In 2022, *********** accounted for more than ** percent of the market share, making it the leading beer company in India. This was followed by Anheuser-Busch InBev NV with a market share of over ** percent during the same year.

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India Beer Market Size 2024-2028

The india beer market size is forecast to increase by USD 4.81 billion at a CAGR of 8.8% between 2023 and 2028.

The Indian beer market presents significant growth opportunities for global investors, driven by the increasing preference for premium beers and the rise of online retailing. The Indian beer industry is expected to experience growth, fueled by the expanding young population and rising disposable income. The premium beer segment is witnessing a in demand, as consumers seek out higher-quality and more diverse beer offerings. Furthermore, the advent of e-commerce platforms has made it easier for consumers to access a wider range of beer brands and types, increasing the market's reach and accessibility. However, the market is not without challenges. The availability of numerous substitute products, including wine, spirits, and soft drinks, poses a significant threat to beer's market share. Companies looking to capitalize on the market's opportunities must focus on product innovation, brand building, and effective distribution strategies to differentiate themselves and meet the evolving consumer preferences. In summary, the Indian beer market offers substantial growth potential, driven by increasing demand for premium beers and the rise of online retailing. However, companies must navigate the challenges posed by substitute products and effectively differentiate themselves to capture market share.

What will be the size of the India Beer Market during the forecast period?

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The Indian beer market, a significant segment of the global alcoholic beverage industry, has experienced dynamic growth in recent years. With a population of over 1.3 billion, India offers vast opportunities for beer producers. The market is driven by several factors, including increasing brand awareness, shifting consumer preferences towards premium alcoholic beverages, and the emergence of craft brewing. Beer production in India primarily relies on traditional ingredients such as malted barley, rice, and cereals, complemented by hops, water, and yeast. Globalization has led to the adoption of modern brewing techniques and the introduction of diverse beer styles. The market is characterized by the presence of both mass-produced beers and high-quality craft breweries. E-commerce platforms and social media have facilitated easy access to a wide range of beer options for consumers. Despite the presence of mass-produced counterparts, the demand for high-quality, authentic beer continues to rise, offering significant growth prospects for market participants.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. PackagingBottlesCansDistribution ChannelOff tradeOn tradeTypeStrongMildGeographyIndia

By Packaging Insights

The bottles segment is estimated to witness significant growth during the forecast period.

Beer consumption in India is evolving, with consumers showing a preference for lighter, more conveniently handled packaging, such as metal cans and PET bottles. Traditional glass bottles, particularly brown ones, are being replaced due to their heavier weight. However, some consumers and traditional breweries still prefer glass for its association with the brewing art. In June 2022, Carlsberg introduced eco-friendly fiber beer bottles and containers, adding to the packaging diversity. The market is influenced by several factors. Macro breweries have implemented production reductions due to societal trends, such as changing lifestyles and increasing job losses. This has led to an increase in the popularity of craft breweries and specialty beers, including flavored and low alcohol content options. Stringent regulations, liquor consumption bans, and disrupted supply chains have also impacted the market. The beer production process involves several stages, including mashing, lautering, fermentation, carbonation, and clarification. Ingredients like cereals, hops, rice, and malted barley are used. Premiumization and longer shelf-life are key trends, with consumers willing to pay higher prices for high-quality brands. E-commerce and online retailers have disrupted traditional distribution channels, while taprooms and dining rooms offer on-premises experiences. The market dynamics are influenced by factors such as favorable taxation, alcohol content, and segmental coverage. Millennials and societal trends are driving the demand for flavored and non-alcoholic beer. The use of additives, such as corn and rice, in mass-produced counterparts is a contentious issue. The beer market is also impacted by macroeconomic factors, such as salary cuts and manpower shortages. In , the market is undergoing significant ch

The India beer market stood at a value of nearly INR 483.10 Billion in 2024. The industry is further expected to reach approximately INR 1241.69 Billion by 2034, exhibiting an estimated CAGR of about 9.90% during 2025-2034.

In financial year 2021, the size of beer market was about *** million cases across India. Furthermore, the market size of beer was estimated to increase to *** million cases by the financial year 2025.

In financial year 2020, over ** percent of the beer market in India was from the states of Telangana and Maharashtra. Furthermore, the beer market was valued at *** billion Indian rupees in the financial year 2021.

The global beer market, valued at $253.92 billion in 2025, is projected to experience robust growth, driven by several key factors. Rising disposable incomes, particularly in developing economies within the Asia-Pacific region (APAC), are fueling increased consumer spending on alcoholic beverages, including beer. Changing consumer preferences towards premium and craft beers are also contributing to market expansion. The on-trade segment (bars, restaurants) is expected to show steady growth, although the off-trade segment (supermarkets, convenience stores) is likely to maintain a larger market share due to its accessibility and convenience. Innovative packaging, such as sleek cans and unique bottle designs, caters to evolving consumer tastes and enhances the overall drinking experience, further boosting market demand. However, increasing health consciousness, stricter regulations on alcohol consumption, and economic fluctuations pose potential challenges to market growth. Competition within the industry is fierce, with major players like Anheuser-Busch InBev, Heineken, and Carlsberg constantly vying for market share through strategic acquisitions, brand extensions, and aggressive marketing campaigns. The APAC region, specifically China, India, and Japan, presents significant growth opportunities due to its large and expanding consumer base. The market's growth is expected to be influenced by factors such as successful marketing strategies, the launch of new and improved products, and evolving distribution networks. The forecast period (2025-2033) anticipates continued growth, fueled by sustained economic development in key markets and the ongoing evolution of consumer preferences. The CAGR of 4.4% suggests a steady, albeit moderate, expansion. While the on-trade segment might be affected by economic downturns or shifts in consumer behavior, the off-trade segment’s stability ensures a relatively consistent market trajectory. Furthermore, the continued emergence of craft breweries and niche beer styles will add dynamism to the market landscape, creating opportunities for smaller players to carve out market share. However, navigating evolving regulatory landscapes and maintaining responsible drinking initiatives remain crucial for sustained growth and profitability within the industry. Companies will need to adapt their strategies to address changing consumer habits and the increasing focus on health and wellness.

Product Type: Standard Lager: This remains the dominant beer type in India, appreciated for its light color, refreshing crispness, and moderate alcohol content. Premium Lager: Offering a more sophisticated drinking experience, premium lagers boast fuller flavor profiles, higher alcohol content, and often distinctive characteristics. Specialty Beer: This diverse category encompasses a wide array of beers with unique flavors, styles, and ingredients, including craft beers, imported varieties, and the increasingly popular craft IPAs. Production: Macro-Breweries: Large-scale breweries employing automated processes to produce high volumes of beer. Micro-Breweries: Smaller breweries specializing in artisanal brewing techniques, offering unique, small-batch beers that emphasize quality and craftsmanship. Flavor Profiles: Flavored Beers: Beers infused with various natural flavors, such as fruits, herbs, and spices, to create diverse and exciting taste experiences. Non-Flavored Beers: Traditional beer styles without added flavors, focusing on the purity and character of the base ingredients. End-Use Segments: Supermarkets & Hypermarkets: Major retail channels offering a broad selection of beer brands and styles. On-Trade Establishments: Bars, restaurants, and pubs where beer consumption is a central aspect of the social experience. Specialty Beer Stores: Retailers specializing in craft beers and imported varieties, offering curated selections and expert advice. Convenience Stores: Smaller retail outlets providing a convenient, albeit limited, selection of beers for quick purchases. Recent developments include: In October 2023, India's Proost Beer, a domestic brewery operated by Grano69 Beverages, has successfully raised INR 25 crore (roughly USD 3 million) in a pre-Series A investment round that included equity and debt. Investors include Chimes Group, The Chennai Angels, India Accelerator, Hyderabad Angels, and Mumbai Angels. Proost, which operates in Delhi, Punjab, Uttar Pradesh, and Kerala, intends to use the cash to increase manufacturing capacity and enter new markets., In July 2023, Lone Wolf, an Indian craft beer maker, increased its product line with the introduction of two new variations, Alpha and Mavrick. At an event in New Delhi, the company, which is owned by Onkara Beverages & Hospitality, debuted the 100% malt beer Mavrick and the Belgian Wit bier Alpha. Both beverages contain less than 5% alcohol by volume. Lone Wolf intends to provide consumers with a wider range of options, leveraging Hyderabad's burgeoning party scene and the growing demand for low-alcohol beverages in India.. Notable trends are: Several health benefits and customer acceptability promote market growth..

Forecast: Beer Market Size Volume Per Capita in India 2022 - 2026 Discover more data with ReportLinker!

The report covers India Beer Industry Emerging Players, India Beer Industry Opportunities, India Beer Industry Challenges, India Beer Industry Top Players, India Beer Industry Competitors.

Cobra Indian Beer Private Limited had a market share of *** percent in the beer sector in 2020. A constant value in the market share of the company was seen over the years since 2016. In 2021, over *********** liters of beer were consumed in India.

The India Beer report provides a detailed analysis of emerging investment pockets, highlighting current and future market trends. It offers strategic insights into capital flows and market shifts, guiding investors toward growth opportunities in key industry segments and regions.

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Craft Beer Market Size 2025-2029

The craft beer market size is forecast to increase by USD 123.2 billion at a CAGR of 13.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing popularity of craft beer in developing countries. This global phenomenon is being driven by the rising number of consumers seeking unique and authentic beer experiences. The growing demand for unique flavors in the market has led many small-scale breweries to invest in high-quality microbrewery equipment to enhance their production capabilities. Another significant trend is the growing population of millennials, who are increasingly embracing craft beer due to its artisanal appeal and diverse flavors. However, the high price point of craft beer may pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other emerging trends.

What will be the Size of the Market During the Forecast Period?

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The market has experienced significant sales growth in recent years, driven by evolving consumer tastes and the proliferation of microbreweries producing artisanal brews. Consumers are increasingly seeking out locally sourced ingredients and premium quality beers, leading to a shift away from mass-produced, bottled beers. This trend is particularly strong among millennials, who view craft beer as a social drink and appreciate the health benefits associated with its consumption. Regulations play a crucial role in the craft beer industry, with brewers navigating complex rules surrounding production, labeling, and distribution. Promotion challenges also exist, as brewers strive to differentiate themselves in a crowded marketplace.
Moreover, party culture and collaborations have emerged as effective marketing strategies, with breweries partnering to create innovative flavors using indigenous ingredients and Western cultural influences. Microbreweries are at the forefront of this trend, with many investing in brewing solutions and brewpub equipment to meet growing demand. Brewer associations also play a vital role in advocating for tax breaks and other industry initiatives, helping to support the growth of the market. Beer festivals have become popular events, providing opportunities for consumers to sample new brews and connect with brewers. The beer industry as a whole continues to adapt to these trends, with a focus on delivering high-quality, unique offerings to meet the demands of discerning consumers. The market dynamics of the craft beer industry are constantly evolving, with new breweries and innovative flavors emerging regularly. Overall, the future looks bright for the market, as it continues to capture the imagination and loyalty of consumers around the world.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  India pale ale
  Seasonal craft beer
  Pale ale
  Amber ale
  Others


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil
    Argentina


  Middle East and Africa

By Product Insights

The India pale ale segment is estimated to witness significant growth during the forecast period.

India Pale Ale (IPA), a stronger variant of pale ale with higher alcohol content and distinctive bitter taste, gained popularity through American craft beer revival in the late twentieth century. Originally carried by British colonists to India, IPA had nearly disappeared until its reincreasence. Today, it is the leading craft beer style globally, favored for its diverse exotic flavors. IPA's bitterness results from regular hops addition, making it a preferred choice among consumers worldwide. This beer style's popularity is driven by its unique character and health benefits associated with moderate beer consumption. Local ingredients are increasingly used in brewing IPA, contributing to its authenticity and appeal.

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The India pale ale segment was valued at USD 30.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Re

Unlock data-backed intelligence on India Beer Market, size at USD 13 billion in 2023, showcasing segmentation and forecast trends.

The global beer market, valued at $9.17 billion in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 8.8% from 2025 to 2033. This expansion is fueled by several key drivers. Increasing disposable incomes in developing economies are leading to higher consumer spending on alcoholic beverages, with beer remaining a popular choice due to its relatively lower price point compared to spirits and wine. Changing consumer preferences towards premium and craft beers, along with innovative product launches (e.g., flavored beers, low-calorie options), are further boosting market growth. The rise of e-commerce and online alcohol delivery services is expanding distribution channels, making beer more accessible to consumers. However, the market also faces certain restraints. Government regulations on alcohol consumption, including taxation and restrictions on advertising, can impact market expansion. Furthermore, increasing health consciousness and growing concerns about alcohol's impact on health are influencing consumer choices, potentially limiting overall market growth. Market segmentation reveals strong preferences for specific packaging (bottles maintaining a larger share than cans), distribution channels (off-trade sales slightly outpacing on-trade), and beer types (strong beer holding a significant market share over mild beer). Leading companies like Anheuser-Busch InBev, Heineken, and Carlsberg are leveraging their brand recognition and distribution networks to maintain market leadership, deploying competitive strategies such as product diversification and strategic acquisitions. The competitive landscape is dynamic, with craft breweries gaining traction in specific niches. The India beer market, a significant regional segment, mirrors global trends. While precise market data for India is unavailable in the provided information, its substantial population and evolving consumer preferences suggest considerable potential for growth. The increasing urbanization and young population base within India are likely drivers for beer consumption growth. However, cultural norms and religious restrictions within certain parts of India may act as a moderating factor. Strong competition from established players alongside emerging domestic breweries makes the Indian beer market highly competitive. The market's growth will depend on successful strategies for navigating regulatory hurdles, catering to evolving consumer demands, and adapting to changing cultural dynamics. Key players are likely focusing on regionalization of products and marketing campaigns for better market penetration.

Product Lager Ale Stout Distribution On-Trade Off-Trade Key Companies Profiled United Breweries Limited Anheuser-Busch InBev Carlsberg India Bira 91

The global beer market size reached USD 686.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 802.9 Billion by 2033, exhibiting a growth rate (CAGR) of 1.8% during 2025-2033. The growing e-commerce and online retailing sector, the significant expansion in the tourism and hospitality industry, and the changing consumer preference toward specialty brews, and low-alcohol options are some of the major factors contributing to the market growth.

The Asia-Pacific breweries market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 11.80% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes across the region, particularly in rapidly developing economies like India and China, are significantly increasing consumer spending on premium and craft beers. Changing lifestyles and a burgeoning young adult population are further contributing to increased beer consumption. The growing popularity of online retail channels offers convenient access to a wider variety of beers, stimulating market growth. Furthermore, innovative product development, including the introduction of new flavors, styles (e.g., craft beers and specialty beers), and healthier options, is catering to evolving consumer preferences and driving market expansion. However, stringent government regulations regarding alcohol consumption, particularly in certain regions, pose a significant restraint on market growth. The increasing health consciousness among consumers also presents a challenge, pushing brewers to focus on healthier alternatives and responsible marketing. The market is segmented by type (Ales, Pilsners and Pale Lagers, Specialty Beers, Others), distribution channel (On-Trade, Off-Trade – encompassing online and offline retail), and geography (China, Japan, India, Australia, and the Rest of Asia-Pacific). China and India are expected to be the key growth drivers within the region, owing to their massive populations and increasing beer consumption trends. The competitive landscape is diverse, with both established multinational giants like Heineken and Anheuser-Busch InBev, and burgeoning local craft breweries such as Young Master Brewery and RedDot BrewHouse vying for market share. The success of individual players hinges on their ability to adapt to evolving consumer preferences, innovate with new product offerings, strategically leverage online and offline distribution networks, and navigate the regulatory landscape effectively. The forecast period (2025-2033) holds significant potential for market expansion, provided the industry addresses the challenges and capitalizes on the emerging opportunities in this dynamic and rapidly evolving market. The continued growth of the craft beer segment, in particular, is expected to be a key driver of innovation and premiumization within the broader market. Strategic partnerships, mergers, and acquisitions are likely to further shape the competitive dynamics during this period. Recent developments include: In July 2022, Budweiser APAC inaugurated its new Putian Craft Brewery in Fujian province and put it into production in AB InBev Food Industrial Park in Hanjiang, Putian. It is the largest craft brewery under Budweiser APAC and the first craft brewery in Fujian province, which will produce world-renowned first-line craft beer brands like Goose Island and Boxing Cat among others., In June 2022, Bira 91, a premium beer brand, in collaboration with Far Yeast Brewing Company, one of Japan's brewing companies, launched their first Gose style beer, Yuzu Gose Sour. Traditionally, Gose-style craft beer is a wheat beer that features low hop bitterness and refreshing crispness., In June 2021, The Carlsberg Group in Asia expanded its footprint in the premium craft beer segment with the launch of Luang Prabang beer. This new craft beer brand was developed by Bangkok-based brand design agency Square44.. Notable trends are: Emergence of Innovations in Craft Beer.

Anheuser-Busch InBev India Private Limited had a market share of **** percent in the beer sector in 2022. The market share saw a slight decrease compared to the previous year. In 2022, over *********** liters of beer were consumed in India.

India beer market is estimated to registers a significant rise backed by the rising alcoholic consumer base in the country, especially youngsters

The Asia-Pacific beer market, valued at $228.81 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.27% from 2025 to 2033. This expansion is fueled by several key factors. Rising disposable incomes across the region, particularly in rapidly developing economies like India and Vietnam, are driving increased consumer spending on alcoholic beverages, including beer. A burgeoning young adult population further fuels demand, with this demographic showing a preference for diverse beer styles and experiences. The growth is also bolstered by increasing urbanization and the expansion of modern retail channels, making beer more accessible to a wider consumer base. While premiumization, with consumers opting for higher-quality craft beers and imported brands, represents a significant trend, the market also sees strong demand for affordable, locally produced lagers, indicating a diverse consumer landscape. Challenges remain, however, including government regulations concerning alcohol consumption and the potential impact of health concerns on consumer behavior. Competition within the market is fierce, with both multinational giants like Anheuser-Busch InBev and Heineken, and regional breweries vying for market share. The diverse distribution channels, including on-trade (pubs, restaurants) and off-trade (retail stores, supermarkets), create opportunities for growth across different segments of the market. The significant players in the Asia-Pacific beer market are strategically positioning themselves to leverage these opportunities. This includes expanding their product portfolios to meet evolving consumer preferences, investing in innovative marketing and distribution strategies, and focusing on sustainable and ethical practices to appeal to environmentally conscious consumers. China, Japan, and India are expected to remain the largest markets within the region, contributing substantially to the overall growth. However, emerging economies like Vietnam and Thailand are showcasing rapid expansion, presenting significant untapped potential for future market penetration. Understanding the nuances of each market, including cultural preferences and regulatory landscapes, will be crucial for sustained success in this dynamic and competitive environment. The forecast period of 2025-2033 presents a compelling opportunity for significant growth within the Asia-Pacific beer market, predicated upon continued economic development, evolving consumer tastes, and strategic adaptation by market players. Recent developments include: September 2021: Carlsberg India entered the premium wheat beer segment with the launch of Tuborg White. This new Tuborg offering is beyond any ordinary lager. It is a cloudy drink with a smooth, refreshing taste with a subtle fruity twist., June 2021: Heineken NV, the world's second-largest beer maker, took control of India's largest brewer, United Breweries Limited, cementing its position in a vast market where beer consumption could grow from a low base. The Dutch brewer had bought 39.6 million shares in UBL to push its holding to 61.5% from 46.5% before., March 2021: Asahi Breweries launched a new carbonated low-alcoholic drink, Beery, a 0.5% alcoholic beer, as part of its drive to see sales of products at 3.5% ABV or lower increase from 6% to 20% by 2025.. Notable trends are: China Dominating Beer Production.