The United States Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products, and Cosmetics/Make-up Products), Category (Premium Products, and Mass Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the beauty & personal care market worldwide was modeled to stand at ************** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************** U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beauty & Personal Care.

Many consumers purchase beauty products from large beauty, cosmetics and fragrance stores like Sephora and Ulta because of their broad product range, expertise and loyalty programs. The pandemic resulted in significant revenue slowdowns as consumers purchased fewer new cosmetics. Despite elevated inflation in 2022, skyrocketing sales of hair and beauty products buoyed revenue amid volatile economic conditions. Stores have benefited from premiumization trends, resulting in a growing willingness to spend on premium beauty and cosmetic products, with customers valuing the long-term benefits of using luxury products. Additionally, recent economic growth has largely benefited beauty stores. Revenue for beauty, cosmetics and fragrance stores is expected to swell at a CAGR of 2.4% to $58.0 billion through the end of 2025, including a jump of 2.0% in 2025 alone. Traditional retailers have endured high competition from various sources, including drugstores, department stores, supercenters and online retailers. Prominent competition prevents retailers from charging higher prices, as consumers can easily switch stores and brands. The expansion of e-commerce has negatively impacted retailers operating at a smaller scale, as many of them lack the capabilities and sales volume to offer online shopping, resulting in lower profit and pushing many smaller retailers out of the industry. Online shopping also allows customers to easily compare prices across retailers, intensifying competition. Beauty stores aim to combat substitutes by improving the in-store shopping experience, carrying products that appeal to new potential customers and strengthening their own e-commerce capabilities. The growing popularity of environmentally friendly and cruelty-free products will spur growth in new markets, creating opportunities for traditional retailers. Rising per capita disposable income and consumer spending will also boost cosmetics sales. However, specialty beauty stores will struggle as more consumers favor online retailers, including stores that aren't in the industry, like Amazon, Target and Walmart. E-commerce will continue to be one of the fastest-growing competitive threats to specialized stores as consumers opt for the convenience and wide selection of online products. Alongside these trends, revenue is expected to climb at a CAGR of 1.5% to $62.4 billion through the end of 2030.

The North America Beauty and Personal Care Market is Segmented by Product Type (Personal Care, Cosmetics/Make-up), Category (Premium Products, Mass Products), Ingredients (Conventional/Synthetic, Natural/Organic), Distribution Channel (Specialist Stores, Supermarkets/Hypermarkets, and More), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

Cosmetics Market size is expected to be worth around USD 570.5 Billion by 2033 from USD 295.5 Billion in 2023, growing at a CAGR of 6.8%.

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Rising prices and heightened consumer uncertainty have led to higher selling prices and smaller basket sizes, protecting producers from sharper revenue losses. Since 2020, revenue has weakened by an estimated CAGR of 3.9% to reach $39.3 billion in 2025, including a 2.7% drop that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The forecast decline in the world price of zinc, a key material for manufacturers, will support producers' profit gains. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. However, uncertain trade conditions over the coming years will prevent downstream wholesalers and retailers from planning for future demand, preventing sharper gains. These factors are set to cause revenue to accelerate at an annualized 1.3% to $41.9 billion through the end of 2030.

The market for beauty tech- driven purchases in the United States is estimated to have generated a revenue of approximately **** billion U.S. dollars in 2021. Revenue of the beauty market, which included cosmetics, skin care, and personal care products, is forecast to increase continuously in the next five years, reaching about **** billion U.S. dollars by 2026.

United States Beauty & Personal Care Market was valued at USD 93.27 billion in 2024 and is anticipated to grow USD 142.47 billion by 2030 with a CAGR of 7.37%

United States Vegan Cosmetic Market was valued at USD 3.95 Billion in 2024 and is anticipated to grow USD 5.78 Billion by 2030 with a CAGR of 6.55%.

According to Ken Research US Beauty and Personal Care Market to grow at 5.2% CAGR (2022-2028) driven by rising incomes and tech-driven personalized solutions.

The revenue ranking in the beauty & personal care market is led by the United States with ****** billion U.S. dollars, while China is following with ***** billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with **** billion U.S. dollars, showing a difference of ***** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

The revenue in the beauty & personal care e-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total **** billion U.S. dollars (+***** percent). After the ***** consecutive increasing year, the indicator is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the beauty & personal care e-commerce market was continuously increasing over the past years.Find further information concerning the revenue change in the 'Personal Care' segment of the beauty & personal care e-commerce market in Germany and the average revenue per user in the beauty & personal care e-commerce market in Puerto Rico. The Statista Market Insights cover a broad range of additional markets.

The US cosmetics market, a significant segment of the global industry, is experiencing robust growth, driven by several key factors. The market's value, estimated at $93.74 billion in 2025, is projected to expand steadily, fueled by increasing disposable incomes, a heightened focus on personal care and beauty among consumers, and the proliferation of innovative products catering to diverse needs and preferences. The rise of social media influencers and beauty bloggers further contributes to market expansion by shaping consumer trends and driving demand for new products and brands. Premium products command a substantial share, reflecting a consumer preference for high-quality, luxury items and experiences. However, the mass market segment remains vital, offering accessible and affordable options for a broad consumer base. Distribution channels are diverse, with online retail witnessing significant growth alongside traditional channels like specialist stores, supermarkets, and pharmacies. Key players like Estée Lauder, L'Oréal, and Unilever, along with emerging brands, are constantly striving to innovate, capturing market share through strategic marketing, product diversification, and effective distribution strategies. The competitive landscape is fiercely competitive, with established multinational corporations facing challenges from both smaller, agile brands and the increasing popularity of direct-to-consumer (DTC) models. Consumer preferences are dynamic, with a growing demand for natural, organic, and ethically sourced products alongside the continued popularity of traditional cosmetic items. The market's segmentation across product types (hair care, skincare, makeup, etc.) and distribution channels offers various opportunities for targeted marketing and product development. Future growth will be influenced by factors such as economic stability, evolving consumer preferences, and regulatory changes impacting the use of certain ingredients. A focus on sustainability and ethical sourcing is becoming increasingly critical, influencing brand choices and product innovation. The continued integration of technology, such as personalized beauty recommendations powered by artificial intelligence, promises to further transform the market's dynamics in the coming years. Recent developments include: March 2022: Crest, a Procter & Gamble Company brand, launched Crest Densify, a premium toothpaste that actively rebuilds tooth density by remineralizing enamel. The toothpaste claims to strengthen the teeth and protect them from future decay., February 2022: Beiersdorf completed the acquisition of Chantecaille Beauté Inc., a leading prestige beauty company in the United States, to strengthen its premium skincare offering., July 2021: Unilever announced it had completed the acquisition of Paula's Choice, a digital skincare brand. The brand is known for its innovation and cruelty-free products.. Notable trends are: Growing Inclination Toward Organic, Natural, and Cruelty-Free Products.

US Skincare Market size was valued at USD 30.24 Billion in 2024 and is projected to reach 40.43 USD Billion by 2032, growing at a CAGR of 4.08% from 2026 to 2032. Rising Consumer Awareness & Education: Consumers today are more knowledgeable about skincare than ever before, thanks to a wealth of information available online from dermatologists, estheticians, and beauty enthusiasts. This heightened awareness has led to a shift away from a brand-first mentality to an ingredient-first approach. Shoppers are now actively seeking out products with proven active ingredients like hyaluronic acid, niacinamide, and retinol. This demand for transparency has prompted brands to be more forthcoming with their formulations and marketing claims, fostering a market where education is a crucial component of the purchasing journey. The result is a more informed consumer base that drives innovation and holds brands accountable for their products' efficacy.

Market Size statistics on the Cosmetic & Beauty Products Manufacturing industry in the US

The US cosmetics market, valued at $93.74 billion in 2025, is projected to reach $118.27 billion by 2033, expanding at a CAGR of 2.63% from 2025 to 2033. The growing awareness of personal care and appearance, coupled with the rising disposable income of consumers, drives market growth. Additionally, the increasing demand for premium and organic cosmetics and the growing popularity of online retail channels contribute to market expansion. Key market trends shaping the US cosmetics industry include the increasing popularity of natural and organic products, personalized cosmetics, and the rise of e-commerce. Mass products dominate the market, accounting for a significant share due to their affordability and widespread distribution. However, premium products are gaining traction as consumers seek luxurious and high-quality cosmetics. Distribution channels such as specialist retail stores, supermarkets, and online platforms offer ample choices to meet diverse consumer preferences. Major players in the market include Alticor (Amway Corp.), The Estée Lauder Companies Inc., and L'Oréal S.A. Recent developments include: March 2022: Crest, a Procter & Gamble Company brand, launched Crest Densify, a premium toothpaste that actively rebuilds tooth density by remineralizing enamel. The toothpaste claims to strengthen the teeth and protect them from future decay., February 2022: Beiersdorf completed the acquisition of Chantecaille Beauté Inc., a leading prestige beauty company in the United States, to strengthen its premium skincare offering., July 2021: Unilever announced it had completed the acquisition of Paula's Choice, a digital skincare brand. The brand is known for its innovation and cruelty-free products.. Key drivers for this market are: Sustainable Fashion Trend, Strategic Expansion With Respect To E-commerce Subscription. Potential restraints include: High Cost of Rented Apparel Maintenance. Notable trends are: Growing Inclination Toward Organic, Natural, and Cruelty-Free Products.

Market Size, Revenue, Share, Major Players, Segmentation, and Future Outlook Across Key Sectors Base Year : 2024

United States Beauty Devices Market was valued at USD 7.76 billion in 2024 and is anticipated to grow USD 12.56 billion by 2030 with a CAGR of 8.41%

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Premium Cosmetics Market Size 2024-2028

The premium cosmetics market size is forecast to increase by USD 67 billion at a CAGR of 9.75% between 2023 and 2028.

The market is experiencing significant growth, driven primarily by the increasing demand for high-end skincare products. Consumers are becoming more conscious of their health and appearance, leading them to invest in premium cosmetics that offer superior quality and effectiveness. This trend is particularly prominent in developed regions, where consumers have higher disposable income and a greater appreciation for luxury brands. However, there are challenges that market players must navigate to capitalize on this growth. One such challenge is the lack of consumer reach and premium brand penetration in major parts of developing regions. Multichannel marketing strategies, including e-commerce and social media, offer a potential solution to this issue. By expanding their distribution channels and leveraging digital marketing tools, cosmetics companies can reach a wider audience and build brand awareness in these markets. Additionally, partnerships with local distributors and strategic collaborations with influencers can help premium brands establish a foothold in developing regions. Overall, the market presents significant opportunities for growth, particularly for companies that can effectively navigate the challenges of consumer reach and brand penetration in developing regions.

What will be the Size of the Premium Cosmetics Market during the forecast period?

Request Free SampleThe market is experiencing dynamic shifts as consumers prioritize personalized beauty solutions and ethical practices. Indie beauty brands and niche players are gaining traction, offering unique offerings and luxury customer service. Advanced formulas, such as hair repair and skincare technology, are driving innovation, while active ingredients and botanical extracts are at the forefront of data-driven beauty trends. Beauty influencer marketing and content marketing are essential channels for reaching consumers, with luxury beauty events and exclusive services further enhancing the experience. Sustainable packaging and eco-friendly practices are becoming increasingly important, as is the focus on skin hydration and barrier repair. Premium ingredients, including matte finish, signature scents, and high-pigment formulas, continue to be in demand. Beauty subscription services and online communities cater to consumers' evolving preferences, with beauty tourism and luxury retail experiences offering immersive, personalized journeys. Hair care products, color cosmetics, and skincare technology are key areas of investment, as brands strive to deliver advanced formulas and luxury fragrances. Hair growth, skin brightening, and social media marketing are also significant trends shaping the market.

How is this Premium Cosmetics Industry segmented?

The premium cosmetics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductSkincare productsFragrancesColor cosmeticsHair care productsOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSEuropeGermanyUKMiddle East and AfricaAPACChinaJapanSouth AmericaRest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.The premium skincare market is experiencing growth as an increasing number of individuals, both men and women, prioritize better skincare solutions. This segment's expansion is driven by the desire for personalized, scientifically formulated products that cater to individual skin needs. The integration of technology, such as artificial intelligence and virtual try-on, enables personalized recommendations, enhancing the customer experience. Moreover, ethical sourcing, sustainability, and environmental responsibility are becoming essential factors in consumer purchasing decisions. Brands that emphasize cruelty-free cosmetics, vegan options, and eco-friendly packaging are gaining popularity among Gen Z consumers and millennials. The luxury experience is also a significant influencer, with exclusive brands offering personalized consultations and concierge services to cater to their high-value clientele. The global skincare market's expansion is not limited to established markets. Emerging markets, particularly in Asia, are witnessing a surge in demand for premium skincare products. Luxury retailers are capitalizing on this trend by offering exclusive services and collaborating with influencers to reach a broader audience. The clean beauty movement is another trend shaping the market, with consumers seeking products free from harsh chemicals and synthetic ingredients. This shift is leading to the development of scientificall

United States Makeup Base Market was valued at USD 2.28 billion in 2024 and is anticipated to grow USD 2.83 billion by 2030 with a CAGR of 3.73%