The Global Beer Market Report is Segmented by Product Type (Lager, Ale, and Other Product Types), Category (Standard Beer and Premium Beer), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Sizes and Values in USD During the Forecast Period for the Abovementioned Segments.

In 2023, Anheuser-Busch InBev had the largest beer market share in the world, controlling over a quarter of beer volume sales. Second and third placers, Heineken and China Resources Snow Breweries accounted for 12.9 and 5.9 percent of the beer market share, respectively. Brewery businessBrewing is one of the oldest human activities whose origins can be traced back to the Neolithic period. To this day, beer remains to be the world’s most popular alcoholic beverage. Anheuser-Busch InBev, the global leader in beer manufacturing, produces prominent beer brands such as Budweiser, Bud Light, Corona, Stella Artois and Beck’s.In 2022, AB InBev generated over 57 billion U.S. dollars in revenue worldwide. The Dutch brewing company, Heineken brought in approximately 30 billion U.S. dollars in beer sales. Austria, ranked behind Czechia in terms of beer consumption in 2022. During this period, Austrians consumed an average of 101.2 liters of beer per person. In contrast, beer drinkers in Czechia consumed 188.5 liters per capita.

In 2025, the Beer market was valued at around USD 793.2 Billion. USD by 2035, expanding at a CAGR of 7.3% during the 2023 to 2035 period. Market Dynamics Key Drivers and Challenges in the Craft Beer Market the key drivers for the market are the growing prevalence of craft and specialty beers, increase in global beer consumption, and escalating investments in sustainable brewing process.

Country-wise Outlook-Beer market

Competitive Outlook

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Beer Market Size 2025-2029

The beer market size is forecast to increase by USD 152.3 billion at a CAGR of 3.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing consumption trend in emerging economies. The rising disposable income and changing lifestyle preferences in these regions are fueling the demand for alcoholic beverages, particularly beer and gluten-free beer. Additionally, the market is witnessing an increasing number of mergers and acquisitions, as global players seek to expand their footprint and strengthen their market position. However, the market growth is not without challenges. Stringent regulations and high taxes on alcoholic beverages pose significant hurdles for market players. These factors necessitate strategic planning and innovation to navigate the complex regulatory landscape and maintain competitiveness.
Companies seeking to capitalize on market opportunities must focus on product differentiation and cost optimization, while also adhering to regulatory requirements and managing tax implications effectively. In summary, the market presents significant growth opportunities, driven by increasing demand in emerging economies, but also poses challenges in the form of stringent regulations and high taxes. Companies must navigate these challenges through strategic planning, product innovation, and regulatory compliance to effectively capitalize on market opportunities.

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The alcoholic beverage market, with a significant focus on beer, continues to evolve, driven by consumer preferences for unique flavors and diverse options. The market, fueled by the rise of craft breweries and small-batch production, has seen growth. This trend is reflected in the increasing popularity of craft beers, which often offer distinctive tastes and limited-edition releases. Additionally, the market is witnessing the emergence of non-alcoholic beer, catering to health-conscious consumers and those abstaining from alcohol. The millennial and Gen Z demographics are leading this shift, with a growing preference for beverage options that align with their lifestyles and values.
Retail stores and direct-to-consumer (DTC) channels are adapting to meet this demand, providing consumers with greater access to a wide range of beer choices. Overall, the market remains dynamic, with a focus on innovation, quality, and consumer experience.

How is this Beer Industry segmented?

The beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Packaging

  Bottles
  Cans


Distribution Channel

  On-trade
  Off-trade


Product Type

  Lager
  Ale
  Others
  Lager
  Ale
  Others


Geography

  APAC

    Australia
    China
    Japan


  Europe

    Germany
    Russia
    UK


  North America

    US
    Canada


  South America

    Brazil


  Middle East and Africa

By Packaging Insights

The bottles segment is estimated to witness significant growth during the forecast period. Beer, a popular alcoholic beverage, is packaged predominantly in glass bottles, with the 600-ml brown-glass bottle being a preferred choice due to its traditional appeal and ability to serve multiple people. However, consumer preferences have shifted towards lightweight metal cans, which offer convenience and adaptability to various social settings. Alternative packaging materials, including PET bottles and wooden containers, are also utilized. Health concerns have led some consumers to opt for glass bottles, as they are free from bisphenol A (BPA), a substance linked to hypertension and decreased heart rate. Traditional breweries often prefer bottled products to maintain the authenticity of the brewing process.

The market caters to diverse consumer preferences, offering both alcoholic and non-alcoholic options. Craft product movement and independent breweries have gained significant traction, leading to an increase in specialty stores and online retail sales. Global audience engagement is fostered through personalized recommendations, targeted marketing, and artisanal experiences. Environmental concerns have influenced the use of eco-friendly packaging, such as PET bottles and metal cans. The market continues to expand, with innovations in flavor, brewing techniques, and beer styles, catering to health and wellness trends and local special circumstances. The regulatory environment, demographic factors, and macroeconomic factors, including disposable income levels and consumer confidence, influence market dynamics.

Super- and hypermarkets, out-of-home data, and hospitality service establishments are significant sales channels. The market is charact

Beer Market size was valued at USD 864.94 Billion in 2024 and is projected to reach USD 1057.87 Billion by 2030. Along with CAGR of around 5.80%.

Craft Beer Market is valued at USD 103.2 Billion in 2022 and is expected to reach USD 282.6 Billion in 2032. To grow at a CAGR of 10.6%

The Global Craft Beer Industry Growth & Analysis is Segmented by Type (Ales, Pilsners and Pale Lagers, Specialty Beers, and Other Types), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Size and Values in (USD Million) During the Forecast Period for the Above Segments.

In 2023, craft beer accounted for nearly a quarter of the total U.S. retail beer market. After a decline in 2020, craft beer had the largest share of the beer market in its time in 2021, at 26.8 percent. Since then, the market share has hovered around 24.7 percent. Beer country In the 2000s, new craft breweries were not introduced in the United States very often, compared to the late 2010s. In 2022, there were 549 craft brewery openings, while only ten years earlier, that number was just over 100. Craft or microbreweries could be found all over the United States, especially in states such as Pennsylvania, California, and New York. Each of these states accounted for over 500 establishments in 2022. With 957 establishments, California had the largest collection of craft breweries by far. Leading craft beer brands With the large number of craft breweries located in the United States comes a large variety of U.S. craft beer brands, such as Sierra Nevada, New Belgium, and Samuel Adams. The leading craft beer of 2022 was a Belgian-style wheat ale by the name of Blue Moon, which generated nearly 429 million U.S. dollars of sales.

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Craft Beer Market Size 2025-2029

The craft beer market size is forecast to increase by USD 123.2 billion at a CAGR of 13.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing popularity of craft beer in developing countries. This global phenomenon is being driven by the rising number of consumers seeking unique and authentic beer experiences. The growing demand for unique flavors in the market has led many small-scale breweries to invest in high-quality microbrewery equipment to enhance their production capabilities. Another significant trend is the growing population of millennials, who are increasingly embracing craft beer due to its artisanal appeal and diverse flavors. However, the high price point of craft beer may pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other emerging trends.

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The market has experienced significant sales growth in recent years, driven by evolving consumer tastes and the proliferation of microbreweries producing artisanal brews. Consumers are increasingly seeking out locally sourced ingredients and premium quality beers, leading to a shift away from mass-produced, bottled beers. This trend is particularly strong among millennials, who view craft beer as a social drink and appreciate the health benefits associated with its consumption. Regulations play a crucial role in the craft beer industry, with brewers navigating complex rules surrounding production, labeling, and distribution. Promotion challenges also exist, as brewers strive to differentiate themselves in a crowded marketplace.
Moreover, party culture and collaborations have emerged as effective marketing strategies, with breweries partnering to create innovative flavors using indigenous ingredients and Western cultural influences. Microbreweries are at the forefront of this trend, with many investing in brewing solutions and brewpub equipment to meet growing demand. Brewer associations also play a vital role in advocating for tax breaks and other industry initiatives, helping to support the growth of the market. Beer festivals have become popular events, providing opportunities for consumers to sample new brews and connect with brewers. The beer industry as a whole continues to adapt to these trends, with a focus on delivering high-quality, unique offerings to meet the demands of discerning consumers. The market dynamics of the craft beer industry are constantly evolving, with new breweries and innovative flavors emerging regularly. Overall, the future looks bright for the market, as it continues to capture the imagination and loyalty of consumers around the world.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  India pale ale
  Seasonal craft beer
  Pale ale
  Amber ale
  Others


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil
    Argentina


  Middle East and Africa

By Product Insights

The India pale ale segment is estimated to witness significant growth during the forecast period.

India Pale Ale (IPA), a stronger variant of pale ale with higher alcohol content and distinctive bitter taste, gained popularity through American craft beer revival in the late twentieth century. Originally carried by British colonists to India, IPA had nearly disappeared until its reincreasence. Today, it is the leading craft beer style globally, favored for its diverse exotic flavors. IPA's bitterness results from regular hops addition, making it a preferred choice among consumers worldwide. This beer style's popularity is driven by its unique character and health benefits associated with moderate beer consumption. Local ingredients are increasingly used in brewing IPA, contributing to its authenticity and appeal.

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The India pale ale segment was valued at USD 30.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Re

The European Beer Market size was valued at USD 751.05 Million in 2023 and is projected to reach USD 1061.04 Million by 2032, exhibiting a CAGR of 5.06 % during the forecast periods. The European beer market is strong, rich in its variety of beers, and with a strong brewing tradition. It has a varied collection of traditional and new beers on offer, while demand grows for craft and premium products. Beers may be consumed socially, in dining contexts, and as an ingredient in food preparation. They come in the form of lagers, ales, stouts, and specialty brews. Ensuring state-of-the-art brewing technologies and continuous quality control for efficiency and uniformity, it affects the economy, helps to preserve cultural heritage, and is adaptive to new trends by consumers. Benefits include that there are a wide range of diverse beer types available, of high quality, and greater economic and cultural contributions which might be drawn from them. Recent developments include: December 2023: AB-InBev expanded its product portfolio in the United Kingdom with the launch of a new 4.5 percent ABV Italian-style lager, Via Roma, exclusively at the supermarket chain Sainsbury’s. Oettinger Brewery Anheuser-Busch InBev*List Not Exhaustive Constellation Brands Asahi Group Holdings Ltd Molson Coors Beverage Company Carlsberg Group The Boston Beer Company Inc Kirin Holdings Co Ltd Heineken NV Bitburger Brewery, June 2023: The Brewers Association expanded its product portfolio in the United Kingdom by launching six American craft breweries featuring 14 different beers, eight of which have been unavailable in the United Kingdom., April 2023: Heineken launched its Spanish lager brand Cruzcampo on draught into pubs and bars across the United Kingdom. As per the brand, Cruzcampo is brewed at Heineken’s “Royal Brewery” in Manchester, essentially making the beer a British beer but simply using its Spanish branding., March 2023: Carlsberg Marston’s Brewing Company launched Carlsberg 0.0 across the United Kingdom. According to the company’s claim, Carlsberg 0.0 has been specifically brewed as an alcohol-free beer, meaning it delivers everything beer drinkers expect from a well-balanced Pilsner – refreshing, with a crisp, hoppy bite – just crafted to contain zero alcohol., January 2023: Asahi Europe & International launched its alcohol-free beer, Asahi Super Dry 0.0% across the United Kingdom. The company states that the beer is available in bars and restaurants and sold individually and in multipacks.. Key drivers for this market are: Increasing Demand for Alcoholic Beverages, Health Conscious Consumers Accelerating Demand For Gluten-free Beer. Potential restraints include: Threat From Other Alcoholic Beverages. Notable trends are: Increasing Demand for Alcoholic Beverages.

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Dark Beer Market Size 2024-2028

The dark beer market size is forecast to increase by USD 32.04 billion, at a CAGR of 11.83% between 2023 and 2028.

The market is experiencing significant growth due to several key factors. One trend driving market expansion is the increasing preference for dark beers among millennials. These beverages, which include stouts, porters, and black beers, offer unique flavors derived from ingredients such as chocolate, coffee, and roasted malted barley. Additionally, dark beers contain essential vitamins, minerals, and antioxidants, making them a healthier choice compared to other alcoholic beverages. Another growth factor is the innovation in packaging, with an increasing number of breweries opting for metal cans to preserve the beer's freshness and maintain its flavor profile. The use of hops and enzymes in the brewing process also adds to the beer's nutritional value, providing consumers with protein, flavonoids, and other essential nutrients.
However, the market growth is not without challenges. Stringent regulations and heavy taxations pose significant hurdles for breweries, particularly for small and craft beer producers. These regulations and taxes can increase production costs, making it difficult for smaller players to compete with larger, more established brands. Despite these challenges, the market for dark beers is expected to continue growing due to its unique flavors, health benefits, and increasing popularity among consumers.

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The market encompasses a diverse range of fermented drinks, with stout ale being a prominent category. This sector has experienced significant growth in recent years, driven by the increasing popularity of craft ale among consumers, particularly millennials. The market's size is substantial, with numerous microbreweries and local breweries contributing to its expansion. Dark beers, known for their strong flavor profile and ingredients like malted barley and enzymes, offer health benefits such as flavonoids and antioxidant properties, making them an attractive choice for health-conscious consumers.
The American Heart Association and other health organizations have acknowledged the potential cardiovascular benefits of moderate alcoholic beverage consumption, further fueling demand. The market's direction is towards premiumization, with consumers seeking out unique, high-quality brews in various packaging formats, including kegs, bottles, and cans. The brewery sector continues to innovate, incorporating new ingredients and brewing techniques to meet evolving consumer preferences. Overall, the market shows no signs of slowing down, offering ample opportunities for growth In the global alcoholic beverages industry.

How is this Dark Beer Industry segmented and which is the largest segment?

The dark beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Off-trade
  On-trade


Packaging

  Cans
  Bottles


Geography

  Europe

    Germany
    UK
    France


  APAC

    China


  North America

    US


  South America



  Middle East and Africa

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period.

Dark beer, a popular alcoholic beverage variant, is widely distributed through off-trade channels such as supermarkets and hypermarkets. These distribution channels provide consumers with a range of dark beer options, including stout ale and porter. Compared to on-trade channels, off-trade offers cost advantages as it eliminates the need to cover additional seating costs. Major retailers like Tesco Plc (Tesco) and Carrefour SA (Carrefour) are significant distributors of dark beer worldwide. Off-trade channels offer the convenience of extended hours and easy access to various beer brands. Dark beer, rich in flavonoids and antioxidant properties, is increasingly popular among millennials and health-conscious consumers.

Its ingredients, including medium-roast malts, coffee, almonds, chocolate, and caramel, provide vitamins, carbs, proteins, and antioxidants. However, excessive consumption may lead to side effects like cardiovascular ailments and liver cirrhosis. Dark beer's alcohol content ranges from 3.5% to 12%, making it a premium drink for many. Brewed using malted barley, enzymes, and fermented with brewing techniques, dark beer is a favorite among craft ale market enthusiasts. Off-trade channels, including LCBO stores, offer dark beer in various formats like kegs, bottles, and cans.

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The Myanmar's beer market dropped modestly to $91M in 2024, with a decrease of -4.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption showed a mild curtailment. As a result, consumption attained the peak level of $146M. From 2015 to 2024, the growth of the market failed to regain momentum.

South Korea craft beer market size is projected to exhibit a growth rate (CAGR) of 8.46% during 2025-2033. The rising consumer demand for unique flavors, increasing disposable incomes, a growing number of microbreweries, supportive government regulations, and the influence of global craft beer trends are bolstering the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, age group, and distribution channel.

North America Craft Beer Market is Segmented by Product Type (Ales, Pilsners & Pale Lagers, Specialty Beers, and Other Types), Distribution Channels (On-trade and Off-trade), and Country (United States, Canada, Mexico, and Rest of North America). The report offers market size and forecasts in value (USD million) for the above segments.

The United States craft beer market size reached USD 30.3 Billion in ​2024​. Looking forward, IMARC Group expects the market to reach USD 57.7 Billion by ​2033​, exhibiting a growth rate (CAGR) of 3.42% during 2025-2033. The market is propelled by the rising consumer preference for distinctive and locally-produced beverages, rising popularity of craft beer festivals and events, increasing demand for premium and innovative beer flavors, shift toward sustainable and eco-friendly brewing practices, increasing disposable income level and changing lifestyle trends, and robust support from local communities and tourism.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, age group, and distribution channel.

AB InBev, maker of well known brands such as Budweiser and Stella Artois, was the leading beer company in the United States in 2023 in terms of market share. AB InBev controlled 34 percent of the market while Molson Coors held 22 percent.

This statistic presents the craft beer market as percentage of the beer industry in Brazil in 2016 and provides a forecast of the craft beer market share for 2022. In 2016, the craft beer market accounted for 0.7 percent of the Brazilian beer industry and its participation is expected to grow up to 9 percent by 2022. The market size of the Brazilian beer industry amounted to approximately 74 billion Brazilian reals in 2016.

The Asia Pacific Beer Market is Segmented by Type (Lager, Ale, and Other Types), Distribution Channel (On-trade and Off-trade), and Geography (China, Japan, India, Australia, Vietnam, Thailand, and the Rest of Asia-Pacific). The market sizes and forecasts for the beer market in value (USD million) for all the abovementioned segments.

Global Beer Market reached US$ 699.1 billion in 2022 and is expected to reach US$ 1,025.4 billion by 2030

North America Beer Market Outlook 2031

The North America beer market size was USD 158.42 Billion in 2022 and is estimated to reach USD 233.21 Billion by 2031 register a substantial CAGR 4.39% during the forecast period, 2023–2031. North America is observing robust demand for beer and growth of beer consumption, as beer is considered as one of the most appreciated drinks among the youth in this region.



Beer is prepared using from ingredients such as hops, water, yeast and malted cereal grains and experiences the process of fermentation. Additionally, flavouring ingredients, like fruits and herbs are applied in beer. There are different types of beers available in the market; such as, lager and ale are the two most commercially consumed beers.

The main difference between an ale and lager is the temperature level at which they are fermented. The ale is brewed at a temperature of (60°-80°F), whereas, lagers are brewed at a temperature of (45°-60°F).



The Covid-19 pandemic had an unpleasant impact on the North America beer market. Supply chain disruptions, demand destruction, and change in customer behavior are the major factors affecting the market; however, the government’s steps and strategies have helped to neutralised the situation. This pandemic has encouraged the key players to implement advance technologies to overcome these challenges and expand the market growth.

North America Beer Market Trends, Drivers, Restraints, and Opportunities

• Rise in consumer preferences for beer over other alcoholic beverages and increase in disposable income is expected to boost the North America beer market during the fore