Sales volume of craft beer in the United States shrank by *** percent in 2023. Volume growth had rebounded in 2021 after a decline in 2020 due to the COVID-19 pandemic but has been trending down since. As of 2024, the sales volume is projected to further decline by *** percent.

The global beer market size reached USD 686.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 802.9 Billion by 2033, exhibiting a growth rate (CAGR) of 1.8% during 2025-2033. The growing e-commerce and online retailing sector, the significant expansion in the tourism and hospitality industry, and the changing consumer preference toward specialty brews, and low-alcohol options are some of the major factors contributing to the market growth.

The Craft Beer Market Report Segments the Industry Into Product Type (Ales, Lagers, and Other Types); by End User (Men and Women); by Packaging (Bottles, Cans, and Others); Distribution Channel (On-Trade, and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). Market Sizing is Presented in USD Value Terms for all the Abovementioned Segments.

The beer market in the United States grew to ***** billion U.S. dollars in revenue in 2023 surpassing pre-pandemic levels for the first time. By 2029, the market is expected to grow to a value of ***** billion dollars.

Snapshot img

Craft Beer Market Size 2025-2029

The craft beer market size is forecast to increase by USD 123.2 billion at a CAGR of 13.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing popularity of craft beer in developing countries. This global phenomenon is being driven by the rising number of consumers seeking unique and authentic beer experiences. The growing demand for unique flavors in the market has led many small-scale breweries to invest in high-quality microbrewery equipment to enhance their production capabilities. Another significant trend is the growing population of millennials, who are increasingly embracing craft beer due to its artisanal appeal and diverse flavors. However, the high price point of craft beer may pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other emerging trends.

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The market has experienced significant sales growth in recent years, driven by evolving consumer tastes and the proliferation of microbreweries producing artisanal brews. Consumers are increasingly seeking out locally sourced ingredients and premium quality beers, leading to a shift away from mass-produced, bottled beers. This trend is particularly strong among millennials, who view craft beer as a social drink and appreciate the health benefits associated with its consumption. Regulations play a crucial role in the craft beer industry, with brewers navigating complex rules surrounding production, labeling, and distribution. Promotion challenges also exist, as brewers strive to differentiate themselves in a crowded marketplace.
Moreover, party culture and collaborations have emerged as effective marketing strategies, with breweries partnering to create innovative flavors using indigenous ingredients and Western cultural influences. Microbreweries are at the forefront of this trend, with many investing in brewing solutions and brewpub equipment to meet growing demand. Brewer associations also play a vital role in advocating for tax breaks and other industry initiatives, helping to support the growth of the market. Beer festivals have become popular events, providing opportunities for consumers to sample new brews and connect with brewers. The beer industry as a whole continues to adapt to these trends, with a focus on delivering high-quality, unique offerings to meet the demands of discerning consumers. The market dynamics of the craft beer industry are constantly evolving, with new breweries and innovative flavors emerging regularly. Overall, the future looks bright for the market, as it continues to capture the imagination and loyalty of consumers around the world.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  India pale ale
  Seasonal craft beer
  Pale ale
  Amber ale
  Others


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil
    Argentina


  Middle East and Africa

By Product Insights

The India pale ale segment is estimated to witness significant growth during the forecast period.

India Pale Ale (IPA), a stronger variant of pale ale with higher alcohol content and distinctive bitter taste, gained popularity through American craft beer revival in the late twentieth century. Originally carried by British colonists to India, IPA had nearly disappeared until its reincreasence. Today, it is the leading craft beer style globally, favored for its diverse exotic flavors. IPA's bitterness results from regular hops addition, making it a preferred choice among consumers worldwide. This beer style's popularity is driven by its unique character and health benefits associated with moderate beer consumption. Local ingredients are increasingly used in brewing IPA, contributing to its authenticity and appeal.

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The India pale ale segment was valued at USD 30.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Re

The global beer market is projected to reach USD 1,615.8 billion by 2035, registering a steady CAGR of 7.3% during the forecast period 2025 to 2035. The market is valued at USD 793.2 billion in 2025.

Analysis of Beer Sales by Top Countries

Once viewed as a hobby, craft beer has evolved into one of the fastest-growing and most popular segments in the US alcoholic beverage market. However, the industry has reached a critical juncture over the past decade, with oversaturation and the emergence of numerous substitutes stalling revenue growth. The pandemic coincided with the normalization phase of craft brewery growth, resulting in significant volatility. Craft breweries struggled to maintain consistent growth after the pandemic, unlike some external competitors. Revenue has been declining at a CAGR of 3.8% over the past five years and is expected to drop by 1.9% in 2024 alone, bringing revenue to $7.2 billion.Craft breweries are limited to producing fewer than 6.0 million barrels of beer annually. A result of, even successful craft breweries remain relatively small compared to multinational beverage producers. With this mandated smaller scope, craft brewers depend heavily on in-house sales and demand from on-premise markets such as local bars and restaurants. As more craft brewers enter the market, competition based on price has intensified. While internal price-based competition is expected, few small breweries can effectively match the prices of larger producers. This disadvantage has weakened profit since 2019.Conditions will likely improve over the next five years, but craft breweries may struggle to reach pre-pandemic highs as the craft beer trend settles into normalization. Profitability is expected to plateau as consumers look towards craft spirits and nonalcoholic beverages to satisfy their evolving tastes. This shift will force brewers to reduce prices or climb spending to retain their market share. Brewers will continue introducing ancillary activities at taprooms to encourage in-person sales and build loyalty. Also, rising disposable income levels and decreases in excise taxes on beer will likely entice new breweries to enter the market. Revenue is predicted to climb at a CAGR of 0.7% over the next five years, reaching $7.5 billion by 2029.

According to Cognitive Market Research, the global Beer Market size will be USD 692840.1 million in 2025. It will expand at a compound annual growth rate (CAGR) of 3.50% from 2025 to 2033.

North America held the major market share for more than 37% of the global revenue with a market size of USD 3845.2623.63 million in 2025 and will grow at a compound annual growth rate (CAGR) of 1.3% from 2025 to 2033.
Europe accounted for a market share of over 29% of the global revenue with a market size of USD 256350.84 million.
APAC held a market share of around 24% of the global revenue with a market size of USD 166281.62 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2033.
South America has a market share of more than 3.8% of the global revenue with a market size of USD 26327.92 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2025 to 2033.
Middle East had a market share of around 4% of the global revenue and was estimated at a market size of USD 27713.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2025 to 2033.
Africa had a market share of around 2.2% of the global revenue and was estimated at a market size of USD 15242.48 million in 2025 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2025 to 2033.
Craft Ale type is the fastest growing segment of the Beer Market industry

Market Dynamics of Beer Market

Key Drivers for Beer Market

A shift in demand towards premium and craft beers is driving the market growth

The popularity of premium and craft beers in the global market, with diverse styles, innovative brewing techniques and unique flavors is driving market growth. Consumers are now seeking enhanced and unique drinking experiences, leading the popularity of this segment of drinks. Social media platforms are playing a significant role in promoting craft beer brands, increasing consumer awareness and interest. The rise in microbreweries offering unique artisanal flavors and the rise of beer tourism and experiential consumption are attracting beer enthusiast globally.

Growth of organized retail and e-commerce alcohol delivery

The expansion of organized retail chains and online alcohol delivery platforms is reshaping the beer distribution landscape. Consumers now enjoy greater access to diverse beer products through supermarkets, convenience stores, and mobile apps, improving both availability and purchase convenience. Regulatory changes in many regions are enabling home delivery of alcoholic beverages, especially post-pandemic. This shift is encouraging breweries to adopt direct-to-consumer strategies and invest in digital infrastructure, enhancing customer reach and driving overall market growth in urban and semi-urban areas.

Restraint Factor for the Beer Market

Strict government regulations in the beer industry pose a challenge

The global beer market faces several restraints. Government regulations and restrictions is one such restraint that adversely affects the growth of the market by limiting advertising, restricting sales and impacting consumer behavior. Governments across many regions restrict the advertising of alcohol, given the concerns about public health and addiction. Such restrictions limit the effectiveness of marketing campaigns, making it harder for alcohol brands to reach consumers.

For instance, the alcohol industry in India operates within one of the most complex regulatory frameworks in the world. Regulations vary from state to state, making the sector a challenging arena for alcohol brands This makes it difficult to move production between states and navigate different tax structures and duties.

Some regions, like the Middle East have strict laws which limits alcohol consumption and drives demand for non-alcoholic alternatives instead.

(Source:https://www.financialexpress.com/business/brandwagon-adapting-to-complexity-indias-alcohol-industry-faces-regulatory-hurdles-and-consumer-demands-3598761/ )

Increasing popularity of non-alcoholic and low-alcohol alternatives

Non-alcoholic and low-alcohol beers are gaining strong traction as health-conscious consumers seek lighter, guilt-free options without compromising on taste. This trend is being driven by a shift in social preferences, where moderation is favored over indulgence. Breweries are responding with high-quality alternatives that closely mimic the f...

The global craft beer market is projected to expand at a substantial CAGR during the forecast period, 2020–2027. The growth of the market is attributed to growing consumer preference for flavored and low alcohol by volume (ABV) beer.

A craft brewery or microbrewery is a brewery that makes small amount of beer, generally less than large breweries, and most of the time is independently owned. Such breweries are generally considered and marketed as having an emphasis on enthusiasm, new flavors, and distinct brewing techniques. Beer produced in such breweries is called craft beer.

Market Trends, Drivers, Restraints, and Opportunities:

• Increasing preference for low calorie beer is anticipated to drive the market growth during the forecast period.


• Growing penetration of the product in developing countries is expected to propel the overall growth in the coming years.


• Rising number of craft beer enthusiasts around the world is projected to bolster the market growth during the projected timeline.


• Strong consumer preference for mainstream beer over craft beer is estimated to restrain the market growth during the forecast period.


• The market growth between 2019 and 2020 has been affected due to the adverse impact of the COVID-19 pandemic and the trend is expected to continue till mid-2021.


• Growing R&D activities by key players are estimated to generate lucrative market opportunities for the overall market growth over the forecast period.

Scope of the Report:

Snapshot img

Beer Market Size 2025-2029

The beer market size is forecast to increase by USD 152.3 billion at a CAGR of 3.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing consumption trend in emerging economies. The rising disposable income and changing lifestyle preferences in these regions are fueling the demand for alcoholic beverages, particularly beer and gluten-free beer. Additionally, the market is witnessing an increasing number of mergers and acquisitions, as global players seek to expand their footprint and strengthen their market position. However, the market growth is not without challenges. Stringent regulations and high taxes on alcoholic beverages pose significant hurdles for market players. These factors necessitate strategic planning and innovation to navigate the complex regulatory landscape and maintain competitiveness.
Companies seeking to capitalize on market opportunities must focus on product differentiation and cost optimization, while also adhering to regulatory requirements and managing tax implications effectively. In summary, the market presents significant growth opportunities, driven by increasing demand in emerging economies, but also poses challenges in the form of stringent regulations and high taxes. Companies must navigate these challenges through strategic planning, product innovation, and regulatory compliance to effectively capitalize on market opportunities.

What will be the Size of the Beer Market during the forecast period?

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The alcoholic beverage market, with a significant focus on beer, continues to evolve, driven by consumer preferences for unique flavors and diverse options. The market, fueled by the rise of craft breweries and small-batch production, has seen growth. This trend is reflected in the increasing popularity of craft beers, which often offer distinctive tastes and limited-edition releases. Additionally, the market is witnessing the emergence of non-alcoholic beer, catering to health-conscious consumers and those abstaining from alcohol. The millennial and Gen Z demographics are leading this shift, with a growing preference for beverage options that align with their lifestyles and values.
Retail stores and direct-to-consumer (DTC) channels are adapting to meet this demand, providing consumers with greater access to a wide range of beer choices. Overall, the market remains dynamic, with a focus on innovation, quality, and consumer experience.

How is this Beer Industry segmented?

The beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.PackagingBottlesCansDistribution ChannelOn-tradeOff-tradeProduct TypeLagerAleOthersCategoryStandard BeerPremium BeerCraft BeerNon-Alcoholic BeerGeographyNorth AmericaUSCanadaEuropeGermanyRussiaUKMiddle East and AfricaAPACAustraliaChinaJapanSouth AmericaBrazilRest of World (ROW)

By Packaging Insights

The bottles segment is estimated to witness significant growth during the forecast period. Beer, a popular alcoholic beverage, is packaged predominantly in glass bottles, with the 600-ml brown-glass bottle being a preferred choice due to its traditional appeal and ability to serve multiple people. However, consumer preferences have shifted towards lightweight metal cans, which offer convenience and adaptability to various social settings. Alternative packaging materials, including PET bottles and wooden containers, are also utilized. Health concerns have led some consumers to opt for glass bottles, as they are free from bisphenol A (BPA), a substance linked to hypertension and decreased heart rate. Traditional breweries often prefer bottled products to maintain the authenticity of the brewing process.

The market caters to diverse consumer preferences, offering both alcoholic and non-alcoholic options. Craft product movement and independent breweries have gained significant traction, leading to an increase in specialty stores and online retail sales. Global audience engagement is fostered through personalized recommendations, targeted marketing, and artisanal experiences. Environmental concerns have influenced the use of eco-friendly packaging, such as PET bottles and metal cans. The market continues to expand, with innovations in flavor, brewing techniques, and beer styles, catering to health and wellness trends and local special circumstances. The regulatory environment, demographic factors, and macroeconomic factors, including disposable income levels and consumer confidence, influence market dynamics.

Super- and hypermarkets, out-of-home data, and hospitality service establishments are significant sales channels. The market is characterized by a diverse range of players, from macro breweries to microbreweries, utilizing various

The global beer market, valued at $724.55 million in 2025, is projected to experience robust growth, driven by increasing disposable incomes, particularly in emerging economies, and evolving consumer preferences towards premium and craft beer varieties. The Compound Annual Growth Rate (CAGR) of 4.76% from 2025 to 2033 indicates a substantial market expansion. Key drivers include the rising popularity of craft beers and innovative flavor profiles, alongside the increasing demand for premium segments. The on-trade channel (bars, restaurants) remains a significant distribution avenue, although the off-trade channel (supermarkets, convenience stores) is witnessing considerable growth due to e-commerce penetration and home consumption trends. Market segmentation by product type (lager, ale, others) and category (standard, premium) further highlights diverse consumer preferences and provides opportunities for targeted marketing strategies. Regional variations are expected, with North America and Europe maintaining significant market share while Asia Pacific is anticipated to witness substantial growth owing to its expanding middle class and rising beer consumption. Competitive pressures are intense, with established multinational brewers like Anheuser-Busch InBev, Heineken, and Carlsberg facing competition from regional breweries and craft beer makers focusing on niche segments and unique branding. Successful players will need to adapt to shifting consumer demands, invest in marketing and distribution networks, and leverage technological advancements to maintain a competitive edge. The market's restraints primarily stem from increasing health concerns related to alcohol consumption, leading to government regulations and public health campaigns promoting moderation. Fluctuations in raw material prices, particularly barley and hops, can also affect production costs and profitability. Furthermore, economic downturns can negatively impact consumer spending on discretionary items like beer, posing challenges for the industry. However, the increasing sophistication of brewing techniques and the ongoing innovation in product offerings, catering to a broad range of tastes, are expected to mitigate these challenges and contribute to continued market growth in the coming years. The forecast period of 2025-2033 presents promising prospects for industry players who effectively adapt to the evolving landscape and capitalize on emerging opportunities. Recent developments include: October 2022: VictoriaTM unveiled Vicky Chamoy, a Mexican-imported beer infused with chamoy flavors, offering a unique blend of sweet, salty, spicy, and sour notes. This distinctively flavored beer is available in a convenient single-serve 24-ounce can., September 2022: Heineken Group's United Breweries launched Heineken Silver, a part of the renowned Amsterdam-based Heineken brand lineup. Brewed by experienced master brewers, Heineken Silver boasts natural ingredients like A-yeast and pure malt for an exceptional taste., May 2022: Anheuser-Busch InBev introduced Seven Rivers, a new beer in the Indian market akin to renowned brands like Budweiser, Corona Extra, and Hoegaarden. Initially available in select areas of Karnataka and Maharashtra, it's set to expand its presence to regions including Delhi, Goa, Haryana, and Uttar Pradesh in the near future.. Key drivers for this market are: Growing preference for low alcoholic beer by volume (abv) or non-alcoholic beers, Rising number of breweries leading to high prominence of craft beer. Potential restraints include: Demand for other alcoholic beverages. Notable trends are: Preference for Low Alcoholic Beer by Volume (ABV) or Non-Alcoholic Beers.

The Global Brewing market size was USD 35.2 billion in 2022. Brewing Industry's Compound Annual Growth Rate will be 7.20% from 2023 to 2030. How are the Key Driver Affecting the Brewing Market?

Growing Consumer Interest in Craft and Specialty Beers helps in the Growth of the Market

Over the past few decades, there has been a shift in consumer preferences from mass-produced, generic beers to more diverse and flavorful options. This shift has fueled the rise of the craft beer movement and contributed to the growth of the brewing market. Consumers are increasingly seeking unique and innovative flavor profiles in their beverages. Craft breweries often experiment with various ingredients, such as hops, malts, fruits, spices, and even unconventional additives, to create distinctive and exciting beer offerings. Consumers are drawn to the artisanal and locally crafted nature of craft beers. These beers often have a strong sense of place, as they may incorporate locally sourced ingredients and reflect the regional brewing traditions.

Over the past several years, there has been an upsurge in the demand for traditional beer, especially craft beer. On average, small breweries produce 6 million barrels or fewer of beer yearly. The necessity for pricey items for consumption and the rising income of its users are two of the most significant elements in the rising demand. Craft beer is more expensive than conventional beer, increasing demand for greater variety and quality goods among high incomes.

(Source:hospitality.economictimes.indiatimes.com/news/speaking-heads/craft-beer-market-potential-growth-and-challenges/84560601#:~:text=As%20per%20the%20volume%2C%20the,be%20the%20fastest%20growing%20segment.)

The Factors are Restricting Growth of Brewing Market

Regulatory Obstacles and Standards for Compliance Hinder Market Growth

Regulatory challenges and compliance requirements can hinder the growth and expansion of breweries, especially smaller and newer ones. The need to allocate resources for understanding, interpreting, and adhering to various regulations can divert time and funds from other business activities. Moreover, these challenges can impact innovation, product development, and market entry for breweries seeking to enter new regions or markets. Addressing regulatory challenges often requires legal expertise, resources, and ongoing diligence to ensure that breweries remain compliant with evolving laws and policies, which can sometimes hinder market growth and expansion.

Impact Of COVID-19 on the Brewing Market

Restrictions on movement, lockdowns, and border closures disrupted supply chains for brewing ingredients, packaging materials, and equipment. This led to challenges in sourcing raw materials and maintaining production levels. Many countries implemented lockdowns and restrictions on public gatherings, closing bars, restaurants, and taprooms. This led to a sharp decline in on-premises consumption and revenue loss for breweries heavily reliant on these channels. With the closure of on-premises venues, there was a shift in consumer behavior towards off-premises consumption, including purchasing beer from liquor stores and online platforms. Breweries adapted by focusing on packaged products for retail distribution. Introduction of Brewing

Brewing is the process of producing alcoholic beverages, primarily beer, through the fermentation of various ingredients, typically including water, malted barley or other grains, hops, and yeast. The brewing process involves combining these ingredients in specific proportions, followed by controlled fermentation, which converts the sugars in the malted grains into alcohol and carbon dioxide, resulting in the final beer product. The rise of the brewing market is driven by a combination of consumer preferences for variety and quality, a focus on local and artisanal products, and the spirit of innovation and collaboration. The brewing industry's ability to adapt to changing trends and cater to evolving consumer demands has positioned it as a dynamic and growing sector within the broader beverage landscape.

For instance, in August 2023, the Brewers Association (BA), the trade group for small and independent American craft brewers, announced the findings of its midyear poll, providing insight into the sector's status and signaling confidence for the remainder of the year. The industry is leveling out after years of exp...

The European beer market, valued at €751.05 million in 2025, exhibits a robust growth trajectory, projected to expand at a compound annual growth rate (CAGR) of 5.06% from 2025 to 2033. This growth is fueled by several key drivers. The increasing popularity of craft beers and specialized brews caters to evolving consumer preferences for unique flavor profiles and higher-quality ingredients. Furthermore, strategic marketing campaigns highlighting the social and cultural aspects of beer consumption, along with innovative packaging and distribution strategies targeting younger demographics, are contributing significantly to market expansion. The market is segmented by product type (ale, lager, and other product types) and distribution channel (on-trade, encompassing pubs and restaurants, and off-trade, including supermarkets and retail stores). Competition is fierce, with major players like Anheuser-Busch InBev, Heineken, Carlsberg, and Asahi Group Holdings vying for market share. While the on-trade segment is recovering from pandemic-related restrictions, the off-trade segment continues its strong performance, driven by convenience and home consumption trends. Regional variations exist, with Germany, the UK, France, and Spain representing significant market segments, exhibiting varying growth rates influenced by local consumer preferences and economic conditions. Regulatory changes regarding alcohol consumption and sustainability concerns are potential restraints, but are likely to be offset by the industry's continuous adaptation and innovation. The forecast period (2025-2033) promises further growth, fueled by the aforementioned trends and the potential for market penetration in Eastern European countries. However, challenges remain. Economic fluctuations can impact consumer spending, and increasing health consciousness may influence consumption patterns. The industry's response to these challenges will involve diversification of product offerings, enhanced brand building, and sustainable practices to maintain market leadership and attract new consumers. The successful navigation of these factors will determine the extent of market expansion and the competitive landscape within the European beer market in the coming years. The continued focus on premiumization, with a shift towards higher-priced, specialized beers, is expected to be a key driver of value growth in the market. Recent developments include: December 2023: AB-InBev expanded its product portfolio in the United Kingdom with the launch of a new 4.5 percent ABV Italian-style lager, Via Roma, exclusively at the supermarket chain Sainsbury’s., June 2023: The Brewers Association expanded its product portfolio in the United Kingdom by launching six American craft breweries featuring 14 different beers, eight of which have been unavailable in the United Kingdom., April 2023: Heineken launched its Spanish lager brand Cruzcampo on draught into pubs and bars across the United Kingdom. As per the brand, Cruzcampo is brewed at Heineken’s “Royal Brewery” in Manchester, essentially making the beer a British beer but simply using its Spanish branding., March 2023: Carlsberg Marston’s Brewing Company launched Carlsberg 0.0 across the United Kingdom. According to the company’s claim, Carlsberg 0.0 has been specifically brewed as an alcohol-free beer, meaning it delivers everything beer drinkers expect from a well-balanced Pilsner – refreshing, with a crisp, hoppy bite – just crafted to contain zero alcohol., January 2023: Asahi Europe & International launched its alcohol-free beer, Asahi Super Dry 0.0% across the United Kingdom. The company states that the beer is available in bars and restaurants and sold individually and in multipacks.. Key drivers for this market are: Increasing Demand for Alcoholic Beverages, Health Conscious Consumers Accelerating Demand For Gluten-free Beer. Potential restraints include: Increasing Demand for Alcoholic Beverages, Health Conscious Consumers Accelerating Demand For Gluten-free Beer. Notable trends are: Increasing Demand for Alcoholic Beverages.

The North America Craft Beer Market is Segmented by Product Type (Ale, Lager and Other Beer Types), End User (Men and Women), Packaging (Bottles, Cans and Others), Distribution Channels (On-Trade and Off-Trade), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

Vietnam craft beer market size reached USD 570.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,241.3 Million by 2033, exhibiting a growth rate (CAGR) of 9.02% during 2025-2033. The growing demand for unique and flavorful beer options, increasing focus on sustainable and eco-friendly brewing practices among craft breweries, and rising number of events and festivals represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, age group, and distribution channel.

Learn about the future growth projections for the global beer market, with a forecasted increase in both volume and value over the next decade.

Learn about the expected growth of the beer market in the United States over the next decade, with an anticipated increase in market volume to 27B litres by 2035.

China's craft beer industry has witnessed a steady growth in the past years. In 2021, the market size of craft beer in China surpassed 78.5 billion yuan. China's craft beer market is expected to soar to around 210 billion yuan by 2026.

Snapshot img

APAC Beer Market Size 2024-2028

The APAC beer market size is forecast to increase by USD 61 billion at a CAGR of 4.4% between 2023 and 2028.

The market is witnessing significant growth, driven by several key factors. One of the primary drivers is the increasing demand from millennials, who are increasingly preferring beer over other alcoholic beverages due to its social and cultural significance. Another growth factor is the increasing number of mergers and acquisitions In the industry, which is leading to the consolidation of market players and the creation of larger entities. Additionally, the prevalence of pubbing, nightlife activities, and social gatherings among millennials contributes significantly to increased beer consumption. However, campaigns against alcohol consumption, particularly in countries like China and India, pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other trends.

What will be the size of the APAC Beer Market during the forecast period?

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The Asia Pacific beer market exhibits dynamic growth, driven by the social lifestyle and working population's preference for premium and craft beer options. Millennials, in particular, are fueling this trend with their affinity for unique, artisanal drinking experiences. Various craft beer breweries are thriving, offering innovative flavors such as Kokum Sour, Brown Ale, and Mango Lassi Wheat Ale. Macroeconomic factors, including rising disposable income and changing drinking culture, also contribute to the market's expansion.
However, local special circumstances and alcoholic beverage regulations vary significantly across the region. Premium beer brands continue to dominate, but microbreweries and non-alcoholic beverage options are gaining traction. Traditional meals and drinking customs continue to influence consumer preferences. Overall, the Asia Pacific beer market presents a diverse and evolving landscape, shaped by both local and global trends.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  On-trade
  Off-trade


Packaging

  Bottles
  Cans


Geography

  APAC

    China
    India
    Japan

By Distribution Channel Insights

The on-trade segment is estimated to witness significant growth during the forecast period.

The on-trade distribution channel for beer in APAC is experiencing growth due to the increasing consumption of beer at bars, pubs, and restaurants, particularly among the millennial population. This demographic's preference for social gatherings and traditional meals, often accompanied by beer, is driving the demand for beer In the on-premises market.

Additionally, urbanization and Westernization are influencing the drinking culture in APAC, leading to an increase In the number of bars, pubs, and restaurants. Premium beers, craft beers, and non-alcoholic options are gaining popularity catering to diverse consumer preferences. The on-trade market for beer is expected to continue growing due to the increasing number of B2C enterprises, at-home market, and retail sales through super- and hypermarkets, eCommerce, convenience stores, hotels, restaurants, catering, cafés, and bars. Macroeconomic factors, such as GDP per capita and trade associations, also play a role in shaping the market.

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The on-trade segment was valued at USD 139.20 billion in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of APAC Beer Market?

Growing demand from Millennials is the key driver of the market.

Millennials, a significant portion of the Asia Pacific (APAC) population, are fueling the expansion of the beer market In the region. This demographic group's growing preference for a diverse array of alcoholic beverages, particularly beer, is a primary factor driving market growth. Millennials in APAC consume more beer than their counterparts in other regions, drawn to the authenticity and quality of value and premium beer offerings. The region's multicultural consumer base and the increasing influence of social media are key drivers of this trend. Millennials' penchant for socializing and experiencing artisanal drinking experiences has resulted in a substantial rise in on-trade spending on alcohol

Middle East & Africa Beer Market is segmented by Type (Lager, Ale, and Other Product Types), Category (Standard Beer and Premium Beer); Distribution Channel (On-trade and Off-trade); and Geography (United Arab Emirates, South Africa, and Rest of the Middle East & Africa). The report offers market size and forecasts in value (USD million) for the above segments.