Anheuser-Busch InBev NV was the leading beer company in the United Kingdom in 2022. In that year, the company's products accounted for 21.2 percent of the beer market in the country.

As of 2025, the leading beer brand in convenience stores by sales in the United Kingdom (UK) was Stella Artois. In the 12 months that ended in March 2025, Stella Artois generated approximately ***** million British pounds from the sale of beer. Budweiser was the brand with the second-highest retail revenue in 2025 and sold ***** million British pounds worth of beer. Beer consumption in the United Kingdom In 2023, the annual average Consumer Price Index (CPI) of beer in UK reached its peak at *****. The price of beer has continuously increased since 2016. The annual volume of beer consumed in the UK amounts to approximately **** million hectoliters. Beer consumption and consumer spending on beer has fluctuated during the last decade. In 2020, the increase in consumer spending on beer was particularly high, exceeding the price increases by a noticeable margin. In the following year, the high spending levels remained. By 2023, expenditure had dropped again by over one million British pounds compared to 2021.

Non-Alcoholic Beer Production in the UK is experiencing lift-off. Sales of alcohol-free beers are booming as Brits increasingly moderate their drinking, with health and financial pressures driving cutbacks in alcohol consumption. Younger consumers are leading the change, driven by wellness culture and a desire to avoid post-drinking anxiety as health awareness grows. Major brewers have moved quickly to cement their place, rolling out alcohol-free versions of favourites like Stella Artois, Peroni and Heineken, hoovering up sales as moderation goes mainstream. Revenue is projected to swell at a compound annual rate of 14.9% over the five years through 2025-26 to reach £345.5 million, including a jump of 8.9% in 2025-26. This explosive growth reflects shifting drinking habits and rising health awareness, with data from the International Wines and Spirits Record showing that non-alcoholic beer sales in the UK grew by around 20% in 2024. While falling alcohol consumption has significantly boosted demand, growth has been held back by widespread pub closures. British Beer and Pub Association data forecast 378 pubs to shut their doors in 2025, limiting on-trade sales opportunities. The boom in demand for alcohol-free beer has reshaped trade patterns, with rising export values offset by a surge in imports as brands like Guinness 0.0 and Lucky Saint – both brewed overseas – divert sales from domestic producers. Rising sales have elevated profit in recent years, but soaring wage and purchase costs are now eroding gains, with profit expected to dip slightly to 8% of revenue in 2025-26. Revenue is slated to expand at a compound annual rate of 6.2% over the five years through 2030-31 to £467.3 million. Growing health consciousness will continue to draw drinkers toward alcohol-free options as 0.0% beers become everyday choices rather than novelty experiences, reinforced by campaigns like Heineken’s 0.0 Reasons Needed. A new wave of innovation is set to follow as brands compete to secure their footing in this fast-growing market, driving experimentation in flavour and technology as producers look to bring more production onshore. At the same time, big brewers will continue to flex their financial muscles, expanding production and marketing to tighten their grip on the industry and drive revenue growth as the nation’s favourite beer brands capture a greater share of alcohol-free sales.

The European Beer Market size was valued at USD 751.05 Million in 2023 and is projected to reach USD 1061.04 Million by 2032, exhibiting a CAGR of 5.06 % during the forecast periods. Recent developments include: December 2023: AB-InBev expanded its product portfolio in the United Kingdom with the launch of a new 4.5 percent ABV Italian-style lager, Via Roma, exclusively at the supermarket chain Sainsbury’s. Oettinger Brewery Anheuser-Busch InBev*List Not Exhaustive Constellation Brands Asahi Group Holdings Ltd Molson Coors Beverage Company Carlsberg Group The Boston Beer Company Inc Kirin Holdings Co Ltd Heineken NV Bitburger Brewery, June 2023: The Brewers Association expanded its product portfolio in the United Kingdom by launching six American craft breweries featuring 14 different beers, eight of which have been unavailable in the United Kingdom., April 2023: Heineken launched its Spanish lager brand Cruzcampo on draught into pubs and bars across the United Kingdom. As per the brand, Cruzcampo is brewed at Heineken’s “Royal Brewery” in Manchester, essentially making the beer a British beer but simply using its Spanish branding., March 2023: Carlsberg Marston’s Brewing Company launched Carlsberg 0.0 across the United Kingdom. According to the company’s claim, Carlsberg 0.0 has been specifically brewed as an alcohol-free beer, meaning it delivers everything beer drinkers expect from a well-balanced Pilsner – refreshing, with a crisp, hoppy bite – just crafted to contain zero alcohol., January 2023: Asahi Europe & International launched its alcohol-free beer, Asahi Super Dry 0.0% across the United Kingdom. The company states that the beer is available in bars and restaurants and sold individually and in multipacks.. Key drivers for this market are: Increasing Demand for Alcoholic Beverages, Health Conscious Consumers Accelerating Demand For Gluten-free Beer. Potential restraints include: Threat From Other Alcoholic Beverages. Notable trends are: Increasing Demand for Alcoholic Beverages.

Brewdog Punk IPA was the leading off-trade craft beer brand in the United Kingdom (UK) in 2019, with its sales accounting for **** percent of the sales in the craft beer category. Hop House 13, with **** percent, was the second-most popular brand that year. Remaining craft beer brands did not cross the *** percent mark in 2019. A higher number of Brewdog brands were represented than any other companies.

UK Beer Market size was valued at nearly USD 36.26 billion in 2025 and is projected to reach nearly USD 63.86 billion by 2034, at 6.49% CAGR 2026–34.

The European beer market, valued at €751.05 million in 2025, exhibits a robust growth trajectory, projected to expand at a compound annual growth rate (CAGR) of 5.06% from 2025 to 2033. This growth is fueled by several key drivers. The increasing popularity of craft beers and specialized brews caters to evolving consumer preferences for unique flavor profiles and higher-quality ingredients. Furthermore, strategic marketing campaigns highlighting the social and cultural aspects of beer consumption, along with innovative packaging and distribution strategies targeting younger demographics, are contributing significantly to market expansion. The market is segmented by product type (ale, lager, and other product types) and distribution channel (on-trade, encompassing pubs and restaurants, and off-trade, including supermarkets and retail stores). Competition is fierce, with major players like Anheuser-Busch InBev, Heineken, Carlsberg, and Asahi Group Holdings vying for market share. While the on-trade segment is recovering from pandemic-related restrictions, the off-trade segment continues its strong performance, driven by convenience and home consumption trends. Regional variations exist, with Germany, the UK, France, and Spain representing significant market segments, exhibiting varying growth rates influenced by local consumer preferences and economic conditions. Regulatory changes regarding alcohol consumption and sustainability concerns are potential restraints, but are likely to be offset by the industry's continuous adaptation and innovation. The forecast period (2025-2033) promises further growth, fueled by the aforementioned trends and the potential for market penetration in Eastern European countries. However, challenges remain. Economic fluctuations can impact consumer spending, and increasing health consciousness may influence consumption patterns. The industry's response to these challenges will involve diversification of product offerings, enhanced brand building, and sustainable practices to maintain market leadership and attract new consumers. The successful navigation of these factors will determine the extent of market expansion and the competitive landscape within the European beer market in the coming years. The continued focus on premiumization, with a shift towards higher-priced, specialized beers, is expected to be a key driver of value growth in the market. Recent developments include: December 2023: AB-InBev expanded its product portfolio in the United Kingdom with the launch of a new 4.5 percent ABV Italian-style lager, Via Roma, exclusively at the supermarket chain Sainsbury’s., June 2023: The Brewers Association expanded its product portfolio in the United Kingdom by launching six American craft breweries featuring 14 different beers, eight of which have been unavailable in the United Kingdom., April 2023: Heineken launched its Spanish lager brand Cruzcampo on draught into pubs and bars across the United Kingdom. As per the brand, Cruzcampo is brewed at Heineken’s “Royal Brewery” in Manchester, essentially making the beer a British beer but simply using its Spanish branding., March 2023: Carlsberg Marston’s Brewing Company launched Carlsberg 0.0 across the United Kingdom. According to the company’s claim, Carlsberg 0.0 has been specifically brewed as an alcohol-free beer, meaning it delivers everything beer drinkers expect from a well-balanced Pilsner – refreshing, with a crisp, hoppy bite – just crafted to contain zero alcohol., January 2023: Asahi Europe & International launched its alcohol-free beer, Asahi Super Dry 0.0% across the United Kingdom. The company states that the beer is available in bars and restaurants and sold individually and in multipacks.. Key drivers for this market are: Increasing Demand for Alcoholic Beverages, Health Conscious Consumers Accelerating Demand For Gluten-free Beer. Potential restraints include: Increasing Demand for Alcoholic Beverages, Health Conscious Consumers Accelerating Demand For Gluten-free Beer. Notable trends are: Increasing Demand for Alcoholic Beverages.

Discover the booming real ale beer market! Our analysis reveals key trends, growth projections, and leading players shaping this lucrative sector. Learn about market drivers, restraints, and future opportunities in the craft beer industry. Explore regional market share and investment potential.

An empirical question of long-standing interest is how price promotions affect a brand’s sale shares in the fast-moving consumer-goods market. We investigated this question with concurrent promotions and sales records of specialty beer brands pooled over Tesco stores in the UK. Most brands were continuously promoted, rendering infeasible a conventional approach of establishing impact against an off-promotion sales baseline, and arguing in favor of a dynamics approach. Moreover, promotion/sales records were volatile without easily-discernable regularity. Past work conventionally attributed volatility to the impact of exogenous random shocks on stable markets, and reasoned that promotions have only an ephemeral impact on sales shares in stationary mean-reverting stochastic markets, or a persistent freely-wandering impact in nonstationary markets. We applied new empirical methods from the applied sciences to uncover an overlooked alternative: ‘systematic persistence’ in which promotional impacts evolve systematically in an endogenously-unstable market governed by deterministic-nonlinear dynamics. We reconstructed real-world market dynamics from the Tesco dataset, and detected deterministic-nonlinear market dynamics. We used reconstructed market dynamics to identify a complex network of systematic interactions between promotions and sales shares among competing brands, and quantified/characterized the dynamics of these interactions. For the majority of weeks in the study, we found that: (1) A brand’s promotions drove down own sales shares (a possibility recognized in the literature), but ‘cannibalized’ sales shares of competing brands (perhaps explaining why brands were promoted despite a negative marginal impact on own sales shares); and (2) Competitive interactions between brands owned by the same multinational brewery differed from those with outside brands. In particular, brands owned by the same brewery enjoyed a ‘mutually-beneficial’ relationship in which an incremental increase in the sales share of one marginally increased the sales share of the other. Alternatively, the sales shares of brands owned by different breweries preyed on each other’s market shares.

Heineken was the single largest brand among non-alcoholic beers in the United Kingdom in 2022. In that year, the brand accounted for ***** percent of the market. Private label brands constituted ** percent of the market.

As of 2024, ******************************* was the leading craft beer brand ranked by sales in the on-trade channel in the United Kingdom. During the 12 months ended October 5, 2024, its sales amounted to approximately *** million British pounds. BrewDog’s market position The Scottish company BrewDog was founded in 2007. Based in Ellon, the company not only brews beer but also operates a pub chain. On the UK market half of the top ten craft beers sold off-trade (in retail) are BrewDog branded products. The BrewDog Punk IPA (India Pale Ale) was the leading BrewDog craft beer off-trade. That an IPA is topping this list is hardly surprising, since IPAs are the country’s favorite beer type. On-trade sales volumes Between 2022 and 2023 on-trade sales (pubs, restaurants, etc.) of craft beers declined by over **** percent. In 2023, about **** million hectoliters were sold in the UK.

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Ginger Beer Market Size 2024-2028

The ginger beer market size is forecast to increase by USD 4.32 billion, at a CAGR of 8.06% between 2023 and 2028. The market is experiencing significant growth due to several key factors. Consumers' preference for low-alcoholic beverages, flavored beverages is on the rise, making ginger beer an attractive option. Additionally, the health benefits associated with ginger, such as its anti-inflammatory and digestive properties, are driving demand. Furthermore, the increasing concern over obesity and related health issues is leading more people to opt for healthier drink alternatives. Brands are capitalizing on these trends by offering premium ginger beers.

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The market is experiencing steady growth, fueled by the increasing demand for artisan drinks and healthier beverage options. Consumers are increasingly seeking out ginger beer for its unique taste and health benefits. Ginger, a key ingredient in ginger beer, is known for its anti-inflammatory and digestive properties, making it an attractive choice for health-conscious consumers. Flavoured ginger beers, such as those infused with kakadu plum or gubinge, have gained popularity in recent years. These beverages offer a unique taste profile and cater to consumers looking for new and exciting flavors. Digital publishing platforms and e-commerce channels are making it easier for consumers to access ginger beer from various brands, while infrastructure and retail transportation play a crucial role in ensuring timely and efficient distribution.

On-trade distribution channels, such as bars, restaurants, and clubs, have been a significant contributor to the growth of the market. The availability of ginger beer in these establishments has led to increased visibility and consumer awareness, driving demand for this beverage. The use of ginger beer in cocktails has also contributed to its growth. Cocktail packs, which include a pre-measured amount of beer and other ingredients, have gained popularity among consumers. These packs offer convenience and consistency, making it easy for consumers to create cocktails at home. E-commerce platforms have made it easier for consumers to purchase ginger beer online.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period. The market has seen significant growth in the off-trade segment, with sales primarily coming from supermarkets, retail outlets, beer/specialty stores, and e-commerce platforms. E-commerce, in particular, has gained popularity due to its convenience and wide selection of brands. The COVID-19 pandemic led to a rise in online sales as consumers turned to e-commerce for essentials, thereby boosting the market's expansion through digital channels. The off-trade segment's revenue growth is attributed to the ease of access to a variety of products and the convenience of shopping from the comfort of one's home.

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The off-trade segment accounted for USD 5.50 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In North America, the market is experiencing significant growth due to increasing consumer preference for healthier food and beverage options. The region's market share is substantial, with the United States being a leading consumer of flavored ginger beverages. Key industry players are collaborating to innovate new ginger beer products and expand their market reach. This strategic partnership underscores the industry's commitment to catering to the evolving consumer palate and driving market expansion.

The market in North America is witnessing growth due to the rising trend of gluten-free and nutrition drinks. As consumers become more health-conscious, they are turning to ginger beer as a refreshing and tasty alternative to traditional sodas and alcoholic beverages. Furthermore, the e-commerce platform has made it easier for consumers to access these beverages, contributing to

The beer market size attained a value of USD 649.63 Billion in 2024. The market is expected to grow at a CAGR of 3.00% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 873.05 Billion.

Consumers are increasingly prioritizing health, leading to a surge in demand for low-calorie beers. This shift is especially strong among millennials and Gen Z. Breweries are responding by reformulating beers and introducing innovative variants that mimic traditional taste profiles. Functional beers infused with vitamins, adaptogens, or electrolytes are also emerging. In August 2025, Prime Time launched Prime Time ZERO, the United Kingdom’s first functional alcohol-free beer infused with Magnesium and Vitamin B12.

Packaging plays a crucial role in consumer perception and convenience, adding to the beer market expansion. Modern beer packaging emphasizes sustainability, portability, and shelf appeal. Smart packaging with QR codes or AR experiences is on the rise. In June 2023, Molson Coors’ beer brand Madrí Excepcional launched ‘Conectada,’ an interactive platform accessed via on-pack QR codes, enhancing beer consumer engagement. As competition grows, innovative packaging is likely to influence both first-time purchases and brand loyalty.

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Dark Beer Market Size 2024-2028

The dark beer market size is forecast to increase by USD 32.04 billion, at a CAGR of 11.83% between 2023 and 2028.

The market is experiencing significant growth due to several key factors. One trend driving market expansion is the increasing preference for dark beers among millennials. These beverages, which include stouts, porters, and black beers, offer unique flavors derived from ingredients such as chocolate, coffee, and roasted malted barley. Additionally, dark beers contain essential vitamins, minerals, and antioxidants, making them a healthier choice compared to other alcoholic beverages. Another growth factor is the innovation in packaging, with an increasing number of breweries opting for metal cans to preserve the beer's freshness and maintain its flavor profile. The use of hops and enzymes in the brewing process also adds to the beer's nutritional value, providing consumers with protein, flavonoids, and other essential nutrients.
However, the market growth is not without challenges. Stringent regulations and heavy taxations pose significant hurdles for breweries, particularly for small and craft beer producers. These regulations and taxes can increase production costs, making it difficult for smaller players to compete with larger, more established brands. Despite these challenges, the market for dark beers is expected to continue growing due to its unique flavors, health benefits, and increasing popularity among consumers.

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The market encompasses a diverse range of fermented drinks, with stout ale being a prominent category. This sector has experienced significant growth in recent years, driven by the increasing popularity of craft ale among consumers, particularly millennials. The market's size is substantial, with numerous microbreweries and local breweries contributing to its expansion. Dark beers, known for their strong flavor profile and ingredients like malted barley and enzymes, offer health benefits such as flavonoids and antioxidant properties, making them an attractive choice for health-conscious consumers.
The American Heart Association and other health organizations have acknowledged the potential cardiovascular benefits of moderate alcoholic beverage consumption, further fueling demand. The market's direction is towards premiumization, with consumers seeking out unique, high-quality brews in various packaging formats, including kegs, bottles, and cans. The brewery sector continues to innovate, incorporating new ingredients and brewing techniques to meet evolving consumer preferences. Overall, the market shows no signs of slowing down, offering ample opportunities for growth In the global alcoholic beverages industry.

How is this Dark Beer Industry segmented and which is the largest segment?

The dark beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Off-trade
  On-trade


Packaging

  Cans
  Bottles


Geography

  Europe

    Germany
    UK
    France


  APAC

    China


  North America

    US


  South America



  Middle East and Africa

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period.

Dark beer, a popular alcoholic beverage variant, is widely distributed through off-trade channels such as supermarkets and hypermarkets. These distribution channels provide consumers with a range of dark beer options, including stout ale and porter. Compared to on-trade channels, off-trade offers cost advantages as it eliminates the need to cover additional seating costs. Major retailers like Tesco Plc (Tesco) and Carrefour SA (Carrefour) are significant distributors of dark beer worldwide. Off-trade channels offer the convenience of extended hours and easy access to various beer brands. Dark beer, rich in flavonoids and antioxidant properties, is increasingly popular among millennials and health-conscious consumers.

Its ingredients, including medium-roast malts, coffee, almonds, chocolate, and caramel, provide vitamins, carbs, proteins, and antioxidants. However, excessive consumption may lead to side effects like cardiovascular ailments and liver cirrhosis. Dark beer's alcohol content ranges from 3.5% to 12%, making it a premium drink for many. Brewed using malted barley, enzymes, and fermented with brewing techniques, dark beer is a favorite among craft ale market enthusiasts. Off-trade channels, including LCBO stores, offer dark beer in various formats like kegs, bottles, and cans.

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Th

Discover the booming North American craft beer market! Explore a detailed analysis revealing a 13% CAGR, key drivers, trends, and insights into major players like Boston Beer Company and Anheuser-Busch InBev. Learn about market segmentation, distribution channels, and future projections to 2033. Recent developments include: In December 2021, Harmon announced the launch of its first sustainable and organic non-alcoholic craft beer in Canada. Harmon's inaugural lineup of three full-flavored craft beers included the Jack Pine Pale Ale (0.5% abv), Lunchbox Lagered Ale (0.5% abv), and Half-Day Hazy IPA (0.5% abv)., In November 2020, Molson Coors Beverage Co launched a new craft beer brand, Fine Company which is only available in three Canadian provinces. Fine Company had rolled out in New Brunswick, Nova Scotia, and Prince Edward Island. Initially, two beers were launched under the brand a 4.8%-abv blonde lager and a 5.1%-abv IPA., In April 2020, Drinkscraft, the UK importer and distributor of award-winning Mexican Craft Beer, launched a home delivery website in Mexico. The company said that it has decided to expand its off-trade presence with the launch of a new home delivery website.. Notable trends are: Growing Number of Micro-Breweries in the Craft Beer Industry.

The Europe Craft Beer Market Report is Segmented by Product Type (Ale, Lager, Other Beer Types), End User (Men, Women), Packaging (Bottles, Cans, Others), Distribution Channel (On-Trade, Off-Trade), and Geography (United Kingdom, Germany, France, Italy, Spain, Russia, Sweden, Belgium, Poland, Netherlands, Rest of Europe). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Liters).

Alcoholic Root Beer Market Outlook

According to our latest research, the global Alcoholic Root Beer market size reached USD 1.21 billion in 2024, demonstrating robust consumer interest and expanding product portfolios. The market is currently advancing at a CAGR of 6.8%, with a projected value of USD 2.17 billion by 2033. This growth is primarily fueled by evolving consumer preferences for innovative alcoholic beverages, the resurgence of nostalgic flavors, and the increasing penetration of craft breweries worldwide.

The primary growth factor propelling the Alcoholic Root Beer market is the shifting consumer palate towards flavored alcoholic beverages that offer a unique drinking experience. Millennials and younger adults are particularly drawn to beverages that blend traditional flavors with modern twists, making alcoholic root beer a popular choice. This demographic shift has encouraged manufacturers to invest in research and development, resulting in a diverse array of product offerings, including both craft and mass-produced variants. The increasing demand for low- and medium-ABV options also reflects the broader trend of mindful drinking, where consumers seek moderation without compromising on taste or experience.

Another significant growth driver is the aggressive expansion of distribution channels, especially in off-trade and online retail segments. The convenience of purchasing alcoholic beverages from supermarkets, hypermarkets, and digital platforms has significantly broadened the consumer base. Additionally, the proliferation of specialty stores and the rise of on-trade distribution in bars and restaurants have further enhanced market accessibility. This omnichannel approach not only increases product visibility but also allows brands to engage directly with consumers, fostering loyalty and driving repeat purchases.

Product innovation and marketing strategies have also played a pivotal role in the expansion of the Alcoholic Root Beer market. Brands are increasingly focusing on limited-edition releases, collaborations with popular breweries, and seasonal flavors to capture consumer attention. The use of sustainable packaging and organic ingredients has further resonated with environmentally conscious consumers, contributing to the premiumization of the category. These strategic initiatives, combined with effective branding and storytelling, are helping companies differentiate their offerings in an increasingly crowded marketplace.

Regionally, North America continues to dominate the Alcoholic Root Beer market, accounting for the largest share in 2024. This dominance is attributed to the region’s deep-rooted affinity for root beer, well-established craft brewing culture, and strong distribution networks. Europe is witnessing a steady rise in demand, particularly in countries with a growing craft beer scene such as the UK and Germany. The Asia Pacific region, while still emerging, is showing promising growth potential due to increasing urbanization, rising disposable incomes, and the gradual acceptance of flavored alcoholic beverages. Latin America and the Middle East & Africa are expected to experience moderate growth, primarily driven by urban consumer segments and tourism-related demand.

Product Type Analysis

The Product Type segment of the Alcoholic Root Beer market is primarily divided into Craft Alcoholic Root Beer and Mass-Produced Alcoholic Root Beer. Craft alcoholic root beer has garnered considerable attention due to its artisanal appeal, small-batch production, and emphasis on unique flavor profiles. Consumers are increasingly gravitating towards craft options, as these products often feature premium ingredients, innovative recipes, and a focus on quality over quantity. Craft breweries leverage their local roots and storytelling ability to connect with consumers seeking authenticity and novelty in their alcoholic beverages. This has led to a surge in regional craft brands, particularly in North America and Europe, where the craft beer movement is well-established.

Mass-produced alcoholic root beer, on the other hand, is positioned to cater to a broader audience by offering consistency, affordability, and widespread availability. Major beverage companies have entered this space, leveraging their extensive distribution networks and marketing budgets to reach a global consumer base. These products are generally available

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Gluten-Free Beer Market Size 2025-2029

The gluten-free beer market size is forecast to increase by USD 23.8 billion at a CAGR of 19.8% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing awareness of the health benefits associated with gluten-free food products. This trend is particularly prominent among individuals with celiac disease or gluten intolerance, as well as those following a gluten-free diet and mead beverage for other health reasons. However, this market is not without challenges. One of the most pressing issues is the distribution complexities that come with catering to a niche consumer base. Due to the unique production requirements of gluten-free beer, traditional distribution channels may not be suitable.
As a result, online retailing has emerged as a viable solution, enabling brewers to reach consumers directly and overcome logistical challenges. Despite these obstacles, the market presents numerous opportunities for companies to capitalize on the growing demand for gluten-free beer. By addressing distribution challenges and focusing on innovation, brewers can differentiate themselves and capture a larger share of this expanding market.

What will be the Size of the Gluten-Free Beer Market during the forecast period?

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The market continues to evolve, driven by consumer demand for health-conscious options and the ongoing education of those with gluten intolerance or celiac disease. Brewers are innovating with various ingredients, such as gluten-free corn, rice, and sorghum, to create new beer styles that cater to this demographic. Wheat beer, a traditional style, is being reimagined with gluten-free alternatives, including rice and corn-based versions. Brand awareness is a key focus for breweries, with many investing in certification programs and sustainable brewing practices to meet industry regulations. Consumers seek out certified gluten-free beers, ensuring quality control and peace of mind.
Taste testing and sensory analysis play a crucial role in product development, as brewers strive to maintain the unique flavor profiles of traditional beer styles. Online Retail channels, including specialty beer stores and grocery stores, are expanding their offerings to meet consumer demand. Beer festivals and competitions provide opportunities for breweries to showcase their gluten-free offerings and connect with consumers. Low-carb beer is another growing segment, appealing to those with dietary restrictions. The supply chain is adapting to meet the demands of the market, with distribution networks expanding and organic ingredients becoming more prevalent. Breweries are experimenting with gluten-free barley and oats, as well as vegan and non-alcoholic beer options.
The brewing process itself is being refined to minimize cross-contamination and ensure a truly gluten-free product. As the market continues to unfold, breweries must remain agile and responsive to consumer needs and preferences. The ongoing evolution of the market offers opportunities for product innovation and growth across various sectors.

How is this Gluten-Free Beer Industry segmented?

The gluten-free beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Off-trade store
  On-trade store


Type

  Sorghum corn and rice
  Buckwheat and others


Packaging

  Bottles
  Cans
  Kegs


Product

  Craft Gluten-Free Beer
  Mass-Produced Gluten-Free Beer


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The off-trade store segment is estimated to witness significant growth during the forecast period.

In the expanding the market, off-trade distribution channels have gained significant traction. These channels include the sale of gluten-free beer through retail outlets like supermarkets, hypermarkets, convenience stores, liquor stores, and online marketplaces. Consumers prefer buying gluten-free beer from these channels for home consumption or non-brewery locations. The convenience of finding a diverse range of gluten-free beer options at nearby retailers or online platforms has contributed to the segment's growth. Health-conscious consumers, including those with gluten intolerance or celiac disease, are driving the demand for gluten-free beer. To cater to this growing market, breweries focus on product innovation, using alternative grains such as sorghum, rice, and corn, or organic ingredients.

Sustainable brewing practi

Signal processing of weekly category sales and promotions shares.

In 2024, Anheuser-Busch InBev had the largest beer market share in the world, controlling over a quarter of beer volume sales. Second and third placers, Heineken and China Resources Snow Breweries accounted for **** and *** percent of the beer market share, respectively. Brewery businessBrewing is one of the oldest human activities whose origins can be traced back to the Neolithic period. To this day, beer remains to be the world’s most popular alcoholic beverage. Anheuser-Busch InBev, the global leader in beer manufacturing, produces prominent beer brands such as Budweiser, Bud Light, Corona, Stella Artois and Beck’s.In 2024, AB InBev generated close to ** billion U.S. dollars in revenue worldwide. The Dutch brewing company, Heineken brought in approximately ** billion U.S. dollars in beer sales.