This chart shows a ranking of the top European cosmetics markets between 2014 and 2023, based on their market value in billion euros. According to the source, Germany was the leader of the European market in 2023, with a market value of about 16 billion euros. From 2015 to 2020, the value of the French market remained relatively stable, fluctuating between a market value of 11.3 and 11.5 billion euros, reaching nearly 14 billion euros in 2022.

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Rising prices and heightened consumer uncertainty have led to higher selling prices and smaller basket sizes, protecting producers from sharper revenue losses. Since 2020, revenue has weakened by an estimated CAGR of 3.9% to reach $39.3 billion in 2025, including a 2.7% drop that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The forecast decline in the world price of zinc, a key material for manufacturers, will support producers' profit gains. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. However, uncertain trade conditions over the coming years will prevent downstream wholesalers and retailers from planning for future demand, preventing sharper gains. These factors are set to cause revenue to accelerate at an annualized 1.3% to $41.9 billion through the end of 2030.

This statistic shows the forecast growth of the beauty market worldwide by 2020, by leading market. In that timeframe, the beauty market expects to grow by *** percent in Brazil, while the U.S. beauty market expects to grow by two percent.

Global Digitalization of Beauty Market is segmented by Application (Beauty Companies_Retail_E-commerce_Salons_Dermatology Clinics), Type (Software_Services_AR/VR Applications_AI-Powered Tools_E-commerce Platforms), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

This statistic shows the market share of the natural and organic beauty industry as of 2020, by product. In that year, the market share of natural skin care products was about ** percent of the global natural beauty industry, while natural hair care held a **** percent market share.

Marknteladvisors tracks the revenue opportunity in Beauty Drinks industry. Beauty Drinks Market Research Report estimates the future growth, size and Forecast 2025.

Online beauty stores have experienced significant growth in recent years, driven by the increasing popularity of e-commerce and the growing emphasis on skincare and beauty. In 2020, social distancing and stay-at-home orders prompted consumers to turn to online platforms to fulfill their shopping needs, driving up sales for online sellers of cosmetics and perfumes. Revenue soared 44.4% in 2020, followed by another jump of 23.5% in 2021. Through the end of 2025, consumers are spending less on eating out and transportation, resulting in greater disposable income and a boost in spending on discretionary products. Industry performance was subdued by inflationary pressures and supply chain disruptions, which have caused products prices to climb considerably in recent years. Still, these online retailers have taken advantage of higher product prices and the shift to e-commerce to bolster revenue, despite a dip in profitability. IBISWorld expects revenue for online perfume and cosmetics sellers to climb at a CAGR of 8.1% to $62.7 billion through the end of 2025, including a hike of 0.9% in 2025 alone. To remain competitive, online sellers have had to adjust their product offerings to align with prominent consumer preferences, with many now carrying K-beauty, cruelty-free, sustainable and clean beauty products. Online retailers must adapt to significant competition, as many consumers prefer shopping in person for beauty products. Similarly, consumers have become more price-sensitive, leveraging online platforms to compare prices across retailers and find the best deals, thereby enhancing price-based competition and harming profit. Online sellers can struggle to compete with industry giants like Amazon and Ulta because of their economies of scale. Online retailers also compete with traditional stores that offer a more immersive shopping experience and allow consumers to try most products on themselves, attracting many buyers. Moving forward, online sellers of beauty products will continue to expand alongside overall e-commerce sales. Online beauty sellers will benefit from the ongoing economic recovery, as rising disposable income and consumer confidence drive demand for discretionary products, leading to new sales of cosmetics and fragrances. During this time, retailers will stock up on products to serve new niches, including male cosmetics, to appeal to growing markets. Consumers will continue to become more comfortable shopping online and an increase in the number of mobile broadband connections will enable customers to easily shop anywhere using their phones. Heightened internal and external competition will continue to be a significant threat, hindering substantial gains. Revenue is expected to swell at a CAGR of 1.9% to $68.8 billion through the end of 2030.

China Beauty and Skin Care, Body Care, Essential Oil: Tmall Online Sales: YoY: Market Share data was reported at -6.860 % in Aug 2020. This records an increase from the previous number of -12.280 % for Jul 2020. China Beauty and Skin Care, Body Care, Essential Oil: Tmall Online Sales: YoY: Market Share data is updated monthly, averaging 17.550 % from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 78.950 % in Aug 2019 and a record low of -15.970 % in May 2020. China Beauty and Skin Care, Body Care, Essential Oil: Tmall Online Sales: YoY: Market Share data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: YoY: Personal Care and Daily Use Good.

China Beauty and Skin Care, Body Care, Essential Oil: Tmall Online Sales: MoM: Market Share data was reported at 18.750 % in Aug 2020. This records an increase from the previous number of -32.200 % for Jul 2020. China Beauty and Skin Care, Body Care, Essential Oil: Tmall Online Sales: MoM: Market Share data is updated monthly, averaging -4.820 % from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 82.890 % in Feb 2020 and a record low of -44.680 % in Dec 2019. China Beauty and Skin Care, Body Care, Essential Oil: Tmall Online Sales: MoM: Market Share data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: MoM: Personal Care and Daily Use Good.

Foam-based Beauty and Personal Care Products Market was valued at USD 4.91 billion in 2024 and is expected to grow to USD 7.69 billion by 2030 with a CAGR of 7.80%

Global Beauty Supplement Market is segmented by Application (Skin health_Hair growth_Nail strengthening_Anti-aging_Overall wellness), Type (Collagen peptides_Biotin capsules_Antioxidant blends_Hyaluronic acid_Multivitamin beauty packs), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

Global Cosmetics ODM Analysis Market is segmented by Application (Manufacturing_Healthcare_Logistics_Agriculture_Retail_Defense_Hospitality_Education), Type (Collaborative robots (cobots)_Service robots_Industrial robots_Medical robots_Logistics_Inspection_Cleaning_Educational robots), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

The global cosmetics market size is projected to grow from USD 329.43 billion in 2025 to USD 519.15 billion by 2033, exhibiting a CAGR of 5.83%.
Report Scope:

Snapshot img { margin: 10px !important; } Get the latest research report on the Global Lip Care Products Market 2018-2022

Outlook of the global lip care products market

Extensive market research carried out by the analysts at Technavio has shown that the global lip care products market will grow at a steady CAGR of more than 4% over the predicted period. Brand image and customer loyalty are essential to the global lip care products market. According to the market research analysts, most consumers prefer sticking to familiar brands, while they also seek variety in product offerings. This increase in the demand for novel products has led to the manufacturers investing substantially in R&D programs to broaden their product portfolio, which, in turn, will aid in the growth of this market in the coming years. For instance, Bite Beauty offers a limited-edition Frozen Berries Crème Lipstick range that consists of a mixture of powders, pigments, oils, and Japanese silica to enhance the texture of the lips.

In this market research study, the analysts have estimated factors such as the increasing demand for natural and organic lip care products to impel the growth prospects for this market over the predicted period. In 2015, close to 42% of the women aged 18 years and above stated that they preferred buying natural beauty products over synthetic beauty products. Moreover, consumers are becoming increasingly aware of the problems that synthetic lip care products pose. On the basis of these insights, manufacturers are increasingly focusing on developing organic products containing beeswax, cocoa butter, jojoba oil, shea butter, and aloe vera extracts.

Product segmentation and analysis of the lip care products market

Non-medicated lip care products
Sun protection lip care products
Medicated and therapeutic lip care products

During 2015, the non-medicated lip care products segment dominated the market and accounted for more than 68% of the overall revenue market share. Non-medicated lip care products include lipstick, lip butter, lip conditioners, and lip balms that provide moisturizing benefits and shine to lips. Since these cosmetic and lip care products are primarily targeted toward teenagers and millennials, it will aid in the growth of this market segment until the end of 2020.

Geographical segmentation and analysis of the lip care products market

Americas
APAC
Europe
MEA

Europe was the major revenue contributor to the global lip care products market and is expected to reach more than USD 720 million by the end of 2020. The growing trend for natural products is influencing consumers to seek lip products that have additional benefits. Moreover, online shopping sites like Net-a-Porter and Lookfantastic have made premium brands, such as Glossier, Rodin, Lanolips, 111SKIN, and Hourglass, more reachable to consumers. Also, factors such as the rising disposable income of the populace will contribute to the growth of this market in the region.

Competitive landscape and key vendors

The global lip care products market is moderately competitive because of the presence of some well-established vendors offering a broad range of products. Celebrity endorsements and fashion shows are important marketing strategies used by manufacturers to showcase their new products. Vendors compete on the basis of product portfolio, product differentiation, quality, and pricing to gain market shares. With the rising demand for improved quality products, the market is expected to witness an influx of new and quality product launches, which in turn will drive the market in the near future.

Key vendors in this market are -

Avon Products
Beiersdorf
L'Oréal
Revlon
Unilever

Other prominent vendors in the market are Bayer, Blistex, Burt’s Bees, Carma Laboratories, Chanel, Chattem, CLOROX, EOS, KAO, Markwins Beauty Products, Stargazer, and Yves Rocher.

Key questions answered in the report include

What will the market size and the growth rate be in 2020?
What are the key factors driving the global lip care products market?
What are the key market trends impacting the growth of the global lip care products market?
What are the challenges to market growth?
Who are the key vendors in the global lip care products market?
What are the market opportunities and threats faced by the vendors in the global lip care products market?
What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
What are the key outcomes of the five forces analysis of the global lip care products market?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

Global Color Cosmetics Market 2015-2019
Global Premium Cosmetics Market 2015-2019
Color Cosmetics Market in the US 2016-2020
Global Cosmetic Packaging Market 2016-2020

China Beauty and Skin Care, Body Care, Essential Oil: Taobao Online Sales: MoM: Market Share data was reported at 3.300 % in Aug 2020. This records an increase from the previous number of -28.870 % for Jul 2020. China Beauty and Skin Care, Body Care, Essential Oil: Taobao Online Sales: MoM: Market Share data is updated monthly, averaging -1.740 % from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 64.800 % in Feb 2020 and a record low of -28.870 % in Jul 2020. China Beauty and Skin Care, Body Care, Essential Oil: Taobao Online Sales: MoM: Market Share data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: MoM: Personal Care and Daily Use Good.

The Vietnamese market for beauty, make-up and skin care preparations fell slightly to $776M in 2024, dropping by -4.9% against the previous year. In general, consumption, however, recorded a relatively flat trend pattern. Consumption of peaked at $836M in 2020; however, from 2021 to 2024, consumption failed to regain momentum.

China Beauty and Skin Care, Body Care, Essential Oil: Tmall Online Sales: Number of Store data was reported at 7.666 Unit th in Aug 2020. This records a decrease from the previous number of 7.847 Unit th for Jul 2020. China Beauty and Skin Care, Body Care, Essential Oil: Tmall Online Sales: Number of Store data is updated monthly, averaging 5.979 Unit th from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 7.847 Unit th in Jul 2020 and a record low of 4.272 Unit th in Jun 2019. China Beauty and Skin Care, Body Care, Essential Oil: Tmall Online Sales: Number of Store data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Personal Care and Daily Use Good.

China Beauty and Skin Care, Body Care, Essential Oil: Taobao Online Sales: MoM: Volume data was reported at 12.230 % in Aug 2020. This records an increase from the previous number of -15.520 % for Jul 2020. China Beauty and Skin Care, Body Care, Essential Oil: Taobao Online Sales: MoM: Volume data is updated monthly, averaging 2.210 % from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 53.110 % in Mar 2020 and a record low of -37.860 % in Jan 2020. China Beauty and Skin Care, Body Care, Essential Oil: Taobao Online Sales: MoM: Volume data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: MoM: Personal Care and Daily Use Good.

China Beauty and Skin Care, Body Care, Essential Oil: Tmall Online Sales: Product Average Price data was reported at 126.140 RMB in Aug 2020. This records an increase from the previous number of 116.380 RMB for Jul 2020. China Beauty and Skin Care, Body Care, Essential Oil: Tmall Online Sales: Product Average Price data is updated monthly, averaging 119.170 RMB from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 154.570 RMB in Nov 2019 and a record low of 89.830 RMB in Oct 2019. China Beauty and Skin Care, Body Care, Essential Oil: Tmall Online Sales: Product Average Price data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Personal Care and Daily Use Good.

China Cosmetology, Body Beauty Instrument: Taobao and Tmall Online Sales: Number of Product data was reported at 197.947 Unit th in Aug 2020. This records an increase from the previous number of 180.192 Unit th for Jul 2020. China Cosmetology, Body Beauty Instrument: Taobao and Tmall Online Sales: Number of Product data is updated monthly, averaging 179.577 Unit th from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 1,074.677 Unit th in Jun 2019 and a record low of 81.209 Unit th in Feb 2020. China Cosmetology, Body Beauty Instrument: Taobao and Tmall Online Sales: Number of Product data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Electrical Appliance.