The global beer market size is projected to grow from USD 897.08 billion in 2025 to USD 1314.86 billion by 2033, exhibiting a CAGR of 4.9%.
Report Scope:

The Global Beer Market Report is Segmented by Product Type (Ale, Lager, Non/Low-Alcohol Beer, and Other Beer Types), Category (Standard and Premium), Packaging Type (Bottles, Cans, and Others), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). Market Sizing is Presented in USD Value Terms for all the Abovementioned Segments.

The global beer market is projected to reach USD 1,615.8 billion by 2035, registering a steady CAGR of 7.3% during the forecast period 2025 to 2035. The market is valued at USD 793.2 billion in 2025.

Analysis of Beer Sales by Top Countries

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US Beer Market Size 2025-2029

The US beer market size is valued to increase USD 25.6 billion, at a CAGR of 4.1% from 2024 to 2029. Increasing demand for premium beers will drive the US beer market.

Major Market Trends & Insights

By Product - Non-crafted beer segment was valued at USD 76.50 billion in 2022
By Distribution Channel - On-trade segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029 : 4.1%

Market Summary

The market is a dynamic and ever-evolving industry, characterized by the continuous introduction of new trends and innovations. One of the most notable developments is the increasing demand for premium beers, which currently account for over 20% of the total beer sales in the country. This shift in consumer preferences is driven by the growing awareness of craft beers and the desire for unique and authentic flavors. Another significant factor influencing the market is the introduction of new beer flavors, with fruit-infused and sour beers gaining popularity among consumers.
Furthermore, the increasing growth of legal recreational cannabis in some states is expected to create new opportunities for the beer industry, as cannabis-infused beers gain traction among consumers. Despite these opportunities, the market faces challenges such as increasing competition and changing consumer preferences, which require brewers to stay agile and adapt to the evolving market landscape.

What will be the Size of the US Beer Market during the forecast period?

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How is the US Beer Market Segmented?

The US beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Non-crafted beer
  Craft beer


Distribution Channel

  On-trade
  Off-trade


Packaging

  Bottles
  Cans
  Kegs


Geography

  North America

    US

By Product Insights

The non-crafted beer segment is estimated to witness significant growth during the forecast period.

The market is in a state of continuous evolution, with ongoing activities and emerging patterns shaping the industry. Commercial beer production, spearheaded by macro-breweries like Molson Coors, Diageo, and Anheuser-Busch, focuses on large-scale production of diverse branded beers. However, these beers often lack the complex flavor profiles and unique character of craft beers. A significant shift in consumer preferences is driving change in the market. According to recent studies, approximately 53% of the US population in their 20s who consume alcohol do not favor beer. Instead, they lean towards wine and spirits. This trend, prevalent among younger generations like Generation Z, is reshaping the industry landscape.

Breweries must adapt to these evolving preferences, focusing on flavor innovation, ingredient sourcing, and process optimization. Key aspects of beer production, such as hop varieties, barley types, carbonation levels, and lagering processes, are being re-evaluated to meet the demands of discerning consumers. Quality assurance, from mashing schedules to water chemistry and aroma compounds, is a critical focus to ensure consistency and prevent microbial contamination. Brewing techniques, pasteurization methods, beer aging, and sensory evaluation are all undergoing refinement to enhance production efficiency and alcohol content while maintaining the desired flavor profiles. Packaging materials, such as SRM color scale and keg filling, are also being optimized for improved shelf life and consumer experience.

Ultimately, the beer market's future success hinges on the ability to adapt to these shifts while maintaining the highest standards of quality and innovation.

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The Non-crafted beer segment was valued at USD 76.50 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is a dynamic and intricately woven industry that encompasses various aspects of brewing science and technology. One of the critical factors influencing beer production in this market is the impact of hop isomerization during brewing. The wort boiling temperature significantly affects the isomerization process, which in turn influences the beer's bitterness and flavor profile. Another crucial element is yeast viability and fermentation performance. Malt modification, with its diastatic power, plays a pivotal role in determining the beer's color and sensory attributes. Beer color measurement methods are essential for ensuring consistenc

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Craft Beer Market Size 2025-2029

The craft beer market size is forecast to increase by USD 123.2 billion at a CAGR of 13.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing popularity of craft beer in developing countries. This global phenomenon is being driven by the rising number of consumers seeking unique and authentic beer experiences. The growing demand for unique flavors in the market has led many small-scale breweries to invest in high-quality microbrewery equipment to enhance their production capabilities. Another significant trend is the growing population of millennials, who are increasingly embracing craft beer due to its artisanal appeal and diverse flavors. However, the high price point of craft beer may pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other emerging trends.

What will be the Size of the Market During the Forecast Period?

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The market has experienced significant sales growth in recent years, driven by evolving consumer tastes and the proliferation of microbreweries producing artisanal brews. Consumers are increasingly seeking out locally sourced ingredients and premium quality beers, leading to a shift away from mass-produced, bottled beers. This trend is particularly strong among millennials, who view craft beer as a social drink and appreciate the health benefits associated with its consumption. Regulations play a crucial role in the craft beer industry, with brewers navigating complex rules surrounding production, labeling, and distribution. Promotion challenges also exist, as brewers strive to differentiate themselves in a crowded marketplace.
Moreover, party culture and collaborations have emerged as effective marketing strategies, with breweries partnering to create innovative flavors using indigenous ingredients and Western cultural influences. Microbreweries are at the forefront of this trend, with many investing in brewing solutions and brewpub equipment to meet growing demand. Brewer associations also play a vital role in advocating for tax breaks and other industry initiatives, helping to support the growth of the market. Beer festivals have become popular events, providing opportunities for consumers to sample new brews and connect with brewers. The beer industry as a whole continues to adapt to these trends, with a focus on delivering high-quality, unique offerings to meet the demands of discerning consumers. The market dynamics of the craft beer industry are constantly evolving, with new breweries and innovative flavors emerging regularly. Overall, the future looks bright for the market, as it continues to capture the imagination and loyalty of consumers around the world.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  India pale ale
  Seasonal craft beer
  Pale ale
  Amber ale
  Others


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil
    Argentina


  Middle East and Africa

By Product Insights

The India pale ale segment is estimated to witness significant growth during the forecast period.

India Pale Ale (IPA), a stronger variant of pale ale with higher alcohol content and distinctive bitter taste, gained popularity through American craft beer revival in the late twentieth century. Originally carried by British colonists to India, IPA had nearly disappeared until its reincreasence. Today, it is the leading craft beer style globally, favored for its diverse exotic flavors. IPA's bitterness results from regular hops addition, making it a preferred choice among consumers worldwide. This beer style's popularity is driven by its unique character and health benefits associated with moderate beer consumption. Local ingredients are increasingly used in brewing IPA, contributing to its authenticity and appeal.

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The India pale ale segment was valued at USD 30.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Beer Market size is valued at around USD 986 billion in 2025 and is projected to reach USD 1,298 billion by 2032 at 4.01% CAGR during 2026-32.

According to Cognitive Market Research, the global Beer Market size will be USD 692840.1 million in 2025. It will expand at a compound annual growth rate (CAGR) of 3.50% from 2025 to 2033.

North America held the major market share for more than 37% of the global revenue with a market size of USD 3845.2623.63 million in 2025 and will grow at a compound annual growth rate (CAGR) of 1.3% from 2025 to 2033.
Europe accounted for a market share of over 29% of the global revenue with a market size of USD 256350.84 million.
APAC held a market share of around 24% of the global revenue with a market size of USD 166281.62 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2033.
South America has a market share of more than 3.8% of the global revenue with a market size of USD 26327.92 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2025 to 2033.
Middle East had a market share of around 4% of the global revenue and was estimated at a market size of USD 27713.60 million in 2025 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2025 to 2033.
Africa had a market share of around 2.2% of the global revenue and was estimated at a market size of USD 15242.48 million in 2025 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2025 to 2033.
Craft Ale type is the fastest growing segment of the Beer Market industry

Market Dynamics of Beer Market

Key Drivers of Beer Market

Increasing Social Consumption and Urban Lifestyle : The rising trend of social drinking, particularly among young adults in urban settings, significantly drives the beer market. Evolving lifestyles, higher disposable incomes, and the impact of Western culture have enhanced beer consumption at social events, restaurants, and nightclubs. The lower alcohol content of beer compared to spirits also renders it more socially acceptable and accessible to casual drinkers.

Growth of Craft and Premium Beer Segments : Consumers are progressively leaning towards craft and premium beers that provide distinctive flavors, artisanal quality, and authenticity. Microbreweries and local brands are addressing niche preferences with small-batch brews, thereby diversifying the market. This appetite for unique taste experiences has spurred innovation and product variety in both developed and emerging markets.

Expansion of Global Tourism and Hospitality Sector : The flourishing travel and hospitality sectors are favorably impacting beer sales. Hotels, resorts, and bars play a crucial role in beer consumption as tourists aim to discover local brews. Seasonal events, festivals, and destination experiences that feature beer tasting or local brewery tours further encourage market growth by attracting both domestic and international tourists.

Key Restraints in Beer Market

Stringent Regulations and Taxation Policies : Governments in numerous countries enforce substantial excise taxes, advertising limitations, and strict licensing requirements on alcoholic beverages, including beer. These regulations elevate production and distribution costs, thereby affecting profit margins. Furthermore, age restrictions and regional prohibitions in specific markets restrict consumer access, leading to a decrease in overall demand.

Health and Wellness Movement Impacting Alcohol Intake : With an increasing number of consumers embracing healthier lifestyles, there is a significant reduction in alcohol consumption. Beer is frequently linked to high calorie and carbohydrate levels, which discourages health-conscious individuals. The growing trend of alcohol-free alternatives and functional beverages is diverting attention from conventional beer options.

Supply Chain Challenges and Raw Material Costs : The volatility in prices of raw materials such as barley, hops, and malt, coupled with global logistical disruptions, impacts beer production. Small breweries are especially susceptible to supply chain uncertainties. Additionally, escalating energy costs and packaging fees can further pressure production budgets, compelling manufacturers to raise prices, which may lead to a decline in consumer demand.

Strict government regulations in the beer industry pose a challenge

The global beer market faces several restraints. Government regulations and restrictions is one such restraint that adversely affects the growth of the market by limiting advertisin...

Beer Market is projected to grow at a CAGR of 4.8% from 2024 to 2032, increasing from USD 850 billion in 2025 to around USD 1236.83 billion by 2032.

The global beer market size reached USD 686.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 802.9 Billion by 2033, exhibiting a growth rate (CAGR) of 1.8% during 2025-2033. The growing e-commerce and online retailing sector, the significant expansion in the tourism and hospitality industry, and the changing consumer preference toward specialty brews, and low-alcohol options are some of the major factors contributing to the market growth.

The North America Craft Beer Market is Segmented by Product Type (Ale, Lager and Other Beer Types), End User (Men and Women), Packaging (Bottles, Cans and Others), Distribution Channels (On-Trade and Off-Trade), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

Forecast: Beer Market Size Volume in Norway 2022 - 2026 Discover more data with ReportLinker!

Learn about the future growth projections for the global beer market, with a forecasted increase in both volume and value over the next decade.

Forecast: Beer Market Size Volume in the US 2022 - 2026 Discover more data with ReportLinker!

The global beer market, a $764.54B industry in 2025, is projected to grow at a 3.7% CAGR through 2033. Discover key trends, regional market shares, and competitive insights shaping this dynamic sector, including the rise of craft beer and changing consumer preferences. Explore detailed analysis and future forecasts for beer market growth.

The North America Beer Industry size was valued at USD 172.63 Million in 2023 and is projected to reach USD 233.20 Million by 2032, exhibiting a CAGR of 4.39 % during the forecasts periods. Recent developments include: In November 2022, Goose Island Beer Company's Canada branch announced the launch of the 2022 edition of Bourbon County Stout. It was officially introduced in the United States on Black Friday. The 2022 Original Bourbon County Stout was aged in a mix of bourbon barrels from Buffalo Trace, Heaven Hill, and Wild Turkey distilleries., In July 2022, Royal Unibrew acquired the entire stock of Toronto-based Amsterdam Brewery Co. Ltd. Amsterdam Brewery was established in 1986 and is a Canadian craft brewer, to serve most of Canada and a portion of the US from Amsterdam Brewery Co. Ltd. in the future, the company increased capacity in Canada, which is also near to the company's US business. This is expected to lower shipping costs and the company's carbon footprint., In March 2022, Modelo declared the launch of the latest product Modelo Oro premium light beer, Mexico's largest importer of the most popular flavor-forward Cheladas. This launch was targeted to expand its product portfolio with various of the latest flavors and bolster its leadership in the high-end beverage category.. Key drivers for this market are: Growing Demand for Nutricosmetics Among Millennials, Growing Beauty and Wellness Trend. Potential restraints include: Stringent Government Regulations and Product Guidelines. Notable trends are: Growing Demand for Beer Across the United States.

The global non-alcoholic beer market is projected to grow from USD 20.5 billion in 2025 to USD 43.9 billion by 2035, registering a CAGR of 7.9%.

Semi-annual sales update

Country-wise Insights on Non-Alcoholic Beer Market Trends

The European Beer Market size was valued at USD 751.05 Million in 2023 and is projected to reach USD 1061.04 Million by 2032, exhibiting a CAGR of 5.06 % during the forecast periods. Recent developments include: December 2023: AB-InBev expanded its product portfolio in the United Kingdom with the launch of a new 4.5 percent ABV Italian-style lager, Via Roma, exclusively at the supermarket chain Sainsbury’s. Oettinger Brewery Anheuser-Busch InBev*List Not Exhaustive Constellation Brands Asahi Group Holdings Ltd Molson Coors Beverage Company Carlsberg Group The Boston Beer Company Inc Kirin Holdings Co Ltd Heineken NV Bitburger Brewery, June 2023: The Brewers Association expanded its product portfolio in the United Kingdom by launching six American craft breweries featuring 14 different beers, eight of which have been unavailable in the United Kingdom., April 2023: Heineken launched its Spanish lager brand Cruzcampo on draught into pubs and bars across the United Kingdom. As per the brand, Cruzcampo is brewed at Heineken’s “Royal Brewery” in Manchester, essentially making the beer a British beer but simply using its Spanish branding., March 2023: Carlsberg Marston’s Brewing Company launched Carlsberg 0.0 across the United Kingdom. According to the company’s claim, Carlsberg 0.0 has been specifically brewed as an alcohol-free beer, meaning it delivers everything beer drinkers expect from a well-balanced Pilsner – refreshing, with a crisp, hoppy bite – just crafted to contain zero alcohol., January 2023: Asahi Europe & International launched its alcohol-free beer, Asahi Super Dry 0.0% across the United Kingdom. The company states that the beer is available in bars and restaurants and sold individually and in multipacks.. Key drivers for this market are: Increasing Demand for Alcoholic Beverages, Health Conscious Consumers Accelerating Demand For Gluten-free Beer. Potential restraints include: Threat From Other Alcoholic Beverages. Notable trends are: Increasing Demand for Alcoholic Beverages.

Global beer market analysis and forecast to 2035, featuring consumption trends, production data, trade statistics, and key country insights including Russia's dominant role and market growth projections.

Europe Beer Market Outlook 2031:

The Europe beer market size was valued at USD 112.50 Billion in 2022 and is expected to reach USD 191.31 Billion by 2031 projected to expand at a CAGR of 6.08% during the forecast period, 2023 – 2031. The growth of the market is attributed to the rising disposable income and growing popularity of beer among the youth.

Beer is an alcoholic beverage essentially made using barley, hops, water, and yeast. Beer is very popular and is available in numerous types such as mild ale, wheat, pale ale, stout, lambic, and lager. It stands higher than other alcoholic beverages due to its healthy constituents like high protein, vitamin B, a significant amount of antioxidant, and is a wonderful source of specific minerals that are important in a variety of metabolic processes and can help you stay healthy in a variety of ways.

Beer is typically made with four basic ingredients: malted cereal grains, hops, water, and yeast, and is fermented for a specific amount of time. Beer also contains flavoring components such as herbs and fruits. Alcohol volume in beers usually varies from 4% to 6%. Beers are served in glass bottles and cans.



Beer cultures vary significantly across European countries, with different styles of beer and consumption habits, and it is an integral part of Europe's heritage, alimentation, and culture. Europe is the world's second-largest beer producer. Around 390 million hectoliters of beer were produced in Europe in 2012. The European beer market is being pushed by changing consumer demand, a fair tax framework, and increased global export.



In 2018, Germany had one-sixth of the European beer market share, and this dominance is likely to continue throughout the projected period. Germany is Europe's largest beer market, followed by the United Kingdom, Russia, and France. Consumers in Germany have long preferred items from their region or nation, a tendency that can also be seen in a beer.

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