This statistic shows the market value of beauty supplements worldwide in 2016, with projected figures for 2017 to 2024. The global beauty supplements market is projected to reach to about *** billion U.S. dollars by 2024.

The beauty supplement market is experiencing robust growth and transformation, with its global valuation reaching USD 54.1 billion in 2025. This market is expected to expand significantly over the next few years, reaching a projected value of USD 159.3 billion by 2035. With a CAGR of 11.4% during the forecast period from 2025 to 2035.

Country-wise Analysis

The global women's beauty supplement market is a dynamic and rapidly expanding sector, projected to experience significant growth over the forecast period (2025-2033). While precise figures for market size and CAGR are unavailable, leveraging industry knowledge and comparable markets, we can estimate a 2025 market size of approximately $15 billion USD, with a compound annual growth rate (CAGR) of around 7% throughout the forecast period. This growth is fueled by several key drivers. Increasing awareness of the benefits of nutritional supplements for skin health, hair growth, and overall beauty is a primary factor. The rising prevalence of skin concerns like acne, wrinkles, and age spots, coupled with a growing preference for natural and holistic beauty solutions, further propels market expansion. The market is segmented by application (online sales, hospitals, pharmacies, others) and by type (collagen, vitamins, hyaluronic acid, protein, omega-3, probiotics, others). Online sales currently dominate, reflecting the convenience and accessibility of e-commerce, while collagen and hyaluronic acid supplements are high-demand product types. Significant trends shaping the market include the increasing popularity of personalized beauty supplements tailored to individual needs, the rise of clean beauty and sustainable sourcing practices, and the growing integration of technology in supplement development and marketing. Despite these positive trends, the market faces some challenges. Regulatory hurdles regarding supplement claims and efficacy, potential side effects from certain ingredients, and price sensitivity among consumers represent constraints on overall growth. Key players in the market, including Nature's Bounty, GNC, Bayer, and Pfizer, are strategically investing in research and development to innovate products and cater to evolving consumer preferences, while also focusing on expanding their global reach into untapped markets, particularly within the Asia-Pacific region. The competitive landscape is characterized by a mix of established multinational corporations and smaller, specialized brands, leading to a dynamic and innovative market environment.

The Global Beauty Supplement Market Size Was Worth USD 2.87 Billion in 2023 and Is Expected To Reach USD 9.41 Billion by 2032, CAGR of 14.08%.

In 2024, Market Research Intellect valued the Beauty Supplements Market Report at USD 4.5 billion, with expectations to reach USD 8.5 billion by 2033 at a CAGR of 8.3%.Understand drivers of market demand, strategic innovations, and the role of top competitors.

The global women's beauty supplement market is experiencing robust growth, driven by increasing awareness of the benefits of nutraceuticals for skin health, hair vitality, and overall well-being. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $25 billion by 2033. This growth is fueled by several key factors. Firstly, the rising prevalence of skin concerns like acne, wrinkles, and hyperpigmentation is pushing women towards preventative and corrective solutions, with supplements offering a convenient and accessible alternative. Secondly, the increasing disposable income, particularly among women in developing economies, is boosting demand for premium and specialized beauty supplements. Thirdly, the expanding online retail channels and aggressive marketing strategies employed by leading brands are enhancing market reach and consumer awareness. Major players like Nature's Bounty, GNC, and others are actively investing in research and development to launch innovative products targeting specific beauty needs, further fueling market expansion. However, the market also faces certain challenges. Concerns regarding the efficacy and safety of certain ingredients, stringent regulatory requirements in some regions, and the potential for adverse effects are acting as restraints on growth. The market is also characterized by intense competition, requiring brands to differentiate their offerings through superior quality, targeted marketing, and innovative product formulations. Segmentation within the market is apparent, with high demand for collagen supplements, hair growth vitamins, and antioxidants. Regional variations in market size and growth rates will also exist, with developed markets like North America and Europe likely showing slightly slower growth compared to developing economies in Asia and Latin America, where the adoption of beauty supplements is rapidly increasing. The focus on natural and organic ingredients is a significant trend, driving innovation in the sourcing and formulation of these products.

The global womens health and beauty supplements market size was USD 62.5 billion in 2024 & is projected to grow from USD 65.58 billion in 2025 to USD 96.38 billion by 2033.
Report Scope:

Beauty Supplements Market size is set to expand from $ 2.75 Billion in 2023 to $ 4.60 Billion by 2032, with an anticipated CAGR of around 5.86% from 2024 to 2032.

The Skincare Supplement Market is estimated to be valued at USD 3.0 billion in 2025 and is projected to reach USD 7.0 billion by 2035, registering a compound annual growth rate (CAGR) of 8.7% over the forecast period.

The Beauty Supplements Market size is expected to reach USD 12.4 billion in 2034 registering a CAGR of 6.2. Detailed Beauty Supplements Market report on market growth drivers, segmentation, consumer demand, and competitive landscape.

The Women’s Health And Beauty Supplements Market size was valued at USD 56.02 billion in 2023 and is projected to reach USD 79.35 billion by 2032, exhibiting a CAGR of 5.1 % during the forecasts period. The women’s health and beauty supplements market is majorly comprised of various nutrient-based foods and beverages that have been specially designed to meet the requirement of bodacious women. Oftentimes, such supplements can comprise vitamins and minerals, antioxidants, collagen as well as herb extracts for the skin, hair, nails, and hormonal support. Some of the many benefits include: Skin rejuvenation, Anti-Aging, Bone Health, and Energy production. They cover daily food supplements to beauty needs and other challenges such as the one that has to do with aging and hair issues. The latest market trends include clean lable ingredients, innovative concepts based on such factors as individual heath, and introduction of the consumers to the integrated approach to health. These include increasing market demands due to the attention given to consumer’s health, beautification which entails natural beauty, and development in formulations and compositions to suit the aims of female consumers in their supplement intake.

USD 1131.17 Million in 2024; projected USD 2232.42 Million by 2033; CAGR 7.95%.

Overview

New York, NY – April 28, 2025 – Global Women’s Health and Beauty Supplements Market size is expected to be worth around USD 91.1 Billion by 2033 from USD 55.4 Billion in 2023, growing at a CAGR of 5.1% during the forecast period from 2024 to 2033.

Key factors contributing to this growth include rising disposable incomes, heightened awareness of nutritional deficiencies among women, and the proliferation of online retail channels. Vitamins remain the dominant product category, accounting for a significant share of the market.​

Regionally, North America led the market with a substantial share in 2023, while the Asia-Pacific region is anticipated to exhibit the fastest growth due to increasing urbanization and health awareness. The 31–50 age group represents the largest consumer segment, emphasizing the demand for supplements that support hormonal balance, skin health, and overall well-being.​

Prominent industry players include Herbalife International, Nestlé, Pfizer Inc., GNC Holdings Inc., Bayer AG, Nature’s Bounty Co., and Blackmores. These companies are focusing on innovation and expanding their product portfolios to meet the evolving needs of health-conscious women worldwide.​ The market's trajectory underscores a sustained demand for health and beauty supplements tailored to women's unique physiological needs, indicating promising opportunities for stakeholders in the coming years.

The Hair, Skin, and Nail Supplements market is experiencing robust growth, driven by increasing consumer awareness of the benefits of nutritional support for beauty and wellness. The market, estimated at $5 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $9 billion by the end of the forecast period. This expansion is fueled by several key factors: the rising prevalence of hair loss and skin concerns, particularly among millennials and Gen Z; the growing popularity of personalized nutrition and functional foods; and the increasing availability of effective and convenient supplement formats, including gummies, liquids, and powders. Furthermore, the expanding e-commerce landscape and influencer marketing are significantly contributing to market accessibility and brand awareness. Leading brands like SugarBearHair, HUM Nutrition, and Nature's Bounty are capitalizing on these trends, establishing strong brand recognition and customer loyalty. However, market growth is not without its challenges. Stringent regulatory requirements regarding supplement claims and safety, coupled with consumer concerns about ingredient sourcing and potential side effects, represent significant restraints. The highly competitive nature of the market, with numerous established players and emerging brands vying for market share, also presents a hurdle. Market segmentation reveals significant demand across various age groups and genders, with tailored products catering to specific needs, like anti-aging formulations or hair growth supplements. Regional variations in consumer preferences and regulatory landscapes also influence market dynamics. The successful companies within this space are those that effectively manage quality control, brand storytelling, and targeted marketing strategies to reach their ideal consumer base.

The beauty supplements market in Italy is expected to exceed USD 80 million by 2024-2029, supported by the rising popularity of clean beauty trends.

The global skin care supplement market size is projected to grow from USD 4.18 billion in 2025 to USD 7.28 billion by 2033, exhibiting a CAGR of 7.9%.
Report Scope:

Beauty Supplements Market Outlook

According to our latest research, the global beauty supplements market size was valued at USD 7.2 billion in 2024, reflecting robust consumer demand for ingestible products that support skin, hair, and nail health. The market is experiencing a compound annual growth rate (CAGR) of 8.1% from 2025 to 2033, driven by rising awareness of holistic wellness and the integration of beauty and nutrition. By 2033, the beauty supplements market is forecasted to reach USD 13.7 billion, underscoring the accelerating adoption of beauty-from-within solutions globally. This growth trajectory is propelled by evolving consumer preferences, innovative product launches, and the expansion of digital retail channels.

The primary growth factor for the beauty supplements market is the increasing consumer inclination towards preventive healthcare and self-care regimes. Modern consumers are more conscious of the link between nutrition and appearance, seeking products that offer dual benefits for health and beauty. Beauty supplements, such as vitamins, minerals, collagen, and botanical extracts, are gaining traction as they provide targeted solutions for common concerns like aging, skin dullness, hair thinning, and brittle nails. The proliferation of social media influencers and beauty bloggers further amplifies awareness, driving demand for ingestible beauty products and fostering a culture of proactive beauty management.

Another significant driver is the surge in product innovation and scientific research within the beauty supplements industry. Manufacturers are investing in advanced formulations, leveraging clinical studies to substantiate efficacy claims and differentiate their offerings. The inclusion of novel ingredients, such as marine collagen, adaptogens, probiotics, and plant-based actives, caters to diverse consumer needs and dietary preferences. Additionally, the rise of personalized nutrition and beauty supplements tailored to individual genetic profiles or lifestyle factors is reshaping the market landscape, enhancing consumer engagement and satisfaction.

The beauty supplements market is also benefiting from the digital transformation of retail and the expansion of e-commerce platforms. Online stores provide consumers with convenient access to a wide array of products, comprehensive ingredient information, and customer reviews, facilitating informed purchasing decisions. The COVID-19 pandemic accelerated the shift towards online shopping, with consumers increasingly seeking beauty and wellness solutions from the comfort of their homes. Strategic partnerships between supplement brands and online retailers, along with targeted digital marketing campaigns, are further boosting market penetration and driving revenue growth.

Regionally, North America and Europe have established themselves as key markets for beauty supplements, attributed to high consumer awareness, disposable income, and the presence of leading brands. However, the Asia Pacific region is witnessing the fastest growth, fueled by rising urbanization, increasing beauty consciousness, and the influence of K-beauty and J-beauty trends. Latin America and the Middle East & Africa are emerging markets, presenting untapped opportunities for global players. Regulatory harmonization and the adoption of clean label and natural ingredients are expected to shape the regional dynamics of the beauty supplements market in the coming years.

Product Type Analysis

The beauty supplements market is segmented by product type into vitamins, minerals, botanical supplements, collagen, omega-3 fatty acids, and others. Among these, vitamins and collagen supplements dominate the market, owing to their well-established efficacy in supporting skin elasticity, reducing signs of aging, and promoting overall skin health. Vitamins such as biotin, vitamin C, and vitamin E are particularly popular for their role in hair and nail strength, as well as their antioxidant properties. Collagen supplements, sourced from marine or bovine origins, are witnessing exponential growth due to their proven benefits in improving skin hydration, firmness, and reducing wrinkles. The demand for collagen is further bolstered by the growing preference for clean label and non-GMO products among health-conscious consumers.

Minerals, including zinc, selenium, and silica, are gaining traction as essential nutrients

The size of the Women Health Beauty Supplements Market market was valued at USD 674.52 Million in 2024 and is projected to reach USD 930.92 Million by 2033, with an expected CAGR of 4.71% during the forecast period. Recent developments include: Recent developments in the Women's Health and Beauty Supplements Market have seen significant activity among key players such as GNC Holdings LLC, Bayer AG, and Herbalife Nutrition Ltd. Growth in market valuation for companies like Vital Proteins LLC and MaryRuth Organics reflects increasing consumer demand for health and wellness products tailored for women. The trend toward natural and organic ingredients is driving innovations in product formulations across the industry. Notably, recent mergers and acquisitions, including Deerland Enzymes Inc.'s strategic partnerships and Amway Corporation’s expansions, signify a consolidating market striving for enhanced product offerings and market share. The flourishing demand is also prompting companies like New Chapter Inc. and Ritual to introduce new products that cater to diverse health needs, including hormonal balance and beauty from within. Furthermore, Pfizer Inc. and Church and Dwight Co. Inc. have been exploring collaborative efforts to tap into the growing beauty supplement segment. The holistic approach to women's health, emphasizing personalized nutrition, is shaping the competitive landscape, leading to a dynamic marketplace rich with opportunities for innovation and growth.. Key drivers for this market are: Personalized nutrition solutions, Plant-based supplement formulations; Digital health tracking integration; Targeted formulations for menopause; Sustainable packaging innovations . Potential restraints include: Increasing demand for natural ingredients, Growing awareness of women's health; Rising disposable income and spending; E-commerce channel expansion; Influencer marketing and endorsements .

In 2024, the largest market share among beauty supplement brands in Southeast Asia was held by Singaporean brand KINOHIMITSU with a share of approximately *** percent. Overall, the best-selling category of beauty supplements were collagen-based supplements.

Discover the booming women's beauty supplement market! Learn about its $15 billion size, 7% CAGR, key drivers, top brands (Nature's Bounty, GNC, Bayer), and future trends in this in-depth analysis. Explore regional market share and growth projections to 2033.