The worldwide market for beauty tech-driven purchases is estimated to have generated a revenue of approximately 3.77 billion U.S. dollars in 2021. United States, China, France, Germany, South Korea, United Kingdom (UK), and Japan were included in the estimation of this market. According to Statista estimates, the revenue of the beauty tech market, which includes cosmetics, skin care, and personal care products, is forecast to increase continuously over the next five years, reaching to about 8.93 billion U.S. dollars by 2026.

The Beauty Tech Market is projected to grow at 13.2% CAGR, reaching $130.93 Billion by 2029. Where is the industry heading next? Get the sample report now!

The revenue of the cosmetics segment of the beauty tech market in the United States generated an estimated revenue of approximately 528.6 million U.S. dollars in 2021. Revenue of this segment of the market is forecast to increase continuously in the next five years, reaching to about 1.37 billion U.S. dollars by 2026.

The market for beauty tech-driven purchases in Germany is estimated to have generated a revenue of approximately 130.29 million U.S. dollars in 2021. Revenue of the beauty tech market, which encompassed cosmetics, skin care and personal care products, is forecast to increase on a steady basis in the next five years, reaching about 390 million U.S. dollars by 2026.

In the United States, the beauty tech market is projected to grow at a CAGR of around 20 percent between 2021 and 2026, with the highest growth expected in the cosmetics segment at 21.1 percent. Beauty tech is defined as purchases in the beauty and personal care market including cosmetics, skin care and personal care, finalized using AI- and AR-powered softwares and tool, such as virtual mirrors,skin diagnostics tools, and try-on apps.

The worldwide market for beauty tech-driven purchases in the cosmetics segment was estimated to have generated a revenue of approximately 1.35 billion U.S. dollars in 2021. In comparison, revenues of personal care and skin care segments amounted to about 1.21 billion U.S. dollars each. United States, China, France, Germany, South Korea, United Kingdom (UK), and Japan were included in the estimation of this market. According to Statista estimates, the worldwide revenue of cosmetics related beauty-tech purchases is projected to grow, reaching around 3.24 billion U.S. dollars by 2026, marking an increase of about 1.89 billion U.S. dollars.

The revenue in the 'Beauty Tech' segment of the beauty & personal care e-commerce market in Germany was forecast to continuously increase between 2024 and 2029 by in total 138.1 million euro (+77.7 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 315.79 million euro and therefore a new peak in 2029. Find further information concerning the number of users in the beauty & personal care e-commerce market in Russia and the revenue in the 'Skin Care' segment of the beauty & personal care e-commerce market in the world. The Statista Market Insights cover a broad range of additional markets.

According to Statista estimates, the beauty tech market for cosmetics products is expected to grow at a CAGR of 16.7 percent between 2021 and 2026 in the United Kingdom (UK). In the beauty and personal care market, cosmetics was the segment where the highest growth rate was expected, followed by skin care. Beauty tech is defined as purchases driven by AI- and AR-powered softwares and tools, e.g. smart mirrors and virtual try-on apps.

According to Cognitive Market Research, the global at home beauty device market size will be USD 15241.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 25.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 6096.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 4572.45 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 3505.55 million in 2024 and will grow at a compound annual growth rate (CAGR) of 27.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 762.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 304.83 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.9% from 2024 to 2031.
The skin tightening devices category is the fastest growing segment of the at-home beauty device industry

Market Dynamics of At Home Beauty Device Market

Key Drivers for At Home Beauty Device Market

Advancements in Beauty Device Technology for Better Effectiveness Propel Market Growth

Advances in beauty device technology drive significant growth in the at home beauty device market. Innovative methods like LED therapy, radiofrequency, and microcurrent treatments, enable individuals to receive effective, professional-grade skincare solutions from the comfort of their own homes. These advancements have increased device utility, safety, and usage, making them more desirable to a larger audience. Furthermore, many modern devices include smart features like app connection and AI-powered customization, which allow users to adapt treatments to their unique skin needs. As a result, the convenience and accessibility of these modern cosmetic products are boosting demand, as customers seek more effective, personalized skincare treatments. This tendency is projected to continue in the future, supporting market expansion. For instance, L'Oréal unveiled its beauty device, 'Perso,' which provided at-home personalized formulas based on real-time data and trend analysis. The official market launch in skincare was scheduled for 2021. The global beauty giant showcased the device at the Consumer Technology Association (CES) 2020, announcing that the 'Perso' device would be launched in collaboration with a prominent L'Oréal skincare brand in 2021.

Increasing Demand for Convenient At-Home Beauty Solutions Drives Market Growth

The growing desire for useful at-home beauty solutions is a significant driver of growth in the at home beauty device market. Consumers are looking for salon-quality treatments that can be done from the convenience of their own homes. This shift is driven by hectic lifestyles, a desire for personalized skincare routines, and a desire to save time and money. Beauty technology advancements have made devices more user-friendly and effective, addressing various skincare demands like anti-aging, acne treatment, and skin rejuvenation. With growing e-commerce channels and social media influence, at-home beauty devices are becoming more accessible and popular allowing for continued market growth.

Restraint Factor for the At Home Beauty Device Market

Competition from Professional Salon Treatments Offering Superior Results Will Limit Market Growth

Competition from professional salon treatments poses a significant challenge to the growth of the at-home beauty device market. Many consumers perceive salon treatments as more effective due to the expertise of trained professionals and the advanced technologies available in these settings. This perception can lead to hesitancy in investing in at-home devices, especially when results vary. Additionally, professional treatments often offer immediate and visible results, creating a preference for salon services over at-home solutions. As consumers seek guaranteed outcomes, this competition may hinder the widespread adoption of at-home beauty devices, necessitating manufacturers to focus on enhancing effectiveness and user experience to better compete in this ...

According to Statista estimates, the market for beauty tech is expected to grow at a CAGR of over 24 percent percent between 2021 and 2026 for personal care, cosmetics, and skin care segments in Germany. Personal care was the segment that is projected to see the highest growth at 24.7 percent in the country.

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Although domestic manufacturers have begun to recover, recent gains are largely driven by higher selling prices despite the smaller basket sizes. Since 2020, revenue has weakened by an estimated CAGR of 1.2% to reach $45.3 billion in 2025, including a 2.4% gain that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The anticipated decline in the world price of zinc, a key material for manufacturers, due to resolved international conflicts, will boost producers' profit. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. These factors are set to cause revenue to accelerate at an annualized 2.5% to $51.3 billion through the end of 2025.

The revenue in the 'Beauty Tech' segment of the beauty & personal care market in Indonesia was forecast to continuously increase between 2025 and 2030 by in total 46.9 million U.S. dollars (+30.04 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 203 million U.S. dollars and therefore a new peak in 2030. Find further information concerning the average revenue per capita in the 'Personal Care' segment of the beauty & personal care market in the United States and the revenue in the 'Oral Care' segment of the beauty & personal care market in Thailand. The Statista Market Insights cover a broad range of additional markets.

Makeup Base Market size was valued at USD 15 Billion in 2023 and is projected to reach USD 23.89 Billion by 2030, growing at a CAGR of 6% during the forecast period 2024-2030.

Global Makeup Base Market Drivers

The market drivers for the Makeup Base Market can be influenced by various factors. These may include:

Raising Awareness of Beauty: A growing demand for makeup products, particularly makeup bases, has resulted from a growing awareness and consciousness of personal care and appearance.
Social Media Influence: Trends in the makeup industry are greatly influenced by the influence of social media platforms, beauty influencers, and celebrity endorsements. The desire of consumers to imitate the appearances of their preferred influencers and celebrities has resulted in a surge in the sales of makeup products, including bases.
Technological Developments: Innovation in the makeup base market is propelled by developments in formulation technologies, which include long-wearing, moisturising, and skin-friendly formulas. Products that offer extra skincare benefits tend to draw in customers.
Diversity & Inclusivity: By providing a wider selection of hues and formulations to accommodate a variety of skin tones and kinds, the beauty industry has been making progress towards becoming more inclusive. The market has grown to reach a larger customer base as a result of this inclusivity.
E-commerce Growth: As e-commerce platforms have grown, consumers all over the world now have easier access to beauty products. The expansion of the cosmetics base industry is mostly due to digital marketing methods and online sales.
Emphasis on Natural and Organic Products: As consumers get more aware of the components in cosmetics, there is a growing demand for natural and organic makeup foundation products. Clean and sustainable beauty brands are becoming more and more well-known.
Growing Disposable Income: A number of economic factors, including rising disposable income in some areas, are causing consumers to spend more money on makeup bases and other beauty and cosmetic products.
Trends in Men’s Grooming: The market for makeup and other grooming products for men is growing, which helps the makeup base market as a whole.

The United States cosmetics market size was valued at USD 20.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 26.7 Billion by 2033, exhibiting a CAGR of 3.1% from 2025-2033. The shift towards sustainability, with consumers increasingly preferring eco-friendly and cruelty-free products. Technological advancements in personalized beauty, along with the growing influence of social media and digital platforms, are also augmenting the United States cosmetics market share and shaping consumer purchasing behaviors

IMARC Group provides an analysis of the key trends in each segment of the United States cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

Premium Cosmetics Market size was valued at USD 145.24 Billion in 2023 and is projected to reach USD 258.72 Billion by 2030, growing at a CAGR of 7.9% during the forecast period 2024-2030.

Global Premium Cosmetics Market Drivers

The market drivers for the Premium Cosmetics Market can be influenced by various factors. These may include:Boosting Your Relative Income: Growing disposable incomes encourage consumers to spend more on high-end and luxury products, such as high-end cosmetics, particularly in emerging economies. People are more likely to invest in high-end cosmetic items when their purchasing power increases.
Shifting Lifestyle and Preferences of Customers: Premium cosmetics are in high demand due to shifting consumer preferences and a move towards a more opulent lifestyle. Customers are becoming more and more prepared to spend money on premium goods with distinctive formulas, cutting-edge technologies, and premium branding.
Influencer and celebrity endorsements on social media: High-end cosmetics are promoted in large part by the influence of celebrities and the effects of social media on beauty trends. Influencer marketing, product reviews, and celebrity endorsements all help to raise consumer awareness and demand for high-end beauty goods.
The emergence of wellness and beauty consciousness: Demand for high-end cosmetics has surged as awareness of wellness, personal grooming, and beauty has grown. Customers are searching for products that offer extra benefits, such anti-aging capabilities, innovative skincare technologies, and natural or organic components.
Technological Innovation and Progress: The market for high-end cosmetics is influenced by ongoing innovation in formulations, ingredients, and packaging technologies. Products with cutting-edge innovations, scientific breakthroughs, and exceptional performance appeal to consumers.
Trends in Global Urbanisation: Growing urbanisation has changed people’s tastes for beauty and way of life, particularly in emerging nations. Urban consumers are more likely to favour high-end beauty goods, which fuels industry expansion.
E-commerce and Internet-Based Retail: The emergence of e-commerce platforms has made a wide variety of high-end cosmetics easily accessible to consumers. Online retailing gives companies access to a worldwide market while facilitating easy exploration and purchase of high-end beauty products by customers.
Trends in Personalisation and Customisation: Customised and personalised beauty products are becoming more and more in demand. High-end cosmetics companies frequently provide specialised services, like skincare routines or makeup products created to fit specific needs.
Growth of High-End Beauty Brands: The market is growing as a result of luxury and premium beauty brands entering new areas and markets. In order to bolster their global reach, brands are spending in marketing tactics, flagship locations, and joint ventures.
Growing Market for Men’s Grooming: The market for high-end cosmetics has grown due to the growing interest and acceptability of male grooming products. Men’s specific skincare, grooming, and cosmetic products are becoming more and more well-liked.

According to Cognitive Market Research, The Global luxury skincare products market size will be USD 23.5 billion in 2023 and will expand at a compound yearly growth rate (CAGR) of 9.00% from 2023 to 2030.

The demand for Luxury SkinCare Products is rising due to the high-performing color cosmetic items.
Demand for high-quality and premium-based beauty & personal care products in the Luxury skincare products market.
The face cream and supermarkets and hypermarkets category held the highest Luxury SkinCare Products market revenue share in 2023.
Asia Pacific will continue to lead, whereas the European luxury skincare products market will experience the most substantial growth until 2030.

Rising Demand for Premium-based Beauty and personal Care Products is Expected to Provide a Viable Market Output

The global luxury skin care products market is experiencing robust growth, driven by an increasing demand for premium beauty and personal care items. Consumers are placing a higher value on quality ingredients, innovative formulations, and luxurious packaging. The pursuit of advanced skincare solutions and the desire for indulgent self-care contribute to the market's viability. Premium brands offering exclusivity and efficacy are thriving as consumers prioritize skincare as an essential component of their well-being. The trend towards premiumization in the beauty industry is expected to sustain market growth, creating a lucrative landscape for luxury skincare product manufacturers globally.

In September 2020, skincare was the highest contributor in the overall luxury cosmetics market share, due to increase in focus on skin care regimes and health consciousness among individuals..

(Source:www.ncbi.nlm.nih.gov/pmc/articles/PMC7992584/)

Technology Advancements to Propel Market Growth

The global luxury skincare products market is set to experience significant growth, propelled by ongoing technological advancements. Innovations such as personalized skincare solutions, Al-driven beauty diagnostics, and incorporation of cutting-edge ingredients enhance product efficacy, driving consumer interest. Advanced formulations, smart packaging, and digital technologies augment the overall consumer experience. The integration of technology not only improves product effectiveness but also aligns with evolving consumer preferences for personalized and tech-enhanced beauty routines. As luxury skincare brands continue to embrace these technological trends, the market is poised for continued expansion and heightened consumer engagement.

Market Dynamics of Luxury SkinCare Products

Large Requisites for R&D Investments are Anticipated to Restrict Market Growth

The global luxury skincare products market faces growth constraints due to the large necessity of research and development (R&D) investments. The market's emphasis on innovation and high-quality formulations necessitates significant R&D expenditure, limiting accessibility for some market players. This investment challenge may hinder market expansion, making it challenging for smaller brands to compete. However, it also underscores the commitment to advanced formulations and cutting-edge technologies in the luxury skincare sector. Despite the constraints, sustained R&D investments remain pivotal for meeting evolving consumer expectations, ensuring product efficacy, and maintaining a competitive edge in the dynamic global luxury skincare market.

Impact of COVID–19 on the Luxury SkinCare Products Market

The global luxury skin care products market experienced shifts due to the COVID-19 pandemic. While initial disruptions impacted supply chains and retail closures, increased consumer focus on self-care and skincare routines during lockdowns led to a surge in online sales—prestigious brands adapted by emphasizing e-commerce, innovative digital marketing, and launching immunity-boosting formulations. The market displayed resilience, with consumers prioritizing quality and wellness despite economic uncertainties. Post-pandemic, the luxury skincare sector is anticipated to continue evolving, emphasizing digital strategies, sustainability, and wellness trends. The pandemic reshaped consumer behavior, steering the market towards digital engagement and a heightened emphasis on health and well-being. Introduction of Luxury SkinCare Products

The luxury skincare market encompasses the production, mar...

The global home-use beauty device market is expected to witness a significant growth over the projected period (2023-2030), with a CAGR of 11.61% and is predicted to amass a market size of USD 674.52 million by 2030. The market growth can be attributed to factors such as increasing disposable income, advancements in technology, and growing awareness about personal care. The report on home-use beauty devices offers a comprehensive analysis of the market, providing insights into drivers, trends, restraints, and opportunities. Key drivers of the home-use beauty device market include rising consumer awareness of skin care and hair care, coupled with the advancements in LED, RF, and EMS technologies. Additionally, growing disposable income in emerging regions and increasing demand for minimally invasive cosmetic procedures contribute to the market's growth. The introduction of personalized home-use beauty devices tailored to specific skin types and concerns further drives market expansion. Moreover, the entry of new market players and the adoption of innovative marketing strategies are expected to fuel market growth in the coming years. The home use beauty device market is projected to reach $10.8 billion by 2026, exhibiting a CAGR of 7.5% during the forecast period. The market growth is attributed to the rising popularity of home-based beauty treatments, increasing disposable income, and advancements in technology. Recent developments include: Recent news and current affairs in the Home Use Beauty Device Market highlight the industry's rapid growth driven by technological advancements, rising consumer demand for personalized beauty treatments, and increasing disposable income. Key developments include:. Key drivers for this market are: 1. Skincare Innovation 2. Ageing Population 3. Rising Disposable Income 4. Technological Advancements 5. Growing E-commerce Sales. Potential restraints include: 1. Aging Population 2. Technological Advancements 3. Rise Of E-commerce 4. Increased Consumer Awareness 5. Demand for Personalized Beauty Solutions.

The revenue of the beauty tech segment of the beauty and personal care market in Australia was forecast to continuously increase between 2024 and 2029 by just over 30 million Australian dollars. Beauty tech is currently the smallest revenue producing segment of Australia's beauty and personal care market, with the personal care segment generating the most revenue. Nonetheless, Australia's beauty tech market is slowly expanding and gaining importance as technologies, such as 3D printing, artificial intelligence (AI), and augmented reality (AR), become increasingly incorporated into beauty businesses to improve and personalize consumer experiences.

According to Ken Research US Beauty and Personal Care Market to grow at 5.2% CAGR (2022-2028) driven by rising incomes and tech-driven personalized solutions.

Learn about the critical role of research in the beauty industry, from product formulation to market trends and sustainability. Discover how advancements in technology are shaping the future of beauty products and services.