Between January 1, 2023, and March 19, 2023, prices of non-edible consumer packaged goods, specifically beauty products in the United States saw increases. According to data, the price inflation of beauty products remained at a level of *** as of the most recently recorded week, where the base was 100. A level above 100 was considered to be inflationary.

According to the results of a survey carried out in April 2024, about ** percent of U.S. beauty shoppers who had previously stated that they were currently spending more on beauty items than a year ago, also said that they are searching more for promos and/or coupon codes as a consequence of price inflation. About ** percent stated that they were buying fewer beauty products.

Between December 31, 2022, and March 18, 2023, prices of beauty and health products in the UK continued to increase. According to the data, the price inflation of these products reached an index level of *** in the most recently reported week, where the base was 100. A level above 100 was considered to be inflationary.

Between December 18, 2022 and June 11, 2023, prices of beauty products in France increased. According to data, the price inflation of these products reached an index level of *** in the most recently reported week, where the base was 100.

In 2024, around ** percent of U.S. Gen Z consumers taking part in a survey stated that in the past year, they started buying cheaper beauty brands due to the impact of inflation. Nearly ** percent indicated that they had started searching more for promotions and/or coupon codes.

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Rising prices and heightened consumer uncertainty have led to higher selling prices and smaller basket sizes, protecting producers from sharper revenue losses. Since 2020, revenue has weakened by an estimated CAGR of 3.9% to reach $39.2 billion in 2025, including a 2.7% drop that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The forecast decline in the world price of zinc, a key material for manufacturers, will support producers' profit gains. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. However, uncertain trade conditions over the coming years will prevent downstream wholesalers and retailers to plan for future demand, preventing sharper gains. These factors are set to cause revenue to accelerate at an annualized 1.3% to $41.8 billion through the end of 2030.

Many consumers purchase beauty products from large beauty, cosmetics and fragrance stores like Sephora and Ulta because of their broad product range, expertise and loyalty programs. The pandemic resulted in significant revenue slowdowns as consumers purchased fewer new cosmetics. Despite elevated inflation in 2022, skyrocketing sales of hair and beauty products buoyed revenue amid volatile economic conditions. Stores have benefited from premiumization trends, resulting in a growing willingness to spend on premium beauty and cosmetic products, with customers valuing the long-term benefits of using luxury products. Additionally, recent economic growth has largely benefited beauty stores. Revenue for beauty, cosmetics and fragrance stores is expected to swell at a CAGR of 2.4% to $58.0 billion through the end of 2025, including a jump of 2.0% in 2025 alone. Traditional retailers have endured high competition from various sources, including drugstores, department stores, supercenters and online retailers. Prominent competition prevents retailers from charging higher prices, as consumers can easily switch stores and brands. The expansion of e-commerce has negatively impacted retailers operating at a smaller scale, as many of them lack the capabilities and sales volume to offer online shopping, resulting in lower profit and pushing many smaller retailers out of the industry. Online shopping also allows customers to easily compare prices across retailers, intensifying competition. Beauty stores aim to combat substitutes by improving the in-store shopping experience, carrying products that appeal to new potential customers and strengthening their own e-commerce capabilities. The growing popularity of environmentally friendly and cruelty-free products will spur growth in new markets, creating opportunities for traditional retailers. Rising per capita disposable income and consumer spending will also boost cosmetics sales. However, specialty beauty stores will struggle as more consumers favor online retailers, including stores that aren't in the industry, like Amazon, Target and Walmart. E-commerce will continue to be one of the fastest-growing competitive threats to specialized stores as consumers opt for the convenience and wide selection of online products. Alongside these trends, revenue is expected to climb at a CAGR of 1.5% to $62.4 billion through the end of 2030.

Graph and download economic data for Consumer Price Index for All Urban Consumers: Personal Care Products in U.S. City Average (CUUR0000SEGB) from Mar 1947 to Jul 2025 about urban, production, consumer, CPI, inflation, price index, indexes, price, and USA.

Retail Price Index: Beijing: Cosmetic data was reported at 101.100 Prev Year=100 in 2022. This records an increase from the previous number of 97.100 Prev Year=100 for 2021. Retail Price Index: Beijing: Cosmetic data is updated yearly, averaging 101.100 Prev Year=100 from Dec 1994 (Median) to 2022, with 29 observations. The data reached an all-time high of 133.200 Prev Year=100 in 1995 and a record low of 95.300 Prev Year=100 in 2000. Retail Price Index: Beijing: Cosmetic data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Inflation – Table CN.IB: Retail Price Index: Beijing.

This statistic gives an overview of the price inflation of hygiene and beauty products in France between 2013 and 2016, by brand type. From 2013 to 2015 price slides were the highest for national brands with a negative inflation of 5.8 percent.

Graph and download economic data for Producer Price Index by Commodity: Retail Trade Services: Health and Beauty Care Retailing, Including Optical Goods (WPU58210101) from Mar 2009 to Jul 2025 about optical, health, retail trade, sales, retail, goods, services, commodities, PPI, inflation, price index, indexes, price, and USA.

Graph and download economic data for Consumer Price Index for All Urban Consumers: Cosmetics, Perfume, Bath, Nail Preparations and Implements in U.S. City Average (CUUR0000SEGB02) from Dec 1977 to Jul 2025 about hygiene, urban, consumer, CPI, price index, indexes, price, and USA.

Indonesia Consumer Price Index (CPI): Tanjung Pandan Municipality: Health: Beauty Treatment and Cosmetic data was reported at 146.220 2012=100 in Jun 2019. This records an increase from the previous number of 145.530 2012=100 for May 2019. Indonesia Consumer Price Index (CPI): Tanjung Pandan Municipality: Health: Beauty Treatment and Cosmetic data is updated monthly, averaging 129.070 2012=100 from Dec 2013 (Median) to Jun 2019, with 67 observations. The data reached an all-time high of 146.220 2012=100 in Jun 2019 and a record low of 111.170 2012=100 in Dec 2013. Indonesia Consumer Price Index (CPI): Tanjung Pandan Municipality: Health: Beauty Treatment and Cosmetic data remains active status in CEIC and is reported by Central Bureau of Statistics. The data is categorized under Indonesia Premium Database’s Inflation – Table ID.IA026: Consumer Price Index: by Cities: Sumatera: Tanjung Pandan.

Indonesia Consumer Price Index (CPI): Tual Municipality: Health: Beauty Treatment and Cosmetic data was reported at 167.380 2012=100 in Jun 2019. This records an increase from the previous number of 166.620 2012=100 for May 2019. Indonesia Consumer Price Index (CPI): Tual Municipality: Health: Beauty Treatment and Cosmetic data is updated monthly, averaging 153.520 2012=100 from Dec 2013 (Median) to Jun 2019, with 67 observations. The data reached an all-time high of 167.380 2012=100 in Jun 2019 and a record low of 124.560 2012=100 in Jun 2014. Indonesia Consumer Price Index (CPI): Tual Municipality: Health: Beauty Treatment and Cosmetic data remains active status in CEIC and is reported by Central Bureau of Statistics. The data is categorized under Indonesia Premium Database’s Inflation – Table ID.IA081: Consumer Price Index: by Cities: Maluku & Papua: Tual.

Online beauty stores have been booming in recent years, with the growing popularity of e-commerce driving this growth. In 2020, social distancing and stay-at-home orders pushed consumers to leverage online platforms to fulfill their shopping needs, swelling demand for online sellers of cosmetics and perfumes. During this time, consumers were spending less on eating out and transportation, causing disposable income to grow and boosting demand for discretionary products. However, recovering in-person shopping trends and unfavorable macroeconomic conditions in 2022 and 2023, including elevated inflation and consumer certainty, led to revenue losses, although these were insufficient to reverse pandemic gains. These trends will cause revenue to strengthen at an estimated CAGR of 11.4% to $48.1 billion through the end of 2024, including a 2.4% gain that year alone. To remain competitive, online sellers have had to adjust their product offerings to align with prominent consumer preferences, with many now carrying K-beauty, cruelty-free, sustainable and clean beauty products. Online retailers must adapt to significant competition as many consumers prefer shopping in person for beauty products. Similarly, consumers have been becoming increasingly price-sensitive, leveraging online platforms to compare prices across retailers and find the best deals, enhancing price-based competition and harming profit. Online sellers can struggle to compete with industry giants like Amazon and Ulta because of their economies of scale; online retailers also compete with traditional stores that offer a more immersive shopping experience and allow consumers to try most products on themselves, attracting many buyers. Moving forward, online sellers of beauty products will continue to grow as the number of e-commerce sales rises. Online beauty sellers will benefit from the ongoing economic recovery as rising disposable income and consumer confidence drive demand for discretionary products, driving new cosmetic and fragrance sales. During this time, retailers will stock up on products to serve new niches, including male cosmetics, to appeal to growing markets. Heightened internal and external competition will remain a significant threat, preventing drastic gains. Revenue is set to rise at an estimated CAGR of 3.0% to $55.7 billion through 2029.

Indonesia Consumer Price Index (CPI): Bogor Municipality: Health: Beauty Treatment and Cosmetics data was reported at 150.530 2012=100 in Jun 2019. This records an increase from the previous number of 150.210 2012=100 for May 2019. Indonesia Consumer Price Index (CPI): Bogor Municipality: Health: Beauty Treatment and Cosmetics data is updated monthly, averaging 119.940 2012=100 from Dec 2013 (Median) to Jun 2019, with 67 observations. The data reached an all-time high of 154.040 2012=100 in Jul 2018 and a record low of 104.370 2012=100 in Dec 2013. Indonesia Consumer Price Index (CPI): Bogor Municipality: Health: Beauty Treatment and Cosmetics data remains active status in CEIC and is reported by Central Bureau of Statistics. The data is categorized under Indonesia Premium Database’s Inflation – Table ID.IA029: Consumer Price Index: by Cities: Java: Bogor.

According to Cognitive Market Research, the global Facial Makeup market size will be USD 41251.8 million in 2025. It will expand at a compound annual growth rate (CAGR) of 4.50% from 2025 to 2033.

North America held the major market share of more than 29% of the global revenue with a market size of USD 15263.17 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.3% from 2025 to 2033.
Europe accounted for a market share of over 24% of the global revenue with a market size of USD 11963.02 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2025 to 2033.
APAC held a market share of around 37% of the global revenue with a market size of USD 9900.43 million in 2025 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2025 to 2033.
South America has a market share of more than 3.8% of the global revenue with a market size of USD 1567.57 million in 2025 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2025 to 2033.
The Middle East had a market share of around 4.00% of the global revenue and was estimated at a market size of USD 1650.07 million in 2025. and will grow at a compound annual growth rate (CAGR) of 3.8% from 2025 to 2033.
Africa had a market share of around 2.20% of the global revenue and was estimated at a market size of USD 907.54 million in 2025. It will grow at a compound annual growth rate (CAGR) of 4.2% from 2025 to 2033.
Professional Use category is the fastest growing segment of the Facial Makeup industry

Market Dynamics of Facial Makeup Market

Key Drivers for Facial Makeup Market

Growing Consumer Interest in Free of Pollutants Makeup and Clean Beauty Drives Demand for Facial Makeups

The market for facial makeup is expected to increase significantly due to the growing desire for chemical-free and clean beauty products as consumers grow more aware of the components in cosmetics. As consumers become more conscious of the negative consequences of synthetic chemicals, parabens, and sulfates, they favor natural, organic, and non-toxic products. In response, companies are introducing cruelty-free, vegan, and environmentally friendly cosmetics, which is driving market growth. Dermatological endorsements, social media impact, and legislative modifications are also accelerating this trend. Growing consumer demand, particularly from millennials and Gen Z, for plant-based ingredients, eco-friendly packaging, and hypoallergenic products has made clean beauty a major trend influencing the direction of the market.

Growing Adoption of Natural and Organic Cosmetics Revolutionizing Facial Makeups

The market for facial makeup is mostly driven by the rising demand for natural and organic makeup products. Customers are choosing health-conscious cosmetics more and more, looking for goods devoid of harsh chemicals, parabens, and artificial additions. As consumers' concerns about sustainability and skin sensitivity grow, companies are coming up with new plant-based, cruelty-free, and environmentally friendly formulas. Organic components like green tea extract, jojoba oil, and aloe vera improve skincare benefits and make cosmetics more than just aesthetically pleasing. Demand is further increased by influencer endorsements and social media, which promote clean beauty trends. Overall market growth is being driven by a shift toward ethical, transparent, and nature-driven beauty solutions as regulatory authorities tighten cosmetic standards.

Restraint Factor for the Facial Makeup Market

High Cost of Premium & Luxury Facial Makeup Products Will Limit Market Growth

The high price of luxury and high-end makeup products restricts accessibility and affordability, which severely limits the market's growth. There is less demand for luxury brands since many consumers choose less expensive or drugstore alternatives, particularly in areas where prices are tight. Luxury cosmetics are only available to wealthy consumers due to rising costs for raw materials, branding, and marketing. Additionally, customers prioritize necessities over luxuries like makeup due to economic slowdowns and rising inflation, which affect disposable income. Premium brands are also under threat from e-commerce and dupes as customers look for less expensive alternatives. Because of this, the facial makeup market growth is still limited, which hinders its growth.

Market Trends in Facial Makeup Market

Growing Uptake...

Cosmetics and toiletries retailing revenue is expected to edge upwards at a compound annual rate of 5.9% over the five years through 2024-25. Despite intense and increasing competition from department stores, online rivals and even clothing shops like H&M and Primark, beauty shops have fought back by expanding their in-store offerings. Shifting consumer attitudes towards social constructs and a growing emphasis on inclusivity have cast a wider sales net and opened retailers up to a bigger market. As people keep flocking to social media sites to share photos and videos online, sales to the younger generations are on the rise as they seek to keep up with what they see online. Despite the positive news, price competition remains intense in 2024-25 as incomes bite. While Britons are still prioritising self-care and looking for little pick-me-ups while they're forced to cut back on bigger luxuries (also known as the lipstick effect), some people are trading down from well-known fan favourites for cheaper, more generic goods. Alongside eating into sales, inflation has pressured retailers' bottom lines. Shrinkflation and skimpflation tactics are being deployed to avoid drastic price rises. In 2024-25, revenue is forecast to climb by 8.5% to £8.5 billion, while the average profit margin is expected to be 18.8%. Over the five years through 2029-30, revenue is expected to mount at a compound annual rate of 4% to £10.3 billion, while profit is anticipated to edge downwards. Shops are expected to continue to face competitive pressures from department stores and online-only retailers. Still, cosmetic retailers will continue to benefit from favourable long-term demographic and social trends, including an ageing population and growing interest in male skincare. Innovation will likely centre on natural and sustainable products, supporting specialist cosmetics and toiletries sales. Meaningful beauty is set to become a top priority; shoppers' expectations will grow and authenticity in marketing will be key to gaining trust and custom.

According to the results of a recent survey carried out among consumers in the United States, about ** percent between the age of 30 to 44 years old stated that they stopped going to the beauty salon and started doing everything at home.

Indonesia Consumer Price Index (CPI): DKI Jakarta: Health: Beauty Treatment and Cosmetics data was reported at 144.120 2012=100 in Jun 2019. This records an increase from the previous number of 142.910 2012=100 for May 2019. Indonesia Consumer Price Index (CPI): DKI Jakarta: Health: Beauty Treatment and Cosmetics data is updated monthly, averaging 128.180 2012=100 from Dec 2013 (Median) to Jun 2019, with 67 observations. The data reached an all-time high of 144.120 2012=100 in Jun 2019 and a record low of 106.030 2012=100 in Dec 2013. Indonesia Consumer Price Index (CPI): DKI Jakarta: Health: Beauty Treatment and Cosmetics data remains active status in CEIC and is reported by Central Bureau of Statistics. The data is categorized under Indonesia Premium Database’s Inflation – Table ID.IA028: Consumer Price Index: by Cities: Java: DKI Jakarta.