In 2023, the retail sales of cosmetics in China totaled ***** billion yuan, increasing from ***** billion yuan in the previous year. China's cosmetics market is expected to grow further, reaching a retail sales value of *** trillion yuan by 2028.

The China Cosmetics Market Report is Segmented by Product Type (Facial Cosmetics, Eye Cosmetics, and Lip and Nail Make-Up Products), Category (Mass and Premium), Ingredient Type (Natural/Organic and Conventional/Synthetic), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Other Channels). The Market Forecasts are Provided in Terms of Value (USD).

In 2023, the market size of China's premium beauty and personal care market amounted to around ** billion yuan, representing a significant increase from ** billion yuan in 2022. The market grew at a CAGR of ** percent from 2018 to 2023.

The China Cosmetics Market was valued at USD 9.56 Billion in 2024 and is expected to reach USD 17.23 Billion by 2030 with a CAGR of 10.37%

The size of the China Beauty Market was valued at USD 9.88 Million in 2023 and is projected to reach USD 18.90 Million by 2032, with an expected CAGR of 9.71% during the forecast period. The beauty industry encompasses the development, production, and sale of a wide range of cosmetic products, including skincare, makeup, haircare, and fragrances. This sector also includes beauty appliances like hairdryers and brushes, as well as services such as salons and spas. The industry is driven by innovation and consumer demand for new and effective products, with a significant focus on sustainability and natural ingredients. Major players in the beauty industry range from multinational corporations to independent brands, all competing to capture market share. The rise of e-commerce and social media has significantly influenced the industry, allowing brands to reach a global audience and engage directly with consumers. Recent developments include: May 2022: Chinese beauty brand, onTop Cosmetics, launched sustainable packaging made with Eastman material. The packaging is made from Eastman Cristal Renew trademarked copolyester. The sustainable material contains 50% certified recycled content and is achieved by allocating the recycled waste plastic to Cristal Renew using a mass balance process., September 2021: Valentino Beauty, the luxury cosmetics brand licensed by L'Oreal Group, launched its first offline store in the Chinese mainland in Shanghai's Xintiandi. The flagship store showcases cosmetic products, including Valentino V lipsticks, foundation, eye makeup, perfume, and other beauty accessories.. Key drivers for this market are: Increasing Aging Population drives the Market Growth, Technological Advancement and Product Innovation. Potential restraints include: Product Misrepresentation and Counterfeit Concerns. Notable trends are: Rising Demand for Natural and Clean-Label Cosmetic Products.

In 2021, China's high-end beauty and skincare product market reached approximately *** billion yuan, representing an ** percent year-on-year growth. In comparison, the mass beauty product market exceeded *** billion yuan in the same year. By 2025, China's prestige cosmetics market is predicted to surpass its mass cosmetics market.

The Cosmetic and Personal Care Product Manufacturing industry has experienced strong growth over the past decade. China has become one of the largest cosmetics markets in the world and ranks first in Asia. Industry revenue is expected to grow an annualized 9.2% over the five years through 2025, to $46.3 billion. This includes anticipated 7.0% growth in the current year. Industry revenue is forecast to grow an annualized 7.6% over the five years through 2030, to total $67.0 billion. Skincare and personal care will likely continue to become more high-end, and young consumers will remain the main force in the market. Profit margins have recovered to 8.6% of industry revenue in 2025. Chinese cosmetic and personal care product manufacturers mostly cater to the lower-end market. Only a few Chinese brands, such as Herborist, compete in the high-end market. In 2011, the State Food and Drug Administration launched strict regulations regarding the safe usage of ingredients and additives. As a result, 85 cosmetics manufacturers were forced to stop production. Foreign enterprises have acquired many domestic brands in recent years. In 2011, Coty Inc. became the largest shareholder of TJoy. In 2014, L'Oreal merged with the brand MG. Foreign enterprises account for an approximate 60% of industry revenue in 2025. Industry operators are constantly developing new products. For example, cosmetics and personal care products include Chinese medicinal herbs, products for males, products for children, products designed for sports and products for professional beauty. Organic, natural and hypoallergenic products have also become popular in the Chinese market.

China Cosmetics Market is expected to witness a 7.8% CAGR during 2024-2031, driven by increasing income levels, an expanding middle class

In 2023, the market size of color cosmetics in China expanded **** percent compared to the previous year. The color cosmetics market in China was expected to grow at a CAGR of *** percent between 2024 and 2028.

Revenue for the Skin Care, Hairdressing and Beauty Services industry in China is expected to decrease at an annualized rate of 2.4% over the five years through 2024 to $5.1 billion. Due to the limited number of people going out in the past few years caused by the COVID-19 pandemic and the economic downturn, many enterprises are unable to support fixed costs. Industry revenue has decreased, and profits have declined.Many industry enterprises are small in scale, providing basic services like haircuts and the curling, straightening, and dyeing of hair. The industry has low investment costs due to the high availability and low cost of equipment and products, as well as numerous upstream product brands. Most enterprises serve consumers within their immediate vicinity. The industry presents characteristics of being very dispersed, with dense store layouts and rapid turnover.Profit is expected to account for 3.8% of industry revenue in 2024. Although profit margin has declined in the past few years, with the recovery of the economy, industry profit margin will gradually increase. The industry is labor-intensive, and it is expected that wage costs will account for 42.1% of the industry revenue in 2024. Total wages are expected to rise by an annualized 1.0% over the five years through 2024 to $2.1 billion.Due to forecast steady increases in disposable income and consumption trends, consumers are projected to continue spending on beauty services over the next five years. Over the five years through 2029, industry revenue is forecast to increase at an annualized 2.5%, totaling $5.8 billion in 2029. Spa services, skin care and hairdressing services are also projected to be provided in a more integrated way, so that customers can enjoy a series of services without changing locations.The industry actively introduces new technologies like AI to provide consumers with a better service experience. AI can provide personalized services and offer suitable solutions to consumers. Meanwhile, AI can also collect sufficient information to help companies understand market trends and promote the healthy development of the industry.

The cosmetics market in China has experienced remarkable growth over the past decade, driven by increased disposable incomes, urbanization, and a more beauty-conscious consumer base.

The global C-beauty product market is projected to expand from USD 18.7 billion in 2025 to approximately USD 49.2 billion by 2035, registering a CAGR of 10.2% during the forecast period. Sales in 2024 were estimated at USD 16.9 billion.

In 2024, after three years of growth, there was significant decline in the Chinese cosmetics market, when its value decreased by -6.7% to $14.6B. The market value increased at an average annual rate of +2.1% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption attained the peak level of $16.5B. From 2017 to 2024, the growth of the market remained at a lower figure.

The China beauty market, valued at $9.88 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 9.71% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes among Chinese consumers, particularly millennials and Gen Z, are leading to increased spending on personal care and beauty products. A burgeoning middle class with greater access to information and global trends through e-commerce platforms fuels demand for premium and international brands. Moreover, a growing awareness of skincare and the adoption of sophisticated beauty routines, influenced by social media and K-beauty trends, contribute to market growth. The market is segmented by product type (color cosmetics, hair styling and coloring), category (mass, premium), and distribution channel (online, offline). While the dominance of online retail is undeniable, the traditional retail channels like supermarkets and specialty stores still hold significant market share, reflecting a diverse consumer base with varied shopping preferences. Competitive pressures from both domestic and international brands are intense, with established players like L'Oreal, Shiseido, and Estee Lauder vying for market share alongside rapidly growing domestic brands. Challenges include fluctuating economic conditions, evolving consumer preferences, and increasing regulatory scrutiny, requiring brands to adapt strategically to maintain market leadership. The forecast for the China beauty market through 2033 anticipates continued expansion, driven by sustained economic growth and evolving consumer behavior. However, brands must focus on product innovation, personalized marketing strategies, and building trust to navigate potential headwinds. The growing popularity of sustainable and ethically sourced products presents a significant opportunity for brands to differentiate themselves and attract the increasingly environmentally conscious Chinese consumer. Furthermore, adapting to the unique preferences of different consumer segments, focusing on targeted marketing campaigns, and leveraging the power of social media influencers will be crucial for achieving long-term success in this dynamic market. Expansion into lower-tier cities and underserved regions also presents significant growth potential. Recent developments include: May 2022: Chinese beauty brand, onTop Cosmetics, launched sustainable packaging made with Eastman material. The packaging is made from Eastman Cristal Renew trademarked copolyester. The sustainable material contains 50% certified recycled content and is achieved by allocating the recycled waste plastic to Cristal Renew using a mass balance process., September 2021: Valentino Beauty, the luxury cosmetics brand licensed by L'Oreal Group, launched its first offline store in the Chinese mainland in Shanghai's Xintiandi. The flagship store showcases cosmetic products, including Valentino V lipsticks, foundation, eye makeup, perfume, and other beauty accessories.. Notable trends are: Rising Demand for Natural and Clean-Label Cosmetic Products.

The China Cosmetics report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

Behenic Acid For Cosmetics Market Outlook

The global Behenic Acid for Cosmetics market size is projected to grow from USD 120 million in 2023 to USD 200 million by 2032, reflecting a compound annual growth rate (CAGR) of 6%. The growth of this market is underpinned by increasing consumer awareness about the benefits of behenic acid in skincare and haircare products. The cosmetic industry’s relentless focus on incorporating natural and effective ingredients is a significant driver of market growth. Additionally, the surge in disposable incomes and the growing beauty consciousness among consumers are further propelling demand.

The primary growth factor for the behenic acid in cosmetics market is its multifaceted benefits in skincare and haircare formulations. Behenic acid, derived from natural sources such as moringa oil, is known for its superior smoothing and conditioning properties. This fatty acid plays a crucial role in moisturizing, detangling, and providing a protective barrier to the skin and hair, which makes it a sought-after ingredient in premium cosmetic products. Moreover, the shift towards natural and sustainable ingredients in cosmetics due to increasing environmental awareness is boosting the demand for naturally sourced behenic acid.

Another significant growth factor is the expanding application of behenic acid in a wide range of cosmetic products beyond traditional skincare and haircare. With the advent of advanced cosmetic formulations, behenic acid is increasingly being used in makeup products such as foundations, lipsticks, and eye cosmetics to enhance texture, spreadability, and longevity. This broadening application spectrum is creating new growth avenues for the market. Additionally, the rise of e-commerce platforms has facilitated easier access to specialty cosmetic products containing behenic acid, further driving market expansion.

Technological advancements in the extraction and synthesis of behenic acid are also contributing to market growth. Innovations in green chemistry have enabled the eco-friendly production of high-purity behenic acid, catering to the growing demand for sustainable cosmetic ingredients. Furthermore, ongoing research and development activities aimed at exploring new benefits and applications of behenic acid are expected to open up new growth opportunities. The backing of regulatory bodies that emphasize the safety and efficacy of cosmetic ingredients is another pivotal factor supporting market growth.

Regionally, the Asia Pacific market is expected to witness significant growth during the forecast period. The booming cosmetics industry in countries like China, India, and Japan, coupled with the rising consumer inclination towards premium and natural cosmetic products, is driving the demand for behenic acid. The presence of a large number of cosmetic manufacturers and suppliers in the region, along with favorable government policies supporting the local cosmetics industry, is further bolstering market expansion. Additionally, the growing middle-class population with increasing disposable incomes is likely to sustain the demand for cosmetic products containing behenic acid.

Product Type Analysis

The Behenic Acid for Cosmetics market is segmented by product type into natural behenic acid and synthetic behenic acid. Natural behenic acid, primarily sourced from moringa oil and other natural oils, is gaining immense popularity due to the rising consumer preference for organic and eco-friendly cosmetic products. The demand for natural behenic acid is driven by its high efficacy in moisturizing and conditioning, making it a staple in premium skincare and haircare formulations. Moreover, the increasing awareness about the benefits of natural ingredients and the growing trend of ‘clean beauty’ products are factors fueling the growth of this segment.

On the other hand, synthetic behenic acid, which is produced through chemical synthesis, holds a significant share in the market due to its cost-effectiveness and consistent quality. This segment is particularly favored by mass-market cosmetic brands that aim to offer high-performance products at affordable prices. Synthetic behenic acid’s stability and long shelf life make it a practical choice for formulators looking to create durable and effective cosmetic products. Despite the growing inclination towards natural alternatives, synthetic behenic acid continues to witness steady demand due to its economic advantages and widespread availability.

In recent years, there has been a concerted effort to improve the sustainability of synt

The Hong Kong cosmetics market shrank sharply to $497M in 2024, with a decrease of -75.9% against the previous year. Over the period under review, consumption continues to indicate a abrupt descent. As a result, consumption reached the peak level of $3.2B. From 2021 to 2024, the growth of the market remained at a somewhat lower figure.

China Cosmetic Skin Care Market growth becomes more personalized and inclusive, the market is expected to thrive with innovations in formulation, delivery systems, and consumer experience.

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Clean Beauty Market Size 2025-2029

The clean beauty market size is forecast to increase by USD 7.65 billion at a CAGR of 13.2% between 2024 and 2029.

The market is experiencing significant growth, driven by several key factors. One major trend is the increase in disposable income, enabling consumers to invest in premium, health-conscious beauty products. Another trend is the preference for multi-functional beauty products, as consumers seek to simplify their routines and reduce the number of products they use. Skincare products, such as scrubs and serums, are a popular choice for those looking to maintain healthy and radiant skin. Clean color cosmetics, skincare, hair care, oral care, and personal care products are gaining popularity, with a focus on natural, organic, and sustainable ingredients. However, consumer trust issues and the rise of greenwashing are challenges that the market must address. As consumers become more aware of the ingredients In their beauty products and demand transparency, companies must ensure they are delivering on their promises. The market is expected to continue growing, as consumers prioritize health and wellness in all aspects of their lives.

What will be the Size of the Clean Beauty Market During the Forecast Period?

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The market continues to gain momentum, driven by consumer demand for non-toxic, transparent, and science-backed beauty solutions. This movement, which highlights the use of clean and sustainable ingredients, has been fueled by various trends, including the rise of clean mulations, the increasing influence of celebrities and influencers, and the growing awareness of the potential health risks associated with traditional beauty products. Certification programs, such as those offering certification for clean and cruelty-free products, have played a significant role In the market's growth. Consumers are increasingly seeking out sustainable beauty products, from travel essentials to gift sets, as they prioritize ethical and additive-free offerings.



The market caters to diverse consumer segments, including women, men, kids, and those with sensitive skin. Innovation In the sector is driven by startups and specialty stores, who are addressing the unique needs of different skin types, such as oily or dry skin, and debunking common myths surrounding clean beauty. Retailers are responding to this trend by expanding their offerings and providing education to consumers about the benefits of clean and sustainable beauty. Subscription boxes and other e-commerce platforms offer convenient access to a range of clean and plant-based beauty products. Despite the progress made In the market, there are still challenges to address, including the need for greater transparency around ingredients and manufacturing processes, as well as the ethical considerations surrounding wages for women and the use of animal testing In the beauty industry.

How is this Clean Beauty Industry segmented and which is the largest segment?

The clean beauty industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare
  Haircare
  Face care
  Body care
  Color cosmetics


End-user

  Women
  Men


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    Japan
    South Korea


  South America

    Brazil


  Middle East and Africa

By Product Insights

The skincare segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of skincare and beauty products formulated with natural, non-toxic ingredients. This market segment, which includes cleansers, moisturizers, serums, sunscreens, and anti-aging treatments, is gaining popularity due to increasing consumer demand for safer and sustainable solutions. The skincare segment's dominance is driven by the growing emphasis on comprehensive skincare routines and the proven effectiveness of these products in addressing various skin concerns. Notable product launches further strengthen the market's position. Consumers are increasingly opting for clean standards, green beauty, and eco-friendly choices, making this a significant trend In the beauty industry.

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The skincare segment was valued at USD 2.68 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Market Size statistics on the Skin Care, Hairdressing & Beauty Services industry in China