The Mexico Beauty and Personal Care Market is Segmented by Product Type (Skin Care, Hair Care, Oral Care, Bath & Shower, Deodorants, Fragrances & Perfumes, Color Cosmetics), Category (Mass, Premium), Ingredient (Conventional/Synthetic, Natural/Organic), Distribution Channel (Supermarkets/Hypermarket, Drugstores/Pharmacies, and More) and Geography (Mexico). The Market Forecasts are Provided in Terms of Value (USD).

Discover the booming Mexico beauty and personal care market! Our in-depth analysis reveals a $11.34B market in 2025, growing at a CAGR of 6.05% until 2033. Explore key trends, leading brands, and lucrative investment opportunities in skincare, cosmetics, and more. Recent developments include: September 2023: Amorepacific, 'Korea's largest' beauty conglomerate, launched its skincare brand, Laneige, in the Mexican beauty market. The expansion into Mexico is in partnership with Sephora Mexico., August 2023: Prada announced the worldwide launch of Prada Skin and Prada Color, debuting with the "Rethinking Beauty" campaign. The collection reimagines existing definitions and expectations to open new perspectives and possibilities of beauty., March 2022: Sephora (an LVMH brand) makeup and beauty products chain expanded in Mexico, opened five stores, and planned to open nearly 60 stores within five years.. Key drivers for this market are: Demand for Natural/Organic Beauty and Personal Care Products, Skincare Trends Revolutionizing Beauty Industry. Potential restraints include: Demand for Natural/Organic Beauty and Personal Care Products, Skincare Trends Revolutionizing Beauty Industry. Notable trends are: Trend of Skinimalism Induces the Demand for Beauty Products.

Mexico Beauty and Personal Care Market size was valued at USD 10.4 Billion in 2024 and is projected to reach USD 18.04 Billion by 2031, growing at a CAGR of 7.01% during the forecasted period 2024 to 2031.

The Mexico Beauty and Personal Care Market is driven by a growing middle-class population with increasing disposable income, fueling demand for premium and organic beauty products. Shifts towards sustainable and eco-friendly products are gaining traction, as consumers prioritize environmentally conscious choices. The influence of social media and beauty influencers continues to shape purchasing behaviors, while innovations in product formulations, such as natural ingredients and multifunctional products, cater to diverse consumer preferences. Additionally, the expansion of e-commerce platforms enhances accessibility and convenience, complementing the rise of digital marketing strategies in targeting younger demographics.

The size of the Mexico Beauty and Personal Care Market was valued at USD 11.34 Million in 2023 and is projected to reach USD 17.11 Million by 2032, with an expected CAGR of 6.05% during the forecast period. Recent developments include: September 2023: Amorepacific, 'Korea's largest' beauty conglomerate, launched its skincare brand, Laneige, in the Mexican beauty market. The expansion into Mexico is in partnership with Sephora Mexico., August 2023: Prada announced the worldwide launch of Prada Skin and Prada Color, debuting with the "Rethinking Beauty" campaign. The collection reimagines existing definitions and expectations to open new perspectives and possibilities of beauty., March 2022: Sephora (an LVMH brand) makeup and beauty products chain expanded in Mexico, opened five stores, and planned to open nearly 60 stores within five years.. Key drivers for this market are: Demand for Natural/Organic Beauty and Personal Care Products, Skincare Trends Revolutionizing Beauty Industry. Potential restraints include: Counterfeiting In the Cosmetics And Personal Care Sector. Notable trends are: Trend of Skinimalism Induces the Demand for Beauty Products.

USD 15.84 Billion in 2024; projected USD 23.17 Billion by 2033; CAGR 4.38%.

Mexico Black Beauty Market Size, Share, Growth & Trends 2025–2033
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In Mexico Beauty Therapy Market, The market is poised for substantial growth, with continuous innovations in skincare technology, wellness integration, and sustainable beauty practices shaping the future of the industry.

USD 20.87 Million in 2024; projected USD 83.13 Million by 2033; CAGR 16.59%.

Mexico Beauty Treatments Market is projected to grow around USD 89.5 billion in 2025 to USD 162.7 billion by 2031, at a CAGR of 10.3%.

The revenue in the beauty & personal care market in Mexico was modeled to amount to ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Beauty & Personal Care.

Mexico Cosmetic Oil Market growth is driven by increasing consumer awareness about natural products and the growing influence of social media on beauty trends.

USD 1387.21 Million in 2024; projected USD 3111.75 Million by 2033; CAGR 9.4%.

USD 168.05 Million in 2024; projected USD 407.97 Million by 2033; CAGR 10.39%.

The Mexican market for beauty, make-up and skin care preparations was finally on the rise to reach $3.6B in 2024, after five years of decline. In general, the total consumption indicated a measured expansion from 2012 to 2024: its value increased at an average annual rate of +4.9% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

According to a survey carried out among Mexicans in June 2020, consumption of eco-friendly cosmetics differs greatly among respondents depending on their gender. The majority of women surveyed in the North American country reported to buy this type of products either on sale or without regard of the price. Only *** percent of them did not care about the ecological aspect. On the contrary, for ** percent of Mexican male respondents that factor was irrelevant when deciding to buy cosmetics. Another ** percent of men interviewed said that they bought eco-cosmetics only on sales. A similar trend was observable in the consumption of ecological beauty products by Colombian respondents.

In Mexico Professional Beauty Services Market , was valued at approximately USD 10.11 billion in 2022 and is projected to reach USD 12.45 billion by 2029,

The size of the Mexico Luxury Goods Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.83% during the forecast period. Recent developments include: In February 2022, TOUS, the Spanish luxury brand launched a new concept store in Kuala Lumpur, Malaysia. The new boutique features a large assortment of key categories including bags, jewelry, gemstones, and perfumes., In November 2021, Chanel announced the opening of its new store in Malaysia, dedicated to the brand's shoe collections., In October 2020, Hermès launched its first beauty line, Rouge Hermès - a debut lipstick collection that is devoted to the 'beauty of lips'. The new category expansion began with 24 refillable lipsticks available in two finishes (satin and matte) and followed by foundation, eyes, and cheek colors as well as skincare.. Key drivers for this market are: Sunglasses As A Fashion Statement, Advertisement and Promotional Activities. Potential restraints include: Availability of Counterfeit Products. Notable trends are: Increasing Preference for E-commerce Platform to Purchase Luxury Goods.

The Mexico makeup market size reached USD 1.60 Billion in 2024. The market is projected to grow at a CAGR of 6.10% between 2025 and 2034, reaching almost USD 2.89 Billion by 2034.

In Mexico K-Beauty Products Market, Products targeting specific concerns such as hyperpigmentation, acne, and sensitivity are in high demand, driving the popularity of actives like niacinamide and centella asiatica.

Mexico Beauty Facial Mask Market is expected to grow during 2025-2031