In 2023, the market size of the beauty and personal care industry was valued at 21 billion U.S. dollars in India. The market size for this industry is likely to increase to 34 billion dollars by 2028. Online personal care market In India, beauty and personal care is a competitive market with international brands competing with local ones. The market size of the online beauty and personal care industry was worth 4.9 billion U.S. dollars. Due to the pandemic, the manufacturers in the online personal care sector are continually redefining the sector by being better equipped to deal with growing consumer expectations. In order to succeed in the personal care sector, brands need to develop strategies that cater to consumer appeal. Market segmentation The beauty and personal care market has grown significantly as a result of changing lifestyles and increased awareness. The market segment consists of hair care products, skin care products, oral care, cosmetics and makeup, beauty tools, bath, and shower products. Due to increasing adoption of herbal cosmetics and homemade products, the segment is expected to see a growth trend in the coming years. are driving growth, and the segment is expected to grow in the coming years. Local Indian brands such as MamaEarth, Khadi Essentials Plum, Kama Ayurveda, and Forest Essentials are trending because of their better suitability for Indian skin and hair types.  

The Report Covers Market Growth and Share of Cosmetic Industry in India and is Segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products) and by Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacy and Drug Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.

The India cosmetic market size was worth around USD 8.12 billion in 2023 and is predicted to grow to around USD 10.98 billion by 2032

The India cosmetics market size was valued at USD 14.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.3 Billion by 2033, exhibiting a CAGR of 5.9% from 2025-2033. The India cosmetics market share is rising due to the increasing disposable incomes, urbanization, growing beauty awareness, and the demand for organic products. Influence from social media, celebrity endorsements, expansion in e-commerce, and changing grooming trends among both genders are also contributing factors to the rapid growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the India cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

In financial year 2022, the size of the beauty and personal care market in Tier 2+ cities amounted to over 11 billion U.S. dollars. On the other hand, the market size in Metro+ Tier 1 accounted for over five billion U.S. dollars. The market size for the overall beauty and personal care industry was close to 17 billion U.S. dollars in India during the same period.

The U.S. Nasal Splints Market size is USD 418.66 million in 2023, showcasing market analysis, segmentation insights, and future outlook. Explore top players and industry trends.

In 2020, the market size of the online beauty and personal care industry was valued at three billion U.S. dollars in India. The market size of the online beauty and personal care industry is likely to reach to about six billion U.S. dollars in 2025.

The India cosmetics market size by revenue USD 6.35 billion, according to industry data derived from a comprehensive five-year historical analysis. This growth is driven by an increasing disposable income, a rising young population, and the growing influence of social media and beauty trends. The increasing demand for premium products, along with a shift towards natural and organic products, is further fueling the growth of the cosmetics industry. Online sales have also contributed significantly to market expansion, particularly after the pandemic, which shifted consumer purchasing behavior towards digital platforms.

As of 2017, the market size of the cosmetic industry across India had a value approximately eleven billion U.S. dollars. The market size of the cosmetic industry recorded a year on year growth and was forecast to reach a value of 20 billion U.S. dollars in 2025.

India Beauty and Personal Care Market size is estimated to grow at a CAGR of around 11.5% during the forecast period 2025-30, inclination towards multi-tasking skincare products is one of the growth opportunities driving the market.

India Retail Cosmetics Market was valued at USD 22.14 Billion in 2024 and is expected to reach USD 28.92 Billion by 2030 with a CAGR of 4.55%.

India Cosmetics Market was valued at USD 14.78 Billion in 2024 and is expected to reach USD 21.21 Billion by 2030 with a CAGR of 6.13%.

The market for herbal beauty products is expected to experience significant growth at a CAGR of 6.1% during the forecast period. The market is projected to rise from US$ 75,098.55 million in 2024 to US$ 135,897.65 million by 2034.

Category-wise Insights

Country-wise Insights

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Cosmetic Products Market Size 2025-2029

The cosmetic products market size is forecast to increase by USD 126.4 billion at a CAGR of 5.8% between 2024 and 2029.

The market is experiencing significant growth driven by several key factors. Firstly, the global population is aging, leading to an increasing demand for anti-aging and skincare products. According to the United Nations, the number of people aged 60 years or above is projected to reach 2.1 billion by 2050, creating a substantial market opportunity for cosmetic companies. Another trend shaping the market is the growing preference for organic and natural cosmetics and cosmeceuticals. Consumers are increasingly conscious of the ingredients in their personal care products and are seeking out organic and natural alternatives. This shift towards clean label and sustainable products is expected to continue, presenting both challenges and opportunities for companies.
However, the market is not without challenges. The presence of counterfeit products remains a significant issue, with consumers often unable to distinguish between authentic and fake products. This not only harms the reputation of the industry but also poses a risk to consumers' health and safety. Companies must prioritize product authentication and consumer education to mitigate this challenge and maintain trust with their customers. The market is poised for growth, driven by demographic trends and changing consumer preferences. Companies seeking to capitalize on these opportunities must stay abreast of market dynamics and navigate challenges such as counterfeit products effectively.
Investing in research and development of organic and natural products, implementing robust product authentication measures, and prioritizing consumer education are key strategies for success in this dynamic market.

What will be the Size of the Cosmetic Products Market during the forecast period?

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The cosmetics market in the US is experiencing dynamic trends and growth, driven by consumer preferences for biodegradable ingredients and personalized beauty products. Online retailers are capitalizing on this shift, offering a wide range of options for consumers seeking convenience and customization. The beauty community, including bloggers and influencers, plays a significant role in shaping consumer behavior through beauty content and advice. Skincare regimens continue to dominate the market, with an increasing focus on ethical sourcing, clinical efficacy, and ingredient transparency. Spa treatments and facial services offer a more immersive experience, while specialty stores cater to niche markets and provide expert beauty advice.
AI-powered skincare and virtual try-on technologies are revolutionizing the industry, providing personalized recommendations and enhancing the shopping experience. Beauty trends include sustainable packaging, clean beauty standards, and emerging markets in Asia and South America. The beauty industry is also embracing innovation, with product development focusing on virtual try-on, beauty services, and beauty education. Departments stores and salon services continue to be key players in the market, offering a wide range of beauty offerings and expert advice. The global beauty market is projected to reach significant growth, driven by the increasing popularity of skincare subscription services and the luxury beauty market.
The beauty industry is continuously evolving, with new trends and innovations shaping consumer behavior and market dynamics.

How is this Cosmetic Products Industry segmented?

The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances and deodorants


Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Category

  Conventional
  Natural/Organic
  Vegan


Price Range

  Mass/Economy
  Mid-Range
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.

In the realm of cosmetics, skincare products hold a significant position as they cater to the essential need of maintaining healthy and radiant skin. The skincare cosmetics segment is experiencing growth due to the increasing awareness among both men and women regarding personal grooming and wellness. Women continue to dominate the global cosmetic market, but men are increasingly prioritizing their

The India cosmetics products market is experiencing robust growth, projected to reach a substantial value by 2033. A Compound Annual Growth Rate (CAGR) of 10.91% from 2019 to 2024 indicates significant market expansion driven by several key factors. Rising disposable incomes, increasing urbanization, and a growing young population with a high propensity for personal care and beauty products are major contributors to this growth. The market is witnessing a shift towards premium and natural/organic cosmetics, driven by a heightened awareness of skincare and ingredient quality. E-commerce penetration is also accelerating market expansion, providing convenient access to a wider range of products and brands. Strong demand for color cosmetics (particularly facial make-up), hair styling and coloring products, fuels this expansion. While the exact market size for 2025 is not provided, considering the CAGR and assuming a market size of approximately 15 billion USD in 2024 (a reasonable estimation given the market’s growth trajectory and size of similar markets), we can estimate the 2025 market size to be around 16.6 billion USD (based on a 10.91% CAGR). The market is segmented by product type (color cosmetics, hair styling and coloring products) and distribution channels (supermarkets, specialty stores, pharmacies, online retail). Key players such as L'Oréal, Estée Lauder, and Unilever, alongside burgeoning domestic brands like Sugar Cosmetics, are actively competing for market share. This competition fuels innovation and product diversification, further driving market expansion. The competitive landscape is characterized by a mix of established multinational corporations and rapidly growing domestic brands. This creates a dynamic environment with both price competition and a focus on differentiated product offerings to cater to diverse consumer preferences. While challenges such as fluctuating raw material prices and economic uncertainties exist, the overall positive growth trajectory is expected to continue, driven by the underlying factors mentioned above. The ongoing expansion of retail infrastructure, both online and offline, will further facilitate market growth. Specific regulatory changes and evolving consumer preferences related to sustainability and ethical sourcing will influence the market’s future trajectory. Understanding these dynamics is crucial for businesses aiming to capitalize on the opportunities within this dynamic and expanding market. Recent developments include: June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet., January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50., March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.. Key drivers for this market are: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Potential restraints include: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Notable trends are: Inclination Toward Vegan and Cruelty-Free Products.

The India coconut oil-based cosmetics market stood at a value of 9381.63 INR Crore in 2024. The market is expected to grow at a CAGR of 6.80% in the forecast period of 2025-2034 to attain 18113.02 INR Crore by 2034.

Gain insights into the India Cosmetic Packaging Market, size at USD 1.52 billion in 2023, showcasing key trends and strategic insights.

India Organic Personal Care Products Market was valued at USD 1074.24 Million in 2024 and is expected to reach USD 2425.58 Million by 2030 with a CAGR of 14.54%.

Product Type: Color Cosmetics: Makeup products are gaining popularity, especially among younger consumers. Skin Care: Products such as moisturizers, cleansers, and sunscreens are essential to Indian consumers. Hair Care: Shampoos, conditioners, and hair treatments are widely used. Distribution Channel: E-commerce: Online retailers continue to be the preferred distribution channel, offering convenience and a vast selection. Physical Stores: Traditional retail stores such as department stores and specialty beauty stores still hold a significant share of the market. Pharmacies: Drugstores offer a range of cosmetic products, including over-the-counter skincare and hair care products. Recent developments include: September 2021: Coty Inc. and Perfect Corp. announced their cooperation agreement to integrate a range of AI and AR practices into Coty Inc.'s cosmetics brands' digital marketing toolkits., November 2021: A new talent and development program involving The Estée Lauder Companies Inc. and Florida A&M University was revealed. The program's goal was to develop the next wave of African American beauty experts working in retail travel. Their dedication to racial fairness was congruent with this modification. This allowed the company to collaborate on an exclusive internship and scholarship program with Florida A&M University.. Notable trends are: Growing promotion of beauty standards, trends, and demographic shifts through social media is driving the market growth..

In 2022, the revenue of the Korean beauty products market in India reached approximately 531 million U.S. dollars. The revenue of K-Beauty products market was forecasted to have grown to over 1.3 billion U.S. dollars by 2032.