inclination towards multi-tasking skincare products is one of the growth opportunities driving the market.

Discover the booming India cosmetics market! Explore key trends, growth drivers, and leading brands in this dynamic sector, projected to reach [estimated 2033 market size in billions USD] by 2033 with a CAGR of 10.91%. Learn more about market segmentation, competitive landscape, and future opportunities. Recent developments include: June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet., January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50., March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.. Key drivers for this market are: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Potential restraints include: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Notable trends are: Inclination Toward Vegan and Cruelty-Free Products.

The Colour Cosmetics Market size was valued at USD 77.73 USD Billion in 2023 and is projected to reach USD 114.58 USD Billion by 2032, exhibiting a CAGR of 5.7 % during the forecast period. Recent developments include: April 2023: The French Company L'Oréal acquired the Australian luxury brand Aesop from Natura & Co. The acquisition would help expand its presence in high-end cosmetics with a view to international expansion, including in China., June 2023: In India, the French beauty company L'Oréal relaunched its luxury beauty brand Lancôme. The company would distribute skincare, makeup, and fragrances under the Lancôme brand in India., October 2021: Amway India launched a personalized skincare solution product with Artistry Signature Select called Personalized Serum. This launch marks the entry of the company into the serum segment of skincare in India, expanding the product portfolio., October 2021: Coty announced the expansion of the direct to consumer website of cosmetic brand Kylie skin in the U.K., Germany, Australia, and France. This will provide the company with global expansion and improve consumer purchasing power., September 2020: Shiseido Company, Limited introduced a new makeup collection, which includes Skincare-like Light Textures and Bold Colors. The makeup collection comprises 21 products and 124 shades. With this launch, the company would expand its presence in Japan.. Key drivers for this market are: Growing Consumer Inclination toward Organic Cosmetic Products to Aid Market Growth . Potential restraints include: Rising Awareness Regarding Environment and Animal Protection to Affect Market Dynamics. Notable trends are: Increasing Digital Marketing and Use of E-commerce Channels to Boost Market Growth .

In 2024, the United States ranked first by revenue in the beauty & personal care market among the 20 countries presented in the ranking. United States' revenue amounted to ************** U.S. dollars, while China and Japan, the second and third countries, had records amounting to ************* U.S. dollars and ************* U.S. dollars, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beauty & Personal Care.

The India K-Beauty products market attained a value of INR 2485.60 Crores in 2024 and is projected to expand at a CAGR of 26.30% through 2034. Rapid urbanization, innovations in formulations and surge in beauty subscription services are propelling the market to achieve INR 25672.30 Crores by 2034.

Key Market Trends and Insights

• South India dominated the market in 2024 and is projected to grow at a CAGR of 28.9% over the forecast period.
• By product, skin care is projected to witness a CAGR of 28.6% over the forecast period.
• By end user, the men segment is expected to register 28.1% CAGR over the forecast period due to increasing awareness of skincare routines.

Market Size & Forecast

• Market Size in 2024: INR 2485.60 Crores
• Projected Market Size in 2034: INR 25672.30 Crores
• CAGR from 2025-2034: 26.30%
• Fastest-Growing Regional Market: South India

The India K-Beauty products market growth is rooted in surging consumer interest in innovative, ingredient-centric skincare. As local awareness around specialized skincare increases, demand for imported K-Beauty items has soared. For instance, Nykaa has exclusively launched the Korean skincare brand Numbuzin in India, offering a range of numbered products targeting specific skin concerns. This move reflects the growing consumer preference for personalized skincare solutions and the increasing availability of K-Beauty products across the Indian market.

Community engagement through micro-influencers and native content creators is a mechanism for receiving grassroots adoption of K-Beauty. These individuals are important for establishing trust with new participants and communicating with customers in Hindi and regional languages. For example, Tira Beauty partnered with prominent influencers to demonstrate their products, specifically, Milktouch Jelly Fit Tinted Glow Tint and Hedera Helix Relaxing Cream. These influencers will share tutorials and reviews about products on platforms like Instagram and YouTube. Their content reached the tech-native youth and first-time buyers in semi-urban and rural markets, increasing awareness and promoting adoption.

Collagen-infused products are rapidly gaining traction in the India K-beauty market as consumers increasingly seek solutions for anti-aging, skin elasticity, and hydration. Inspired by Korean skincare routines emphasizing youthful, radiant skin, Indian buyers are adopting collagen-based serums, creams, and supplements, thus bolstering the India k-beauty products demand. For example, brands like Renee Cosmetics, Innisfree, and The Face Shop are capitalizing on India’s growing fascination with K-beauty by launching collagen-infused creams, serums, and sheet masks. Renee’s Glass Glow Serum and Hydra Boost Collagen Cream mirror Korean skincare principles focusing on hydration and radiance.

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Cosmetic Products Market Size 2025-2029

The cosmetic products market size is valued to increase USD 126.4 billion, at a CAGR of 5.8% from 2024 to 2029. Rise in aging population will drive the cosmetic products market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 35% growth during the forecast period.
By Product - Skincare products segment was valued at USD 134.70 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 47.95 billion
Market Future Opportunities: USD 126.40 billion
CAGR : 5.8%
APAC: Largest market in 2023

Market Summary

The market encompasses a dynamic and ever-evolving industry, driven by advancements in core technologies and applications, service types, and product categories. With the increasing preference for organic cosmetics and cosmeceuticals, market players are focusing on natural ingredients and sustainable production methods. According to a study, the organic cosmetics market is projected to reach a 20% market share by 2025. However, the industry faces challenges such as the rise of counterfeit products and stringent regulations. For instance, the European Union's REACH regulations have set strict guidelines for cosmetic product safety.
Despite these challenges, opportunities abound, particularly in emerging markets like Asia-Pacific, where the aging population's demand for anti-aging products continues to grow. By staying informed of these trends and market activities, businesses can position themselves for success in the evolving the market.

What will be the Size of the Cosmetic Products Market during the forecast period?

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How is the Cosmetic Products Market Segmented and what are the key trends of market segmentation?

The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances and deodorants


Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Category

  Conventional
  Natural/Organic
  Vegan


Price Range

  Mass/Economy
  Mid-Range
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving market, skincare cosmetics hold a significant share due to the increasing demand for products that enhance and maintain healthy-looking skin. According to recent studies, the global skincare cosmetics market is projected to expand by 15% in the next two years, as more consumers, both men and women, prioritize personal grooming and wellness. To cater to this growing demand, companies are investing in research and development, focusing on various aspects such as dermal absorption studies, emulsion stability testing, and skin permeation enhancement. Additionally, rheological properties measurement, in-vitro skin models, and antioxidant capacity assessment are crucial in creating cosmeceutical formulations that effectively address skin concerns.

Regulatory compliance testing is another essential factor, as companies aim to ensure their products meet industry standards and consumer expectations. Skin irritation potential, ingredient compatibility testing, and microencapsulation technology are some of the areas under rigorous examination to minimize adverse reactions and improve overall product quality. Furthermore, companies are exploring advanced delivery systems, such as transdermal drug delivery, nanoparticle delivery systems, and liposomal encapsulation, to enhance the efficacy of active ingredients. These innovations aim to address various skin concerns, including sebum production regulation, collagen synthesis stimulation, anti-aging ingredient delivery, and inflammation reduction methods. In terms of consumer preferences, sensory evaluation methods and in-vivo clinical trials play a vital role in determining product formulation design and consumer acceptance testing.

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The Skincare products segment was valued at USD 134.70 billion in 2019 and showed a gradual increase during the forecast period.

Additionally, melanogenesis inhibition and cosmetic ingredient efficacy are key areas of focus for companies seeking to develop effective anti-aging products. The market for cos

The Beauty and Personal Care Products Market is Segmented by Product Type (Personal Care Products, Cosmetics/Makeup Products), Category (Premium Products and Mass Products), Ingredient Type (Natural/Organic, and Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Channels and Other Channels), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The India Natural Cosmetic Market size is USD 0.9 billion in 2023, driven by sustainable demand, innovation-led segmentation, and consumer preference shift through 2030.

The Online Cosmetics Market is Segmented by Product Type (Facial Cosmetics, Eye Cosmetics, Lip Cosmetics, and Nail Cosmetics), Category (Conventional and Organic), Price Range (Mass and Premium), Distribution Channel (Third-Party Retailer Platform, and Company-Owned Platform), and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).